Plug As
Plug AS invests in, builds, and operates shore power and maritime charging infrastructure across 27 Northern European port locations through joint ventures with port authorities, supported by its proprietary Plug Insight management platform and backed by renewable energy group Eviny.
- Company typePrivate
- Founded2018
- HeadquartersBergen, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Plug As does
Plug AS, founded in 2018 and headquartered in Bergen, Norway, develops, finances, builds, and operates shore power (Onshore Power Supply) and maritime charging infrastructure for ports across Northern Europe. The company owns and operates 27 active shore power and electric vessel charging locations, serving cruise ships, offshore energy vessels, container ships, ferries, and coastal vessels through high-voltage (IEC 80005-1) and low-voltage (IEC 80005-3) systems. Its flagship Bergen facility is Europe's largest cruise shore power installation, with 22 connection points delivering over 110 GWh cumulatively and avoiding approximately 90,000 tonnes of CO2. The company operates primarily through 50/50 joint ventures with port authorities and regional energy utilities, including Plug Bergen AS, Plug Ålesund AS, Plug Nord AS, Plug Montrose Ltd (Scotland), Plug Harstad AS, and Plug Romsdal AS, supplemented by wholly-owned subsidiaries such as Plug Sverige AB (Sweden) and Elbåtlader DA (electric boat charging). It is a portfolio company of Eviny, Western Norway's largest renewable energy group.
The company's core products are physical shore power installations (substations, transformer upgrades, cable management systems, and ship interface equipment), the proprietary Plug Insight cloud platform (real-time monitoring, automated metering, live tariff management, digital documentation, and compliance reporting for FuelEU/IMO), and maritime charging stations (CCS2 and Type 2, 7.4 kW to 250 kW). Pricing is usage-based at approximately NOK 3.00-4.25/kWh for Norwegian low-voltage sites, NOK 4.25/kWh for Bergen high-voltage, and GBP 0.46/kWh at Montrose. Revenue is generated through electricity sales, connection fees, fixed first-call and commissioning fees, and operational/maintenance contracts under long-term joint venture arrangements. In 2026 Plug launched Shore Power as a Service in partnership with Jeco Energies, bundling financing, construction, and operations for global container terminal operators as a fully integrated subscription-style offering. Customers are exclusively port authorities (government entities) and vessel operators, sold through direct enterprise field sales targeting long-term infrastructure partnerships rather than transactional relationships.
Plug As firmographics
Firmographics- Name
- Plug As
- Legal name
- Plug AS
- Website
- https://plugport.no
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plug AS invests in, builds, and operates shore power and maritime charging infrastructure across 27 Northern European port locations through joint ventures with port authorities, supported by its proprietary Plug Insight management platform and backed by renewable energy group Eviny.
- Ownership category
- akta.pro rank
Plug As industry classification
Industry- Product category
- Shore Power Infrastructure
- NAICS
- Electric Power Transmission, Control, and Distribution (22112), Electrical Contractors and Other Wiring Installation Contractors (23821)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Shore Power & Electrification Systems (Cold Ironing, Charging Interfaces) (IMAJAJAM)
- akta.pro secondary industry
- Industrial Plugs, Couplers & Shore Power Interfaces (high-current connectors, interlocks, shore power) (IMAGAEAK)
Keywords
Where Plug As is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Plug As business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Shore power infrastructure ownership and operation: Plug invests in, builds, and operates shore power infrastructure. Revenue is generated through electricity sales (per kWh), connection fees, and ongoing operational/maintenance contracts with ports and vessel operators. Joint venture model with ports (50/50) creates shared investment and aligned incentives.
