March Farms
March Farm is a fourth-generation, 150-acre family farm in Bethlehem, Connecticut that runs a direct-to-consumer agritourism business combining pick-your-own berries and fruit, a farm store and bakery, greenhouse produce, event venues, family attractions, and an annual membership program serving local families, event hosts, and community consumers.
- Company typePrivate
- Founded1915
- HeadquartersBethlehem, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What March Farms does
March Farm is a fourth-generation family farm located at 160 Munger Lane in Bethlehem, Connecticut, operating continuously since 1915 on a 150-acre site in Litchfield County. The farm operates a vertically integrated agritourism and direct-to-retail business combining seasonal pick-your-own berries, peaches, apples, and pumpkins; a year-round farm store and bakery selling homegrown produce plus breads, cider donuts, pies, and regional specialties; twelve greenhouses producing tomatoes, cucumbers, squash, lettuce, and salad greens using coconut coir medium and drip irrigation; event venues (Pond Side Pines and Hill Top Orchard) for weddings, corporate retreats, and field trips; family attractions including a 30,000 square-foot Hayloft Playscape, a Pondside Animal Yard, and a 5-acre Hill Top Corn Maze; and an annual March Farm Membership program priced at $600 ($625 after February 1) bundling a $650 on-farm gift card with coupons for pick-your-own produce, concerts, cider, donuts, and seasonal activities.
The farm's agronomic practices center on an Integrated Pest Management (IPM) program that prioritizes beneficial insects, companion flowers, biological nutrient sprays (in partnership with Advanced Eco Agriculture), and organic-based products before conventional intervention, with ladybug releases in greenhouses used as a biological control. The business is privately held by the founding family, has no disclosed institutional investors or funding rounds, and reports revenue as undisclosed. Distribution is fully direct-to-consumer through the on-farm store, pick-your-own operations, local farmers markets, CSA/membership on-farm pickup, and event venue bookings.
Customer segments include local families seeking agritourism experiences, event hosts renting venues for weddings and corporate gatherings, local community consumers purchasing fresh produce and baked goods, and school/youth groups booking field trips. Marketing is conducted through an email newsletter, Instagram, YouTube, on-farm signage, and an event-driven calendar that includes a Friends Friday Concert Series, Farm To Table Dinners, a Harvest Festival, a cyclocross bike race, yoga classes, and community fundraisers such as the Ben March Scholarship awarded annually to two local high school seniors. The farm operates seasonally from May through December, daily 10am–6pm, and offers senior discounts, a 3% cash payment discount, and free admission to the property with paid activities layered on top.
March Farms firmographics
Firmographics- Name
- March Farms
- Legal name
- March Farm
- Website
- https://marchfarm.com
- Company type
- Private
- Founded year
- 1915
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- March Farm is a fourth-generation, 150-acre family farm in Bethlehem, Connecticut that runs a direct-to-consumer agritourism business combining pick-your-own berries and fruit, a farm store and bakery, greenhouse produce, event venues, family attractions, and an annual membership program serving local families, event hosts, and community consumers.
- Ownership category
- akta.pro rank
March Farms industry classification
Industry- Product category
- Agritourism and Pick-Your-Own Farm Retail
- NAICS
- Fruit and Tree Nut Farming (1113), Other Crop Farming (1119)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)
- akta.pro secondary industries
- Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)
Keywords
Where March Farms is headquartered
LocationHeadquarters
- HQ city
- Bethlehem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
March Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Farm Store & Bakery Sales: On-farm retail selling homegrown berries, fruits, vegetables, and fresh baked goods including breads, brownies, cider donuts, cookies, fruit pies, muffins, pastries, and scones. Also stocks regional specialties like jams, jellies, dressings, honey, and maple syrup.
- Pick-Your-Own Sales: Seasonal pick-your-own offerings including blueberries (July), peaches (August), and apples/pumpkins (September-October). Customers pay by container size or weight.
- Event Venue Rentals: Rental of Pond Side Pines and Hill Top Orchard event spaces for parties, weddings, corporate events, reunions, charity events, field trips, and retreats. Birthday party table rentals also available.
- CSA/Membership Program: Annual membership program offering $650 gift card plus coupons for free produce, concert tickets, cider, donuts, and other perks. Valid for one season, helps fund farm operations before season begins.
- Concerts & Events: Friends Friday concert series, special events, farm dinners, workshops, yoga classes, and exploration hours. Ticketed events with food/beverage vendors.
