TouriScope

What TouriScope does

TouriScope Inc. is a privately held, founder-owned tourism strategy and business intelligence consultancy headquartered in the Dieppe/Quebec region of Canada and founded in 2016. The firm delivers advisory services to destination management organizations (DMOs), regional tourism associations (ATRs), municipal regional counties (MRCs), tourism businesses, and cultural organizations across Quebec and the Maritime provinces (Nova Scotia, New Brunswick, Prince Edward Island). Its go-to-market is sales-led and relationship-driven, leveraging thought-leadership content (white papers, thematic newsletters, downloadable tools), participation in industry events such as the CDRQ Symposium on Collective Entrepreneurship in Tourism and Leisure, and partnerships with Tourism Quebec, Sepaq, Ouranos, GreenStep, and regional tourism associations.

The firm's offering is organized around three core services: Strategy (strategy and development plans, feasibility/opportunity/market studies, business plans), Business Intelligence (knowledge tools, strategic monitoring and benchmarking, conferences, traffic and economic impact studies, customer surveys), and Professional Support (organizational diagnosis, project implementation, ongoing consultation). Complementing the services is a knowledge IP portfolio that includes the Climate Fresco workshop adapted for tourism, an Action Prioritization Matrix, stakeholder and FOAR matrices, Lean Canvas, and white papers on sustainable tourism integration and customer data management.

TouriScope monetizes through custom professional-services engagements, project-based contracts, and workshop delivery. It does not disclose pricing publicly, has not raised external capital, and operates with a 1–10 employee team. Its principal customers include MRC La Haute-Cote-Nord, Tourisme Cantons-de-l'Est, Culture Lanaudiere, Experience Acadie, Tourisme Monteregie, MRC Pontiac, Cooperative recreotouristique du Madawaska (Mont Farlagne), Ville de Dieppe, Rando Quebec, Sepaq, and Tourism Quebec.

Name

TouriScope

Legal name

TouriScope Inc.

Website

https://touriscope.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

TouriScope is a Quebec-based, founder-owned tourism consultancy (founded 2016, 1–10 employees) that delivers strategy, business intelligence, and professional-support services to DMOs, regional tourism associations, MRCs, tourism businesses, and cultural organizations across Quebec and the Maritime provinces.

Ownership category

akta.pro rank

Headquarters

HQ city

Dieppe

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Consulting Services: Direct consulting engagements for tourism strategy development, business plans, feasibility studies, and destination development planning. Services include stakeholder engagement, market analysis, and strategic planning for tourism organizations.
2. Business Intelligence Services: Intelligence gathering, market research, customer surveys, traffic studies, and competitive benchmarking services for tourism organizations.
3. Professional Support and Consultation: Project implementation support, diagnostic services, and ongoing consultation for tourism organizations and businesses.
4. Educational Workshops: Climate Fresco workshops and training sessions for tourism professionals on climate change adaptation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

TouriScope is a Quebec-based consulting firm that provides tourism strategy, business intelligence, and professional support services to destination management organizations, regional tourism associations, municipal regional counties, and tourism businesses. Its offering is organized around three core service pillars: Strategy (strategic and development planning, feasibility and market studies, business plans), Business Intelligence (knowledge tools, strategic monitoring, customer surveys, traffic studies), and Professional Support (organizational diagnosis, project implementation, ongoing consultation). The firm complements these advisory services with knowledge resources such as white papers, thematic newsletters, the adapted La Fresque du Climat workshop for tourism, and downloadable practical tools (prioritization matrices, stakeholder matrices, FOAR, Lean Canvas).

Product overview

TouriScope is a tourism strategy and sustainable development consulting firm offering a portfolio of advisory services organized around three core pillars: Strategy (strategy & development planning, feasibility studies, business plans), Business Intelligence (knowledge tools, strategic monitoring, surveys, studies), and Professional Support (diagnosis, project implementation, consultation). The firm complements its consulting services with knowledge resources including white papers, thematic newsletters, workshops such as La Fresque du Climat adapted for tourism, custom survey research, and downloadable practical tools (prioritization matrices, stakeholder matrices, FOAR, Lean Canvas). The offering is a services-led portfolio rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Stratégie (Strategy) Strategic advisory services including strategy and development planning, feasibility and market studies, and business plan development, focused on stakeholder engagement, change adaptation, efficiency, and partner confidence for tourism organizations, DMOs, regional associations, and tourism businesses.
• Intelligence d'affaires (Business Intelligence) Strategic knowledge-building services including creation of knowledge tools, strategic monitoring and benchmarking, conferences and workshops, economic impact and traffic studies, and customer surveys designed to improve market understanding and decision-making for tourism organizations.
• Accompagnement Professionnel (Professional Support) Professional consulting services including organizational diagnosis, project implementation support, and ongoing consultation for skills development, networking, decision validation, and revenue diversification through funding, targeted at tourism organizations and businesses.
• Ateliers et conférences (Workshops and Conferences) Educational workshops and conference presentations on tourism trends, best practices, and climate action, including the adapted La Fresque du Climat workshop designed for the tourism sector, delivered to tourism organizations and professionals.
• Sondages et études clients (Customer Surveys and Studies) Custom survey design and execution services for tourism organizations, including travel intention studies, customer profiling, and market research conducted on behalf of clients such as the 2020 Maritime travel intentions survey.

