Peoria Diamond Club

What Peoria Diamond Club does

Peoria Diamond Club (PDC) is a Peoria, Arizona-based 501(c)(3) nonprofit, founded in 1993, that operates as a hybrid fundraising-and-grantmaking intermediary between MLB Spring Training and youth services organizations in western Maricopa County. The organization was established at the behest of the City of Peoria, San Diego Padres, and Seattle Mariners to provide volunteer workforce for Spring Training operations at Peoria Sports Complex; in exchange, PDC shares in revenues generated through volunteer-led functions (notably 50/50 raffles), which it then redistributes to local youth-serving nonprofits through a structured grant program. PDC operates a dual-tier volunteer model: roughly 400 "Red Shirts" deliver operational labor for Spring Training and special events, while 350+ "Blue Shirt" board members drawn from community leaders, executives, educators, and business owners provide governance and stewardship. Two paid staff — Executive Director Rebecca Wright and Program Manager Toni Wilson — run day-to-day operations.

PDC's core "products" are a Grants Program (open to local 501(c)(3) youth organizations), the Emerging Leader Scholarship Program (one scholarship per each of 33 Peoria Unified School District elementary schools and 8 high schools), the Legacy Endowment Fund (established 2021), the Corporate Sponsorship Program, and event-based community engagement (e.g., High School Charity Double Headers). There is no proprietary technology stack; operations are supported by third-party SaaS tools — Reviewr for grant applications, Volgistics/VICNET for volunteer management, and PayPal for donation processing. As of the most recent disclosed period, the organization had donated over $2.2M cumulatively since inception (impacting tens of thousands of children) and supported 53 youth programs in a single recent year.

The revenue model is donation- and event-driven rather than commercial: gross receipts flow from (i) Spring Training volunteer-workforce revenue sharing, (ii) individual tax-deductible donations (via PayPal), (iii) corporate sponsorships at tiered levels, (iv) 50/50 raffle ticket sales, (v) Blue Shirt membership dues, (vi) retail affiliate/rewards programs (Fry's Community Rewards, Walmart Spark Good), and (vii) endowment contributions and planned giving. Grantmaking outcomes vary by applicant scope and available funding. PDC carries the GuideStar Gold Seal of Transparency, holds EIN 86-0753703, and discloses a geographic restriction limiting grant eligibility to local organizations only.

Name

Peoria Diamond Club

Legal name

Peoria Diamond Club

Website

https://peoriadiamondclub.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Peoria Diamond Club is a Peoria, Arizona 501(c)(3) nonprofit founded in 1993 that supplies volunteer workforce for MLB Spring Training (Mariners, Padres) and redistributes proceeds via grants and scholarships to local youth-serving organizations in the West Valley.

Ownership category

akta.pro rank

Product category

Youth Development Nonprofit Services

NAICS

Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth development
• Community grants
• Volunteer programs
• Nonprofit fundraising
• Youth scholarships

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Spring Training Volunteer Workforce Revenue: The PDC provides volunteer workforce for Seattle Mariners and San Diego Padres Spring Training at Peoria Sports Complex. In exchange, PDC shares in revenues generated through volunteer functions including 50/50 raffle sales and other event activities.
2. Donations and Contributions: Tax-deductible donations from individuals supporting youth charities and organizations. Donations accepted via PayPal and other methods.
3. Corporate Sponsorships: Partnerships with businesses at various levels (Partner, various sponsor tiers) providing financial support in exchange for brand visibility and association with youth development programs.
4. 50/50 Raffle Sales: Record-breaking 50/50 raffle sales during Spring Training events with proceeds directly supporting youth across the West Valley.
5. Membership Dues: Blue Shirt board members pay dues to support organizational operations and mission fulfillment.
6. Retail Rewards Programs: Partnership with Fry's Community Rewards and Walmart Spark Good Program allowing shoppers to designate donations to PDC.
7. Legacy Endowment Fund: Endowment fund established in 2021 including the Roz Shanley Named Endowment, providing long-term sustainability through planned giving and memorial contributions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Peoria Diamond Club is a 501(c)(3) nonprofit that raises funds through MLB Spring Training volunteer activities and 50/50 raffles, then redistributes the proceeds as grants and scholarships to youth programs and students in western Maricopa County. It also operates structured volunteer (Red Shirt) and membership (Blue Shirt) programs to support its fundraising mission.

Product overview

Peoria Diamond Club is a 501(c)(3) nonprofit organization operating a portfolio of interconnected youth support programs centered around Spring Training baseball operations. The organization operates through a dual volunteer structure: the Red Shirt Volunteer Program (over 400 volunteers) provides operational workforce for Seattle Mariners and San Diego Padres Spring Training at Peoria Sports Complex, generating revenue that funds the Grants Program for local youth organizations. The Blue Shirt Membership Program mobilizes community leaders as Board members to govern and advance the mission. Core offerings include the Grants Program (supporting educational, athletic, therapeutic and fine art goals), the Emerging Leader Scholarship Program (providing scholarships to PUSD 8th graders and high school seniors), the Legacy Endowment Fund (established 2021 for long-term sustainability), High School Charity Double Headers events, and Corporate Sponsorship opportunities. Revenue flows from volunteer operations, donations, sponsorships, and endowment contributions to fund youth programs across western Maricopa County.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Grants Program
• Emerging Leader Scholarship Program
• Red Shirt Volunteer Program
• Blue Shirt Membership Program
• Legacy Endowment Fund
• High School Charity Double Headers

Quantifiable outcome

• Over $2.2M donated to youth organizations since 1993
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

16 partnerships are on record, tiered core, secondary and minor.

