Sanctuary Power Yoga

Name

Sanctuary Power Yoga

Legal name

Sanctuary Power Yoga

Website

https://sanctuarypoweryoga.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (61171)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Power Yoga & Athletic Yoga Conditioning (HSADACAG)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Hot Yoga & Heated Pilates (HSADACAC), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Yoga studio classes
• Power yoga training
• Teacher certification programs
• Yoga membership services
• Online yoga streaming

Headquarters

HQ city

Torrington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Class Memberships: Monthly recurring memberships offering 4, 8, or unlimited studio classes per month with auto-renewal options and minimum commitment periods
2. Drop-in Classes and Class Packs: Single class drop-ins at $24 and prepaid class packs (5-class for $104, 10-class for $184) with expiration periods
3. Teacher Training Programs: 200-hour and 300-hour yoga teacher certification programs starting at $1800 with payment plans available, providing one-time professional services revenue
4. Private Sessions: One-on-one personalized yoga instruction designed around individual goals, pace, and experience level
5. Student Memberships: Discounted monthly memberships for high school ($30) and college ($50) students with unlimited studio access

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sanctuary Power Yoga operates a yoga studio in Torrington, Connecticut, offering in-person group classes in Power, Flow, and Foundation intensity tiers across heated and unheated formats with 45- and 60-minute durations. The studio supplements its physical classes with one-on-one private sessions, live online streaming via Zoom, on-demand recorded classes, and American Yoga Council-registered 200-hour and 300-hour yoga teacher certification programs. Revenue is generated through monthly memberships (4, 8, or unlimited class tiers), single drop-ins, class packs, private session fees, and teacher training tuition.

Product overview

Sanctuary Power Yoga is a modern yoga studio offering a comprehensive suite of services centered around Power Yoga practice. The core offering includes three in-person class formats: Power Yoga (fast-paced), Flow (moderate intensity), and Foundation (beginner-friendly), available in heated and unheated options. These are delivered through studio sessions, private one-on-one instruction, and online live/on-demand classes. The studio also provides specialized memberships and class passes at various price points, and operates seasonal outdoor community events including the Summer Series and farm-based classes. A significant add-on is the American Yoga Council-registered Teacher Training program, offering both 200-hour foundational and 300-hour advanced certifications for aspiring yoga instructors.

Differentiator

Problem solved

Functional benefit

Brands

• The Bent Yogi: Founder Heather Rems Korwin's personal YouTube channel and brand featuring yoga content and blog posts.

Products and services

• Studio Yoga Classes In-person group yoga classes offered at the Torrington, CT studio across three intensity tiers (Foundation beginner-friendly slow flow at 75-80 degrees, Flow moderate intensity at 85-90 degrees, and Power fast-paced vigorous practice), available in both heated and unheated formats with 45- and 60-minute durations. For general wellness seekers, beginners, and experienced practitioners seeking strength, flexibility, and cardiovascular endurance.
• Private Yoga Sessions One-on-one personalized yoga instruction at the studio designed around individual goals, pace, and experience level. For practitioners seeking more support, specialized class formats, or faster progression toward specific fitness goals.
• Online Yoga Sessions Live streaming and on-demand yoga classes accessible from anywhere via Zoom, allowing practitioners to maintain their yoga routine remotely or while traveling. Included with the unlimited membership tier.
• 200-Hour Yoga Teacher Training Foundational 200-hour yoga teacher certification registered with the American Yoga Council, covering asana, anatomy, philosophy, teaching methodology, ethics, and practical teaching experience over a minimum 9-month period with weekend sessions. Certification qualifies graduates to register with Yoga Alliance. Starting at $1,800 with payment plans available, including in-person instruction, training manual, unlimited studio access, mentorship sessions, lifetime alumni network access, and post-graduation teaching opportunities.
• 300-Hour Advanced Yoga Teacher Training Advanced 300-hour certification program for deepening yoga knowledge and expanding teaching skills, exploring advanced philosophy, anatomy, nervous system regulation, leadership, and business aspects of teaching yoga. Registered with the American Yoga Council and qualifies graduates to register with Yoga Alliance.
• Full Moon Sound Bath & Restorative Yoga Special event combining sound bath meditation with restorative yoga on scheduled Sunday evenings, supporting deep relaxation and mindfulness for community members.
• Sanctuary Summer Series Free outdoor community yoga classes held at Coe Park on Wednesday afternoons during summer months, designed to introduce the broader community to Sanctuary's teaching and connect with new practitioners.
• Puppy Yoga at ECAD Special event yoga class held at Educated Canines Assisting with Disabilities (ECAD) featuring puppies, combining yoga practice with a charitable donation to support service dog training.
• Just Be at March Farm Outdoor yoga events held at March Farm on scheduled dates throughout the year, providing community members with a unique farm-based yoga experience for $25 per session.

Quantifiable outcome

• Classes run 7 days a week from 6:00 AM to 9:00 PM with morning, mid-day, and evening slots
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YogaWorks: Multi-location yoga studio operator offering beginner through advanced classes plus teacher training. Comparable in breadth of class formats, membership pricing, and 200-hour teacher training programs.
• Modo Yoga: Heated and unheated yoga studio chain with strong community positioning and teacher training programs. Mirrors Sanctuary's combination of heated power formats, community focus, and yoga teacher certification offerings.
• Y7 Studio: Boutique yoga brand centered on heated, music-driven flow and power classes. Closely comparable to Sanctuary's power/vinyasa heated format and urban-suburban studio DTC model.
• CorePower Yoga: National chain specializing in heated power yoga, flow, and beginner formats across hundreds of studios. Directly comparable to Sanctuary's core heated Power Yoga / Flow / Foundation class structure and membership-based DTC model.
• Hot 8 Yoga: Heated yoga studio chain offering power, flow, and beginner classes with unlimited memberships. Comparable in heated class formats, membership tiers, and beginner-friendly entry pricing.

Emerging players

• Alo Moves: Premium online yoga and wellness class platform with a strong apparel-adjacent brand. Comparable to Sanctuary's on-demand and live online yoga class channel, particularly the $114 unlimited online tier.
• Glo: Online yoga, Pilates, and meditation platform with live and on-demand classes from named instructors. Comparable to Sanctuary's online class offering in content type and delivery model.

Others

• Yoga Alliance: Industry registry for yoga schools and teachers; Sanctuary's American Yoga Council registration qualifies graduates to register with Yoga Alliance. Relevant as the governing body for the teacher training side of the business.

Broad incumbents

• Equinox: Premium fitness club that offers yoga classes (including heated formats) as part of a broader luxury fitness portfolio. Comparable only at the class-format level; not a focused yoga specialist.
• Life Time Fitness: National health club operator offering group yoga classes as part of a much broader fitness, spa, and family programming portfolio. Tangentially comparable to Sanctuary's group class offering but not a yoga specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thebentyogi
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/sanctuarypoweryoga
• Xx.com/sanctuarypower
• LinkedInlinkedin.com/company/sanctuary-power-yoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctuary Power Yoga