Brodd Law Firm, LLC

What Brodd Law Firm, LLC does

Brodd Law Firm, LLC is a solo personal injury law firm headquartered at 14679 290th Ave., New Auburn, Wisconsin, founded in 1980 by Joel W. Brodd, who has been the sole principal attorney for 44+ years. The firm represents individuals in personal injury matters across Wisconsin and Minnesota, with practice areas spanning car and trucking crashes, drunk driving and pedestrian injuries, brain and catastrophic injuries, wrongful death, product liability, premises liability and slip and fall, dog bites, and foodborne illness. Joel W. Brodd personally handles each case rather than delegating to associates, has tried 50+ cases to verdict, and holds Board Certification in Civil Trial Advocacy from the National Board of Trial Advocacy and the highest AV rating from Martindale-Hubbell.

The business model is contingency fee-based: clients are charged no upfront fees, the firm advances case costs, and the attorney receives a percentage of any settlement or verdict recovered (no fee if there is no recovery). Free initial consultations are offered, and the firm's marketing channels consist of a website with practice-area content, case results, and testimonials, complemented by attorney referrals from other Wisconsin and Minnesota lawyers and word-of-mouth from past clients.

There is no proprietary technology, no app, no API, no AI tooling, and no disclosed technology stack beyond a Squarespace-hosted website. The firm has no subsidiaries, no funding rounds, no institutional investors, no parent company, and no M&A activity — it is wholly owned and operated by Joel W. Brodd as an independent LLC. Growth signals are essentially absent: the practice has operated at solo-practitioner scale for decades with no disclosed headcount expansion or geographic broadening beyond the established Wisconsin/Minnesota service area.

Name

Brodd Law Firm, LLC

Legal name

Brodd Law Firm, LLC

Website

https://broddlawfirm.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Brodd Law Firm, LLC is a solo personal injury law firm in New Auburn, Wisconsin, founded in 1980 by Joel W. Brodd, serving individuals in Wisconsin and Minnesota on a contingency fee basis across car crashes, product liability, brain injury, and wrongful death cases.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Motor vehicle accidents
• Product liability
• Wrongful death claims
• Premises liability

Headquarters

HQ city

New Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Legal Services - Contingency Fee: Personal injury cases handled on a contingency fee basis where the attorney receives a percentage of the settlement or verdict recovered. The firm advances costs on behalf of clients which are deducted from settlement after fees are allocated. No fee is charged if the client does not recover money.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Brodd Law Firm, LLC is a solo personal injury law firm providing legal representation to individuals and families injured by the negligence of others. The firm handles cases across practice areas including motor vehicle crashes, trucking crashes, drunk driving, pedestrian injuries, catastrophic and brain injuries, product liability, wrongful death, foodborne illness, dog bites, premises liability, slip and fall, and UM/UIM coverage advisory, primarily in Wisconsin and Minnesota.

