What PROJECT GROUP! does

Protect Group is a privately held B2B platform founded in 2016 that provides AI-driven refund protection and ancillary services to travel, ticketing, hospitality, transportation, and financial services businesses. The company's core products — Refund Protect ($10 per person, 100% refund on qualifying cancellations), Delay Protect ($30 per person, automatic refund on flight delays of 2+ hours via real-time parametric flight tracking), and CFAR (Cancel For Any Reason) — are sold through a single embedded booking widget that partners integrate into their checkout flows. Protect Group earns transaction fees on protection sales and commissions from the Protect Plus marketplace, which bundles third-party ancillary services such as flight disruption compensation, delayed baggage compensation, carbon offsetting, eSIM solutions, and lounge access.

The underlying technology is the Pulse Platform, which powers AI-driven automated refund processing — claimed to handle 90% of applications and pay out the same day — and the Content Intelligence Platform, which continuously tests, learns, and optimizes checkout content and pricing to drive conversion uplift. Distribution combines direct enterprise sales, OEM/embedded widget integration, and a third-party marketplace (Protect Plus), giving Protect Group three GTM motions aimed at partner platforms globally. The company reports a 4.8/5 Trustpilot score across 35,000+ reviews and serves 400+ brand partners, including airlines, OTAs, ticketing platforms, and hospitality operators. Operating, funding, and revenue figures are not disclosed in the available data.

Name

PROJECT GROUP!

Website

https://protectgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Protect Group is a B2B platform founded in 2016 that provides AI-driven refund protection, parametric flight delay protection, and a third-party ancillary marketplace (Protect Plus) to 400+ brand partners across airlines, ticketing, hospitality, OTAs, transportation, and financial services.

Ownership category

akta.pro rank

Product category

Embedded Insurance Technology

NAICS

Insurance Carriers and Related Activities (524), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Ticket/Event Cancellation Protection (FSAJAJAG)

akta.pro secondary industries

Flight Disruption & Delay Protection (Parametric) Platforms (THALALAE), Fraud Prevention, Risk Scoring & Chargeback Management (THALAHAF)

Keywords

• Refund protection services
• Flight delay insurance
• Embedded booking protection
• Travel ancillary platform
• AI refund processing

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Refund Protect - Per-person Insurance Premium: Partners sell refund protection to customers at $10.00 per person. Customers receive 100% money back on their booking if they cannot attend for qualifying reasons (illness, injury, severe weather, etc.). Protect Group earns revenue from the premium while managing the refund risk and processing.
2. Delay Protect - Flight Delay Protection: Partners sell flight delay protection at $30.00 per person. Customers receive automatic refunds if their flight is delayed by 2+ hours. The system uses real-time parametric flight tracking to trigger payments without manual claims processing.
3. Protect Plus Marketplace - Commission from Third-party Services: Protect Plus marketplace aggregates third-party services including flight disruption compensation, delayed baggage compensation, carbon offsetting, eSIM solutions, and lounge access. Protect Group earns commission by partnering with leading third-party providers to deliver these personalized solutions that drive conversions and revenue for partner platforms.
4. CFAR (Cancel For Any Reason): Cancel For Any Reason protection offering allowing customers more flexible cancellation options beyond standard refund reasons.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Protect Group sells AI-driven refund protection and ancillary services that partners embed into their booking flows via a single white-label widget. Its core products — Refund Protect ($10/person for full refund on qualifying reasons), Delay Protect ($30/person for automatic refunds on 2+ hour flight delays via real-time parametric tracking), and CFAR (Cancel For Any Reason) — are delivered through the Pulse Platform and optimized by the Content Intelligence Platform, with Protect Plus extending the offering via third-party ancillaries (flight disruption, delayed baggage, carbon offsetting, eSIM, lounge access).

Product overview

Protect Group operates as a platform-plus-modules architecture offering a portfolio of refundable booking and ancillary service products for the travel, ticketing, and hospitality industries. The core offering consists of Refund Protect (refundable booking service), Delay Protect (flight delay protection), and CFAR (Cancel For Any Reason), which are powered by the Pulse Platform technology infrastructure. Protect Plus extends the portfolio with ancillaries including flight disruption compensation, delayed baggage compensation, carbon offsetting, eSIM solutions, and lounge access. The Content Intelligence Platform leverages AI to optimize pricing and content presentation at checkout. The company serves 400+ brand partners across airlines, entertainment ticketing, transportation, hospitality, travel/OTAs, and financial services.

