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Pasquali Máquinas (legal name Pasquali Máquinas e Acessórios Ltda, CNPJ 26.643.632/0001-67) is a São Paulo-based specialty coffee equipment retailer operating from Rua Curuçá, 111, Vila Maria. The company distributes premium international coffee equipment brands to the Brazilian market, with a curated portfolio that includes Rocket Espresso Milano, Mahlkönig, Baratza, Kalita, Ditting, Anfim, HeyCafé, Thermoplan, Blendtec, Urnex, Goat Story, and Stone Espresso — covering espresso machines, grinders, brewing accessories, blenders, and cleaning products. Founder Leonardo Pasquali anchors the company's specialist positioning in the Brazilian specialty coffee community.

The business generates revenue through three streams: direct equipment sales (catalog priced from R$52 for entry-level accessories to R$70,610 for flagship professional machines), equipment rental ("locação") for higher-ticket professional machines, and technical support services. Distribution combines an appointment-based physical showroom in São Paulo with a national e-commerce platform at www.pasqualimaquinas.com.br, enabling the company to serve both local professional buyers and remote consumers across Brazil. The customer base spans home enthusiasts, specialty coffee shops and cafés, and coffee laboratories, indicating a deliberate prosumer-to-professional positioning rather than a single-segment focus.

Operationally, Pasquali functions as a curated specialty distributor and retailer rather than a manufacturer; its competitive positioning is built on brand portfolio access, in-person product expertise, and after-sales service rather than proprietary technology. The cross-promotional link with apecoffee.com.br suggests nascent ecosystem ties to adjacent specialty coffee media and subscription services.

Name

www.pasqualimaquinas.com.br. Todos os direitos reservados.

Legal name

PASQUALI MÁQUINAS E ACESSÓRIOS LTDA

Website

https://pasqualimaquinas.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pasquali Máquinas is a São Paulo-based specialty coffee equipment retailer distributing premium international brands such as Rocket Espresso, Mahlkönig, and Baratza to home enthusiasts, specialty cafés, and coffee laboratories across Brazil via e-commerce, an appointment-based showroom, and equipment rentals.

Ownership category

akta.pro rank

Product category

Specialty Coffee Equipment Retail

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Specialty coffee equipment
• Espresso machines
• Coffee grinders
• Manual brewing gear
• Barista accessories

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Equipment and Accessories Sales: Pasquali Máquinas generates revenue primarily through the direct sale of specialty coffee equipment and accessories via its e-commerce platform and physical showroom. Product categories include espresso machines (prosumer and commercial), coffee grinders, manual brew equipment (drippers, French press, Moka, multi-brewers), blenders, barista tools, cleaning products, and replacement parts. Sales are one-time transactional with installment payment options available via credit card.
2. Equipment Rental / Locação: The company offers equipment rental plans for businesses, coffee shops, and events, including maintenance and technical support as part of the contract.
3. Professional Services (Technical Support): Pasquali Máquinas provides technical support, maintenance, and spare parts sales, contributing to ongoing revenue from the existing customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pasquali Máquinas curates and retails specialty coffee equipment in Brazil through its e-commerce platform pasqualimaquinas.com.br and a physical showroom in São Paulo. The catalog spans espresso machines (prosumer and commercial), coffee grinders, manual brew equipment, blenders, cleaning/maintenance products, and barista accessories from global brands including Rocket Espresso Milano, Mahlkönig, Baratza, Kalita, Ditting, Anfim, HeyCafé, Thermoplan, Blendtec, Urnex, and Goat Story, complemented by technical support, spare parts, and equipment rental services.

