Indian Talent Olympiad
Indian Talent Olympiad is a Mumbai-based private educational assessment organization, founded in 2013, that conducts 13+ nationwide Olympiad examinations across 42,000+ schools for Indian students from Nursery to Class 12, delivered through school-coordinated and direct-to-consumer online and offline channels.
- Company typePrivate
- Founded2013
- HeadquartersMumbai, India
- Headcount—
- GTM typeB2C
- OfferingServices
What Indian Talent Olympiad does
Indian Talent Olympiad (ITO) is a Mumbai-headquartered private educational assessment organization, founded in 2013 by Jagadeesh Masarakal and Madhumathi Masarakal, that conducts nationwide Olympiad examinations for students from Nursery through Class 12 across Indian school boards (CBSE, ICSE, and State). Its product portfolio spans 13+ distinct Olympiad types — including International Science Olympiad, International Maths Olympiad, English, General Knowledge, Computer, Drawing, Essay, Social Studies, Hindi, Logical Reasoning, Abacus, Astronomy & Space, and Commerce — plus a pre-primary 'Little Champ' track. The company operates through two parallel participation channels: school-coordinated registrations via a network of 42,000+ registered schools and freelance coordinators, and direct-to-consumer individual registrations through its website and mobile app.
The technology platform centers on an online examination system with proctoring capabilities (audio, video, image capture, and eyeball recognition) and a mobile application (Android and iOS) that supports self-serve registration, monthly topic-wise practice tests, instant performance reports, e-books, and study-material access. Exam delivery occurs in two annual rounds (December and February), supplemented by recurring monthly online Olympiad tests for continuous engagement. The company distributes supplementary study materials — printed workbooks, previous-year question papers, and digital e-books — through its own e-commerce storefront with 15-20 day domestic delivery.
ITO generates revenue through a mix of one-time exam registration fees (Rs. 240 per subject for individual Round 1 registrations, Rs. 120 for Round 2 of qualified students), recurring monthly test subscriptions (Rs. 450-1500 per student across 3-month, 6-month, and annual packages), workbook and e-book sales, and corporate-sponsored thematic competitions (e.g., the Dettol Hygiene Olympiad). The company has recognized over 2 lakh class toppers and awarded 20,000+ scholarships funded by a Rs. 5 crore awards pool. It operates corporate offices in Mumbai (headquarters), Pune, Bangalore, and Vashi, and is supported by an advisory committee chaired by Olympian P.T. Usha.
Indian Talent Olympiad firmographics
Firmographics- Name
- Indian Talent Olympiad
- Legal name
- Indian Talent Olympiad
- Website
- https://indiantalent.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Indian Talent Olympiad is a Mumbai-based private educational assessment organization, founded in 2013, that conducts 13+ nationwide Olympiad examinations across 42,000+ schools for Indian students from Nursery to Class 12, delivered through school-coordinated and direct-to-consumer online and offline channels.
- Ownership category
- akta.pro rank
Indian Talent Olympiad industry classification
Industry- Product category
- Educational Assessment Services
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Academic Olympiads & Subject Competitions (Science, Math, Informatics) (EDAMAGAE)
- akta.pro secondary industry
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
Keywords
Where Indian Talent Olympiad is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Indian Talent Olympiad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Annual Olympiad Exam Registration: Registration fees for Round 1 Annual Olympiad Exam at Rs. 240 per subject for individually registering students. Two rounds are conducted annually (December and February slots).
- Monthly Test Subscriptions: Subscription-based monthly test series: Rs. 450 for first 3 months, Rs. 500 combo for Science/Maths/English/GK for 1 month, Rs. 850 per subject for 6-month package, Rs. 1500 yearly per subject.
- Olympiad Study Materials: Sale of printed workbooks and previous year question papers for Classes 1-10 with 15-20 days delivery timeframe. Digital e-books also available.