Differentiator

Problem solved

Functional benefit

Products and services

• Refund Protect A fully managed, white-label refundable booking service priced at $10 per person that gives customers 100% money back on their booking if they cannot attend for qualifying reasons (illness, injury, pre-existing medical conditions, severe weather, workplace redundancy, home emergency, theft of documents/tickets, court summons, and other T&C reasons). Delivered to enterprise partners (airlines, OTAs, ticketing platforms, hospitality, financial services) through a single embedded booking widget.
• Delay Protect Flight delay protection priced at $30 per person that uses real-time parametric flight tracking to automatically refund customers if their flight is delayed by 2+ hours, with no paperwork or calls required. Customizable around each airline partner's customer journey, commercial model, and loyalty ecosystem.
• CFAR (Cancel For Any Reason) Cancel For Any Reason coverage that allows customers to cancel their booking for any reason and receive a refund, providing flexible cancellation options beyond the qualifying reasons covered by Refund Protect.
• Protect Plus A marketplace of ancillary travel and ticketing solutions delivered in partnership with leading third-party providers, including flight disruption compensation, delayed baggage compensation, carbon offsetting, eSIM solutions, and lounge access. Designed to drive partner conversions and revenue without causing ancillary fatigue for end customers.

Quantifiable outcome

• 20%+ conversion rate improvement through personalized positioning and pricing
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Third-party Ancillary Service ProviderscoreOthersProtect Group partners with leading third-party providers to deliver personalized travel and ticketing solutions through the Protect Plus marketplace. These partners provide flight disruption compensation, delayed baggage compensation, carbon offsetting, eSIM solutions, and lounge access services. The partnership enables Protect Group to offer a comprehensive ancillary portfolio without building each capability in-house, while partners gain distribution through Protect Group's 400+ partner network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compensair: Flight delay and cancellation compensation service operating a claims model against airlines under EU261 and similar regulations. Competes in the same flight-disruption compensation space as Protect Group's Delay Protect and Protect Plus flight disruption module.
• AirHelp: Specializes in flight delay and cancellation compensation claims, directly overlapping Protect Group's Delay Protect parametric flight offering. Operates consumer-facing claim service plus B2B partnerships with airlines and OTAs for disruption compensation distribution.
• Battleface: Travel insurance technology platform offering customizable travel and event protection products through embedded APIs and partner integrations. Comparable to Protect Group in targeting travel, hospitality, and ticketing partners with white-label protection solutions.
• Cover Genius: Embeds insurance and protection products into partner checkout flows across travel, e-commerce, and ticketing. Closest direct competitor to Protect Group's white-label refund and delay protection model, with similar platform-plus-modules architecture and global B2B2C distribution strategy.

Broad incumbents

• InsureMyTrip: Long-established travel insurance comparison marketplace serving US consumers with multiple carrier options. Operates a broader, more consumer-direct distribution model than Protect Group's B2B2C embedded approach, but addresses overlapping demand for travel protection products.
• Hopper: Travel booking app with embedded financial products including flight delay guarantees and cancellation protection. Operates consumer-facing distribution at significant scale and bundles protection into the booking flow — a comparable use case to Protect Group's partner integrations.
• Booking.com: Largest global OTA with its own refund, cancellation, and rate-promise mechanisms embedded across hotel and flight bookings. Demonstrates the vertically integrated incumbent model that competes with Protect Group's third-party embedded protection distribution.
• Squaremouth: US-focused travel insurance comparison platform distributing policies from multiple carriers to consumers. Adjacent peer serving similar end-customer demand for travel protection, though via a comparison marketplace rather than embedded B2B distribution.
• Airbnb (AirCover): Operates AirCover, a built-in booking protection program for guests (and a parallel host protection program) embedded directly into Airbnb's checkout. Represents the vertically integrated incumbent model where the marketplace owns its own protection layer rather than partnering with Protect Group.
• Allianz Travel: Largest traditional travel insurance carrier globally, offering trip cancellation, delay, and interruption products through travel agencies, OTAs, and airlines. Represents the broad incumbent side of the same protection market Protect Group serves via embedded technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/protect-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROJECT GROUP!