Rogers Orchards
Rogers Orchards is an eighth-generation family farm in Southington, Connecticut, operating since 1809 across 275 acres of apples, peaches, and other produce. It serves Connecticut consumers through two retail farm stands, an on-site bakery, pick-your-own operations, fruit baskets, and wholesale to supermarkets, plus a sister hard cider brand.
- Company typePrivate
- Founded1809
- HeadquartersSouthington, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rogers Orchards does
Rogers Orchards is a privately held, eighth-generation family farm in Southington, Connecticut, founded in 1809 by Chauncey Merriman and currently operated by Peter Rogers and his brother-in-law Greg Parzych. The farm spans 275 acres and produces 20 varieties of apples, 15 varieties of peaches, and additional stone fruits, pumpkins, and vegetables, supplying both direct-to-consumer and wholesale channels. Its operations are certified under the Eco Apple® and Eco Peach™ programs administered by the IPM Institute of North America in coordination with Red Tomato, reflecting a whole-systems IPM approach that relies on monitoring, pollinator health, and biodiversity rather than calendar-driven pesticide application.
The business operates two retail farm stands — Sunnymount Farm and Shuttle Meadow Farm — both open daily year-round, alongside a year-round on-site bakery at Sunnymount producing signature apple cider donuts, fruit pies, cookies, scones, and apple dumplings from farm-grown inputs. A seasonal pick-your-own apple experience runs from Labor Day Weekend through October at both locations. Wholesale distribution delivers apples and peaches to supermarkets throughout Connecticut. A separate sister company, Long View Ciderhouse, founded in 2021 by Jeff Rogers, produces artisanal hard cider from farm-sourced apples and operates a bottle shop and mobile cider truck adjacent to Shuttle Meadow Farm.
Revenue is generated across six primary streams: retail farm-stand sales, on-site bakery sales, pick-your-own apple sales, wholesale produce to Connecticut supermarkets, pre-ordered gift fruit baskets in five tiered configurations priced from $24.95 to $79.95, and hard cider sales through the sister company. Distribution relies on physical retail at two Southington locations, a regional wholesale network, the rogersorchards.com website (including a separate shop.rogersorchards.com storefront), and active organic social media presence on Facebook, Instagram, YouTube, and X. The customer base is primarily individual consumers and families in Connecticut, with secondary exposure to regional supermarket buyers seeking locally grown, eco-certified produce.
Rogers Orchards firmographics
Firmographics- Name
- Rogers Orchards
- Legal name
- Rogers Orchards
- Website
- https://rogersorchards.com
- Company type
- Private
- Founded year
- 1809
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rogers Orchards is an eighth-generation family farm in Southington, Connecticut, operating since 1809 across 275 acres of apples, peaches, and other produce. It serves Connecticut consumers through two retail farm stands, an on-site bakery, pick-your-own operations, fruit baskets, and wholesale to supermarkets, plus a sister hard cider brand.
- Ownership category
- akta.pro rank
Rogers Orchards industry classification
Industry- Product category
- Orchard Farming and Fresh Produce
- NAICS
- Apple Orchards (111331), Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)
- akta.pro secondary industry
- Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)
Keywords
Where Rogers Orchards is headquartered
LocationHeadquarters
- HQ city
- Southington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rogers Orchards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Farm Stand Sales: Direct sales of fresh fruits, vegetables, bakery items, and locally-made products through two retail farm stands in Southington, CT.
- Wholesale Produce: Apples and peaches sold wholesale throughout Connecticut directly to supermarkets.
- Bakery Products: On-site bakery offering apple cider donuts, fruit pies, cookies, scones, coffee cakes, apple dumplings, and other baked goods.
- Fruit Baskets: Pre-ordered fancy fruit baskets in various sizes and configurations (All Fruit, Apples'n Cheese, Connecticut Yankee, New Englander, Bountiful Harvest) with pricing from $24.95 to $79.95.
- Hard Cider Sales: Hard cider sold through Long View Ciderhouse sister company via bottle shop and mobile cider truck at Rogers Orchards location. Apples sourced from Rogers Orchards family farm.