- Scholarships and Awards: Scholarships awarded to top performers: up to Rs. 1,00,000 for National Level Rank 1, Rs. 40,000 for Rank 2, Rs. 25,000 for Rank 3 across Classes 1-10. Additional prizes include laptops, tablets, and cash awards totaling Rs. 5 Crore.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Round 1 Exam Registration - Rs. 240 per subject |
| Subscription | Monthly | Monthly Test - 3 months at Rs. 450 |
| Subscription | Monthly | Combo Pack - Science/Maths/English/GK at Rs. 500 for 1 month |
| Subscription | Multi-year contract | 6-Month Package - Rs. 850 per subject |
| Subscription | Annual | Yearly Subscription - Rs. 1500 per subject |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Indian Talent Olympiad product offering
Product offeringCore offering
Indian Talent Olympiad (ITO) is an educational assessment organization that conducts national-level Olympiad examinations for school students across 13+ subjects, including Science, Mathematics, English, General Knowledge, Computer, Drawing, Essay, Social Studies, Hindi, Logical Reasoning, Abacus, Astronomy, and Commerce, plus a pre-primary Little Champ program. Exams are delivered through both online and offline modes, accompanied by workbooks and study materials, and offer scholarships and recognition to top-performing students.
Product overview
Indian Talent Olympiad operates a comprehensive educational assessment platform offering multiple subject-specific Olympiad exams. The portfolio includes 13 distinct Olympiad products spanning Science (ISO), Maths (IMO), English (EIO), General Knowledge (GKIO), Computer (ICO), Drawing (IDO), Essay (NESO), Social Studies (NSSO), Hindi (NHO), Logical Reasoning (NLRO), Abacus, Astronomy Space (ASO), and Commerce (CIO) for students from Nursery to Class 12. A special Little Champ program serves pre-primary students aged 3-6 years with age-appropriate assessments. The platform provides supplementary learning resources including workbooks, previous year question papers, e-books, and monthly practice tests. An ITO Mobile App (available on Android and iOS) delivers online exams, practice tests, and performance tracking. The company operates both Annual Olympiad exams (held in December and February) and Monthly Online Olympiad tests, offering school-based and individual participation modes.
Differentiator
Problem solved
Functional benefit
Brands
- Little Champ Olympiad: Special Olympiad program for Nursery, Junior KG and Senior KG students designed to develop early learning, creativity and thinking skills. Includes Little Champ Abacus Olympiad (LCAO), Little Champ Hindi Olympiad (LCHO), Little Champ EVS Olympiad (LCEVSO), Little Champ English Olympiad (LCEO), Little Champ Drawing Olympiad (LCDO), and Little Champ Maths Olympiad (LCMO).
- International Science Olympiad (ISO)
- International Maths Olympiad (IMO)
- English International Olympiad (EIO)
- General Knowledge International Olympiad (GKIO)
- International Computer Olympiad (ICO)
- International Drawing Olympiad (IDO)
- National Essay Olympiad (NESO)
- National Social Studies Olympiad (NSSO)
- National Hindi Olympiad (NHO)
- National Logical Reasoning Olympiad (NLRO)
- Abacus Olympiad (AO)
- Astronomy Space Olympiad (ASO)
- Commerce International Olympiad (CIO)
Products and services
- International Science Olympiad National-level Science Olympiad exam for school students assessing scientific knowledge and reasoning, available online and offline.
Quantifiable outcome
- 42,000+ schools registered trust ITO for Olympiad exam conduction
- +4 more outcomes
Companies that use Indian Talent Olympiad
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Indian Talent Olympiad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Indian Talent Olympiad partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Dettol (Reckitt)minorDettol Hygiene Olympiad was conducted in partnership with Indian Talent Olympiad to promote hygiene awareness among school students.
- 42,000+ SchoolscoreNetwork of registered schools across India that facilitate student participation in Olympiad exams. Schools register students and conduct/organize exam administration.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Indian Talent Olympiad competitors and assessment
Company assessmentBroad incumbents
- Meritnation: Meritnation (by Indian Parent's Network/Learning Links) provides CBSE/ICSE-aligned learning, tests and revision for school students — a broader EdTech player whose assessment and test-prep features intersect with Indian Talent Olympiad's evaluation use case.
- Brainly: Brainly is a large-scale homework and exam-prep learning platform reaching tens of millions of Indian students — a broader incumbent in school-level assessment/exam-help that overlaps with ITO's exam-prep and skills-assessment use cases.
