What Jarva Rehvid does

Järva Rehvid OÜ is a privately held Estonian tire and wheel retailer headquartered in Türi, operating the e-commerce storefront jarvarehvid.ee. The company sells summer tires, studless winter (lamell) tires, and studded winter tires (naastrehv) for passenger cars, as well as commercial vehicle/truck tires and rims. Its core differentiator is a curated assortment limited to Nordic-climate-specification compounds, explicitly excluding softer Central European winter tires; the team brings 15+ years of domain experience and carries brands ranging from premium (Nokian, Continental, Michelin, Pirelli, Hankook, Yokohama, Goodyear) to value (Sailun, Triangle, Westlake, Kumho, Maxxis).

The business runs on a warehouse-based distribution model with over 200,000 tires in stock across all sizes and price points, enabling next-day delivery for orders placed before 14:00 and a maximum 3-day delivery window during peak winter/seasonal demand. The proprietary sub-brand WOLF Nord (refurbished tires, e.g., 215/55/R17 at €72.17) extends into the pre-owned segment. Beyond product sales, the company offers professional tire mounting/balancing services, transparent fitting-price pages, 24-hour car rental (Autorent 24h) for customers during tire changes, and installment payments through a partnership with ESTO.

Revenue mechanics are unit-based retail pricing ranging from ~€60 to ~€355 per tire, with no subscription or contract structure; financing is available to any buyer via ESTO. Go-to-market is a self-serve/PLG e-commerce model, supplemented by phone and email support, with marketing concentrated on organic SEO across brand, size, and category pages. The company serves Estonia only with no cross-border operations, targeting individual passenger car owners as the primary segment and commercial vehicle operators as a secondary segment. No external funding, M&A activity, or leadership changes are documented; the firm operates as an independent OÜ (private limited company).

Name

Jarva Rehvid

Legal name

Järva Rehvid OÜ

Website

https://jarvarehvid.ee

Company type

Private

Operating status

Operating

Short description

Järva Rehvid OÜ is an Estonian e-commerce tire and wheel retailer based in Türi, serving passenger car owners and commercial vehicle operators across Estonia with 200,000+ tires in stock and next-day delivery.

Ownership category

akta.pro rank

Product category

Tire and Wheel Retail

NAICS

Tire Dealers (441340), Tire Dealers (44134), Tire and Tube Merchant Wholesalers (423130), Tire and Tube Merchant Wholesalers (42313)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tire retail sales
• Wheel and rim sales
• Tire fitting services
• Winter tire specialist
• Commercial vehicle tires

Headquarters

HQ city

Türi

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tire and wheel sales: Direct product sales of tires and wheels to consumers through e-commerce website. Products include passenger car tires, truck/commercial vehicle tires, and rims. Additional revenue from tire fitting services and payment plan financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Jarva Rehvid sells tires and wheels for passenger cars and commercial vehicles through an Estonian e-commerce website backed by a warehouse holding over 200,000 tires. The assortment covers summer, studless Nordic winter (lamellrehv), and studded winter (naastrehv) tires, plus rims/wheels and commercial truck tires, with professional tire mounting, balancing, and replacement services offered alongside. Additional offerings include a 24-hour car rental service during tire fitting and ESTO-based installment payments.

Product overview

Jarva Rehvid is an Estonian tire and wheel retailer operating as a traditional e-commerce platform with physical store presence. The company offers a unified product portfolio centered on tires (rehvid) for passenger cars and commercial vehicles, supplemented by rims (veljed) and tire-related services. The core product categories include summer tires, winter tires (both studless and studded variants), and commercial truck tires, complemented by wheel/rim sales and professional tire services including mounting, balancing, and replacement. Additional services include 24-hour car rental during tire service periods and installment payment options through ESTO. The company stocks over 200,000 tires and offers products from brands including Hankook, Yokohama, Michelin, Pirelli, Triangle, Sailun, Goodyear, Continental, Nokian, Kumho, Maxxis, and others. Orders placed before 14:00 receive next-day delivery, with a maximum 3-day delivery during peak winter season.

