What Ignitis Lietuva does

Ignitis Lietuva (legal entity: UAB Ignitis) is a Lithuanian energy retailer and subsidiary of the diversified Ignitis Grupė, supplying electricity and natural gas to residential and business customers across Lithuania. The company operates under two regulatory roles: independent electricity/gas supplier offering fixed-price and exchange-linked (Nord Pool) plans such as Išmanus – 15, Išmanus – Mėnesinis, and Išmanus – Valandinis, and universal service provider (visuomeninis tiekėjas) for vulnerable and small consumers under tariffs approved by the national regulator VERT. Its digital stack includes the Savitarna self-service portal (mano.ignitis.lt, serving 820,000+ users) for billing, contract management, and consumption history; the EnergySmart mobile app (157,000+ downloads) which integrates with ESO smart meters to deliver 15-minute interval consumption data, household benchmarking, and Nord Pool price tracking; and the Ignitis ON EV fast-charging network (stations up to 200 kW) spanning Lithuania, Latvia, and Estonia, accessible via the Ignitis ON app.

Revenue is generated through five primary streams: regulated and unregulated electricity supply to households and businesses (subscription/recurring), natural gas supply (subscription), EV charging sessions via Ignitis ON (usage-based, per-kWh), solar park services and rooftop solar intermediation (professional services and fees), and an affiliate partner benefits program (Papildomos naudos) covering appliances, security, storage, and car washes. Customers are reached primarily through product-led digital channels (website, self-service portals, mobile apps) supplemented by a B2B inside-sales phone line and physical service centers; the customer base is heavily distributed with no named enterprise anchor customers, indicating retail-volume economics rather than concentrated-account risk. Recent strategic emphasis is on Ignitis ON infrastructure scaling (€76M in EBRD loan and EU grant funding in 2025), expansion of solar and EV-charger product lines, and organizational build-out for AI-enabled customer operations under a newly appointed CEO.

Name

Ignitis Lietuva

Legal name

UAB Ignitis

Website

https://ignitis.lt

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Ignitis Lietuva supplies electricity and natural gas to Lithuanian households and businesses as both an independent supplier and universal service provider, with the Savitarna self-service portal (820,000+ users), EnergySmart smart-meter app, Ignitis ON EV fast-charging network across the Baltics, and solar energy solutions.

Ownership category

akta.pro rank

Product category

Retail Electricity and Gas Utility

NAICS

Electric Power Generation, Transmission and Distribution (2211), Natural Gas Distribution (22121), Electric Power Distribution (221122), Solar Electric Power Generation (221114)

SIC

Electric Services (4911), Natural Gas Transmisison & Distribution (4923), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Demand Response & Load Flexibility Services (EUAMAJAF)

Keywords

• Electricity supply
• Natural gas supply
• EV charging network
• Solar energy solutions
• Energy retail utility

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Supply (Residential & Business): Ignitis acts as an independent electricity supplier (nepriklausomas tiekėjas) and universal service provider (visuomeninis tiekėjas) for residential and business customers in Lithuania. Revenue is generated through electricity sales at fixed or variable (Nord Pool exchange-linked) prices under various plans including 'Išmanus – 15', 'Išmanus – Mėnesinis', and 'Išmanus – Valandinis'. Revenue consists of both regulated (network/distribution) and unregulated (supplier) components.
2. Natural Gas Supply: Ignitis supplies natural gas to residential and business customers as both an independent gas supplier and universal service provider, generating recurring revenue from gas commodity sales.
3. EV Charging Services (Ignitis ON): The company operates and monetizes a public EV fast charging network across Lithuania and other Baltic countries through the Ignitis ON app and direct card payments. Revenue is generated per charging session (kWh-based pricing).
4. Solar Energy Solutions: Ignitis offers solar park investments, distributed solar installations, and acts as intermediary for remote solar panel procurement. Revenue is generated through service fees for solar park participation and as a middleman for solar installation services.
5. Partner Benefits Program (Papildomos naudos): Ignitis provides its customers with discounted partner offerings (up to 22% off appliances, 60% off storage, 6 months free security monitoring, EV charger discounts, car wash discounts) through third-party partners. This program drives customer loyalty and acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Ignitis Lietuva (UAB Ignitis) supplies electricity and natural gas to residential and business customers in Lithuania as both an independent and universal (visuomeninis) service provider, under fixed, variable, and hourly Nord Pool exchange-linked plans. The company also operates the Ignitis ON public EV fast charging network across the Baltic countries and offers solar energy products including remote solar park subscriptions and rooftop solar intermediation. Digital self-service platforms — the Savitarna portal and the EnergySmart mobile app — enable consumption monitoring, billing, and contract management for smart-meter-equipped households.

Product overview

Ignitis Lietuva is a comprehensive energy services provider offering a multi-product portfolio centered on electricity and natural gas supply, renewable energy solutions, and digital energy management tools. The core offering includes various electricity supply plans (fixed, hourly, monthly pricing linked to Nord Pool exchange) and natural gas delivery. Digital products include the EnergySmart mobile app for real-time smart meter monitoring and the Savitarna self-service portal for contract and billing management. The Ignitis ON network provides Baltic-region EV charging infrastructure. Solar energy solutions include remote solar park subscriptions and installation services. These products are designed for both residential (namams) and business (verslui) customers, with complementary energy efficiency advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• EnergySmart: Mobile application for monitoring electricity consumption, analyzing usage patterns, and optimizing energy costs
• Ignitis ON
• Ignitis Savitarna

