Nybeauty Suites

What Nybeauty Suites does

NYBeauty Suites (NYBeauty Suites, LLC) operates a flexible workspace rental platform serving state-licensed and insured beauty and wellness professionals in Brooklyn, New York. Founded around 2016 (with the Downtown Brooklyn flagship ribbon-cutting in 2020), the company rents private suites on an hourly, daily, and monthly basis from two Brooklyn locations — 81 Willoughby St (Downtown Brooklyn) and 495 Flatbush Avenue (Prospect Lefferts Gardens) — with suites ranging from 96 to 600 square feet. The company self-describes as the first flexible workspace specifically for state-licensed beauty professionals in New York City and as 'Central Brooklyn's #1 coworking space.'

The technology stack is lightweight and centered on a self-serve website booking widget, SMS-based appointment confirmations and reminders (TCPA- and CTIA-compliant), and touchless mobile access for 24/7 entry. Supporting infrastructure includes content studios, a photography/podcast suite, a meeting room, a Third Space storefront for retail and pop-ups, and a curated online directory. Business model mechanics rely on usage-based (hourly, daily at $97/day for FLEX with $50 first-time renter promotion) and subscription (month-to-month) pricing for suite rentals, with ancillary revenue from hybrid/virtual events, a curated directory, and an 8-week hybrid incubator program launched in partnership with the Local Development Corporation of East New York (LDCENY) and funded by NYS Empire State Development.

The go-to-market motion is product-led and community-led: customers self-book online or schedule tours via a widget, while community-building is reinforced through 'The Suite Life' weekly video series, Self Care Sunday wellness events (150 participants at the inaugural event), and a directory that drives referrals. The primary customer segments are SMB beautypreneurs — stylists, estheticians, nail technicians, makeup artists, massage therapists, and barbers — with secondary segments of creators and educators, plus schools/workforce development organizations and corporate partners. The company is privately held, founder-owned (Johanne Brierre), and has no disclosed institutional funding.

Name

Nybeauty Suites

Legal name

NYBeauty Suites, LLC

Website

https://nybeautysuites.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

NYBeauty Suites operates two Brooklyn locations providing flexible hourly, daily, and monthly private suite rentals to state-licensed beauty and wellness professionals, supplemented by content studios, a curated directory, and community-driven business education programs.

Ownership category

akta.pro rank

Product category

Flexible Beauty and Wellness Workspace Rental

NAICS

Other Consumer Goods Rental (53228)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Salon Suites & Chair Rental (Independent Stylists) (HSALAAAN)

Keywords

• Flexible beauty workspace
• Private salon suites
• Beautypreneur coworking
• Hourly suite rental
• Wellness studio rental

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Private Suite Rentals: Hourly, daily, and monthly rental of private beauty suites to licensed beauty and wellness professionals. Core revenue stream from flexible workspace leasing.
2. FLEX Daily Rentals: Daily rental program at $97/day for creators, educators, and beauty professionals needing occasional private space without long-term commitment.
3. Educational Programs & Events: Revenue from hybrid incubator programs, workshops, and community events including the 8-week government contracting program and Self Care Sunday wellness events.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Nybeauty Suites rents private, customizable beauty and wellness suites by the hour, day, or month to state-licensed and insured beauty professionals across two Brooklyn locations. Its offering also includes a FLEX daily rental program starting at $97/day, content and photography studios, a meeting room, a third-space storefront, and a hybrid incubator program that delivers business education and mentorship.

Product overview

NYBeauty Suites operates a workspace innovation ecosystem offering flexible private beauty and wellness suites on an hourly, daily, and monthly basis, including a FLEX program for daily rentals starting at $97/day. The ecosystem also includes Content Studios, Photography Suites, a Meeting Room, and Third Space Storefronts for pop-ups and retail. Business support is provided through a hybrid incubator program, curated directory listing, community events, and networking opportunities. The company serves beautypreneurs, wellness professionals, creators, educators, schools, workforce development organizations, and corporate partners.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Beauty professionals can rent private suites starting at $97/day through FLEX program
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Local Development Corporation of East New York (LDCENY)coreStrategic or Co-development Partner · 5 March 2025Partnership for an 8-week hybrid incubator program supporting emerging beautypreneurs and wellness professionals. Program includes expert-led business education workshops on government contracting, certifications, business planning, and networking. Funded by NYS Empire State Development.
• Downtown Brooklyn Marriott HotelflagshipOthersPartnership secured by NYBeauty Suites member Kerryann of Naturally Zuri Massage and Therapeutic Bodywork. A MWBE-certified beauty professional partnering with a major hotel for expanded business opportunities.
• Global Shapers (So Fresh and So Green Project)minorStrategic or Co-development PartnerNY Beauty Suites sponsors the Global Shapers So Fresh and So Green project to create 500 mental health first aid kits for Beautypreneurs. Initiative brings mental health resources directly to cosmetologists on the frontline of well-being.
• LuxeBeauty and Curly CodeminorGTM or Marketing PartnerCo-organizers of the 2nd Annual Self Care Sunday wellness event. Event featured cryotherapy, skin consultations, breath-work sessions, meditation, chair massages, and health screenings.
• Ola Rose Hair WellnessminorOthersProvided scalp analysis services at the 2nd Annual Self Care Sunday event, offering insights into scalp health for attendees.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• My Salon Suite: Franchise concept offering fully equipped private salon suites for licensed beauty professionals on flexible rental terms. Directly comparable suite-by-suite rental model with similar target customer (independent stylists and estheticians).
• The Salon Loft: Private salon studio rental concept offering independent beauty professionals private, customizable suites. Operates in the same independent-stylist-suite category as Nybeauty.
• Phenix Salon Suites: Largest national franchise of private salon suites rented to independent beauty professionals by the day, week, or month. Operates the same independent-stylist-suite rental model as Nybeauty, just at national franchise scale.
• Sola Salon Studios: Operates a nationwide network of salon studio rentals for independent beauty professionals. Closely comparable in product offering (private customizable studios, flexible terms) and customer base to Nybeauty.
• Salon Republic: Boutique chain of salon suite rental locations in Southern California with similar private-suite rental model and independent beauty professional target customer.
• Salon Suites LLC: Multi-location operator of salon suite rental facilities serving independent beauty professionals. Directly comparable business model and customer segment, with a broader regional footprint.

Broad incumbents

• WeWork: Global coworking and flexible-office incumbent. Not beauty-specialized, but provides an alternative flexible workspace option that could absorb beautypreneur demand if it tailored offerings.
• Industrious: Premium flexible-workspace operator offering private offices and suites on flexible terms. Comparable flexible-suite rental format, though targeting broader professional segments rather than beauty specifically.

Emerging players

• Office Hours: Coworking and on-demand workspace platform offering hourly and daily private office rentals. Comparable flexible-term rental model, though not beauty-verticalized and operating in adjacent metros.

Others

• BHCO (Black Hair Coalition Organization): Industry ecosystem organization serving Black beauty professionals with education, advocacy, and resources. Indirectly comparable as a community-building and professional-development platform for the same beautypreneur demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/NYBeautysuites
• YouTubeyoutube.com/channel/UC0m-G6x930Ml8vkJJU1sTAQ
• Facebookfacebook.com/NYBeautysuites
• Instagraminstagram.com/NYBeautySuites
• LinkedInlinkedin.com/company/nybeauty-suites

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nybeauty Suites