Ingenity Electric
Ingenity Electric designs and sells 100% electric boats and drop-in electric propulsion systems for the marine industry, serving affluent recreational boaters and OEM boat builders under 35 feet via its high-density battery drivetrains, modular skateboard platform, and CCS-standard charging.
- Company typePrivate
- Founded2018
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ingenity Electric does
Ingenity Electric (legal entity Villach Electric, LLC) is a privately-held designer and producer of 100% electric marine propulsion systems and complete electric boats, operating as the marine electrification brand under Correct Craft Corporation's Watershed Innovation subsidiary. Founded in 2018 through Correct Craft's acquisition of Ortner Electric's P220 drivetrain from Villach, Austria, the company is headquartered in Orlando, Florida, and serves two distinct customer bases: (a) affluent recreational boaters seeking zero-emission, low-maintenance luxury dayboats and watersports towboats via direct-to-consumer sales through experience centers and dealers; and (b) boat builders under 35 feet seeking turnkey electric drivetrains via OEM integration.
The company's core technology centers on a proprietary high-density battery system (124-126 kWh) with advanced thermal management, a patent-pending modular skateboard platform that removes above-deck drive components, and a 200kW+ peak electric drive system with near-instantaneous torque. It has built an integrated telematics platform (Osmosis, Ingenity Connect, MyNautique) enabling remote diagnostics and over-the-air updates, and has adopted the automotive CCS charging standard for interoperability with third-party chargers including the Aqua superPower marine fast-charging network. The product portfolio spans the Ingenity EL Series luxury dayboats (EL1, EL2), the Nautique GS22E watersports towboat (built in partnership with sister company Nautique), the Ingenity 23E electric dayboat, the Hacker-Craft 27ft Special Sport (classic mahogany collaboration), and the mCrate GEN 3 drop-in propulsion system for third-party boat builders.
Ingenity monetizes primarily through hardware sales at premium price points (boats starting at $249,000 MSRP; GS22E at $312,952 MSRP) plus OEM drivetrain sales to partner boat builders. Distribution combines direct sales via eight experience centers across the US and Europe, a dealer network, OEM integration with Nautique and Hacker-Craft, and event-driven sales at major boat shows including Miami International Boat Show, Boot Dusseldorf, and IBEX. The company has won multiple industry awards including Boating Magazine's 2021 Boat of the Year and was the only boat on WIRED Magazine's 2021 Ultimate Electric Rides list. Growth has been funded internally through Correct Craft, which invested in 300,000 square feet of additional manufacturing capacity near Orlando to support scaling.
Ingenity Electric firmographics
Firmographics- Name
- Ingenity Electric
- Legal name
- Villach Electric, LLC d/b/a Ingenity
- Website
- https://ingenityelectric.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ingenity Electric designs and sells 100% electric boats and drop-in electric propulsion systems for the marine industry, serving affluent recreational boaters and OEM boat builders under 35 feet via its high-density battery drivetrains, modular skateboard platform, and CCS-standard charging.
- Ownership category
- akta.pro rank
Ingenity Electric industry classification
Industry- Product category
- Electric Marine Propulsion and Boats
- NAICS
- Ship and Boat Building (3366), Battery Manufacturing (33591), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Engines & Turbines (3510), Motors & Generators (3621)
- akta.pro primary industry
- Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK)
- akta.pro secondary industries
- Marine Hybrid & Electric Propulsion Systems (IMAJAHAC), Luxury Yacht Prototype, One-Off & Concept Build Programs (IMAJAMAL), Shore Power & Electrification Systems (Cold Ironing, Charging Interfaces) (IMAJAJAM)
Keywords
Where Ingenity Electric is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Ingenity Electric business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Electric Boat Sales: Direct sales of complete 100% electric boats including the EL Series (EL1, EL2), Nautique GS22E, and Hacker-Craft 27ft Special Sport. Revenue generated from end customers purchasing finished vessels.
- Electric Drivetrain Systems (OEM): Sale of electric propulsion systems to OEM boat builders for integration into their products. Includes mCrate drop-in systems and custom drivetrain packages for Nautique and Hacker-Craft partnerships.
