Kenner Company Oy

What Kenner Company Oy does

Kenner Company Oy is a privately held Finnish sales training and consulting firm founded in 2002 and led by founder-CEO Kert Kenner. The company delivers modern B2B sales development services — sales training programs, sales process and playbook development, sales management consulting, customer relationship model design, and keynote speaking — primarily to enterprise clients in Finland. Its service portfolio is built around five core offerings (Myyntivalmennus, Moderni myyntiprosessi ja myynnin pelikirja, Myynnin johtaminen, Asiakkuuksien hoitomalli ja johtaminen, and Keynote) complemented by a content hub and the #MYYNTIPODI video podcast. The business operates as a boutique professional services practice with Kert Kenner as the primary consultant and speaker, supported selectively by contractors or partners for larger engagements, and reports an accumulated track record of over 1,600 client engagements over 25+ years.

Kenner Company generates revenue through customized professional services engagements priced on a quote basis, with multi-year contracts as the stated billing cadence. The go-to-market is sales-led, relying on direct engagement, content marketing (blog, podcast, webinars), partnerships with technology and culture brands (Salesforce, HubSpot, Great Place To Work, Leadoo, Showell, Dealfront, Quru, Suomen Ekonomit, Makatemia), keynote speaking at industry events (Salesforce Innovation Day, Shift 2025, NorthernGlow, Business Festival, Summer Of Sales), and representation through the MySpeaker speaker agency. Named enterprise customers span banking (Osuuspankki), insurance (IF, Turva), technology (Salesforce, Tesla, CGI, Fujitsu, WithSecure, Visma, Detection Technology, Loihde, Solita, Admicom), telecommunications (DNA), retail (Tokmanni, Sato, Lumene), media (Sanoma), facility management (Sodexo, ISS, SOL), and education (University of Eastern Finland, Haaga-Helia).

The firm is not a technology company and has no proprietary software, patents, API, or SDK footprint; its competitive position rests on the founder's personal expertise, industry recognition (TOP 10 thought leader in Finland, TOP 100 globally, MMA sales ambassador), and content assets such as the #MYYNTIKIRJA book and #MYYNTIPODI podcast. AI is treated as a topical advisory subject — exemplified by keynote themes on Modern Sales & AI — rather than as a built capability. The company is founder-owned with no disclosed external investors, no parent company, and no subsidiaries, and operates exclusively from Finland.

Name

Kenner Company Oy

Legal name

Kenner Company Oy

Website

https://kennerco.fi

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Kenner Company Oy is a Finnish boutique sales training and consulting firm, founded in 2002 and led by Kert Kenner, delivering modern B2B sales training, playbook development, sales management consulting, and keynote speaking to enterprise clients primarily in Finland.

Ownership category

akta.pro rank

Product category

Sales Training and Consulting

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Customer Service & Soft Skills Training (BPACANAD)

akta.pro secondary industry

Sales & Customer Service Training (EDAGANAC)

Keywords

• Sales training services
• Sales consulting
• Sales process development
• Sales playbook creation
• Sales management consulting

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sales Training Programs: Customized sales training programs delivered to client organizations. Each engagement is tailored to the client's starting position, strategy, and growth objectives.
2. Consulting Engagements: Sales development consulting including modern sales process development, sales playbook creation, customer relationship management model development, and sales management consulting.
3. Keynote Speaking: Keynote speeches at corporate events, industry conferences, and business festivals on modern sales topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kenner Company Oy provides customized B2B sales training programs, modern sales process and playbook development, sales management consulting, and customer relationship management model development for enterprise clients. Services are delivered primarily by founder/CEO Kert Kenner and tailored to each client's starting position, strategy, and growth objectives. The firm also delivers keynote speaking on modern sales topics at corporate and industry events.

Product overview

Kenner Company Oy is a sales training and consulting firm, not a software product company. The company offers a unified suite of professional services centered on modern sales development. The core portfolio consists of five interconnected service offerings: Myyntivalmennus (Sales Training), Moderni myyntiprosessi ja myynnin pelikirja (Modern Sales Process and Sales Playbook), Myynnin johtaminen (Sales Management), Asiakkuuksien hoitomalli ja johtaminen (Customer Relationship Management), and Keynote speaking engagements. These are complemented by supporting content assets including a blog/webinar hub and the #MYYNTIPODI video podcast. All services are delivered by Kert Kenner and focus on B2B sales transformation, customer-centricity, and modern sales methodology development.