- Activity Fees: Fees for Hill Top Corn Maze ($8/person), hayrides, and other seasonal activities. Hayloft Playscape and Animal Yard are free.
- Farmers Markets: Participates in local farmers markets to sell fresh produce, baked goods, and farm favorites directly to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Membership - $600 (increases to $625 after Feb 1st) |
| Unit Pricing | Pay-as-you-go | Pick-Your-Own Apples |
| Unit Pricing | Pay-as-you-go | Pick-Your-Own Peaches |
| Unit Pricing | Pay-as-you-go | Pick-Your-Own Pumpkins |
| Unit Pricing | Pay-as-you-go | Hill Top Corn Maze |
| Unit Pricing | Pay-as-you-go | Birthday Party Tables |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
March Farms product offering
Product offeringCore offering
March Farm is a fourth-generation family farm in Bethlehem, Connecticut that grows and sells seasonal berries, fruits, vegetables, and baked goods through an on-site Farm Store & Bakery and Pick-Your-Own orchards. Beyond agricultural sales, the farm operates family agritourism attractions (Hill Top Corn Maze, Hayloft Playscape, Pondside Animal Yard), rents Pond Side Pines and Hill Top Orchard as event venues, and runs an annual CSA-style membership program.
Differentiator
Problem solved
Functional benefit
Products and services
- Pick Your Own Seasonal U-pick berries, fruits, and pumpkins from Farm Store Orchard and Hill Top Orchard, including blueberries (July), peaches (August), and apples and pumpkins (September–October), priced by container or per pound.
- Farm Store & Bakery Year-round on-farm retail store selling homegrown berries, fruits, and vegetables, fresh-baked goods including breads, brownies, cider donuts, cookies, fruit pies, muffins, pastries, and scones, plus regional specialties such as jams, jellies, dressings, honey, and maple syrup.
- Family Fun Activities Family-friendly recreation including the 30,000 sq ft Hayloft Playscape with playhouses, climbing walls, swings, and 450-foot tricycle track; the Pondside Animal Yard with goats; seasonal hayrides; and the Hill Top Corn Maze spanning 5 acres with over 3 miles of pathways. Corn maze priced at $8/person (children 2 and under free); Hayloft Playscape and Animal Yard are free.
- Rental Opportunities Event venue rentals including Pond Side Pines (rustic event space by the water with volleyball, paddle boats, and fire pit) and Hill Top Orchard (open grassy area with views), plus the Farm Play Area for birthday parties and field trips. Birthday party tables rent at $35 per table (up to 4 tables) with fixed time blocks.
- Events & Entertainment Ticketed on-farm special events including the Friends Friday concert series, Farm To Table Dinners, Harvest Festival, Cyclocross Bike Race, Just Be seasonal yoga classes taught by partner instructors (Om Center, Sanctuary Power Yoga, Newtown Wellness Collective, Faithfully Driven), Exploration Hours for children led by Molly Worden, and Hill Top dining experiences hosted with Ember CT and other partners.
- March Farm Membership Annual membership program available for $600 (rising to $625 after February 1) providing a $650 gift card for on-farm purchases plus coupons for free concert passes, PYO produce (quarts and pecks), cider, donuts, corn maze tickets, specialty cider drinks, and a pumpkin, with total perk value over $850 and one-season validity.
Quantifiable outcome
- Over 100 years of continuous family farm operation
- +2 more outcomes
Companies that use March Farms
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
March Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
March Farms partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Advanced Eco AgriculturecorePartnership to minimize use of conventional sprays in orchards. Company provides biological-based nutrient sprays and consultation to help trees build natural resistance to disease and environmental stress.
- Loops Coffee Co.minorLocal coffee cart operator Morgan launches coffee service at the farm on select dates from June through October. Grand Opening June 13th. Brings additional amenities to farm visitors during yoga and other events.
- The Local Gourmet CTminorLocal gourmet food truck vendors at farm on Wednesdays from 3-5 PM starting May 6th. Orders placed by Monday 6 PM, picked up following Wednesday. $25 minimum, no delivery fee.
- Take Flight Jump HousesminorBounce house and party rental collaboration for Pond Side Pines parties and Farm Play Area events. Ideal for Pond Side Pines space. Available April-September during quieter months.
- Ember CTminorConnecticut's first roaming open-fire restaurant featured at Hill Top for special dining experiences. July 23-26 event featuring seasonal menus cooked over flame with sunset views and fine dining atmosphere on the farm.
- Om CenterminorYoga instructor partnership for 'Just Be' seasonal yoga classes held at the Hill Top. Classes run July through October on various dates with RSVP required.
