Mayenne Tourisme

What Mayenne Tourisme does

Mayenne Tourisme operates as "Destination MAYENNE," a non-profit association (association loi 1901) headquartered at 84 avenue Robert Buron in Laval, France, serving as the official departmental tourism board for the Mayenne department (53) in the Pays de la Loire region. The organization operates the consumer-facing destination-mayenne.com portal — available in French, English, German, and Dutch — which aggregates accommodations, restaurants, activities, visits, hiking circuits, and events across five sub-territories (Le Pays du Sud Mayenne, Le Pays de Laval, La Haute Mayenne, Le Pays du Mont des Avaloirs, Sainte-Suzanne les Coëvrons). The platform integrates the eRESA regional marketplace for online booking, the free May'N Pass discount program covering 50+ partner sites, the Slowlydays curated collective of eco-responsible experience providers, the May'Gourde local-professional referral network, and the Immersion Sonore podcast distributed across Spotify, Deezer, Ausha, Amazon Podcast, and YouTube. A network of physical Offices de Tourisme provides in-person trip planning and pass distribution.

The technology foundation combines the eRESA marketplace (third-party regional booking platform), the e-SPRIT shared tourism information system co-produced with the Agence de Développement Touristique de la Mayenne et de la Sarthe, and supporting integrations (OpenStreetMap mapping, YouTube video, Calaméo documents, FairGuest reviews, IAB Europe CMP n°92 for GDPR consent). A 14-person team — structured around administration/HR, communication, digital cell, marketing cell, and engineering poles — executes operations. The business model is primarily funded by public sector allocations characteristic of a departmental tourism board, supplemented by transactional commissions from bookings routed through the eRESA marketplace. Two principal customer segments are served: (1) individual tourists and leisure visitors (families, cycling/outdoor tourists, slow-travel seekers, local residents) accessing free information and booking via the portal; and (2) tourism professionals (accommodation providers, activity operators, restaurants, event organizers) using the eRESA marketplace and the mayenne-tourisme-pro.com B2B portal for distribution and visibility.

Name

Mayenne Tourisme

Legal name

Destination MAYENNE

Website

https://mayenne-tourisme.com

Company type

Private

Operating status

Operating

Short description

Mayenne Tourisme (Destination MAYENNE) is the official non-profit tourism board for the Mayenne department in France, operating the destination-mayenne.com portal with an eRESA booking marketplace, May'N Pass discount program, Slowlydays experience collective, and a network of physical tourist offices serving individual visitors and local tourism professionals.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory) (THAKAJAF), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

Keywords

• Destination tourism marketing
• Regional tourism portal
• Tourism booking marketplace
• Tourism discount pass
• Experiential tourism curation

Headquarters

HQ city

Laval

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketplace Commission (eRESA): Destination MAYENNE operates a reservation marketplace on destination-mayenne.com where tourism professionals (accommodation providers, activity operators, venues) publish and sell offers. The organization acts as a distributor and intermediary—reservations are made directly with the professional, and the platform earns a commission on transactions facilitated through the eRESA marketplace.
2. Newsletter Subscriptions: Newsletter services (Les Vallées de la Mayenne, La Fabrique – Slowlydays) generate data and engagement that supports promotional and commercial activities. Data is retained for 3 years.
3. May'N Pass and Brochure Distribution: Free May'N Pass distributed online and at tourist offices drives visitor traffic to partner sites. Brochure orders and related services may generate nominal revenue. The May'Gourde device also supports local professional promotion.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Mayenne Tourisme (legally 'association Destination MAYENNE') operates the official departmental tourism portal for the Mayenne department in France. It aggregates accommodations, activities, events, restaurants, and itineraries; runs the eRESA online booking marketplace that connects visitors with third-party tourism professionals; distributes a free May'N Pass providing discounted access to 50+ partner sites; curates the Slowlydays collective of slow-travel experiences; and supports a network of physical tourist offices across five territories.

