Nebraska Wildlife Rehab Inc

What Nebraska Wildlife Rehab Inc does

Nebraska Wildlife Rehab, Inc. (NWR) is a 501(c)(3) nonprofit founded in 1986 and headquartered at 9777 M Street in Omaha, Nebraska, operating the Baldwin Wildlife Center and Hubbard Family Wildlife Hospital. The organization provides medical care, rehabilitation, and release services for injured, sick, and orphaned native Nebraska wildlife and migratory birds, admitting a record 8,600+ animals in 2025. NWR differentiates through a state-of-the-art veterinary hospital equipped with CT, endoscopy, ultrasound, radiography, and in-house bloodwork capabilities—a level of diagnostic infrastructure unique among regional wildlife rehabilitation facilities and supporting specialized treatments such as chelation therapy for lead poisoning.

NWR operates a community-driven model with no state or government funding, relying instead on individual donations, foundation grants, corporate sponsorships, planned giving/bequests, merchandise sales, and educational program fees ($75 per 60-minute presentation). The organization employs 11-50 staff augmented by 7,000+ annual volunteer hours and is governed by a 9-member board. Educational offerings span the High School Science Academy, wildlife rehabilitation internships, veterinary student externships, afterschool programming across 11 Omaha Public Schools (via Collective for Youth), and veterinary internships at $38,000 annual compensation. The organization's geographic footprint extends across Nebraska and Western Iowa, with multi-state species partnerships (e.g., Costa's hummingbird transport to Southern Arizona Hummingbird Rescue).

Revenue mechanics are diversified across roughly nine identifiable streams, with foundation grants from Claire M. Hubbard, Peter Kiewit, Sherwood, Slattery, Nelson, and Union Pacific Foundations forming the institutional backbone alongside corporate sponsors including Merck, Baldwin Hackett & Meeks, and Slate Architecture. Marketing relies on earned coverage (notably the 2025 'Cake Bandit' opossum story picked up by CNN, Washington Post, Forbes, and Late Show with Stephen Colbert), annual events such as Bats Over Omaha (3,000+ attendees), social media (Facebook, YouTube, Instagram), and the May 2026 launch of Patient Webcams providing live public streaming of rehabilitation in progress.

Name

Nebraska Wildlife Rehab Inc

Legal name

Nebraska Wildlife Rehab, Inc.

Website

https://nebraskawildliferehab.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Nebraska Wildlife Rehab Inc is a 501(c)(3) nonprofit operating the Baldwin Wildlife Center in Omaha, providing medical rehabilitation, rescue, and release services for injured native wildlife and migratory birds, supplemented by public education, volunteer programs, and foundation-funded conservation projects across Nebraska.

Ownership category

akta.pro rank

Product category

Wildlife Rehabilitation Services

NAICS

Zoos and Botanical Gardens (712130), Zoos and Botanical Gardens (71213)

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Wildlife Conservation & Species Protection (BPAGAGAB), Wildlife Rehabilitation & Release Centers (Public Viewing/Education) (THAAAFAC), Wildlife Health & Conservation Disease Management (HLAMAJAM), Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

Keywords

• Wildlife rehabilitation
• Animal rescue services
• Injured wildlife care
• Native wildlife recovery
• Wildlife education

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting wildlife rehabilitation efforts. Monthly giving program available. No state or government funding received.
2. Securities Donations: Donations of appreciated securities including stock, bonds, and mutual funds. Donors may receive increased tax deduction by donating securities versus cash.
3. Memorial & Tribute Gifts: Gifts made in memory of a friend or loved one or in honor of an important milestone. Cards sent to honoree families.
4. Merchandise Sales: Cake Bandit merchandise (t-shirts) and Shop for Wildlife items to raise funds for patient care and operations.
5. Planned Giving/Bequests: Legacy gifts including bequests, percentage of estate, life insurance beneficiary designations, and pension fund designations.
6. Corporate Sponsorships: Annual business and individual sponsors supporting programs including live animal webcams, nursery programs, and public events.
7. Foundation Grants: Support from foundations including Claire M. Hubbard Foundation, Peter Kiewit Foundation, Sherwood Foundation, and others.
8. Educational Program Fees: $75 per 60-minute educational presentation. Material fees additional for certain programs. Six to eight week programs available by arrangement.
9. Veterinary Internship Compensation: One-year paid veterinary internship at $38,000 compensation plus benefits including health insurance, dental, vision, and continuing education budget.
10. Event Sponsorships: Bats Over Omaha event sponsorships including vendor booths, educational tables, and promotional recognition.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Nebraska Wildlife Rehab Inc is a wildlife rehabilitation organization that rescues, rehabilitates, and releases injured, sick, and orphaned native wildlife across the state of Nebraska. The organization serves as a community resource where members of the public can bring injured or orphaned wild animals for professional care, with the ultimate goal of returning recovered animals to their natural habitat.