- Pick-Your-Own Apples: Customers purchase bags and pick their own apples at two farm locations during the September-October season. Bags purchased prior to picking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | All Fruit Model — assorted apples, pears, and citrus in reusable wooden basket |
| Unit Pricing | Pay-as-you-go | Apples'n Cheese — All Fruit model + wedge of sharp cheddar cheese |
| Unit Pricing | Pay-as-you-go | Connecticut Yankee — All Fruit model + wedge of sharp cheddar cheese + jar of farm made preserves |
| Unit Pricing | Pay-as-you-go | New Englander — All Fruit model + 8oz jar of CT honey + jar of farm made preserves |
| Unit Pricing | Pay-as-you-go | Bountiful Harvest — All Fruit model + wedge of sharp cheddar cheese + 1/2 pint pure maple syrup + 8oz jar of CT honey |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Rogers Orchards product offering
Product offeringCore offering
Rogers Orchards is a multi-generational family farm operating 275 acres in Southington, Connecticut, growing 20+ varieties of apples, 15+ varieties of peaches, and other stone fruit and produce. The company sells fresh fruit and farm products through two retail farm stands (Sunnymount Farm and Shuttle Meadow Farm), an on-site bakery producing apple cider donuts and pies, seasonal pick-your-own apple operations, pre-ordered gift fruit baskets, and wholesale distribution to Connecticut supermarkets. A sister company, Long View Ciderhouse, produces artisanal hard cider from the farm's apples.
Product overview
Rogers Orchards is a traditional family farm operation comprising two retail locations (Sunnymount Farm and Shuttle Meadow Farm) in Southington, Connecticut, with over 215 years of continuous operation since 1809. The core offering centers on fresh-grown produce (20 apple varieties and 15 peach varieties across 275 acres) with pick-your-own apple experiences and an on-site bakery at Sunnymount Farm producing signature apple cider donuts and fruit pies. A sister company, Long View Ciderhouse, produces artisanal hard ciders from farm-sourced apples. Additional offerings include specialty fruit gift baskets in multiple configurations, locally-sourced dairy, produce, and artisanal products. The operation is certified Eco Apple® and Eco Peach™ through the IPM Institute of North America and Red Tomato programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Apples and Stone Fruit Farm-grown fresh apples, peaches, and other stone fruit sold through retail farm stands to consumers and wholesale to Connecticut supermarkets. Available seasonally with a wide range of varieties across 275 acres of productive farmland.
- Pick-Your-Own Apples Seasonal self-harvest apple experience available at both Southington farm locations from Labor Day Weekend through end of October, Friday-Sunday 10am-5pm. Customers purchase bags prior to picking varieties including McIntosh, Honeycrisp, Gala, Empire, Macoun, Cortland, Red Delicious, Golden Delicious, Cameo, Pink Lady, and Evercrisp.
- Farm Bakery Products On-site bakery at Sunnymount Farm offering 10-inch and 6-inch fruit pies, signature apple cider donuts made fresh daily from own apple cider, apple fritter donuts (weekend special), cookies, scones, coffee cakes, apple dumplings, tea breads, and custom orders. Available year-round with daily fresh production.
- Gift Fruit Baskets Pre-ordered hand-packed reusable wooden fruit baskets in five configurations (All Fruit, Apples'n Cheese, Connecticut Yankee, New Englander, Bountiful Harvest) and four sizes (3qt to 16qt), with add-ons including sharp cheddar cheese, CT honey, maple syrup, and farm-made preserves. Available for individual gift-giving and business quantity orders.
- Long View Ciderhouse Hard Cider Artisanal hard ciders produced via traditional slow fermentation that bring out natural apple flavors and aromas, ranging from dry to sweet. All ciders are gluten and soy free. Sourced exclusively from Rogers Orchards apples. Sold via bottle shop adjacent to Shuttle Meadow Farm location and mobile cider truck Thursday through Sunday.
- Local Seasonal Produce and Locally-Made Products Retail offerings at farm stands including locally-grown seasonal produce (Connecticut corn, summer squash, tomatoes, cucumbers, beans, peppers, blueberries, melons available July-October) and curated locally-made products (fresh milk, artisanal cheeses, farm-fresh eggs, locally-produced bacon, fresh bread delivered daily, local ice cream, honey, homemade granola).
Quantifiable outcome
- 275 acres of productive farmland with 20 apple and 15 peach varieties
Companies that use Rogers Orchards
Customer profileSegments2 records
Ideal customer profiles2 records
Rogers Orchards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rogers Orchards partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Long View CiderhousecoreLong View Ciderhouse is a sister company founded in 2021 by Jeff Rogers (Peter Rogers' brother) creating artisanal hard cider using apples sourced directly from Rogers Orchards eighth-generation family farm. It operates a bottle shop adjacent to Rogers Orchards Shuttle Meadow location and a mobile cider truck nearby.
- IPM Institute of North AmericacoreEco Apple® orchards are certified by the IPM Institute of North America. The institute provides certification for ecological orchard management using advanced Integrated Pest Management practices.