Differentiator

Problem solved

Functional benefit

Brands

• #MYYNTIKIRJA: A book about modern B2B sales success in the new era, co-authored by Kert Kenner.
• #MYYNTIPODI
• Myyntivalmennus
• Moderni myyntiprosessi ja myynnin pelikirja
• Myynnin johtaminen
• Asiakkuuksien hoitomalli ja johtaminen

Products and services

• Myyntivalmennus (Sales Training) Customized sales training programs that equip a client's key sales personnel with the competencies, operating models, tools, and techniques required for modern selling, aimed at improving individual sales results and effectiveness. Targeted at B2B companies seeking modern sales capability development.
• Moderni myyntiprosessi ja myynnin pelikirja (Modern Sales Process and Sales Playbook)

Quantifiable outcome

• Kert Kenner has developed sales for over 1600 companies
• +1 more outcomes

Named customers31 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SalesforcecoreGTM or Marketing Partner · 1 January 2024Kert Kenner served as the main speaker at Salesforce Innovation Day in Helsinki, delivering a keynote on Modern Sales & AI. The event brought Salesforce's key innovations from Dreamforce to the Finnish market.
• HubSpotcoreGTM or Marketing PartnerCo-hosted a webinar on Modern Sales and CRM with HubSpot. This was HubSpot's first webinar designed specifically for the Finnish market.
• Great Place To WorkcoreGTM or Marketing PartnerCo-hosted Great Place To Sell webinar on building winning sales culture with Great Place To Work's CEO and Sales & Culture Director.
• LeadoominorGTM or Marketing PartnerCo-hosted webinar on Modern Sales Automation and AI with Leadoo Marketing Technologies, exploring how automation and AI can provide competitive advantage in sales.
• ShowellminorGTM or Marketing PartnerCo-hosted webinar on Diamond Sales Encounter (Timanttinen myyntikohtaaminen) with Showell's CEO, exploring how to create value and winning purchase experiences.
• Dealfront (formerly Leadfeeder)minorGTM or Marketing PartnerCo-hosted webinar on leveraging sales and marketing data with Dealfront's Sales Team Lead in Finland.
• QuruminorGTM or Marketing PartnerCo-hosted webinar on building modern B2B sales and marketing collaboration with Quru.
• Suomen EkonomitminorGTM or Marketing PartnerJoint webinar with Suomen Ekonomit on marketing and sales collaboration.
• MakatemiaminorGTM or Marketing PartnerJoint webinar on customer relationship management in modern sales with Makatemia.
• AvidlyminorGTM or Marketing PartnerGuest blog post (vieraskynä) on The Holy Trinity of Top Salespeople published on Avidly's platform.
• BONFIREminorGTM or Marketing PartnerGuest blog post on transitioning from self-focused to customer-focused modern sales published on BONFIRE's platform.
• MySpeakercoreChannel Partner/ Reseller/ DistributorMySpeaker represents Kert Kenner as a professional speaker. MySpeaker operates globally in three countries with a team of 50 professionals and is one of Finland's most successful speaker agencies.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RAIN Group: Global sales training and consulting firm specializing in sales performance improvement, training programs, and sales transformation - a direct competitor for the same enterprise B2B sales enablement budget.
• Winning by Design: B2B sales training and consulting firm focused on modern sales methodologies, sales playbooks, and sales transformation programs; targets SaaS and enterprise clients with a similar methodology-led, modern-selling value proposition.
• Mercuri International: Sweden-headquartered global sales training and consulting firm with deep Nordic presence, offering B2B sales transformation, sales management, and sales process development - the closest scaled regional analogue to Kenner Company's offering.
• Force Management: Sales training and consulting firm focused on sales methodology, value selling, and sales process development for B2B enterprise clients - directly comparable in service mix to Kenner Company's playbook and process offerings.
• ValueSelling Associates: B2B sales training and consulting firm centered on a value-selling methodology, offering sales training, sales process, and sales management programs to enterprise clients - closely comparable methodology and engagement model.

Emerging players

• Sales Gravy (Jeb Blount): Sales training company combining authored sales books, podcast, and training programs around modern selling - structurally similar content-plus-training model to Kenner Company's #MYYNTIKIRJA + #MYYNTIPODI + training approach.
• JBarrows Consulting (The Sales Bar): Sales training and consulting firm focused on modern outbound, prospecting training and sales development programs for B2B SaaS companies - similar modern-sales methodology messaging targeting a partially overlapping buyer persona.

Broad incumbents

• Sandler Training: Long-established global sales training franchise offering ongoing sales training programs, sales management development, and consulting - much larger incumbent competing for the same mid-market and enterprise sales training wallet.
• Dale Carnegie Training: Global incumbent offering professional sales training, leadership development, and customer service training programs - competes for enterprise learning-and-development budget with a broader, longer-running portfolio than Kenner Company.
• GP Strategies / Sales Performance International: Large global sales training and performance improvement provider with methodology-driven consulting, sales transformation, and sales management development programs - large-incumbent comparable to Kenner Company's enterprise training engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kenner-company-oy
• YouTubeyoutube.com/results?search_query=myyntipodi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenner Company Oy