Mabel Consult Assessoria Ltda

What Mabel Consult Assessoria Ltda does

Mabel Consult Assessoria Ltda is a privately held Brazilian business process outsourcing (BPO) company, founded in 2010 and headquartered in Santo André, São Paulo, that specializes in outsourced personnel administration (Departamento Pessoal). Its core offering is a modular, recurring payroll and HR service bundle covering payroll processing, charges management (INSS, FGTS), admissions and terminations, vacation administration, time tracking, benefits management, employee support, and specialized HR consulting. The company serves a horizontal mix of small and mid-sized Brazilian companies across industry, commerce, and services, with dedicated structured scopes for accounting firms (contabilidades), educational institutions, and third-sector organizations.

Technically, Mabel Consult does not operate a proprietary platform. It delivers services remotely using more than 13 third-party payroll ERP systems and digital document-management tools that automate repetitive workflows and minimize error. Quality is governed by an ISO 9001-aligned quality management system formally established on March 5, 2021. The company has no disclosed AI/ML capabilities, no patents or trademarks, and no public API.

Commercially, Mabel Consult generates revenue through recurring monthly BPO subscriptions, pricing is quote-based and not publicly disclosed, and contracts carry no minimum term (30-day termination notice). Go-to-market is sales-led and channel-amplified: lead capture runs through WhatsApp with a structured three-step intake, content marketing via a labor-law blog, and a core partnership channel through accounting firms that resell or refer the service to their own clients. As of 2024 the company reports 600+ clients and 4,000+ monthly employment links processed, with national coverage across Brazil and a planned 2026 launch of a VIP client portal and mobile app.

Name

Mabel Consult Assessoria Ltda

Legal name

Mabel Consult Assessoria Ltda

Website

https://mabelconsult.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Mabel Consult is a Brazilian BPO firm, founded in 2010 in Santo André, that delivers outsourced payroll and personnel administration services to 600+ small and mid-sized companies nationwide via recurring monthly subscriptions, with accounting firms as its core channel partner.

Ownership category

akta.pro rank

Product category

HR and Payroll BPO Services

NAICS

Payroll Services (541214), Professional Employer Organizations (56133), Human Resources Consulting Services (541612), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Employment Agencies (7361), Services-Management Services (8741), Services-Management Consulting Services (8742)

akta.pro primary industry

Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)

akta.pro secondary industries

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Payroll Data Management, Master Data & Employee Setup (BPAAAHAI)

Keywords

• Payroll outsourcing
• Personnel administration
• HR BPO services
• Labor compliance
• Benefits administration

Headquarters

HQ city

Santo André

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. BPO de Departamento Pessoal (HR/Payroll Outsourcing): Recurring BPO services for payroll processing, personnel administration, benefits management, and compliance. Services are delivered as outsourced operations for client companies, with monthly service delivery and billing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mabel Consult provides outsourced Personnel Administration (Departamento Pessoal) and payroll BPO for Brazilian companies. Its offering covers payroll processing, calculation and collection of legal charges (INSS, FGTS), admissions and terminations, vacation administration, time tracking, benefits management, employee support, and specialized HR consulting, delivered remotely with national coverage.

Product overview

Mabel Consult is a BPO (Business Process Outsourcing) company specializing in complete Personnel Administration (Departamento Pessoal/DP) outsourcing. The company operates as a unified service offering with eight integrated modules: Folha de Pagamento (Payroll Processing) as the core service, supported by Gestão de Encargos (Charges Management), Admissões e Rescisões (Admissions and Terminations), Administração de Férias (Vacation Administration), Controle de Ponto (Time Tracking), Gestão de Benefícios (Benefits Management), Atendimento ao Colaborador (Employee Service), and Consultoria Especializada (Specialized Consulting) as an add-on advisory module. The services are designed for companies across all industries and sizes, with specialized focus on accounting firms, schools, and the third sector. The company has been operating since 2010 with over 600 clients served nationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Folha de Pagamento (Payroll Processing)

Quantifiable outcome

• 15 years in the market
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Contabilidades (Accounting Firms)coreChannel Partner/ Reseller/ Distributor · 1 January 2010Founding partnership model - Mabel Consult was established in 2010 as pioneer in payroll outsourcing specifically for accounting firms. Accounting firms refer their clients to Mabel for payroll BPO services, creating an ongoing referral and reseller relationship.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pontotel: Brazilian HR/payroll SaaS and BPO provider focused on SMBs across Brazil, directly overlapping with Mabel Consult's customer base and payroll outsourcing offering.

Broad incumbents

• IOB (Sage): Brazilian accounting and payroll compliance publisher under Sage, serving accounting firms (Mabel's core channel) with compliance and payroll tools that can complement or substitute for BPO services.
• TOTVS: Brazil's largest enterprise ERP vendor with a dedicated HR/payroll module (TOTVS RH), competing for the same SMB and mid-market payroll outsourcing customers as Mabel.
• Senior Sistemas: Established Brazilian HR/payroll and ERP vendor with significant SMB and mid-market footprint, offering technology-enabled payroll services that overlap with Mabel's offering.
• ADP Brasil: Global payroll and HR services leader with operations in Brazil, providing managed payroll outsourcing that competes directly with Mabel for larger mid-market clients.

Emerging players

• Conta Azul: Brazilian SMB management platform with payroll and HR functionality, targeting the same micro and small business customer base that uses Mabel's outsourced services.
• Ahgora: Brazilian time-tracking and HR management SaaS provider, addressing one of Mabel's core service lines (controle de ponto) and increasingly bundling adjacent payroll functionality.
• Omie: Brazilian cloud ERP for SMBs with HR and payroll functionality, serving similar small and mid-sized companies and increasingly absorbing payroll BPO work in-house.
• Deel: Global EOR and payroll platform expanding aggressively in Brazil, providing employer-of-record and managed payroll that overlaps with Mabel's outsourced HR department model for companies hiring in Brazil.
• Solides: Brazilian HR tech platform targeting SMBs with recruitment, HR management, and people analytics; competes for the same small-business segment Mabel serves via technology-first positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mabelconsult
• LinkedInlinkedin.com/company/mabel-consult
• Instagraminstagram.com/mabel_consult

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mabel Consult Assessoria Ltda