Master Mexico
Master Mexico, the Mexican subsidiary of Denmark-based Master International A/S, delivers cloud-based HR assessment and talent management solutions via the Master People Platform — including MPA, OPTO, BRIGHT, CORE, ACE, and EASI — serving HR professionals, enterprises, and public sector organizations in Mexico and 170+ countries.
- Company typePrivate
- Founded1985
- HeadquartersMexico City, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Master Mexico does
Master Mexico is the Mexican operating entity (Value People Iberoamérica S.A. de C.V., RFC VPI1603144F5, established 2016) of Denmark-based Master International A/S (CVR 10028086, founded 1985 by Bjarne Mønster). Headquartered at WTC 37-13, Montecito 38, Col Nápoles, Benito Juárez, CDMX, it provides cloud-based HR assessment and talent management solutions built around the Master People Platform, a SaaS suite that consolidates six proprietary psychometric instruments: MPA for occupational personality, OPTO (Big Five) for personality profiling, BRIGHT for customer service attitude, CORE for non-verbal General Mental Ability, ACE for computerized adaptive cognitive testing, and EASI for typological behavior-motivation assessment. Technology architecture is GDPR/ISAE 3000 Tipo 2 compliant, hosted on Microsoft Azure, and integrates with enterprise HR systems. The platform is supported by HR advisory services and a hybrid certification program (e-learning plus instructor-led) for practitioners.
Master Mexico commercializes the platform through annual subscription contracts, professional certification services, and contact-based enterprise pricing (no public tiers), distributing via self-serve access to app.master-hr.com, direct enterprise sales in Mexico, HR platform integrations, and a global partner network covering 170 countries. The customer base spans HR professionals, line managers, large enterprises, public sector organizations, and customer service-heavy verticals; documented customer outcomes include 30% reduction in recruitment time (BRIGHT), 8% customer satisfaction uplift, 3% sick leave reduction, employee rating increases from 8.64 to 9.73/10 (MPA), and GMA validity of 0.39–0.73 (0.63 combined with structured interview). Master International's leadership is anchored by CEO Jesper Broberg, and the company holds BPS, DNV GL, EFPA, APA, and ITC certifications across its assessment portfolio, with the ISAE 3000 Tipo 2 declaration audited annually by Inforevision — positioned by the company as the strictest GDPR compliance declaration in the industry.
Master Mexico firmographics
Firmographics- Name
- Master Mexico
- Legal name
- VALUE PEOPLE IBEROAMÉRICA S.A. DE C.V.
- Website
- https://mastermexico.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Master Mexico, the Mexican subsidiary of Denmark-based Master International A/S, delivers cloud-based HR assessment and talent management solutions via the Master People Platform — including MPA, OPTO, BRIGHT, CORE, ACE, and EASI — serving HR professionals, enterprises, and public sector organizations in Mexico and 170+ countries.
- Ownership category
- akta.pro rank
Master Mexico industry classification
Industry- Product category
- Psychometric HR Assessment Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personality & Behavioral Assessments (BPACAMAC)
- akta.pro secondary industry
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
Keywords
Where Master Mexico is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Master Mexico business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - HR Assessment Platform: Annual subscription model for access to Master People Platform and assessment tools. Customers can try tests and download complete reports; full platform analytics requires contact for access.
- Professional Certification Services: Training and certification programs for HR professionals on Master solutions, provided through e-learning and instructor-led sessions. Certification provides access to learning portal with materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Contact-based pricing for enterprise and professional use |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Master Mexico product offering
Product offeringCore offering
Master Mexico delivers a cloud-based HR assessment and talent management platform (Master People Platform) that consolidates psychometric test results and supports the full talent lifecycle from recruitment through development. The offering includes six proprietary assessment instruments — MPA (occupational personality), OPTO (Big Five personality), BRIGHT (customer service attitudes), ACE (cognitive ability via adaptive testing), CORE (General Mental Ability), and EASI (typological behavior-motivation) — used by HR professionals, line managers, and enterprises for data-driven hiring, team building, leadership development, and performance management. The platform is GDPR-compliant (ISAE 3000 Type 2) and is delivered via SaaS (app.master-hr.com) with a global partner network spanning 170 countries.