- Shore Power as a Service: Fully integrated service covering financing, construction, and operations for container terminals. Enables ports to adopt shore power without upfront capital investment, paying for the service over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Montrose low voltage shore power |
| Usage-based | Pay-as-you-go | Vågan low voltage shore power |
| Usage-based | Pay-as-you-go | Harstad low voltage shore power |
| Usage-based | Pay-as-you-go | Stamsund low voltage shore power |
| Usage-based | Pay-as-you-go | Bergen high voltage shore power |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Plug As product offering
Product offeringCore offering
Plug AS develops, finances, builds, and operates shore power infrastructure (high-voltage and low-voltage, IEC 80005-1/80005-3 compliant) and maritime charging infrastructure for ports, enabling cruise ships, offshore vessels, ferries, container ships, and electric vessels to connect to grid power while berthed. The company delivers electricity backed by Guarantees of Origin renewable energy certificates and offers the proprietary Plug Insight cloud platform for real-time monitoring, automated metering, tariff management, scheduling, and digital invoicing. Services are delivered through long-term joint venture partnerships with port authorities and regional energy companies across Northern Europe.
Product overview
Plug AS operates a unified shore power and maritime charging infrastructure platform spanning Norway and expanding into Northern Europe. The core offering consists of shore power infrastructure investments, construction, and long-term operations through various joint venture entities (Plug Bergen AS, Plug Ålesund AS, Plug Nord AS, Plug Montrose Ltd, Plug Harstad AS, Plug Romsdal), supported by the Plug Insight cloud management platform for operational control, monitoring, and commercial settlement. The company also provides maritime charging solutions for electric vessels. Services range from low-voltage solutions for smaller vessels to high-voltage systems for large cruise ships, with new Shore Power as a Service models emerging for container terminals.
Differentiator
Problem solved
Functional benefit
Products and services
- Shore Power Infrastructure
- Plug Insight
- Maritime Charging
- Shore Power as a Service
- High Voltage Shore Power (HV)
- Low Voltage Shore Power (LV)
Quantifiable outcome
- 27 active locations across Northern Europe with expanding footprint
- +6 more outcomes
Companies that use Plug As
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Plug As technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Plug As partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and minor.
- Jeco EnergiesmajorPartnership to deliver Shore Power as a Service for container terminals. Jeco contributes 30+ years of EPC experience in maritime electrical infrastructure. Combined with Plug's financing and operational expertise to offer fully integrated service covering financing, construction, and operations.
- Harstad HavncoreJoint venture Plug Harstad AS (50/50 with Harstad Havn). NOK 11 million investment for Larsneset facility (with NOK 2.4M Enova funding) complementing existing Stangnes infrastructure.
- GC Rieber SaltminorJoint feasibility study for cost-effective shore power solutions for smaller bulk and side-port ships carrying salt. Enova-supported study at Harstad and Bergen quays.
- Montrose Port Authoritycore50/50 joint venture Plug Montrose Ltd created December 2022. £1 million initial investment for first Scottish shore power infrastructure for offshore energy vessels. Montrose became first port in Scotland to offer shore power to vessels in the offshore energy sector.
- Plug Nord partners (Nordkraft Prosjekt AS, Lofotkraft Muligheter AS, Trollfjord AS, Andøy Energi Holding AS, Vesterålskraft AS)coreRegional collaboration established July 2021 to accelerate electrification of ports in northern Norway. Plug Nord owns 50% with regional energy companies from Lofoten, Vesterålen, and Hålogaland. Individual joint ventures established with ports including Harstad, Hadsel, Vågan.
- Hadsel HavncoreCollaboration for shore power at new Miljøhavna port and Skrettingkaiene. Enova funding of NOK 3.8 million received. Ships at container, bulk, cargo and tanker facilities served.
- Kruser (electric boat pool)minorWorld's first electric boat pool service. Partner in Norway's first fully electric harbour at Aker Brygge, Oslo. Plug provides charging infrastructure while Kruser operates boat sharing fleet.
- Aker Brygge Marina / Norwegian PropertyminorHost venue for Norway's first fully electric harbour at Aker Brygge. Marina provides locations for Plug's maritime charging infrastructure and Kruser's electric boat pool.
- Bergen Havn (Port of Bergen)coreJoint venture Plug Bergen AS (50/50) established in 2019. Bergen Havn and Eviny partnership created the entity to develop, own, and operate shore power facilities in Bergen. Plug Bergen operates 22 connection points serving cruise, offshore, and ferries - one of Europe's largest cruise shore power facilities.
- Ålesundregionens HavnåvesencoreJoint venture Plug Ålesund AS (50/50 with Ålesund municipality) established with Enova funding. High-voltage shore power for cruise at two quays operational since 2023 with 32 MVA total capacity.
