JPAR Live Local

What JPAR Live Local does

JPAR Live Local is a residential real estate brokerage franchise operating under JPAR Franchising LLC, headquartered at 1620 South Topaz Way Suite 100 in Meridian, Idaho. The company serves home buyers, home sellers, renters, and luxury property buyers across the Treasure Valley, broader Idaho, Eastern Oregon, and Southeast Washington through a network of 50+ licensed real estate agents led by Designated Broker/Co-Owner Morgan Hoffman and REALTOR/Co-Owner/Founder Nick Smith. Its core offering is a property search platform with MLS-backed listings sourced from Intermountain MLS (IMLS), augmented by a home valuation tool, free market reports, rental application services, and a localized blog.

The technology stack is built primarily on third-party platforms: BoldTrail and Inside Real Estate power the website, CRM, and transaction management; ATTOM and Zillow provide automated valuation model data; Google Maps enables interactive map-based search; and Rental Beast enables rental application processing. A 'Search with AI BETA' feature is offered for property discovery, though it is explicitly in early-stage beta and the underlying model is not disclosed. Mobile applications are deployed on iOS and Android, and the platform supports Google and Facebook SSO.

The business model is traditional real estate brokerage economics. Revenue is generated through transaction-based commissions on home buying and selling, listing fees on the MLS, and intercompany referral fees through the JPAR franchise network. Pricing is not publicly disclosed as commissions are negotiated per transaction. Marketing is driven by SEO, content marketing through the blog, social media (primarily Facebook with Messenger chatbot), email listing alerts, and agent referrals. The company operates as a horizontally-segmented brokerage with no disclosed external funding, institutional investment, or revenue figures.

Name

JPAR Live Local

Legal name

JPAR Franchising LLC

Website

https://jparlivelocal.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

JPAR Live Local is an Idaho-based residential real estate brokerage franchise operating across the Treasure Valley under JPAR Franchising LLC, serving home buyers, sellers, and renters via 50+ licensed agents and a website platform with MLS-integrated search, valuation tools, and rental services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Multifamily Brokerage (BPAJABAD)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller services
• MLS property search
• Comparative market analysis

Headquarters

HQ city

Meridian

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission on home buying and selling transactions. Agents earn commissions on completed transactions, with the company operating as a franchise under JPAR Franchising LLC.
2. Listing Fees: Fees associated with listing properties on the MLS through the brokerage platform
3. Referral Fees: Intercompany referral fees through the JPAR franchise network

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

JPAR Live Local is a residential real estate brokerage franchise that helps individual home buyers and sellers transact properties across the Treasure Valley, greater Idaho, and Eastern Oregon. Core services include agent-led buyer and seller representation, MLS-backed property search, comparative market analysis/valuation, market reporting, rental application processing, and relocation guidance, delivered through a network of 50+ licensed agents and a BoldTrail-powered website and mobile platform.

Product overview

JPAR Live Local operates as a residential real estate brokerage platform serving the Treasure Valley and broader Idaho region. The core offering is a property search platform powered by BoldTrail technology, featuring MLS-backed listings with 'Search with AI BETA' capability, comprehensive agent directory, home valuation tools using ATTOM/Zillow data, free market reports, and a blog with local real estate content. The platform also offers rental services through Rental Beast partnership, mobile applications for iOS/Android, and listing alert functionality. The architecture combines a unified search/listings platform with modular add-on services including valuation tools, market analytics, and rental applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform Comprehensive real estate search platform enabling users to search, compare, and select from homes, condos, land, commercial properties, and rentals across the Treasure Valley and Idaho region, with advanced filtering by price, beds, baths, property type, and amenities. Includes an AI-powered search mode (BETA) and interactive map search with drive-time radius.
• Agent Directory / Roster Searchable roster of the firm's 50+ real estate agents, with detailed profiles including contact information, current listings, languages spoken, and specializations for prospective clients seeking agent representation.
• Home Valuation Tool Seller-facing tool that provides automated home price estimates using ATTOM and Zillow data, market trend analysis, buyer interest metrics, and a contact form to connect users with a local JPAR Live Local agent for a personalized Comparative Market Analysis.
• Market Reports Free market statistics tool providing current data on average listing prices, price reductions, new listings, and other market metrics for specified geographic areas, with an option to subscribe to monthly market updates.
• Rental Application Service Rental listing service integrated with Rental Beast that allows prospective tenants to request applications for rental properties, with a one-time application fee valid for 30 days across participating properties and a soft credit check to fast-track reviews.
• Mobile Applications (iOS and Android) Mobile applications for iOS and Android providing personalized, on-the-go property browsing, search, and listing alert functionality for JPAR Live Local clients.
• Sell-Your-Home / Listing Representation Service Agent-led home listing representation service for Treasure Valley homeowners, covering property valuation, MLS listing through Intermountain MLS, marketing, buyer negotiation, and transaction support from listing through closing.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Rental BeastcoreStrategic or Co-development PartnerPartnership for rental property applications allowing users to apply to rental listings through Rental Beast with one-time application fees valid for 30 days across participating properties. Provides soft credit check and fast-tracked reviews.
• JPAR Franchising LLCcoreOthersParent franchising company that owns the JPAR brand. JPAR Live Local operates as an independently owned and operated office under this franchise.
• BoldTrailcoreTechnology or IntegrationTechnology platform provider powering the JPAR Live Local website with property search, CRM, and transaction management capabilities.
• Inside Real EstatecoreTechnology or IntegrationTechnology company providing the real estate platform and website infrastructure (© 2026 Inside Real Estate).
• ATTOM DatasupportingTechnology or IntegrationProvides automated home price estimates and property data for the valuation tool on the website.
• ZillowsupportingTechnology or IntegrationProvides automated home price estimates integrated into the seller's valuation tool.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Redfin: Tech-enabled national brokerage that competes for the same Treasure Valley buyers and sellers with an online-first platform; broader geographic reach but overlapping customer base.
• eXp Realty: Cloud-based national brokerage with agents in Idaho; competes with JPAR Live Local for agent recruiting through a low-overhead, technology-led franchise model.
• Compass: National technology-driven residential brokerage with agent-focused platform; broader portfolio but comparable value proposition on tech, marketing, and agent productivity.

Direct peers

• Berkshire Hathaway HomeServices Silverhawk Realty: Berkshire Hathaway franchise serving Treasure Valley buyers and sellers; comparable franchise-residential brokerage competing in the same Idaho neighborhoods.
• Coldwell Banker Tomlinson Group: Idaho-headquartered Coldwell Banker affiliate operating in Boise and surrounding markets; competes head-to-head with JPAR Live Local for residential listings and buyer representation.
• Century 21 Riverside Realty: Regional Century 21 affiliate providing residential brokerage in the Boise/Treasure Valley market with similar commission-based agent structure.
• RE/MAX of Boise: Established RE/MAX franchise offices serving the Treasure Valley residential market; comparable in transaction-based commission model, agent-driven GTM, and local market coverage.
• Keller Williams Realty Boise: Large national franchise with a strong Boise/Treasure Valley agent network that competes for the same buyers, sellers, and recruiting pool as JPAR Live Local under a similar franchise-brokerage model.

Regional players

• Silvercreek Realty Group: Idaho-based residential brokerage operating across the Treasure Valley with a similar local-market agent model, making it a directly comparable regional competitor to JPAR Live Local.

Emerging players

• Sotheby's International Realty - Idaho: Luxury-leaning international brand with presence in Idaho, comparable to JPAR Live Local's luxury segment and premium listing focus in Boise/Eagle markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jparlivelocal
• LinkedInlinkedin.com/company/q5-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JPAR Live Local