Product overview

Nebraska Wildlife Rehab Inc operates as a nonprofit wildlife rehabilitation organization offering a unified set of services centered on wildlife rescue, rehabilitation, and education. The core offerings include medical care and rehabilitation for injured, sick, and orphaned wildlife at the Baldwin Wildlife Center, complemented by public education through programs like the High School Science Academy and wildlife internships. The organization generates support through donations, adopt-a-nursery sponsorships, and merchandise sales, while engaging the community through events like Bats Over Omaha and conservation projects like the Prairie Dog Relocation Project. A key public-facing product is the Patient Webcams system, which provides live streaming access to wildlife patients in rehabilitation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 8,600+ animals rescued and rehabilitated in 2025
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core, minor and supporting.

• Southern Arizona Hummingbird Rescue (SAHR)coreStrategic or Co-development Partner · 17 November 2025Partner organization that received rescued Costa's hummingbird for release into appropriate desert habitat in Arizona.
• Audubon of OmahacoreStrategic or Co-development PartnerProgram partner collaborating on wildlife conservation initiatives including prairie dog relocation projects. Audubon of Kansas co-managed Hutton Niobrara Ranch Wildlife Sanctuary as relocation destination.
• Creighton UniversitycoreStrategic or Co-development PartnerProgram partner providing educational programming. Creighton faculty including Dr. Gwendalyn King contribute to High School Science Academy with neuroanatomy lectures and microbiology lab instruction.
• International Wildlife Rehabilitation CouncilcoreStrategic or Co-development PartnerProgram partner for wildlife rehabilitation standards and certification. NWR's Executive Director is IWRC Certified Wildlife Rehabilitator.
• Nebraska Game and Parks CommissioncoreStrategic or Co-development PartnerRegulatory partner issuing wildlife rehabilitation permits. Collaborates on wildlife policy and conservation initiatives.
• Nebraska Humane SocietycoreChannel Partner/ Reseller/ DistributorCritical operational partner handling initial wildlife rescue calls and animal control. Transfers wildlife patients to NWR for rehabilitation. Joint rescue operations (e.g., geese at Gene Leahy Mall, raccoon rescues).
• University of Nebraska at Lincoln - School of Natural ResourcescoreStrategic or Co-development PartnerProgram partner contributing faculty expertise to education programming including freshwater fish surveys with Dr. Marl Pegg and Cedar Point Biological Station field trips.
• University of Nebraska at OmahacoreStrategic or Co-development PartnerProgram partner. Dr. James Wilson contributes small mammal trapping instruction to High School Science Academy.
• Collective For YouthcoreChannel Partner/ Reseller/ DistributorProgram partner enabling equitable afterschool wildlife education across 11 Omaha Public Schools.
• Nebraska Master NaturalistminorStrategic or Co-development PartnerProgram partner for naturalist training and education programming.
• VCA Animal Medical Center - Dr. Keith HalseycoreImplementation/ SI/ Consulting PartnerSupporting business partner providing veterinary services and surgical care for wildlife patients including radiography and treatment.
• Sirius Veterinary Orthopedic CentercoreImplementation/ SI/ Consulting PartnerSupporting business partner providing specialized orthopedic surgical services for wildlife patients.
• Baldwin Hackett & Meeks, Inc.supportingOthersSupporting business sponsor for wildlife programs and events.
• Peter Kiewit Corp.supportingOthersSupporting business sponsor for wildlife rehabilitation programs.
• Slate ArchitecturesupportingOthersSupporting business sponsor for wildlife center operations.
• Sideris Inc.supportingOthersSupporting business sponsor and Bats Over Omaha event sponsor.