Product overview
Master Mexico offers a platform-plus-modules architecture centered on the Master People Platform, which consolidates all HR assessment results. The platform integrates seven specialized assessment tools: MPA for occupational personality assessment, OPTO for Big Five-based personality profiling, BRIGHT for customer service attitude evaluation, ACE for cognitive ability testing using adaptive technology, CORE for General Mental Ability (GMA) measurement, and EASI for typological behavior and motivation assessment. These tools support the full employee lifecycle from recruitment and selection through development, leadership development, team building, and talent management.
Differentiator
Problem solved
Functional benefit
Products and services
- Master People Platform Core digital SaaS platform that consolidates all HR assessment results, providing intuitive analysis, candidate evaluation, talent identification, and objective criteria benchmarking across desktop and mobile devices for HR professionals and enterprise hiring teams.
- MPA (Master Person Analysis) Occupational personality test measuring nine basic behavioral properties (ego drive, social factors, work style) to identify potential and talent for selection and retention decisions; used by HR teams and hiring managers.
- OPTO Personality test based on the Big Five model measuring the most important personality dimensions for job performance and success in recruitment, onboarding, development, and talent management; includes OPTO+ Leadership package.
- BRIGHT Behavioral test measuring customer service and sales attitudes (integrity, diligence, service orientation, social confidence, stress tolerance, sales effectiveness) for selection in customer-facing roles.
- ACE (Ability Cognitive Evaluation) Cognitive ability test measuring logical analytical reasoning competence in numerical, spatial, and verbal domains using Computerized Adaptive Testing (CAT) technology to assess maximum cognitive potential.
- CORE Non-verbal General Mental Ability (GMA) assessment providing accurate cognitive potential measurement in approximately 20 minutes for talent acquisition and candidate evaluation across all industries, sectors, and job levels.
- EASI Typological assessment measuring psychological traits and the behavior-motivation relationship based on four factors of the Big Five model, classifying individuals into four types: Enthusiast, Analyst, Facilitator, and Resolver.
Quantifiable outcome
- Organizations hiring wrong person can cost between $282,960 MXN and $314,400 MXN (based on $10,000 MXN monthly salary example)
- +6 more outcomes
Companies that use Master Mexico
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Master Mexico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Master Mexico partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Master International A/ScoreParent company headquartered in Denmark (Bregnerødvej 144, 3460 Birkerød) providing the Master People Platform technology and assessment tools. Master Mexico operates as Value People Iberoamérica S.A. de C.V. under licensing and partnership agreement.
- Microsoft AzurecoreCloud infrastructure provider (Grange Castle International Business Park, Nangor Rd, Dublin 22, Ireland) hosting Master People Platform data processing services.
- InforevisioncoreExternal auditing firm (Denmark) that audited and certified Master International's ISAE 3000 Tipo 2 compliance declaration for GDPR data protection.
- ACI (Advanced Computer Intelligence)majorIT consulting and risk management company that advised Master International on achieving ISAE 3000 Tipo 2 GDPR compliance, planning approximately 48 measurement points for annual audit.
- Global Business Partners NetworkmajorNetwork of local partners across 170 countries providing regionally compliant sales, implementation, and support services in local languages, cultures, and legislation.
- International Test CommissionminorProfessional association providing standards and guidelines for test development and usage.
- European Federation of Psychologists' Associations (EFPA)minorProfessional body whose Review Model is used for evaluating Master assessment tools' psychometric quality.
- British Psychological Society (BPS)minorProfessional body providing independent review and certification of psychological tests (certified MPA and OPTO English version).
- DNV GLminorNorwegian verification company that reviewed and certified OPTO personality test compliance with EFPA standards.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Master Mexico competitors and assessment
Company assessmentEmerging players
- Pymetrics: AI-driven behavioral assessment platform using gamified neuroscience-based tasks. Comparable as an emerging competitor targeting enterprise talent acquisition, with a more modern AI-first product than Master.
