Naranja Media
Naranja Media is a Bogotá-based B2B podcast production agency that produces full-service corporate and branded podcasts for enterprise clients across Latin America, including a proprietary account-based podcasting methodology that feeds client sales pipelines.
- Company typePrivate
- Founded2016
- HeadquartersBogotá, Colombia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Naranja Media does
Naranja Media is a Bogotá-headquartered B2B podcast production agency founded in 2016 that produces corporate and branded podcasts for enterprise clients across Latin America. The company operates two service lines: a full-service podcast production offering covering strategy, recording, editing, sound design, distribution, and metrics reporting with a 60-day launch timeline, and a B2B Podcast Funnel module built on its proprietary Account-Based Podcasting™ methodology, which combines executive interview production with account-based sales prospecting and pipeline handoff. The agency's technology stack centers on standard podcast production tooling plus data-driven social listening and analytics, supplemented by an AI-powered podcast recommendation chatbot on its website; AI is a supporting layer rather than the core product. Naranja Media's commercial model is quote-based professional services sold through consultative enterprise field sales, targeting companies with average ticket sizes above $30,000 USD on multi-year contracts. The firm serves roughly 60 brand clients including HubSpot, Nubank, UBS, Bancolombia, 3M, BID, Infobip, Páramo Presenta, and Natura y Avon, and reports cumulative output of 1,860+ episodes and 5.1M+ listeners with 100+ top-chart appearances on Apple Podcasts and Spotify. The team of approximately 20 people operates remotely across Colombia, Mexico, Peru, Chile, Panama, and Ecuador, and the company self-positions as the #1 podcast agency in Latin America, validated in part by Effie 2025 and Premio P&M 2023 awards for the ¿Por Qué Gastamos? podcast with Nu Colombia.
Naranja Media firmographics
Firmographics- Name
- Naranja Media
- Legal name
- Naranja Media
- Website
- https://naranjamedia.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Naranja Media is a Bogotá-based B2B podcast production agency that produces full-service corporate and branded podcasts for enterprise clients across Latin America, including a proprietary account-based podcasting methodology that feeds client sales pipelines.
- Ownership category
- akta.pro rank
Naranja Media industry classification
Industry- Product category
- Podcast Production Services
- NAICS
- Other Sound Recording Industries (51229), Record Production and Distribution (512250), Sound Recording Studios (51224), Sound Recording Studios (512240)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)
- akta.pro secondary industries
- Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI), Podcast Networks & Studio Platforms (MPAIADAC), Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Naranja Media is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Naranja Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Full-Service Podcast Production: End-to-end podcast production services including strategy, concept development, recording, editing, sound design, musicalization, and distribution. Launch podcasts within 60 days with studio-quality output focused on measurable business results.
- B2B Podcast Funnel: Account-based podcasting service targeting B2B companies with high-value sales cycles. Includes prospect invitation strategy, executive interview production, and sales pipeline integration. Designed to convert target accounts to SQLs within one quarter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-service podcast production - strategy, recording, editing, distribution |
| Other | Multi-year contract | B2B Podcast Funnel - account-based prospecting podcast service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Naranja Media product offering
Product offeringCore offering
Naranja Media is a professional podcast production agency that creates corporate and branded podcasts for enterprises and global brands across Latin America. Its core offering is a full-service production package covering strategy, concept development, recording, editing, sound design, musicalization, distribution across major podcast platforms, and performance metrics reporting, with new podcasts typically launched in 60 days. The agency also offers a specialized B2B Podcast Funnel module that converts target accounts into sales-qualified leads by combining podcast-based outreach with the client's sales pipeline.
Product overview
Naranja Media is a podcast production agency offering two core service lines: full-service podcast production (Producción de Podcasts) and a B2B-focused account-based podcasting module (B2B Podcast Funnel). The Producción de Podcasts service handles strategy, recording, editing, distribution, and metrics reporting, launching podcasts in 60 days. The B2B Podcast Funnel is a specialized module designed to convert target accounts into sales-qualified leads, integrating the podcast production with the client's sales process. Additionally, the company maintains a portfolio of 60+ branded podcast shows produced for clients across Latin America, including owned original shows such as CMO Latam, Empréndete, Elemental by 3M, Freelo, and Popularmente.
Differentiator
Problem solved
Functional benefit
Brands
- CMO Latam: Original podcast produced by Naranja Media featuring in-depth conversations with marketing leaders from the world's most relevant companies.
- Empréndete
- Elemental by 3M
- Futuro Abierto
- Freelo
- Popularmente
- Sembrando Futuro
- Métele lana y neuronas
Products and services
- Producción de Podcasts End-to-end podcast production service for enterprise and brand clients, covering strategy, concept development, recording, editing, sound design, musicalization, distribution across major podcast platforms, and performance metrics reporting. Launches podcasts within 60 days.
- B2B Podcast Funnel
Quantifiable outcome
- 371,200 listeners, 74% retention rate, 4.2 hours average per listener with Nu Colombia podcast
- +6 more outcomes
Companies that use Naranja Media
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Naranja Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Naranja Media partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Nu Colombia (Nubank)flagshipCo-production partnership for '¿Por Qué Gastamos?' podcast exploring emotional connections around spending and consumer culture. Partnership began end of 2023 and produced award-winning branded content reaching 371,200 listeners and winning Effie 2025 and Premio P&M 2023.