Product overview

Mayenne Tourisme operates a comprehensive tourism ecosystem for the Mayenne department in France, centered on the Destination Mayenne Portal. The offering includes the Slowlydays experiential tourism brand (focused on authentic, eco-responsible experiences), the free May'N Pass discount program (50+ partner sites), the May'Gourde local producer network, and an online reservation platform powered by the eRESA marketplace. Supporting offerings include the Immersion Sonore podcast series, extensive cycling infrastructure (voies vertes and towpaths), physical tourist welcome offices, and trip planning tools for accommodations, restaurants, activities, and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Destination Mayenne Portal

Quantifiable outcome

• 3,000 km of hiking routes available across the department
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• eRESA (Place de marché régionale)coreTechnology or IntegrationeRESA is the regional marketplace platform enabling tourism professionals (hébergements, activités, visites) to publish and sell their offers on destination-mayenne.com. Destination MAYENNE distributes these offers through its consumer portal and acts as the platform operator. This partnership is foundational to the organization's booking revenue model.
• e-SPRIT Tourism Information System (Producteurs et co-producteurs Mayenne/Sarthe)coreTechnology or Integratione-SPRIT is the shared tourism information system used by Destination MAYENNE, Offices de Tourisme, and the Agence de Développement Touristique de la Mayenne et de la Sarthe. It manages and distributes tourism data across both departments. IT service providers Raccourci and Faire-Savoir are the exclusive recipients of the data as sub-processors.
• Agence de Développement Touristique de la Mayenne et de la SarthecoreStrategic or Co-development PartnerRegional tourism development agency co-producing tourism information and development initiatives with Destination MAYENNE. Partners on the e-SPRIT system and shared data initiatives spanning the Mayenne and Sarthe departments.
• Offices de Tourisme (Tourist Offices network)coreChannel Partner/ Reseller/ DistributorNetwork of local tourist offices across 5 territories (Le Pays du Sud Mayenne, Le Pays de Laval, La Haute Mayenne, Le Pays du Mont des Avaloirs, Sainte-Suzanne les Coëvrons) that serve as physical distribution points for Destination MAYENNE's offerings. They provide in-person visitor services, distribute the May'N Pass, and promote regional tourism.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agence de Développement Touristique de la Mayenne et de la Sarthe: Cross-departmental tourism development agency that co-produces the e-SPRIT tourism information system with Destination MAYENNE. Structurally and functionally the closest peer — same scope, same data platform, same partner ecosystem.
• Anjou Tourisme (Maine-et-Loire Tourisme): Departmental tourism board for Maine-et-Loire, a neighboring Pays de la Loire department with a comparable mix of rural, heritage, and Loire Valley tourism. Operates the same institutional DMO model at departmental scale.
• Gîtes de France: Federated network of rural vacation rentals and B&Bs across France. Operates a comparable marketplace model aggregating SMB tourism providers with a strong rural and authenticity brand — directly comparable business model to eRESA.
• Sarthe Tourisme: Sister departmental tourism organization for Sarthe, sharing the e-SPRIT tourism information system with Mayenne. Operates the same visitor information, marketplace, and destination promotion model at departmental scale.

Broad incumbents

• Atout France: National tourism development agency for France, operating at country-wide scale with international marketing and inbound visitor promotion. Compares as the top-of-pyramid incumbent above regional and departmental DMOs.
• Comité Régional du Tourisme Pays de la Loire: Regional tourism board covering Pays de la Loire, the parent administrative region of Mayenne. Operates at broader regional scale with a larger team and budget, marketing the entire region including Mayenne.
• ADN Tourisme (Fédération Nationale des Organismes Institutionnels de Tourisme): National federation of French tourism offices and DMOs, of which Destination MAYENNE is effectively a member. Provides industry-wide coordination, data standards, and represents the broader institutional tourism ecosystem in France.

Regional players

• Normandie Tourisme: Regional tourism board for Normandy, the immediate neighbor of Mayenne with strong D-day and coastal heritage tourism. Comparable departmental/regional DMO model with substantially larger scale and budget.
• Comité Régional du Tourisme de Bretagne: Regional tourism board for Brittany, a neighboring French region with a similar mix of rural, coastal, and heritage tourism. Operates with a larger team and budget but comparable destination marketing mandate and structure.

Others

• Fédération Française de Cyclotourisme: National federation for cycle tourism in France, recognized the Vélo Francette as 'Itinéraire de l'année 2018'. Operates as an ecosystem enabler and certifying body rather than a competitor, but is a critical partner for Mayenne's cycling positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLkHJwSnI5pVq_EkSuxG8yChnQwQ2ctd5f
• Instagraminstagram.com/destinationmayenne
• Facebookfacebook.com/destinationmayenne

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayenne Tourisme