Product overview

Pasquali Máquinas is a specialty coffee equipment retailer offering a curated portfolio of internationally-recognized brands for Brazilian consumers. The company does not manufacture its own products but serves as a distributor for multiple premium coffee equipment lines. Their product portfolio centers on espresso machines (Rocket Espresso Milano, Thermoplan, Stone Espresso), professional and prosumer grinders (Mahlkönig, Baratza, Ditting, HeyCafé, Anfim), manual brewing equipment (Kalita), cleaning and maintenance products (Urnex), blenders (Blendtec), and accessories (Goat Story). Products range from home entry-level equipment like the Baratza Encore to professional-grade machines like the Rocket R9 One with Pressure Profiling, serving both enthusiast and commercial coffee professionals across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Rocket Espresso Milano Espresso Machines Italian-made espresso machines for prosumer and professional use, including Appartamento, Mozzafiato, Giotto, R Cinquantotto, R9 One, and Biccoca models with Heat Exchanger, Dual Boiler, and Pressure Profiling systems. Sold to home enthusiasts, prosumer users, and specialty coffee shops across Brazil.
• Mahlkönig Coffee Grinders Professional and prosumer coffee grinders including X54 Allround, EK43, E64 WS, and related models for espresso and brewed coffee applications. Targeted at home enthusiasts, specialty cafés, and coffee laboratories.
• Baratza Coffee Grinders Home and prosumer coffee grinders including Encore, Sette 270, and Vario+ models for various brewing methods from espresso to French press. Targeted at home coffee enthusiasts as an accessible entry point.
• Kalita Manual Brewing Equipment Manual brewing equipment including drippers, paper filters, glass servers, and manual grinders for pour-over and other filtered coffee methods. Sold to home enthusiasts and manual brew specialists in Brazil.
• Ditting Precision Grinders Precision laboratory grinders including the Ditting 807 Lab Sweet for zero-retention grinding used by world champion baristas. Targeted at coffee laboratories and Q+A professionals.
• HeyCafé Commercial Grinders Commercial grinders including Buddy and HC-880 Lab/Retail models for espresso, shop/package, and lab/cupping applications. Targeted at coffee shops, retail operations, and lab/cupping environments.
• Anfim Professional Espresso Grinders Professional espresso on-demand grinders including Luna and Pratica models with Mahlkönig-based technology under the Hemro group. Targeted at specialty cafés and commercial operations.
• Thermoplan Professional Espresso Machines Professional espresso machines from Swiss manufacturer Thermoplan for commercial coffee establishments. Targeted at specialty cafés and high-volume commercial operations.
• Urnex Cleaning Products Specialized cleaning products for coffee equipment maintenance including Cafiza, Grindz, Tabz, Rinza, and Stainless Wipz. Sold to both home enthusiasts and commercial operators for ongoing equipment care.
• Blendtec Commercial Blenders High-performance blenders for smoothies and frozen beverages, including commercial-grade models with accessories and rinsers. Targeted at coffee shops and commercial beverage operations.
• Goat Story Coffee Accessories Specialty coffee accessories including innovative brewing tools and vessels. Sold to home enthusiasts and specialty coffee consumers in Brazil.
• Rocket R9 One Espresso Machine Professional single-group espresso machine with Dual Boiler system (5.5L total capacity), Pressure Profiling (0-10 bar), 5 programmable profiles, touchscreen display, dual PID controls, and rotary pump. Targeted at specialty coffee labs and high-end commercial operations.
• Equipment Rental (Locação) Service Equipment rental plans for businesses, coffee shops, and events, including maintenance and technical support as part of the contract. Targeted at commercial customers preferring operational expenditure over capital expenditure.
• Technical Support, Maintenance, and Spare Parts Service Technical support, maintenance, and spare parts sales for specialty coffee equipment, delivered to existing customers through WhatsApp, telephone, and the showroom. Provides ongoing revenue from the existing customer base.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Rocket Espresso MilanocoreChannel Partner/ Reseller/ DistributorPasquali Máquinas is a primary reseller and distributor of Rocket Espresso Milano products in Brazil, offering the full Rocket catalog including Appartamento, Mozzafiato, Giotto, R Cinquantotto, R9 One, and Biccoca machines. The partnership represents a core product line for the company.
• MahlkönigcoreChannel Partner/ Reseller/ DistributorPasquali Máquinas distributes Mahlkönig grinders including EK43, EK43s, X54, and E64 WS models. Mahlkönig is a leading global brand in professional coffee grinders.