Differentiator

Problem solved

Functional benefit

Products and services

• Tires (Rehvid) Passenger car tires including summer tires (suverehv), studless Nordic winter tires (lamellrehv), and studded winter tires (naastrehv), drawn from brands such as Hankook, Yokohama, Michelin, Pirelli, Continental, Nokian, Goodyear, Kumho, Maxxis, Triangle, Sailun, and Westlake. The catalog spans budget to premium price points with per-tire pricing from approximately €60 to €355. Targeted at Estonian individual car owners and small commercial operators.
• Commercial Truck Tires (Veoauto rehvid) Tires specifically engineered for trucks and heavy-duty commercial vehicles, sold through a dedicated category on the website. Targets fleet operators and owner-operators in Estonia needing durable, load-rated truck tires.
• Rims/Wheels (Veljed) New rims and wheels for passenger cars and commercial vehicles. Wheel purchases include complimentary nuts/bolts and centering rings required for correct installation.
• Tire Services (Rehvitööd) Professional tire mounting, balancing, and replacement service delivered by a team with over 15 years of tire-fitting experience. Targeted at customers who purchase tires and rims from Jarva Rehvid and need fitting.
• 24-Hour Car Rental (Autorent 24h) 24-hour car rental option that provides a temporary vehicle for customers while their own car is being fitted with new tires or is otherwise out of service.
• Installment Payments (Maksa osadena) ESTO-powered installment payment option that allows customers to spread the cost of tires, rims, and services across monthly payments (kuumakse), with the monthly amount displayed on each product page.
• WOLF Nord Refurbished Tire (WOLF NORD taastatud rehv) A refurbished WOLF-brand Nordic winter tire (215/55 R17) sold as a budget-priced alternative to new tires, targeted at price-sensitive Estonian car owners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Blackcircles.com: UK-focused online tire retailer with fitting partner network. Comparable e-commerce-first business model and product breadth, but operating in a different geography with significantly larger scale.
• Rehvid Pluss: Estonian tire and wheel e-commerce retailer serving passenger and commercial vehicles. Comparable in business model, geography, and product breadth to Jarva Rehvid.
• Rehvid24: Estonian online tire shop offering passenger and commercial tires with delivery across Estonia. Directly comparable business model, geography, and customer base.
• 1001rehvid (1Auto): Estonian online tire retailer selling passenger and commercial tires with home delivery and fitting services. Direct competitor in the same geography, channel, and product category as Jarva Rehvid.

Broad incumbents

• Point S: International tire retailer and service franchise network operating across Europe. Comparable in selling tires and mounting services to consumer and commercial customers, but at network scale far beyond Jarva Rehvid's single-country footprint.
• Vianor: Pan-Nordic and Baltic tire retail and service chain owned by Continental, offering tires, fitting, and seasonal storage across the region. Same target customer and product mix as Jarva Rehvid but operates at much larger scale and as a manufacturer-affiliated chain.
• Euromaster: Large European tire and automotive service network with online booking and broad garage coverage. Indirectly comparable through overlapping product, service, and replacement cycle, though at much greater scale and geographic reach.

Others

• Nokian Tyres: Finland-based tire manufacturer specializing in Nordic winter conditions. A key supplier brand for Jarva Rehvid and a reference competitor for the Nordic winter specialty positioning, but operates upstream as a manufacturer rather than retailer.
• Michelin (including Euromaster): Global tire manufacturer and parent of the Euromaster service network. Comparable as a key brand Jarva Rehvid distributes and as a broader industry incumbent shaping tire retail across Europe.
• Continental (tire division): Major global tire manufacturer whose products Jarva Rehvid retails and whose subsidiary Vianor competes on the retail side. Adjacent to the company as both a key supplier and a competitor via its Vianor chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jarva Rehvid