- Red TomatocoreRogers Orchards is certified by Red Tomato, a food distribution nonprofit rooted in principles of fair trade, sustainability, and equity. Red Tomato developed the Eco Apple® program in collaboration with orchards, scientists, and advisers, and embraces a whole-systems approach for the benefit of all parts and people in the food system.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Rogers Orchards competitors and assessment
Company assessmentDirect peers
- Blue Jay Orchards: Bethel, CT orchard focused on pick-your-own apples and seasonal farm experiences — comparable Connecticut PYO competitor and agritourism operator.
- Beardsley's Cider Mill & Orchard: Shelton, CT orchard and cider mill producing fresh and hard cider from on-site apples — comparable on Connecticut retail orchard + cider production model.
- Silverman's Farm: Easton, CT farm offering PYO apples, farm market, and petting zoo/animal attractions — competes with Rogers for Connecticut family agritourism traffic and on-farm experience spending.
- Bishop's Orchards: Guilford, CT multi-generational farm with farm market, PYO apples, bakery, and value-added products — directly comparable heritage, regional, and product-line overlap with Rogers Orchards.
- Belltown Hill Orchards: South Glastonbury, CT family orchard offering pick-your-own apples, peaches, and seasonal produce plus a farm market — comparable as a multi-generation Connecticut orchard competing in the same PYO and wholesale channels.
- Lyman Orchards: Heritage Connecticut orchard (Middlefield, CT) operating pick-your-own apples, peaches, and berries, an on-site bakery, farm store, golf course, and cider offerings — directly comparable to Rogers on heritage, retail farm-stand model, and Connecticut agritourism positioning.
- Carlson Orchards: Harvard, MA multi-generation New England orchard with PYO, farm store, and hard cider under Carlson Orchards Cider — closely analogous heritage orchard + cider model to Rogers/Long View.
- Russell Orchards: Ipswich, MA family farm offering PYO fruit, farm store, bakery, and small-batch hard cider — comparable New England heritage orchard + value-added product mix.
Broad incumbents
- Angry Orchard: National craft hard cider brand owned by Boston Beer Company — comparable to Long View Ciderhouse as a craft cider competitor but at vastly larger scale and distribution.
Emerging players
- 2 Towns Ciderhouse: Oregon-based craft cider producer with broader distribution and brand presence than Long View Ciderhouse — comparable artisanal cider category competitor to Rogers' cider arm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rogers Orchards social profiles
Digital presenceRogers Orchards compliance and trust
Trust signalCompliance3 records
Rogers Orchards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rogers Orchards leadership team
Management profileNumber of profiles
Profiles3 records
Rogers Orchards subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rogers Orchards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rogers Orchards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rogers Orchards
What does Rogers Orchards do?
Rogers Orchards is a multi-generational family farm operating 275 acres in Southington, Connecticut, growing 20+ varieties of apples, 15+ varieties of peaches, and other stone fruit and produce. The company sells fresh fruit and farm products through two retail farm stands (Sunnymount Farm and Shuttle Meadow Farm), an on-site bakery producing apple cider donuts and pies, seasonal pick-your-own apple operations, pre-ordered gift fruit baskets, and wholesale distribution to Connecticut supermarkets. A sister company, Long View Ciderhouse, produces artisanal hard cider from the farm's apples.
Is Rogers Orchards a public or private company?
Rogers Orchards is a private company. It is classified as family owned and is currently operating.
When was Rogers Orchards founded?
Rogers Orchards was founded in 1809. It employs 51 to 100 people.
Where is Rogers Orchards based?
Rogers Orchards is headquartered in Southington, United States, in the North America region.
How does Rogers Orchards make money?
Six revenue lines are on record. Retail Farm Stand Sales are the primary driver. The others are wholesale Produce, bakery Products, fruit Baskets, hard Cider Sales and pick-Your-Own Apples.
Who are Rogers Orchards's main competitors?
Direct peers on record are Blue Jay Orchards, Beardsley's Cider Mill & Orchard, Silverman's Farm, Bishop's Orchards, Belltown Hill Orchards, Lyman Orchards, Carlson Orchards and Russell Orchards. Angry Orchard is listed as a broad incumbent. 2 Towns Ciderhouse is listed as an emerging player.
Does Rogers Orchards have an API?
No public API is recorded for Rogers Orchards.
What industry is Rogers Orchards in?
Rogers Orchards's product category is Orchard Farming and Fresh Produce. Its primary akta.pro industry code is AFAGACAJ, Cider & Orchard Fruit Production (Apples/pears for cider & processing), with a secondary code of AFAGACAC, Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots). Its NAICS code is 111331 and its SIC code is 100.