- TestGorilla: Modern pre-employment assessment platform offering cognitive, personality, and skills tests with transparent self-serve pricing. Comparable as an emerging disruptor targeting the same HR buyer with a more product-led model.
- HireVue: Video interview and AI-driven assessment platform for enterprise hiring. Comparable as an emerging player combining assessments with interview data, putting pressure on traditional psychometrics vendors like Master.
Direct peers
- Thomas International: Sells psychometric assessments including PPA, GIA, and TEIQue for hiring and development. Directly comparable as an alternative personality/behavioral assessment vendor targeting enterprise HR.
- Criterion Partnership (OPP): Big Five-based personality tools (Wave, MYS) for selection and development. Highly comparable to Master's OPTO offering in psychometric framework and HR buyer profile.
- SHL: Global leader in psychometric and pre-hire assessment solutions (e.g., OPQ, Verify). Directly comparable to Master as it offers personality, cognitive, and behavioral assessments sold to enterprise HR buyers worldwide.
- Mercer Mettl: Online assessment platform covering cognitive, personality, behavioral, and skills testing. Directly comparable to Master in SaaS-delivered psychometric assessments for enterprise talent acquisition.
- Hogan Assessments: Provides personality assessments (HPI, HDS, MVPI) for selection and leadership development. Closely comparable to Master in product category, target buyer (enterprise HR), and psychometric methodology.
Broad incumbents
- Korn Ferry Assessment: Global leadership and talent consulting firm with its own assessment IP (e.g., KFALP, Voices). Comparable as a broad incumbent competing for the same enterprise assessment RFPs Master targets.
- Aon Assessment Solutions: Broader human capital consulting and assessment portfolio from a global advisory firm. Comparable as a competitor to Master in enterprise psychometric assessment, though it operates as part of a much wider services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Master Mexico social profiles
Digital presenceMaster Mexico compliance and trust
Trust signalCompliance4 records
Master Mexico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Mexico leadership team
Management profileNumber of profiles
Profiles1 record
Master Mexico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Mexico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Mexico
What does Master Mexico do?
Master Mexico delivers a cloud-based HR assessment and talent management platform (Master People Platform) that consolidates psychometric test results and supports the full talent lifecycle from recruitment through development. The offering includes six proprietary assessment instruments — MPA (occupational personality), OPTO (Big Five personality), BRIGHT (customer service attitudes), ACE (cognitive ability via adaptive testing), CORE (General Mental Ability), and EASI (typological behavior-motivation) — used by HR professionals, line managers, and enterprises for data-driven hiring, team building, leadership development, and performance management. The platform is GDPR-compliant (ISAE 3000 Type 2) and is delivered via SaaS (app.master-hr.com) with a global partner network spanning 170 countries.
Is Master Mexico a public or private company?
Master Mexico is a private company. It is classified as corporate owned and is currently operating.
When was Master Mexico founded?
Master Mexico was founded in 1985. It employs 1 to 10 people.
Where is Master Mexico based?
Master Mexico is headquartered in Mexico City, Mexico, in the Latin America region.
How does Master Mexico make money?
Two revenue lines are on record. SaaS Subscription - HR Assessment Platform is the primary driver. The others are professional Certification Services.
Who are Master Mexico's main competitors?
Emerging players on record are Pymetrics, TestGorilla and HireVue. Direct peers are Thomas International, Criterion Partnership (OPP), SHL, Mercer Mettl and Hogan Assessments. Broad incumbents are Korn Ferry Assessment and Aon Assessment Solutions.
Does Master Mexico have an API?
No public API is recorded for Master Mexico.
What industry is Master Mexico in?
Master Mexico's product category is Psychometric HR Assessment Software. Its primary akta.pro industry code is BPACAMAC, Personality & Behavioral Assessments, with a secondary code of EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms. Its NAICS code is 51821 and its SIC code is 7372.