• BaratzacoreChannel Partner/ Reseller/ DistributorPasquali Máquinas offers Baratza grinders including Encore, Sette 270, Vario+, and related accessories. Baratza is positioned as an accessible entry point for home coffee enthusiasts.
• KalitacoreChannel Partner/ Reseller/ DistributorPasquali Máquinas distributes Kalita manual brew equipment including drippers, wave filters, glass servers, and manual grinders. Kalita products serve the manual brew and pour-over segment.
• DittingcoreChannel Partner/ Reseller/ DistributorPasquali Máquinas distributes Ditting grinders, including the 807 Lab Sweet. Ditting is known for precision laboratory-grade grinders used by world champion baristas.
• AnfimminorChannel Partner/ Reseller/ DistributorPasquali Máquinas distributes Anfim grinders including the Luna and Pratica. Anfim is an Italian manufacturer of professional espresso grinders, owned by the same parent group as Mahlkönig and Ditting (Hemro).
• HeyCaféminorChannel Partner/ Reseller/ DistributorPasquali Máquinas distributes HeyCafé grinders including the HC-880 Lab and Buddy. HeyCafé is a brand of the Hemro group offering more accessible pricing while sharing manufacturing heritage with Ditting and Mahlkönig.
• ThermoplanminorChannel Partner/ Reseller/ DistributorPasquali Máquinas offers Thermoplan products, a Swiss manufacturer of professional espresso machines. Thermoplan is featured as a brand on the website.
• UrnexminorChannel Partner/ Reseller/ DistributorPasquali Máquinas distributes Urnex cleaning products including Cafiza, Grindz, Tabz, Rinza, and Stainless Wipz. Urnex is a specialized brand for coffee equipment cleaning and maintenance.
• BlendtecminorChannel Partner/ Reseller/ DistributorPasquali Máquinas distributes Blendtec blenders for smoothie and specialty beverage preparation. Blendtec is a leading commercial blender brand known for durability and performance.
• Goat StoryminorChannel Partner/ Reseller/ DistributorPasquali Máquinas distributes Goat Story products, a brand known for innovative coffee accessories and gear. Goat Story is listed as a brand partner on the website.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Clive Coffee: US-based premium specialty coffee equipment retailer with a curated catalog of high-end espresso machines, grinders, and manual brew gear. Closely comparable to Pasquali Máquinas in prosumer/professional positioning, brand curation philosophy, and content-led demand generation.
• Espresso Parts: US-based coffee equipment and parts retailer serving both home enthusiasts and commercial customers. Directly comparable to Pasquali Máquinas in combining equipment sales, parts, and technical support services across the specialty coffee value chain.
• Whole Latte Love: US online specialty coffee equipment retailer carrying premium espresso machines, grinders, and accessories. Similar digital-first retail model with comparable brand portfolio and price tiers to Pasquali Máquinas.
• Prima Coffee Equipment: US specialty coffee equipment retailer offering premium espresso machines, grinders, and brewing equipment from globally recognized brands. Directly comparable business model to Pasquali Máquinas in serving the prosumer and small commercial specialty coffee market with technical expertise.
• Aabree Coffee: Smaller US specialty coffee equipment retailer focused on prosumer and home enthusiast segments with a curated multi-brand catalog. Comparable in business model and target customer to Pasquali Máquinas, particularly the home enthusiast segment.
• Seattle Coffee Gear: Large US-based specialty coffee equipment retailer with a multi-brand catalog similar to Pasquali Máquinas (Rocket, Mahlkönig, Baratza-class brands). Comparable in DTC e-commerce scale, content marketing, and breadth of prosumer and commercial offerings.
• Pro Coffee Gear: UK-based specialty coffee equipment retailer offering premium espresso machines, grinders, and barista tools. Comparable international peer with similar curation model and prosumer/professional customer base.

Broad incumbents

• De'Longhi: Large Italian home appliance manufacturer with a significant coffee machine portfolio spanning entry-level to prosumer. Comparable adjacent competitor in the broader coffee equipment retail market, particularly for home users.
• Breville (Sage): Global consumer appliance maker (Sage brand in the UK/Europe) with a broad prosumer coffee equipment portfolio. Comparable overlap with Pasquali Máquinas' home enthusiast segment through mass-market distribution and brand recognition.
• La Marzocco Home: Premium Italian espresso machine manufacturer with a growing direct-to-consumer retail channel. Overlaps Pasquali Máquinas' high-end espresso machine offering and represents a competitive threat if manufacturers increasingly bypass distributors and sell direct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pasqualimaquinas
• LinkedInlinkedin.com/company/pasquali-maquinas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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