- Sanctuary Power YogaminorYoga instructor partnership for 'Just Be' seasonal yoga classes at the Hill Top. Classes available August through October.
- Newtown Wellness CollectiveminorYoga instructor partnership for 'Just Be' seasonal yoga classes at the Hill Top. Classes available September through October.
- Faithfully DrivenminorYoga instructor partnership for 'Just Be' seasonal yoga classes at the Hill Top. Class scheduled August 29th.
- Molly Worden (Exploration Instructor)minorLocal teacher and nature/agriculture enthusiast leads outdoor family adventures and exploration hours at the farm. $10 cash donation suggested per child per class.
- CT Farm StrongminorCommunity initiative created to help give Connecticut farmers access to funds when they need them most. March Farm hosting Farm Strong event August 22nd to support this mission.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
March Farms competitors and assessment
Company assessmentDirect peers
- Lyman Orchards: Connecticut-based multi-generation orchard and farm destination offering PYO fruit, a farm store, bakery, cider, golf, and seasonal events — the closest direct competitor to March Farm in the CT PYO/agritourism category.
- Bishop's Orchards: Family-owned Connecticut farm market and orchard with PYO, farm store, bakery, and on-site events — comparable in business model, scale, and multi-generation family operation.
- Easy Pickin's Orchard: Enfield, CT PYO orchard with CSA-style offerings and on-farm events — comparable direct-to-consumer fruit farm with similar diversified revenue model.
- Holiday Farm: Glastonbury, CT farm offering PYO produce, farm store, and seasonal events — comparable Connecticut agritourism/PYO competitor.
- Averill Farm: Washington Depot, CT (Litchfield County) family farm offering PYO apples and pears — a directly comparable regional PYO neighbor inside Litchfield County.
- Beardsley's Cider Mill & Orchard: Shelton, CT farm operation offering PYO apples and seasonal farm stand/cider products — direct peer in the Connecticut pick-your-own and farm-store category.
- Rogers Orchards: Southington, CT family orchard with PYO apples, peaches, and pumpkins, plus a farm market — directly comparable regional PYO competitor serving similar Connecticut families.
- Blue Jay Orchards: Bethel, CT pick-your-own apple orchard with farm animals, hayrides, and family activities — directly comparable agritourism/PYO competitor in the same Connecticut market.
- Karabin Farms: Connecticut family farm offering PYO fruit and pumpkins plus hayrides and agritourism events — direct peer serving the same family outing category.
Regional players
- Fishkill Farms: Hudson Valley, NY regenerative orchard and farm with PYO, farm store, and on-farm events — comparable agritourism and PYO business model in an adjacent region.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
March Farms social profiles
Digital presenceMarch Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
March Farms leadership team
Management profileNumber of profiles
March Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
March Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about March Farms
What does March Farms do?
March Farm is a fourth-generation family farm in Bethlehem, Connecticut that grows and sells seasonal berries, fruits, vegetables, and baked goods through an on-site Farm Store & Bakery and Pick-Your-Own orchards. Beyond agricultural sales, the farm operates family agritourism attractions (Hill Top Corn Maze, Hayloft Playscape, Pondside Animal Yard), rents Pond Side Pines and Hill Top Orchard as event venues, and runs an annual CSA-style membership program.
Is March Farms a public or private company?
March Farms is a private company. It is classified as family owned and is currently operating.
When was March Farms founded?
March Farms was founded in 1915. It employs 1 to 10 people.
Where is March Farms based?
March Farms is headquartered in Bethlehem, United States, in the North America region.
How does March Farms make money?
Seven revenue lines are on record. Farm Store & Bakery Sales are the primary driver. The others are pick-Your-Own Sales, event Venue Rentals, CSA/Membership Program, concerts & Events, activity Fees and farmers Markets.
Who are March Farms's main competitors?
Direct peers on record are Lyman Orchards, Bishop's Orchards, Easy Pickin's Orchard, Holiday Farm, Averill Farm, Beardsley's Cider Mill & Orchard, Rogers Orchards, Blue Jay Orchards and Karabin Farms. Fishkill Farms is listed as a regional player.
Does March Farms have an API?
No public API is recorded for March Farms.
What industry is March Farms in?
March Farms's product category is Agritourism and Pick-Your-Own Farm Retail. Its primary akta.pro industry code is CRAHAHAE, Farmers’ Markets & Farm Stands (Fresh Food), with a secondary code of THAJAGAK, Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals). Its NAICS code is 1113 and its SIC code is 100.