Quantifiable outcome

• Created strategic market tools for Cantons-de-l'Est region
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Expérience AcadiecoreStrategic or Co-development Partner · 20 July 2020Collaboration with Expérience Acadie to conduct an online survey on 2020 travel intentions of Maritime residents. Survey conducted July 20-26, 2020 with 200 respondents to help tourism stakeholders in the Maritimes with planning.
• OuranoscoreStrategic or Co-development PartnerPartnership to produce communication tools to sensitize the tourism industry to climate change, in collaboration with Quebec's Tourism Ministry. Developed simplified tools in business language for climate adaptation.
• GreenStepminorGTM or Marketing PartnerProud partner of GreenStep, a sustainable tourism certification and recognition program.
• Tourisme Québec (TDQ)minorGTM or Marketing PartnerProud partner of Tourisme Québec, the provincial tourism organization.
• Coopérative de développement régional du Québec (CDRQ)minorStrategic or Co-development PartnerCollaboration on collective entrepreneurship in tourism, participating in the PASTEL plan (Plan d'action secteurs stratégiques tourisme et loisir) and attending symposiums.
• Tourisme MontérégiecoreStrategic or Co-development PartnerConducted diagnostic study for plan montagnes, collecting needs from visitors and regional actors, organizing reflection workshops with organizations on the territory.
• Coopérative récréotouristique du MadawaskacoreStrategic or Co-development PartnerAccompanied the cooperative in transforming Mont Farlagne into a four-season destination through opportunity study and development planning.
• Various Regional Tourism AssociationscoreStrategic or Co-development PartnerOngoing partnerships with regional tourism associations including APECA, CDE Laurentides, AITQ, and others for various tourism development projects.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Destination International: Industry association and training/certification body for DMOs worldwide. Comparable as an ecosystem player serving the same DMO client base TouriScope targets, though positioned as an association rather than a consultancy.
• Miles Partnership: Larger US-based marketing and strategy firm exclusively focused on travel and tourism, including DMOs and destinations. Comparable in client segment and strategy services but operates at significantly greater scale than TouriScope.

Direct peers

• Destination Think: Vancouver-based destination strategy and marketing firm working with DMOs globally on sustainable tourism, brand strategy, and visitor economy development. Comparable in client type and strategic advisory scope to TouriScope.
• Tourism Economics: Oxford Economics subsidiary providing economic impact studies, market research, and forecasting for destinations and tourism organizations. Comparable in the business intelligence and market study offerings within TouriScope's portfolio.
• Twenty31 Consulting: Canadian tourism strategy and marketing consultancy serving DMOs and tourism organizations across Canada. Directly comparable as a boutique tourism advisory firm operating in a similar client segment to TouriScope.
• Tambourine: US-based digital marketing and strategy firm specializing in tourism, hospitality, and destination clients. Comparable in serving DMOs and tourism organizations with strategy plus marketing execution.
• InterVISTAS: Canadian-headquartered consultancy with tourism and transport advisory practices, including destination strategy and market research. Comparable as a North American tourism advisory firm serving public-sector clients.
• Resonance Consultancy: Global destination strategy, branding, and economic development consultancy. Comparable as a destination advisory firm serving tourism organizations on strategy, market positioning, and competitive benchmarking.
• TEAM Tourism Consulting: Ireland-based tourism strategy and destination management consultancy. Comparable as a boutique tourism advisory firm focused on destination strategy, market intelligence, and sustainable tourism development.

Emerging players

• Phocuswright: Travel industry research and consulting firm producing market intelligence, consumer studies, and trend analysis. Comparable in the research/intelligence component of TouriScope's business intelligence service line, though primarily research-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TouriScope
• LinkedInlinkedin.com/company/touriscope
• Instagraminstagram.com/touriscope.ca/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TouriScope