- UBScoreRevitalization of UBS LatAm Access podcast focused on how global trends impact Latin America and financial decisions. Naranja Media redesigned format, host approach, and content strategy resulting in 290% audience growth.
- BancolombiaflagshipLong-standing production partnership for 'Innovación Bancolombia' podcast since March 2019. Multiple iterations refined format and content to achieve 600,000+ listeners, Top 22 on Spotify, and #1 on Apple Podcasts Technology category.
- InfobipcoreB2B Account-Based Podcasting™ partnership for 'The CX Breakroom LATAM' podcast designed as sales prospecting tool. From 68 prospects contacted, generated 4 Revenue Opportunities and exceeded 20% close rate targets.
- Páramo PresentacoreMultiple podcast partnerships including 'Experiencias Que Marcan' (B2B sales podcast that closed $440,000 USD contract) and 'Historias de Un Mundo Distinto' for Festival Estéreo Picnic (25,000+ listeners). Account-Based Podcasting™ methodology implementation.
- HubSpotcorePodcast sponsorship and co-production of 'CMO Latam' connecting with 164 CMOs and marketing leaders. Also provides podcast coverage for HubSpot's INBOUND global event in Boston with 25,000+ attendees.
- Natura y AvoncorePodcast content program for Beauty Consultants community addressing sales skills, engagement, and community building. Achieved 10,300+ listeners, 5.81% engagement rate (11x YouTube average), and 42% tool application rate.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Naranja Media competitors and assessment
Company assessmentEmerging players
- Wondercraft: AI-powered podcast production platform that targets enterprise content teams for branded audio production. Represents an emerging technology-enabled alternative to traditional agencies like Naranja Media, with potential pressure on production economics.
- The Distance Advisors: B2B podcast consultancy and production firm that advises enterprise brands on podcast strategy and execution. Comparable business model targeting enterprise marketing teams building podcast programs as lead-generation channels.
Direct peers
- Content Allies: US-based B2B podcast agency that produces branded podcasts with emphasis on thought leadership and pipeline generation. Same target customer (B2B marketing teams at enterprise brands) and same professional services delivery model.
- JAR Audio: Toronto-based B2B podcast production agency that produces branded podcasts for enterprise clients with a heavy emphasis on content marketing and lead generation. Directly comparable to Naranja Media's enterprise branded-podcast service line and Account-Based Podcasting™ approach.
- Pacific Content (now Quill): Canadian B2B podcast agency that built its reputation producing branded podcasts for Fortune 500 companies. Equivalent service offering to Naranja Media: strategy, production, audience development, and measurable business outcomes for enterprise marketing teams.
Broad incumbents
- Pushkin Industries: Premium podcast production company (founded by Malcolm Gladwell) producing original and branded content for major brands. A higher-end branded-podcast producer with comparable enterprise clientele and storytelling expertise.
- Gimlet Creative (Spotify): Spotify-owned branded podcast studio producing custom podcasts for major brands. Comparable in producing enterprise branded shows, but with the backing of Spotify's global distribution and audience data infrastructure.
- Acast: Global podcast hosting, monetization, and production platform serving both creators and brands. Indirect peer as a platform that could disintermediate or partner with branded-podcast agencies; also offers branded-content production services.
- Cadence13 (Audacy): Large-scale podcast studio and network operated by Audacy, producing premium branded and original podcasts for major brands. A broader incumbent with global reach, deeper capital, and broader distribution that competes for enterprise branded-podcast budgets.
Regional players
- Sonoro Media: Mexico-based Spanish-language audio content and podcast platform with branded content production capabilities. The most direct Latam regional competitor, operating in the same Spanish-language market with comparable enterprise-targeting model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Naranja Media social profiles
Digital presenceNaranja Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naranja Media leadership team
Management profileNumber of profiles
Profiles14 records
Naranja Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naranja Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naranja Media
What does Naranja Media do?
Naranja Media is a professional podcast production agency that creates corporate and branded podcasts for enterprises and global brands across Latin America. Its core offering is a full-service production package covering strategy, concept development, recording, editing, sound design, musicalization, distribution across major podcast platforms, and performance metrics reporting, with new podcasts typically launched in 60 days. The agency also offers a specialized B2B Podcast Funnel module that converts target accounts into sales-qualified leads by combining podcast-based outreach with the client's sales pipeline.
Is Naranja Media a public or private company?
Naranja Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Naranja Media founded?
Naranja Media was founded in 2016. It employs 1 to 10 people.
Where is Naranja Media based?
Naranja Media is headquartered in Bogotá, Colombia, in the Latin America region.
How does Naranja Media make money?
Two revenue lines are on record. Full-Service Podcast Production is the primary driver. The others are B2B Podcast Funnel.
Who are Naranja Media's main competitors?
Emerging players on record are Wondercraft and The Distance Advisors. Direct peers are Content Allies, JAR Audio and Pacific Content (now Quill). Broad incumbents are Pushkin Industries, Gimlet Creative (Spotify), Acast and Cadence13 (Audacy). Sonoro Media is listed as a regional player.
Does Naranja Media have an API?
No public API is recorded for Naranja Media.
What industry is Naranja Media in?
Naranja Media's product category is Podcast Production Services. Its primary akta.pro industry code is MPACADAF, Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts), with a secondary code of MPAIADAI, Enterprise Audio Publishing & Private Podcast Platforms. Its NAICS code is 51229 and its SIC code is 7812.