- Extramarks: Extramarks is a larger K-12 digital learning platform offering assessments, practice tests and content for Indian school students — a broad incumbent with overlapping school-distribution and online-assessment capabilities to ITO.
Direct peers
- CREST Olympiads: CREST conducts multiple subject-specific Olympiads (Crest Mathematics Olympiad, Crest English Olympiad, Crest Science Olympiad, etc.) targeting Indian school students with annual exams and online practice — directly comparable product set and audience to Indian Talent Olympiad.
- Science Olympiad Foundation (SOF): SOF is India's largest organiser of school-based Science, Maths, English, Cyber and other Olympiads (IMO-level branding) for Classes 1-12, operating a near-identical school-registration + coordinator model and competing head-to-head with Indian Talent Olympiad for the same school network.
- Unified Council (Kishore Vaigyanik Protsahan Yojana-style federations) / Unified Cyber Olympiad: Unified Council conducts NCO, NSO, IMO, IEO, ICSO and other Olympiads across Indian schools, going through the same school-coordinator channel and catering to Class 1-12 — a near-twin operating model to Indian Talent Olympiad.
- Olympiad Success (Convergia Infovision): Olympiad Success aggregates practice content, sample papers and online Olympiad preparation across the same subject set ITO covers, operating in the same niche of Olympiad-focused exam preparation for Indian school students.
- Hummingbird Education: Hummingbird conducts the Hummingbird Olympiads across multiple subjects for Indian school students with similar school-registration mechanics and scholarship-driven positioning, directly overlapping with Indian Talent Olympiad's core olympiad offering.
- SilverZone Foundation: SilverZone runs international Olympiads (International Mathematics Olympiad, International English Olympiad, etc.) across Indian schools with the same school-coordinator distribution model and overlapping subject coverage as Indian Talent Olympiad.
- Eduheal Foundation (EHF): EHF runs international school Olympiads (International Maths Olympiad, International Cyber Olympiad, etc.) through the Indian school channel, competing with Indian Talent Olympiad on subject breadth, pricing tiers, and coordinator-driven school registrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Indian Talent Olympiad social profiles
Digital presenceIndian Talent Olympiad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indian Talent Olympiad leadership team
Management profileNumber of profiles
Profiles3 records
Indian Talent Olympiad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indian Talent Olympiad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indian Talent Olympiad
What does Indian Talent Olympiad do?
Indian Talent Olympiad (ITO) is an educational assessment organization that conducts national-level Olympiad examinations for school students across 13+ subjects, including Science, Mathematics, English, General Knowledge, Computer, Drawing, Essay, Social Studies, Hindi, Logical Reasoning, Abacus, Astronomy, and Commerce, plus a pre-primary Little Champ program. Exams are delivered through both online and offline modes, accompanied by workbooks and study materials, and offer scholarships and recognition to top-performing students.
Is Indian Talent Olympiad a public or private company?
Indian Talent Olympiad is a private company. It is classified as family owned and is currently operating.
When was Indian Talent Olympiad founded?
Indian Talent Olympiad was founded in 2013.
Where is Indian Talent Olympiad based?
Indian Talent Olympiad is headquartered in Mumbai, India, in the Asia region.
How does Indian Talent Olympiad make money?
Four revenue lines are on record. Annual Olympiad Exam Registration is the primary driver. The others are monthly Test Subscriptions, olympiad Study Materials and scholarships and Awards.
Who are Indian Talent Olympiad's main competitors?
Broad incumbents on record are Meritnation, Brainly and Extramarks. Direct peers are CREST Olympiads, Science Olympiad Foundation (SOF), Unified Council (Kishore Vaigyanik Protsahan Yojana-style federations) / Unified Cyber Olympiad, Olympiad Success (Convergia Infovision), Hummingbird Education, SilverZone Foundation and Eduheal Foundation (EHF).
Does Indian Talent Olympiad have an API?
No public API is recorded for Indian Talent Olympiad.
What industry is Indian Talent Olympiad in?
Indian Talent Olympiad's product category is Educational Assessment Services. Its primary akta.pro industry code is EDAMAGAE, Academic Olympiads & Subject Competitions (Science, Math, Informatics), with a secondary code of EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms. Its NAICS code is 611691 and its SIC code is 8200.