Campo Mercado
Campo Mercado operates a Uruguayan digital marketplace connecting livestock producers and farmland owners with buyers across all 19 departments, monetizing completed transactions via a 3% + VAT commission.
- Company typePrivate
- Founded2017
- HeadquartersMontevideo, Uruguay
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Campo Mercado does
Campo Mercado is a Uruguayan digital marketplace that connects livestock producers with buyers and intermediates the buying and selling of agricultural land (campos). Founded in 2017 and headquartered in Montevideo, the company operates a web-based platform with reach across all 19 Uruguayan departments and supports transactions through a network of commercial agents reachable via WhatsApp, phone, email, and in-person meetings. Its core products are Ganado, a livestock marketplace with digital offer management and filtering by location and category, and Campo, a farmland marketplace offering technical and legal evaluation, due diligence, and investment advisory. Supporting modules include a Frigorífico service that coordinates livestock commercialization directly with major slaughterhouses and a Fideicomiso de Garantía (guarantee trust) that secures payment on every transaction.
The business model is a pure take-rate: publishing listings is free with no obligations, and the company charges a 3% + VAT commission only when a deal is finalized. The go-to-market combines a self-serve web platform (targeting SMBs and individual producers) with a direct-sales commercial-agent channel (targeting mid-market transactions and more complex land sales), backed by content marketing through a blog covering livestock market conditions. Customers are SMB livestock producers and landowners across Uruguay; named testimonials reference individual producers in Mariscala, Solís de Mataojo, and Durazno. The company is privately held, founder-led, and shows no disclosed institutional investment, parent company, subsidiaries, acquisitions, or patent activity.
The core technology stack is a Webflow-hosted marketplace with no disclosed API, no mobile app, no third-party integrations, and no AI/ML features. Operationally, the company is a thin team (11–50 employees, 8 named professionals across agricultural engineering, economics, and commercial roles) and reports no product launches, partnerships, regulatory actions, or geographic expansion beyond Uruguay in the available data.
Campo Mercado firmographics
Firmographics- Name
- Campo Mercado
- Legal name
- Campo Mercado
- Website
- https://campomercado.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Campo Mercado operates a Uruguayan digital marketplace connecting livestock producers and farmland owners with buyers across all 19 departments, monetizing completed transactions via a 3% + VAT commission.
- Ownership category
- akta.pro rank
Where Campo Mercado is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices1 record
Markets served
Campo Mercado business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Transaction Commission: Campo Mercado charges a 3% + VAT commission on completed transactions. Publishing listings is free with no obligations. The company acts as an intermediary providing transaction security, transparency, and support throughout each operation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free listing with commission on sale |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Campo Mercado product offering
Product offeringCore offering
Campo Mercado operates a digital marketplace that connects livestock producers and buyers for cattle trading and connects landowners and investors for the purchase and sale of agricultural land (campos) across Uruguay. The platform offers free listing with a 3% + VAT commission applied only on completed transactions, supported by a guarantee trust (fideicomiso de garantía) and personalized commercial-agent assistance from negotiation through closing.
Product overview
Campo Mercado is a unified marketplace platform consisting of two core products: the Livestock Marketplace (Ganado) for buying and selling cattle, and the Farm/Land Marketplace (Campo) for agricultural property transactions. The platform integrates a Frigorífico module for slaughterhouse coordination, a Fideicomiso de Garantía trust guarantee service for transaction security, and Commercial Advisory support with professional agents throughout negotiations. The platform operates with nationwide reach across 19 departments in Uruguay, providing visibility, security, and professional support for rural business transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Ganado (Livestock Marketplace)
Companies that use Campo Mercado
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Campo Mercado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Campo Mercado partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Campo Mercado competitors and assessment
Company assessmentDirect peers
- LandWatch: Leading US farmland and rural property marketplace with listings, valuation tools, and broker connections. Comparable on the agricultural land intermediation side of Campo Mercado's business, though focused on the US market and property transactions only.
- Agrofy: Argentina-based digital marketplace for agricultural inputs, machinery, and rural services across Latin America. The most directly comparable competitor as a purpose-built agriculture marketplace in the region, with similar product breadth across ag verticals.
- CompreRural: Brazilian online marketplace for rural properties, livestock, and agricultural machinery. Closely comparable on the livestock and land intermediation model, though serving the larger Brazilian market with a more established digital classifieds tradition.
Broad incumbents
- MercadoLibre: LATAM's largest e-commerce and marketplace platform. Competes indirectly through general marketplace categories but lacks the agricultural vertical specialization, escrow trust, and commercial agent layer that Campo Mercado provides for rural B2B transactions.
- OLX: Major online classifieds platform operating across Latin America with rural and agricultural categories. Provides low-friction listing but lacks the escrow trust infrastructure and commercial agent services that differentiate Campo Mercado for high-value transactions.
Emerging players
- Aegro: Brazilian ag management software and marketplace platform serving farmers with farm management tools and input procurement. Comparable as an emerging digital platform targeting Latin American agriculture, with overlapping capabilities in ag services.
Regional players
- Farms.com: North American agricultural marketplace and information platform serving farmers with classifieds, news, and market data. Comparable as an ag-focused digital platform with marketplace functionality, though serving a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Campo Mercado social profiles
Digital presenceCampo Mercado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campo Mercado leadership team
Management profileNumber of profiles
Profiles5 records
Campo Mercado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campo Mercado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campo Mercado
What does Campo Mercado do?
Campo Mercado operates a digital marketplace that connects livestock producers and buyers for cattle trading and connects landowners and investors for the purchase and sale of agricultural land (campos) across Uruguay. The platform offers free listing with a 3% + VAT commission applied only on completed transactions, supported by a guarantee trust (fideicomiso de garantía) and personalized commercial-agent assistance from negotiation through closing.
Is Campo Mercado a public or private company?
Campo Mercado is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Campo Mercado founded?
Campo Mercado was founded in 2017. It employs 11 to 50 people.
Where is Campo Mercado based?
Campo Mercado is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Campo Mercado make money?
One revenue line is on record: transaction Commission.
Who are Campo Mercado's main competitors?
Direct peers on record are LandWatch, Agrofy and CompreRural. Broad incumbents are MercadoLibre and OLX. Aegro is listed as an emerging player. Farms.com is listed as a regional player.
Does Campo Mercado have an API?
No public API is recorded for Campo Mercado.