Multum Sia

What Multum Sia does

Multum Sia is a Latvian private limited company (SIA Multum) that operates multum.lv, a multi-category e-commerce platform selling food and beverages, coffee/tea/cocoa, snacks and confectionery, household cleaning, personal care, baby products, and pet supplies. The storefront carries more than 2,320 SKUs spanning international brands such as RED BULL, THE PINK STUFF, GREEN SHIELD, Dr. Beckmann, BYROKKO, Dr Althea, FELCE AZZURRA, and PERLAGE, alongside an in-house private-label line (MULTUM Mystery Box). The company serves primarily Latvian consumers through a self-serve online storefront with multilingual support (Latvian, Estonian, English, Lithuanian, Russian) and an omnichannel network of 10 physical pickup/retail locations across Cēsis, Rīga, Liepāja, Sigulda, Valmiera, Ķekava, and Vaives pag., with localized sites also live in Estonia (multumshop.ee) and Lithuania (multum.lt).

The underlying technology stack centers on a unified, AI-enhanced ERP system that integrates accounting, warehouse management, HR, retail operations, and the e-commerce storefront, deployed under an ERAF-funded LIAA digitalization project (No. 9.4-1-L-2026/18). The platform supports multiple payment options via Luminor Bank, delivery through three parcel locker networks (Omniva, DPD, Venipak) and door-to-door courier, plus free-shipping thresholds (30 EUR Omniva, 59.99 EUR courier). Unit-level pricing (observed range 0.79-29.90 EUR) underpins a transactional, low-AOV revenue model.

Multum monetizes through two streams: (1) B2C retail e-commerce via the multum.lv storefront and physical stores, and (2) a B2B wholesale distribution channel for bulk buyers. Go-to-market is product-led, combining organic social (TikTok School UGC program, Facebook, Twitter), price-comparison listings (kurpirkt.lv, salidzini.lv, ceno.lv), and physical-store pickup convenience as acquisition and retention levers. The company is independently owned with no disclosed external investment, subsidiaries, or parent structure.

Name

Multum Sia

Legal name

SIA Multum

Website

https://multum.lv

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Multum Sia is a Latvian multi-category e-commerce retailer operating multum.lv with 2,320+ SKUs across food, beverages, household, personal care, baby, and pet categories, complemented by 10 physical pickup locations across Latvia and localized storefronts in Estonia and Lithuania.

Ownership category

akta.pro rank

Product category

Multi-category Online Retail

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Bulk & Case-Lot Food Retailers (Non-membership) (CRAHACAF)

akta.pro secondary industry

Traditional Cash & Carry Wholesalers (No/Low Membership) (CRAEAEAA)

Keywords

• Multi-category online retail
• Consumer goods e-commerce
• Baltic grocery distribution
• Household goods retail
• B2B wholesale supply

Headquarters

HQ city

Cēsis

HQ country

Latvia

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail E-commerce: Online retail of diverse consumer goods including food, beverages, household products, beauty/personal care, pet supplies, and baby products. Customers purchase through the multum.lv website with delivery to pickup points or addresses across Latvia.
2. Wholesale/B2B: Wholesale distribution services for business customers purchasing in bulk quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Multum Sia operates a multi-category online retail platform (multum.lv) selling more than 2,320 consumer products across food, beverages, household goods, personal care, baby products, and pet supplies, supported by ten physical pickup stores across Latvia and a separate B2B wholesale distribution channel. Customers can choose home courier delivery or parcel-locker pickup through Omniva, DPD, and Venipak, with free-delivery thresholds, 14-day return rights, and multi-language (Latvian, English, Estonian, Lithuanian, Russian) storefront access.

Product overview

Multum Sia operates a multi-category e-commerce platform offering both private-label products (MULTUM Mystery Box) and curated international brands across food and beverages (coffee, tea, cocoa, snacks, confectionery), personal care (skincare, haircare, oral care, body care, intimate hygiene), household items (cleaning products, laundry supplies, dishwashing), baby and child products, and pet supplies. The company also maintains physical retail locations in Latvia, combining online and offline retail channels. Product offerings include K-beauty brands (BYROKKO, Dr Althea), beverages (RED BULL, PERLAGE), cleaning brands (THE PINK STUFF, GREEN SHIELD, Dr. Beckmann), personal care brands (FELCE AZZURRA, ADIDAS), and various private-label items.

Differentiator

Problem solved

Functional benefit

Products and services

• MULTUM Mystery Box
• Multum E-commerce Storefront (multum.lv)
• B2B Wholesale Supply

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Luminor BankcoreTechnology or IntegrationPayment processing services provider for online transactions through Luminor Direct online payment system. Processes payment data including card numbers and transaction details.
• OmnivacoreChannel Partner/ Reseller/ DistributorParcel locker network partner providing delivery services throughout Latvia. Orders delivered to Omniva parcel lockers within 2-3 business days. Free delivery for orders over 30 EUR.
• DPD LatviacoreChannel Partner/ Reseller/ DistributorParcel locker and courier delivery network partner serving Latvia with 2-3 day delivery times.
• VenipakcoreChannel Partner/ Reseller/ DistributorParcel locker network partner providing delivery services throughout Latvia with 2-3 day delivery times.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Pigu.lt: Lithuanian multi-category e-commerce platform owned by MNE; comparable assortment and Baltic market focus where Multum has launched multum.lt.
• Kaup24: Estonian online multi-category retailer; comparable Baltic cross-border platform competing in Multum's multumshop.ee territory.

Broad incumbents

• Stockmann Latvia: Nordic department store chain with Latvian presence in Rīga; overlaps on multi-category consumer goods assortment including personal care and household.
• Maxima Latvija: Large incumbent grocery chain in Latvia with extensive physical and online presence; competes across food, household, and personal care categories.
• Rimi Latvia: ICA Group-owned supermarket chain in Latvia with online grocery platform; broad incumbent competitor across Multum's core food and household categories.
• Lidl Latvija: European discount grocer operating physical stores in Latvia; competes on grocery assortment and pricing but is part of a much larger multi-country chain.
• Euronics Latvia: Electronics and home appliance retailer in Latvia; overlaps Multum on household goods and parcel-locker fulfillment infrastructure.

Direct peers

• Barbora: Latvian online grocery delivery platform owned by Maxima Group; directly competes with Multum in food and household e-commerce with delivery and pickup across Latvia.
• 1a.lv: Major Latvian e-commerce platform selling consumer goods, household items, and groceries; directly comparable in assortment and online ordering model.
• 220.lv: Leading Latvian multi-category online retailer offering food, household, personal care and more — closest direct peer in catalog breadth and B2C e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/multum.home
• LinkedInlinkedin.com/company/multum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multum Sia