Novadoo Ag

What Novadoo Ag does

Novadoo AG is a Switzerland-based B2B marketing technology company operating a proprietary platform branded as "Trigger Based Marketing 2.0." The platform combines interactive gift portals (custom-branded to client identity), video messaging, real-time feedback collection, and CSV-exportable analytics, with integrations into client CRM and AI systems. Novadoo targets enterprise customers in banking, insurance, tourism, transportation, healthcare, automotive, and professional services, with documented deployments at TUI Suisse, Helvetia Insurance, SBB, AXA, EY, PostFinance, Volvo, Swiss Life, Generali, and others, yielding reported outcomes such as 25% reductions in customer termination rates, 15% additional product sales from warm leads, and feedback rates above 70%.

The company employs a four-person team led by CEO Marc Schmid (also data protection officer) with CFO/Products (Karine Lau), IT Manager (Lukas Kölbener), and Business Development (Stephanie Schubert, covering Germany and Switzerland). Headquartered in Baar, Canton of Zug, Novadoo maintains active sales operations in Germany and France alongside Switzerland, each with dedicated phone numbers and VAT registrations. Revenue is generated on a pay-as-you-go basis with no upfront investment required from clients — they pay only for gifts selected and shipped by logistics partners — a model positioned to deliver 10-15% budget savings versus traditional appreciation methods.

Novadoo's go-to-market is consultative enterprise field sales, leveraging ROI-focused case studies, multi-language website presence (DE/FR/EN), and free Calendly-scheduled consultations. The platform is deployed as a white-label solution via iframe or standalone client-branded portals. No external funding rounds, ownership disclosures, or revenue figures are publicly available, and the company is privately held with no parent organization.

Name

Novadoo Ag

Legal name

Novadoo AG

Website

https://novadoo.ch

Company type

Private

Operating status

Operating

Short description

Novadoo AG is a Swiss B2B marketing technology company operating a Trigger Based Marketing 2.0 platform that combines interactive gift portals, video messaging, and real-time feedback collection to serve enterprise customers in banking, insurance, tourism, healthcare, and transportation across Switzerland, Germany, and France.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising Material Distribution Services (54187), Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industries

Sales Force Automation (SFA) CRM (HDAEAFAA), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Trigger based marketing
• Customer appreciation platform
• Marketing automation software
• Employee engagement solutions
• Interactive gift portal

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform and Service Fees: No upfront investment required. Clients pay only for what employees/customers actually select from the platform. The solution includes platform setup, logistics handling, and storage risk. Pricing is very attractively positioned with claimed 10-15% budget savings compared to traditional appreciation methods.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Novadoo AG provides a Trigger Based Marketing 2.0 platform that enables enterprises to run interactive customer and employee appreciation campaigns through custom-branded gift portals. The solution combines emotional communication (video messaging, personalized letters) with measurable outcomes such as real-time feedback collection, CRM/AI integration, and full logistics handling including gift storage and delivery.

Product overview

Novadoo AG offers a unified Trigger Based Marketing 2.0 platform centered around customer and employee appreciation through interactive digital experiences. The core Novadoo Platform enables businesses to create emotional marketing campaigns using personalized gift portals, video messaging, and real-time feedback collection. The solution comprises several integrated modules: the Customer Experience Solution (for appreciation campaigns, reactivation, and complaint management), the Employee Appreciation Solution (for HR engagement and employer branding), and the Referral Marketing Solution (for word-of-mouth programs). The platform integrates with CRM systems and supports data export via CSV, allowing businesses to measure campaign performance and target effects.

Differentiator

Problem solved

Functional benefit

Products and services

• Novadoo Trigger Based Marketing 2.0 Platform A SaaS marketing automation platform enabling businesses to create emotional, trigger-based marketing campaigns that engage customers and employees through interactive gift portals, personalized video messages, and real-time feedback collection. Targets enterprise customers in banking, tourism, insurance, healthcare, and transportation.
• Customer Experience Solution A standalone offering enabling businesses to create appreciation campaigns, customer reactivation programs, and complaint management solutions. Used by enterprise clients such as TUI Suisse and SBB for turning complaints into positive experiences and reactivating dormant accounts.
• Employee Appreciation Solution A human resources engagement offering for staff recognition including anniversary gifts, birthday presents, welcome messages, probation period appreciation, and employer branding initiatives with interactive video messaging capabilities. Particularly targeted at healthcare institutions facing staffing shortages.
• Referral Marketing Solution A campaign offering enabling companies to reward existing customers for referring friends, relatives, and acquaintances through interactive gift selection and video thank-you messages. Used by Helvetia Insurance for referral marketing.

Quantifiable outcome

• Customer termination rates reduced by 25% in banking sector case study
• +6 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Others

• HubSpot:

Broad incumbents

• Blackhawk Network: Large global provider of branded gift cards, payment solutions and rewards infrastructure used by enterprises for incentives, loyalty and employee recognition. A much larger incumbent in the underlying gift/reward fulfillment layer Novadoo orchestrates.
• Salesforce Marketing Cloud: Large enterprise marketing automation and customer engagement suite that Novadoo explicitly integrates with. Represents the broader incumbent category that could absorb or replicate trigger-based campaign functionality at greater scale.

Direct peers

• Awardco: Employee recognition and rewards platform that lets companies celebrate employees with personalized recognition tied to gift catalogs. Directly comparable to Novadoo's Employee Appreciation / HR module.
• Sendoso: Corporate gifting and direct-mail automation platform that helps B2B sales and marketing teams send personalized gifts and branded merchandise to prospects and customers. Directly comparable to Novadoo's interactive gift portal and trigger-based campaign approach.
• Tango Card: Rewards-as-a-service platform powering bulk gift card delivery for employee recognition, customer loyalty and incentive programs. Operates in the same enterprise loyalty/rewards space Novadoo targets with its appreciation and referral campaigns.
• Tremendous: Digital rewards and incentives platform offering gift cards, prepaid cards and donations as reward fulfillment for market research, employee recognition and customer engagement. Comparable reward-delivery infrastructure and enterprise use cases.
• Alyce: Personalized corporate gifting platform that lets recipients choose their own gifts from a curated catalog, integrated with CRM and marketing automation tools. Closely mirrors Novadoo's recipient-selects-gift model and CRM integration positioning.

Regional players

• Empfehlungsbund (Empfehlungsbund.de): DACH-focused employee referral and employer branding network that combines referral marketing with corporate gifting for HR teams. A regionally focused peer to Novadoo's German-market referral marketing and employee appreciation modules.

Emerging players

• CoreCentive: Corporate recognition and incentive platform focused on employee milestone celebrations and service anniversaries. Overlaps with Novadoo's HR/employee appreciation offering, including birthday, anniversary and tenure triggers.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novadoo Ag