Products and services

• Electricity Supply Plans
• Natural Gas Supply
• Green Energy (Žalioji energija)
• Ignitis ON EV Charging Network
• Saulės parkai (Solar Parks)
• EnergySmart Mobile App
• Savitarna Self-Service Portal
• NexBlue Home EV Charger (with installation)
• Energy Efficiency Advisory

Quantifiable outcome

• 9 out of 10 customers who locked their electricity price in 2025 secured a lower per-kWh rate than the market average
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Ignitis ON Charging Location Partners (IKI, Rimi, Maxima, Hesburger, and others)coreChannel Partner/ Reseller/ Distributor · 1 February 2025Ignitis ON partners with retail chains (IKI, Rimi, Maxima), fast food restaurants (Hesburger), shopping centers (PLC Mega, Rīga Plaza), hotels, and camping sites to install and operate EV fast charging stations at their locations. These partners provide physical locations while Ignitis installs and operates the charging infrastructure.
• Varlė (varle.lt)minorGTM or Marketing PartnerIgnitis partners with Varlė.lt to offer customers up to 22% discount on built-in household appliances (Bosch, Beko, Miele, and other brands). Varlė provides personal consultation within 2 hours and free delivery across Lithuania.
• City StorageminorGTM or Marketing PartnerIgnitis partners with City Storage to offer customers 60% discount on the first month of storage unit rental. The discount code IGNITIS60 is provided through the Ignitis Papildomos naudos program.
• Ekskomisarų biurasminorGTM or Marketing PartnerIgnitis partners with Ekskomisarų biuras (home security company) to offer new customers 6 months free home security monitoring (value 108 EUR) when signing a 24-month contract. After the free period, standard rate of 18 EUR/month applies.
• PRO BRO ExpressminorGTM or Marketing PartnerIgnitis partners with PRO BRO Express tunnel car wash to offer a 20% discount on 3-month tunnel car wash subscriptions. Discount code is sent via email after sign-up through the Ignitis platform.
• Įkrautas (ikrautas.lt)minorGTM or Marketing PartnerIgnitis partners with Įkrautas, a home EV charger installer, to offer customers the NexBlue 22 kW home charger with installation at discounted prices (from 1,389 EUR for private homes, 1,889 EUR for apartments), plus a 50 EUR Ignitis ON gift coupon.
• Ignitis Latvija SIAcoreStrategic or Co-development PartnerSubsidiary of UAB Ignitis (100% owned) operating in Latvia. Address: Gustava Zemgala gatve 74A, Riga, LV-1039. Company code: 40103642991. Operates Ignitis ON EV charging network in Latvia and provides electricity/gas supply services.
• Ignitis Polska Sp. z o.o.coreStrategic or Co-development PartnerSubsidiary of UAB Ignitis (100% owned) operating in Poland. Address: Puławska 2, Building B, 3rd floor, Warsaw, 02-566. Company code: 0000681577. Provides energy services in the Polish market.
• Ignitis Eesti OÜcoreStrategic or Co-development PartnerSubsidiary of UAB Ignitis (100% owned) operating in Estonia. Address: Narva mnt. 5, 10117 Tallinn. Company code: 12433862. Operates Ignitis ON EV charging network in Estonia.
• Nidos kempingasminorChannel Partner/ Reseller/ DistributorNidos kempingas hosts Ignitis ON fast EV charging stations (2x 150 kW) at E. A. Jonušo g. 11, Nida. The camping site provides the physical location while Ignitis operates the charging infrastructure.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• RWE: RWE is a major European integrated utility with significant renewable generation and retail operations across multiple countries, providing a comparable incumbent benchmark for Ignitis's expansion trajectory.
• Vattenfall: Vattenfall is a major Nordic and Northern European state-owned utility with integrated generation, distribution, retail supply, and EV charging — comparable as a broad-incumbent utility pursuing electrification and EV strategy.
• E.ON: E.ON is a major European energy retailer and network operator with integrated electricity, gas, and EV charging (E.ON Drive) offerings — relevant as a broad incumbent benchmark for Ignitis's bundled energy-plus-EV strategy.
• Tauron Polska Energia: Tauron is one of Poland's largest energy groups with generation, distribution, and retail supply, comparable as a Polish market incumbent where Ignitis Polska competes.
• PGE Polska Grupa Energetyczna: PGE is Poland's largest energy group with generation, distribution, and retail supply — directly comparable as a Polish energy market peer where Ignitis has its Polish subsidiary (Ignitis Polska).

Direct peers

• Latvenergo: Latvia's state-owned integrated utility provides electricity generation, distribution, and retail supply across Latvia, operating as a regional peer to Ignitis in the same Baltic energy market.
• Enefit: Enefit is the retail arm of Eesti Energia operating in the Baltics, including Lithuania, providing electricity and gas supply with similar variable-pricing plans and digital tools — a direct regional competitor to Ignitis Lietuva.
• Eesti Energia: Eesti Energia is Estonia's state-owned integrated energy group with electricity generation, retail supply (Enefit), and EV charging (Eleport) — directly comparable to Ignitis Grupė in product breadth and Baltic geography.
• GreenWay Polska: GreenWay operates one of the largest EV charging networks in Central Europe, including Poland where Ignitis Polska operates. Directly comparable as an EV charging infrastructure operator in the same CEE geography.

Regional players

• Ellevio: Ellevio is Sweden's largest electricity distribution operator; relevant as a regional comparison for Nordic/Baltic distribution and retail business models though it does not directly compete in Lithuania.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ignitis-lietuva-uab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ignitis Lietuva