• Heartland Humane Bat RemovalsupportingOthersSupporting business sponsor and Bats Over Omaha event sponsor for bat conservation.
• VCA 80 DodgesupportingOthersSupporting veterinary business sponsor.
• MercksupportingOthersCorporate sponsor for wildlife rehabilitation medication and supplies.
• Humane Society of the United States - Prairie Dog CoalitioncoreStrategic or Co-development PartnerPrairie Dog Relocation Project partner providing funding, expertise, and resources for prairie dog rescue operations.
• Doane UniversityminorStrategic or Co-development PartnerPrairie Dog Relocation Project partner supporting conservation efforts.
• Omaha RiverFrontcoreStrategic or Co-development PartnerNew venue partner for Bats Over Omaha event at Heartland of America Park. Co-hosting annual bat release celebration.
• NE Science FestivalminorStrategic or Co-development PartnerEvent partner for Bats Over Omaha 2025 celebration.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Lindsay Wildlife Experience: California-based wildlife rehabilitation hospital and education center with a comparable mix of medical care, public engagement, and education programming for injured and orphaned native wildlife.
• Tucson Wildlife Center: Arizona-based wildlife rehabilitation nonprofit with comparable hospital, volunteer, and education programs. NWR Veterinary Technician Devon Bands previously worked as a Wildlife Veterinary Technician at Tucson Wildlife Center.
• Tri-State Bird Rescue & Research Center: Delaware-based nonprofit wildlife rehabilitation and research center specializing in oiled wildlife response and avian care, with comparable hospital infrastructure and educational outreach mission.
• Carolina Wildlife: Nonprofit wildlife rehabilitation center serving the Carolinas with comparable hospital operations, volunteer base, and public education mission at similar scale to NWR.
• Clinic for the Rehabilitation of Wildlife (CROW): Florida-based wildlife rehabilitation clinic and hospital with similar intake scale, volunteer model, internship pipeline, and public education programs. NWR Wildlife Rehabilitation Director Katie Mueller completed a fellowship at CROW and worked there for 8 years.
• WildCare Oklahoma: Regional wildlife rehabilitation nonprofit offering comparable rescue, medical care, and education services. NWR Wildlife Care Specialist Anna Traynham completed a fellowship at WildCare Oklahoma before joining NWR.
• Wildlife Rehabilitation Center of Minnesota (WRC): Mid-sized nonprofit wildlife rehabilitation center in the Upper Midwest with comparable hospital infrastructure, internship programs, and education mission. NWR Medical Director Allison Carter previously served as Senior Veterinarian at WRC, evidencing direct operational comparability.

Broad incumbents

• Omaha's Henry Doorly Zoo & Aquarium: Major accredited zoo and aquarium in the same Omaha market with overlapping wildlife education and conservation missions. Several NWR staff (educators, education director) previously worked at Henry Doorly, evidencing shared talent pool and partially overlapping audience.

Regional players

• Iowa Wildlife Center: Iowa-based wildlife rehabilitation nonprofit with closely aligned mission of native wildlife rescue, rehabilitation, and education. Operates in a neighboring state with similar species mix, donor base, and regulatory environment.

Emerging players

• Southern Arizona Hummingbird Rescue (SAHR): Specialized hummingbird rescue organization. Listed as an active NWR partner (received a rescued Costa's hummingbird for Arizona release in 2025), illustrating cross-state wildlife referral coordination typical among specialty rehab organizations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCo1SOemLZ4idnGgzcvwBlJg
• Facebookfacebook.com/nebraskawildliferehab
• Instagraminstagram.com/newildliferehab
• LinkedInlinkedin.com/company/nebraska-wildlife-rehab-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nebraska Wildlife Rehab Inc