Missouri Petroleum & Convenience Association

What Missouri Petroleum & Convenience Association does

The Missouri Petroleum & Convenience Association (MPCA) is a private, nonprofit state trade association founded in 1921 and headquartered at 205 East Capitol Avenue, Suite 200, Jefferson City, Missouri. It represents independent businesses operating across Missouri's petroleum marketing and convenience store industries, with member-owned or member-supplied retail fueling and convenience facilities totaling more than 3,000 locations statewide, generating nearly 3.2 million c-store transactions per day. MPCA's primary functions are industry advocacy in Jefferson City and Washington D.C., regulatory representation on fuel taxes, tobacco, payments, and labor matters, and convening members through recurring events including the annual PACEshow trade show, Lobby Day, and an annual golf event.

MPCA's business model rests on three revenue lines: tiered membership dues, newsletter advertising, and Accudata Services. Membership is structured across five tiers — Affiliate ($138/year), Convenience Store, Marketer, Associate ($330/year), and Partner ($7,150/year) — with the Partner Member Network consisting of more than 40 firms spanning refiners (BP, ExxonMobil, Shell, Valero, Phillips 66, Sinclair), major c-store retailers (7-Eleven), tobacco (Altria, Philip Morris International), insurance (Federated Insurance, FMIT/CIS), the Missouri Lottery, and wholesale suppliers (AMCON, Cenex). The dues schedule, advertising program, and Accudata Services together fund association operations, while member platforms (AMO membership management, standing legislative committees, and the annual event calendar) constitute the underlying operational infrastructure.

The association is a membership-driven advocacy and networking body rather than a technology or product company; its competitive position rests on over a century of continuous operation, regulatory access, and a dual-sided ecosystem connecting Missouri independent fuel and c-store operators with national suppliers and brand partners.

Name

Missouri Petroleum & Convenience Association

Legal name

Missouri Petroleum & Convenience Association

Website

https://mpca.org

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

The Missouri Petroleum & Convenience Association is a 501(c) nonprofit state trade association founded in 1921 that represents Missouri's independent petroleum marketers and convenience store operators, convening 3,000+ retail fueling facilities and a Partner Member Network of more than 40 major industry firms for advocacy, education, and networking.

Ownership category

akta.pro rank

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues collected from Marketer Members (tiered by gallonage from $0.022-$0.165 per 1,000 gallons, min $330, max $3,052.50), Convenience Store Members ($220/year + $55 per additional store), Associate Members ($330/year), Refiner/Producer Members ($880/year), Partner Members ($7,150/year), Partner Marketer Members ($5,500/year), and Affiliate Members ($138/year per person).
2. Newsletter Advertising: Sale of banner ad placements in MPCA's official electronic newsletter, the Missouri Petroleum & Convenience News, reaching members who influence millions in annual spending.
3. Accudata Services: Exclusive member service program providing employment reports (background checks, credit, motor vehicle, verifications) and commercial credit reports. Revenue derived from service fees charged to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MPCA is a Missouri-based nonprofit trade association serving independent petroleum marketers and convenience store operators. Its core offerings are tiered membership packages, industry advocacy and lobbying, member-exclusive data services (Accudata), an industry newsletter with advertising, and annual networking events including the PACEshow, Lobby Day, and Golf Event. Members collectively own or supply more than 3,000 retail fueling and convenience facilities across Missouri.

Product overview

Missouri Petroleum & Convenience Association is a trade association representing independent businesses in the petroleum and convenience industry. The organization offers a portfolio of member services including the Missouri Petroleum & Convenience News electronic newsletter with advertising options, Accudata background check and credit reporting services, the annual PACEshow trade show event, and various membership tiers (Marketer, Convenience Store, Associate, Refiner/Producer, Partner, Affiliate) with networking, advocacy, and member benefits. MPCA members own or supply more than 3,000 retail fueling and convenience facilities in Missouri.

Differentiator

Problem solved

Functional benefit

Brands

• PACEshow: Annual trade show event for the petroleum and convenience industry held in Kansas City, scheduled for February 4-5, 2027.
• Accudata
• Missouri Petroleum & Convenience News

Products and services

• Operator Membership Tiered membership category for independent petroleum marketers and convenience store operators in Missouri, priced by store count with annual dues scaling from $170 (1 store) to over $2,000 (500+ stores); includes full access to MPCA member services, advocacy, and events.
• Associate Membership Membership category for companies that supply or serve the petroleum and convenience industry but are not direct fuel retailers, providing access to networking, advocacy, and event participation.
• Distributor Membership Membership category for wholesale fuel distributors operating in Missouri, providing industry representation and access to MPCA programs.
• Manufacturer Membership Membership category for manufacturers whose products are sold through or used by the petroleum and convenience industry, providing access to member networking and advocacy benefits.
• Specialty Membership Membership category for specialty service providers serving the petroleum and convenience industry, with a flat annual dues structure.
• Honorary Membership Complimentary honorary membership category for individuals recognized for distinguished service or contribution to the Missouri petroleum and convenience industry.
• PACEshow Annual convention and trade show hosted by MPCA bringing together petroleum marketers, convenience store operators, distributors, manufacturers, and service providers for networking, education, and exhibitor engagement.
• Lobby Day Annual advocacy event organized at the Missouri State Capitol, allowing MPCA members to engage directly with state legislators on issues affecting the petroleum and convenience industry.
• MPCA Annual Golf Event Annual golf tournament hosted by MPCA providing a recreational networking opportunity for members, vendors, and industry partners.
• Accudata Data Services Member-exclusive industry data service providing MPCA members with market and operational information relevant to the Missouri petroleum and convenience industry.
• Member Newsletter Advertising Advertising placements in the MPCA member newsletter, available in tiered rates based on size (small, medium, large) and frequency (one-time, 3x, 6x, 12x runs), offered to members and industry partners targeting the Missouri petroleum and convenience market.