- Battery and Propulsion Components: Sale of proprietary battery systems and electric drive components to boat manufacturers and potentially for retrofitting existing boats with electric propulsion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Super Air Nautique GS22E watersports towboat |
| One time/ perpetual license | Multi-year contract | Ingenity EL Series luxury dayboats |
| One time/ perpetual license | Multi-year contract | Hacker-Craft 27ft Special Sport |
| One time/ perpetual license | Multi-year contract | Ingenity 23E electric dayboat |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Ingenity Electric product offering
Product offeringCore offering
Ingenity Electric designs, manufactures, and sells 100% battery-electric boats (luxury dayboats and watersports towboats) and electric marine propulsion systems. Its portfolio includes the EL Series luxury dayboats, the Nautique GS22E electric towboat, the 23E dayboat, and a Hacker-Craft collaboration, alongside the mCrate drop-in turnkey electric propulsion platform sold to OEM boat builders for vessels under 35 feet.
Product overview
Ingenity Electric offers a portfolio of 100% electric boats and electric propulsion systems under the Correct Craft/Watershed Innovation umbrella. The core product lineup includes: (1) the Ingenity EL Series luxury dayboats (EL1 and EL2) featuring stern drive propulsion and modular battery systems; (2) the Super Air Nautique GS22E watersports towboat with 124 kWh battery; (3) the Ingenity 23E dayboat with patent-pending skateboard platform design; and (4) the Hacker-Craft 27ft Special Sport classic luxury collaboration. Supporting infrastructure includes mCrate (turnkey drop-in propulsion system for boat builders), the P220 OEM drivetrain, and mobile apps (Ingenity Connect and MyNautique) for remote monitoring and over-the-air updates. The company has also partnered with Aqua superPower for marine charging network integration. All products share common features including CCS charging standard compatibility, on-board telematics, and instant torque electric drive systems.
Differentiator
Problem solved
Functional benefit
Brands
- EL Series: Luxury 100% electric dayboats featuring the EL1 and EL2 models with advanced electric drive systems, designed for comfort and extended use time.
- mCrate
Products and services
- Ingenity EL Series Electric Dayboats
- Super Air Nautique GS22E Electric Towboat
- Ingenity 23E Electric Dayboat
- Hacker-Craft 27ft Special Sport Electric Boat
- mCrate Electric Propulsion System (GEN 3)
Quantifiable outcome
- 2-3 hours of typical watersports use per charge
- +4 more outcomes
Companies that use Ingenity Electric
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Ingenity Electric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
Ingenity Electric partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Hacker-Craft (Hacker Boat Company)coreMulti-year Supply and Marketing Agreement to provide and install all-electric drivetrains in new Hacker-Craft boats. First boat: 27ft Special Sport with 126kWh battery capacity and Osmosis telematics. Can recharge overnight at residential dock or in 1.5 hours at DC Fast Charger. Attains speeds up to 30 knots. Partnership brings electric propulsion to iconic mahogany speedboats.
- Aqua superPowercoreStrategic partnership to jointly promote marine e-mobility in the sports and leisure boat sector. Collaboration to drive charging infrastructure and compatibility standards. Ingenity adopted CCS standard enabling use of Aqua superPower's network of marine fast chargers (DC up to 150 kW). Integration of Ingenity's software with Aqua superPower's network for seamless user experience including electronic handshake for safety.
- Nautique (Correct Craft subsidiary)corePartnership with sister company Nautique to develop and produce the Super Air Nautique GS22E, the world's first 100% electric towboat. Nautique provides hull and boat expertise while Ingenity provides electric drivetrain. GS22E won Boat of the Year 2021 and named to WIRED's Ultimate Electric Ride List.
- Superior Boat Repair & SalesminorPartner at Lake Tahoe experience center location, providing sales and service support for Ingenity boats in the California market.
- Homewood High & Dry MarinaminorPartner at Lake Tahoe location providing marina services and charging infrastructure for Ingenity boats.
- The Boat House (Lauderdale Lakes)minorPartner at Lake Geneva experience center providing sales and service for Ingenity boats in Wisconsin.
- Aqua Sports SIAminorPartner at Riga experience center providing sales and support for Ingenity boats in Latvia.
- Ortner-Boote GmbHminorPartner at Villach, Austria experience center. Original manufacturer of Ingenity P220 technology before acquisition by Correct Craft.
- Tahoe FundminorLocal environmental non-profit that helped with installation of first automotive-style EB charger at Homewood Marina on Lake Tahoe.
- Watershed Innovation (Parent)coreWatershed Innovation, a subsidiary of Correct Craft founded in 2018, is focused on identifying, researching, developing and integrating exponential technologies to benefit Correct Craft and the marine industry. Ingenity is Watershed's most prominent brand.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Ingenity Electric competitors and assessment
Company assessmentBroad incumbents
- Brunswick Corporation (Mercury Marine): Public marine conglomerate owning Mercury Marine, Boston Whaler, Sea Ray, and other brands. Comparable as the dominant incumbent in recreational marine propulsion with announced electrification initiatives (Avator e-outboards) that compete head-to-head with Ingenity's mCrate OEM offering.