• City of PeoriacoreStrategic or Co-development PartnerMajor partnership with City of Peoria for operation of Spring Training at Peoria Sports Complex. PDC provides volunteer workforce in exchange for revenue sharing from various functions.
• Seattle MarinerscoreStrategic or Co-development PartnerMajor MLB partnership for Spring Training at Peoria Sports Complex. PDC provides volunteer workforce supporting team operations.
• San Diego PadrescoreStrategic or Co-development PartnerMajor MLB partnership for Spring Training at Peoria Sports Complex. PDC provides volunteer workforce supporting team operations.
• Peoria Unified School DistrictcoreStrategic or Co-development PartnerPartnership supporting Emerging Leader scholarship program serving 33 elementary schools and 8 high schools with scholarships for promoting 8th graders and graduating seniors.
• OneAZ Credit UnionsecondaryGTM or Marketing PartnerCorporate sponsor and partner supporting youth programs and organizational mission.
• Robert W. Baird & Co. IncorporatedsecondaryGTM or Marketing PartnerCorporate sponsor providing financial support for youth development programs.
• Arrowhead CadillacsecondaryGTM or Marketing PartnerCorporate sponsor supporting community youth programs.
• MLB Players Alumni AssociationsecondaryGTM or Marketing PartnerPartner organization supporting youth engagement and baseball-related programs.
• Dillons RestaurantsecondaryGTM or Marketing PartnerLocal restaurant partner supporting community initiatives.
• Your Valley Voice / Peoria IndependentsecondaryGTM or Marketing PartnerLocal media partner providing coverage and community visibility.
• Fry's Food StoressecondaryGTM or Marketing PartnerFry's Community Rewards program allowing shoppers to designate donations to PDC.
• WalmartsecondaryGTM or Marketing PartnerWalmart Spark Good Program enabling customers to round up purchases and donate to PDC.
• Bubba's 33minorGTM or Marketing PartnerRestaurant sponsor supporting community youth programs.
• Oggi's Sports Brewhouse PizzaminorGTM or Marketing PartnerRestaurant sponsor supporting community initiatives.
• Touchdown Sportswear & PromotionssecondaryGTM or Marketing PartnerBoard member Monte Ryan's company providing sportswear and promotional items.
• EPCOR USAminorGTM or Marketing PartnerCorporate sponsor supporting community youth initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Arizona Community Foundation: A statewide grantmaking foundation managing donor-advised funds and distributing grants to youth-serving nonprofits — comparable as a community grantmaking entity, though operating at significantly larger scale with a multi-county Arizona reach.
• Valley of the Sun United Way: A broad Phoenix-area grantmaking and fundraising nonprofit supporting youth and family services — comparable as a donor-driven, grantmaking nonprofit, though operating at significantly larger scale across a wider geography.
• Junior Achievement of Arizona: A statewide youth development and education nonprofit — comparable in serving Arizona youth through program funding, though it operates direct educational programming rather than acting purely as a regranting nonprofit like PDC.
• Phoenix Children's Foundation: A major Arizona youth-health nonprofit raising and distributing funds for children's services — comparable as a fundraising/granting entity supporting youth welfare, though focused on pediatric healthcare rather than the broad youth development scope of PDC.
• Boys & Girls Clubs of Greater Scottsdale: A larger, established youth development nonprofit in the Phoenix metro offering programming across multiple locations — comparable in serving youth in the region, though operating direct service programs rather than the grantmaking model PDC uses.

Regional players

• Surprise Youth Sports Foundation: A West Valley community nonprofit supporting youth sports participation through fundraising and grants — comparable in youth sports funding mission and West Valley geography, though smaller and sport-specific.
• Mesa United Way: A regional nonprofit serving Mesa and East Valley communities that funds youth programs through donations and workplace giving — comparable in mission and grant-distribution model, but serving a different Phoenix-area geography.

Direct peers

• Scottsdale Charros: A long-standing Arizona community nonprofit that fundraises through local events and redistributes proceeds to youth and community causes in the Scottsdale area — directly comparable as a peer community fundraising nonprofit operating in the Phoenix metro.
• Glendale Civic Foundation: A Glendale-based community nonprofit raising and distributing funds for local youth and family programs in the West Valley, sharing PDC's regional grantmaking focus and volunteer-driven operations.
• Tempe Diablos Charities: A community service nonprofit in Tempe that raises funds through events and donations to support youth programs, scholarships, and local charities — closely parallel to PDC's event-driven, grantmaking nonprofit model in the Phoenix metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peoria-diamond-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peoria Diamond Club