Quantifiable outcome

• Members own or supply 3,000+ retail fueling and convenience facilities across Missouri

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• 7-ElevencoreGTM or Marketing PartnerPartner Member of MPCA. Nonstop Innovation & Customer Obsession. One of the largest convenience store chains globally.
• Altria Group Distribution Company (AGDC)coreGTM or Marketing PartnerPartner Member of MPCA. Moving Beyond Smoking. Major tobacco and nicotine product distributor.
• AMCON Distributing CompanycoreGTM or Marketing PartnerPartner Member of MPCA. Supplier of food and non-food products to c-stores and petroleum marketers. Publicly traded company.
• BP Products North America, Inc.coreGTM or Marketing PartnerPartner Member of MPCA. Supplier of petroleum products. Major multinational energy company.
• CenexcoreGTM or Marketing PartnerPartner Member of MPCA. Locally-owned and operated source for high-quality fuel and service.
• ExxonMobil Product SolutionscoreGTM or Marketing PartnerPartner Member of MPCA. Major petroleum products supplier and refiner.
• Federated Insurance CompanycoreGTM or Marketing PartnerPartner Member and MPCA endorsed provider of property and liability, life, disability and estate planning insurance. Contact: 800.533.0472
• FMIT Administered by CIScoreGTM or Marketing PartnerPartner Member and MPCA endorsed provider of workers' compensation insurance. Contact: 844.804.1789
• Missouri LotterycoreGTM or Marketing PartnerPartner Member of MPCA. State lottery providing lottery products and services to convenience stores. Contact: 573.751.4050
• Phillips66coreGTM or Marketing PartnerPartner Member of MPCA. Major petroleum refiner and supplier of petroleum products.
• Shell Oil Products, UScoreGTM or Marketing PartnerPartner Member of MPCA. Major petroleum supplier and refiner.
• Valero Marketing & SupplycoreGTM or Marketing PartnerPartner Member of MPCA. Major petroleum refiner and marketing company. Contact: 210.345.3504
• Sinclair Oil CorporationcoreGTM or Marketing PartnerPartner Member of MPCA. Supplier of petroleum products. Major independent petroleum company.
• Philip Morris InternationalcoreGTM or Marketing PartnerPartner Member of MPCA. Delivering a Smoke-Free Future. Major international tobacco company.
• AccudataminorOthersExclusive MPCA Member Service Program providing employment reports (criminal background, credit, liquor control, motor vehicle, education/employment verifications) and commercial credit reports. Not listed on Partner Members page but referenced as exclusive member service. Contact: 800.475.6703

Scale indicators2 records

Expansion highlights5 records

Broad incumbents

• National Association of Convenience Stores (NACS): The national trade association for the U.S. convenience and fuel retail industry. Operates as the broader incumbent over state-level associations like MPCA, providing national advocacy, research, and the NACS Show — directly comparable membership-based business model serving the same c-store/fuel-marketer constituency.
• SIGMA (Society of Independent Gasoline Marketers of America): National trade association representing independent gasoline marketers. Comparable constituency to MPCA's Marketer Members but operates at a national level rather than a single-state level, providing federal advocacy and industry data that complements state associations like MPCA.

Direct peers

• Indiana Petroleum Marketers & Convenience Store Association: Indiana state trade association for petroleum marketers and convenience retailers. Direct peer to MPCA with parallel structure: state-capitol advocacy, annual convention/expo, and tiered membership for independent fuel/c-store operators.
• Kansas Petroleum Marketers & Convenience Store Association: Kansas state trade association for petroleum marketers and convenience retailers. Direct peer to MPCA operating in an adjacent Midwest geography with the same mission: advocacy, networking, and member services for independent fuel/c-store operators.
• Nebraska Petroleum Marketers, Inc. Nebraska state association for petroleum marketers. Closely comparable to MPCA in mission, dues structure, and event model, serving independent fuel marketers in a neighboring Midwestern state.
• Oklahoma Petroleum Marketers Association (OPMA): Oklahoma state trade association for petroleum marketers and c-store operators. Direct peer: similar mission, member tiers, and annual events for an independent fuel-marketer base in a neighboring Mid-Continent state.
• Tennessee Fuel and Convenience Store Association: Tennessee state association for fuel marketers and convenience retailers. Comparable membership-based advocacy and event-driven engagement model serving an independent fuel/c-store membership base in a neighboring state.
• Texas Petroleum Marketers & Convenience Store Association (TPM&CSA): Texas state-level trade association for petroleum marketers and convenience store operators. Closest direct peer to MPCA: identical mission (advocacy, networking, member services for independents), similar dues tiers and event-based engagement model, with a larger member base reflecting Texas's market size.
• Kentucky Petroleum Marketers Association (KPMA): Kentucky state-level trade association representing petroleum marketers and convenience retailers. Comparable scope, dues structure, and Lobby Day-style advocacy model to MPCA, serving an adjacent Midwestern fuel/c-store membership base.
• Illinois Petroleum Marketers Association (IPMA): Illinois state petroleum marketers and c-store association. Closely comparable to MPCA in operating model (advocacy in state capitol, annual trade show, tiered membership) serving an adjacent Midwest independent fuel-retail base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/missouri-petroleum-marketers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Missouri Petroleum & Convenience Association