- Volvo Penta: Marine propulsion division of Volvo Group, supplying engines and drivetrains to leisure and commercial boat builders globally. Comparable as a broad incumbent pursuing marine electrification that competes with Ingenity's OEM drivetrain business in the <35ft category.
Direct peers
- Torqeedo: Global leader in electric marine propulsion (outboards, inboards, pod drives, hybrid systems) owned by UL Kalthoff Group. Directly comparable to Ingenity as a marine electric drivetrain specialist serving OEM boat builders, leisure, and commercial markets. Todd Sims, Ingenity's Director of Sales, previously spent 7 years at Torqeedo.
- RAND Boats: Danish electric dayboat manufacturer offering the RAND Source 22, Escape S-Series, and Picnic models. Comparable in premium European electric dayboat positioning and direct-to-consumer brand model.
- X Shore: Swedish premium electric boat manufacturer offering the Eelex 8000 dayboat. Directly comparable in product positioning (luxury 100% electric dayboats), price band (~$300K+), and sustainability-led brand narrative targeting affluent buyers.
- Pure Watercraft: Seattle-based maker of 100% electric outboard boats and propulsion systems targeting recreational boaters. Directly comparable in product (electric boats + drivetrains), customer base (recreational/luxury), and GTM (direct-to-consumer with OEM partnerships).
- Candela Speed Boats: Swedish maker of premium electric hydrofoiling boats (C-8, C-7). Comparable as a premium electric leisure boat OEM with proprietary propulsion technology, sustainability focus, and direct-to-consumer sales targeting affluent European buyers.
- Arc Boat Company: Los Angeles-based electric boat startup building premium watersports towboats (Arc One, Arc Sport). Directly comparable in targeting the high-performance electric towboat/watersports segment that Ingenity pioneered with the GS22E.
Emerging players
- ZeroJet: New Zealand-based maker of electric jet propulsion systems for small boats and tenders. Comparable as an electric marine propulsion specialist focused on a narrower vessel category (jet boats, tenders) than Ingenity's broader drivetrain platform.
- Navier: US-based startup developing hydrofoiling electric boats for coastal recreational use. Comparable as an emerging premium electric leisure boat brand, though with a more distinct foiling technology angle versus Ingenity's displacement/hull-based approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ingenity Electric social profiles
Digital presenceIngenity Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ingenity Electric leadership team
Management profileNumber of profiles
Profiles2 records
Ingenity Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ingenity Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ingenity Electric
What does Ingenity Electric do?
Ingenity Electric designs, manufactures, and sells 100% battery-electric boats (luxury dayboats and watersports towboats) and electric marine propulsion systems. Its portfolio includes the EL Series luxury dayboats, the Nautique GS22E electric towboat, the 23E dayboat, and a Hacker-Craft collaboration, alongside the mCrate drop-in turnkey electric propulsion platform sold to OEM boat builders for vessels under 35 feet.
Is Ingenity Electric a public or private company?
Ingenity Electric is a private company. It is classified as corporate owned and is currently operating.
When was Ingenity Electric founded?
Ingenity Electric was founded in 2018. It employs 11 to 50 people.
Where is Ingenity Electric based?
Ingenity Electric is headquartered in Orlando, United States, in the North America region.
How does Ingenity Electric make money?
Three revenue lines are on record. Electric Boat Sales are the primary driver. The others are electric Drivetrain Systems (OEM) and battery and Propulsion Components.
Who are Ingenity Electric's main competitors?
Broad incumbents on record are Brunswick Corporation (Mercury Marine) and Volvo Penta. Direct peers are Torqeedo, RAND Boats, X Shore, Pure Watercraft, Candela Speed Boats and Arc Boat Company. Emerging players are ZeroJet and Navier.
Does Ingenity Electric have an API?
No public API is recorded for Ingenity Electric.
What industry is Ingenity Electric in?
Ingenity Electric's product category is Electric Marine Propulsion and Boats. Its primary akta.pro industry code is IMAJAEAK, Electric & Hybrid Leisure Craft Manufacturing, with a secondary code of IMAJAHAC, Marine Hybrid & Electric Propulsion Systems. Its NAICS code is 3366 and its SIC code is 3510.