Scale indicators12 records
Recent moves11 records
Expansion highlights6 records
Plug As competitors and assessment
Company assessmentEmerging players
- ShoreLink: Estonian cable management and shore power connection specialist; supplied systems to Plug's Ålesund project. Adjacent niche player in shore power enabling hardware.
- Ingeteam: Spanish power electronics specialist offering shore power solutions across European and Latin American ports. Comparable product focus with a regional emphasis.
Broad incumbents
- Schneider Electric: Delivers shore-to-ship power infrastructure as part of its broader energy management and electrical distribution portfolio. Incumbent with greater scale but no specialty focus.
- Wärtsilä Marine: Major maritime technology and services provider with shore power and electrification offerings. Competes via bundled ship-to-shore solutions for port and vessel customers.
- ABB Marine & Ports: Global electrification major with shore power solutions bundled into its marine and ports portfolio. Overlapping capability but not a pure-play specialist.
- Stemmann-Technik (Wabtec): Part of Wabtec; supplies cable management and shore power connection systems for ports and rail. Comparable technology but operates as a broader industrial portfolio.
Direct peers
- Cavendish (Shore Power Solutions): Norway-based competitor specializing in shore power engineering and high-voltage connections for Norwegian and Nordic ports. Directly comparable product portfolio and customer base.
- PowerCon: Danish specialist in shore power systems for cruise ships, ferries, and offshore vessels. Closely comparable technology offering and European port focus.
Regional players
- Havenbedrijf Antwerpen / Port of Antwerp Shore Power: Major continental European port authority investing in shore power for inland and short-sea shipping. Comparable infrastructure mandate and potential Southern/Northern European competitor or partner.
- Port of Rotterdam Shore Power: Public port authority that operates its own shore power facilities and previously employed Plug's BDM as Business Manager Shore Power. A potential direct competitor and a route for partnership in Northwest Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Plug As social profiles
Digital presencePlug As compliance and trust
Trust signalCompliance4 records
Plug As financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plug As leadership team
Management profileNumber of profiles
Profiles12 records
Plug As subsidiaries and ownership
Company hierarchySubsidiaries17 records
Plug As funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plug As M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plug As
What does Plug As do?
Plug AS develops, finances, builds, and operates shore power infrastructure (high-voltage and low-voltage, IEC 80005-1/80005-3 compliant) and maritime charging infrastructure for ports, enabling cruise ships, offshore vessels, ferries, container ships, and electric vessels to connect to grid power while berthed. The company delivers electricity backed by Guarantees of Origin renewable energy certificates and offers the proprietary Plug Insight cloud platform for real-time monitoring, automated metering, tariff management, scheduling, and digital invoicing. Services are delivered through long-term joint venture partnerships with port authorities and regional energy companies across Northern Europe.
Is Plug As a public or private company?
Plug As is a private company. It is classified as corporate owned and is currently operating.
When was Plug As founded?
Plug As was founded in 2018. It employs 11 to 50 people.
Where is Plug As based?
Plug As is headquartered in Bergen, Norway, in the Europe region.
How does Plug As make money?
Two revenue lines are on record. Shore power infrastructure ownership and operation is the primary driver. The others are shore Power as a Service.
Who are Plug As's main competitors?
Emerging players on record are ShoreLink and Ingeteam. Broad incumbents are Schneider Electric, Wärtsilä Marine, ABB Marine & Ports and Stemmann-Technik (Wabtec). Direct peers are Cavendish (Shore Power Solutions) and PowerCon. Regional players are Havenbedrijf Antwerpen / Port of Antwerp Shore Power and Port of Rotterdam Shore Power.
Does Plug As have an API?
No public API is recorded for Plug As.
What industry is Plug As in?
Plug As's product category is Shore Power Infrastructure. Its primary akta.pro industry code is IMAJAJAM, Shore Power & Electrification Systems (Cold Ironing, Charging Interfaces), with a secondary code of IMAGAEAK, Industrial Plugs, Couplers & Shore Power Interfaces (high-current connectors, interlocks, shore power). Its NAICS code is 22112 and its SIC code is 4911.