Product overview

Brodd Law Firm, LLC is a personal injury law firm offering legal services across Wisconsin, Minnesota, and the upper Midwest. The firm's practice areas include Motor Vehicle Crash Legal Services (covering car accidents, drunk driving crashes, and pedestrian injuries), Catastrophic Injury Legal Services, General Personal Injury Legal Services, Product Liability Legal Services, Trucking Crash Legal Services, Wrongful Death Legal Services, Foodborne Illness Legal Services, Dog Bite Injury Legal Services, Brain Injury Legal Services, Drunk Driving Crash Legal Services, Pedestrian Injury Legal Services, Premises Liability Legal Services, Slip and Fall Legal Services, and UM/UIM Motorist Coverage Advisory Services. The firm provides one-on-one representation focused on achieving the best possible outcome for clients, offering free initial consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Crashes Legal Services Legal representation for car accident victims, handling claims involving automobile collisions, related catastrophic injuries and wrongful death cases across Wisconsin and Minnesota.
• Catastrophic Injury Legal Services Legal representation for individuals suffering severe, life-altering injuries including traumatic brain injuries, neurological disorders, severe burns, and complex orthopedic injuries requiring long-term care.
• General Personal Injury Legal Services Comprehensive personal injury legal representation covering various accident types including slips and falls, dog bites, unsafe property conditions, and other negligence-based claims.
• Product Liability Legal Services Legal representation for individuals injured by defective or dangerous products, pursuing claims against manufacturers, distributors, and retailers under negligence, strict liability, and breach of warranty theories.
• Trucking Crash Legal Services Legal representation for individuals injured in collisions involving semi-trucks and commercial vehicles, addressing complex federal regulations, multiple liable parties, and corporate defense teams.
• Wrongful Death Legal Services Legal representation for families pursuing wrongful death claims when a loved one's death was caused by another party's negligence, seeking compensation for loss of financial support, companionship, and funeral expenses.
• Foodborne Illness Legal Services Legal representation for individuals and families harmed by contaminated food products from restaurants, grocery stores, or manufacturers, pursuing accountability for negligence in food safety standards.
• Dog Bite Injury Legal Services Legal representation for victims of animal attacks pursuing compensation from negligent dog owners under strict liability and other applicable state laws.
• Brain Injury Legal Services Legal representation for individuals and families dealing with traumatic brain injuries resulting from accidents, requiring detailed life care planning and expert medical testimony.
• Drunk Driving Crash Legal Services Legal representation for victims of impaired driving accidents, pursuing full accountability from drunk drivers and potentially extending liability to establishments that overserved alcohol (dram shop liability).
• Pedestrian Injury Legal Services Legal representation for pedestrians injured by negligent drivers, addressing liability issues and pursuing compensation for severe injuries often resulting from distracted driving, failure to yield, and speeding.
• Premises Liability Legal Services Legal representation for individuals injured due to dangerous or unsafe conditions on someone else's property, including slip and fall accidents, poor lighting, negligent security, and falling objects.
• Slip and Fall Legal Services Legal representation for individuals injured in slip and fall accidents on another party's property, pursuing compensation under premises liability law for injuries caused by wet floors, ice, uneven surfaces, and other hazards.
• UM/UIM Motorist Coverage Advisory Services Legal guidance and policy review services helping clients understand uninsured and underinsured motorist coverage, identifying gaps in coverage, and explaining how policies work across state lines.

Quantifiable outcome

• Over 50 cases tried to verdict in auto collisions, product liability and premises liability
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Wisconsin Association for JusticeminorOthersProfessional membership organization for plaintiff trial lawyers in Wisconsin. Provides networking, continuing legal education, and advocacy for personal injury victims.
• Minnesota Association for JusticeminorOthersProfessional membership organization for plaintiff trial lawyers in Minnesota. Supports members through advocacy and education.
• Public Justice FoundationminorOthersConsumer advocacy organization focused on protecting the right to civil justice. Membership supports public interest litigation.
• Other Attorneys (Referral Network)coreOthersJoel Brodd often accepts referrals from other attorneys to represent their clients in personal injury matters across Wisconsin and Minnesota.

Scale indicators5 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Murphy & Prachthauser: Wisconsin personal injury and workers' compensation firm. Comparable as a contingency-fee plaintiff practice serving the same Wisconsin client base with overlapping auto and premises liability matters.
• Hupy and Abraham, S.C. Wisconsin-based personal injury firm with offices across the state, including the Milwaukee metro area. Directly comparable plaintiff-side PI practice operating in the same Wisconsin/Minnesota geographies with a contingency fee model and similar auto, premises, and product liability practice areas.
• Gruber Law Offices: Milwaukee-based personal injury firm. Direct peer serving Wisconsin accident victims on a contingency fee model with overlapping practice areas in auto crashes, product liability, and serious injury representation.
• Cannon & Dunphy: Wisconsin personal injury firm based in Brookfield. Direct peer operating in the same Wisconsin plaintiff PI market on a contingency fee basis, with overlapping practice areas in auto crashes, premises liability, and wrongful death.
• Henak Law Office: Milwaukee-area personal injury practice. Comparable as a contingency-fee Wisconsin PI firm handling auto, premises, and catastrophic injury matters with a similar client base of accident victims in the upper Midwest.
• Kames Law Firm: Wisconsin personal injury firm headquartered in Milwaukee. Comparable as a regional plaintiff PI practice offering contingency-based representation to accident victims across Wisconsin in similar practice areas.
• Habush Law (formerly Habush Habush & Rottier): Long-established Wisconsin plaintiff personal injury firm. Comparable as a contingency-fee PI practice serving Wisconsin residents, with overlapping auto, trucking, and product liability matters and a similar regional referral-driven acquisition model.

Broad incumbents

• Morgan & Morgan: Largest U.S. plaintiff personal injury firm with a nationwide footprint. Comparable in core service offering (contingency-fee plaintiff PI) and overlapping practice areas including auto, trucking, and product liability, though operating at a vastly different scale and reach than Brodd.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brodd-law-firm-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brodd Law Firm, LLC