Pendailey Consulting

What Pendailey Consulting does

Pendailey Consulting is a privately held, women-owned professional services firm founded by Emily Penfold Dailey and headquartered in Vero Beach, Florida. The firm operates as a remote-first consultancy delivering branding, marketing, sustainability, commercial strategy, retreat programming, and public speaking services to hospitality, tourism, and wellness businesses, with stated emphasis on purpose-driven and minority/women-owned operators. Its core product set spans Marketing & Branding Services (brand development, copywriting, social media, marketing strategy), Commercial Strategy (fractional, taskforce, and annual tactical support models aligning marketing, revenue, sales, and operations), Sustainability Services (audits, green certifications, and environmental strategy with GSTC-certified professionals), Retreats & Workshops (Entreprenew and Rooted Radiance programs at published per-person price points), Public Speaking (keynotes and panels delivered by the founder), and a free Resources library of templates, trainings, and white papers.

The business model is professional services revenue across five streams: project and retainer consulting engagements priced on quote basis, and unit-priced retreat/workshop tickets collected via direct PayPal transactions. Distribution is sales-led, primarily through direct consultative engagement, the firm's website contact form, thought leadership at industry conferences (OHLA Women in Lodging, Accelerate Women Leaders in Travel, New England Inns and Resorts), a Keap-managed newsletter, and inbound referrals from a curated partner ecosystem that includes Crawford Captures, Cogwheel Analytics, Revamp Revenue Amplified, Social Hospitality, Summerside Creative, Sgroi Design, Cherish Tours, and Yoga Teacher Support. The firm serves clients globally across the USA, UK, and Belize, with named engagements ranging from SMB boutique hotels and yoga studios to mid-market independent hotels and select enterprise hospitality projects.

The firm is bootstrapped with no disclosed institutional funding, operates with 1–10 employees, and is led by a founder with 15+ years of hospitality, travel, and tourism experience who holds HSMAI and USF marketing certifications alongside GSTC sustainability and Yoga Alliance (RYT-500) credentials. Notable client outcomes include a 44% YoY revenue increase, 8% YoY occupancy growth, and a +$12 ADR lift for West Sonoma Inn & Spa within the first year of engagement, plus a JJack Hotels capital raise campaign that generated 450+ webinar registrations and a 17.4% landing page click-through rate.

Name

Pendailey Consulting

Legal name

PenDailey Consulting

Website

https://pendailey.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Pendailey Consulting is a women-owned, founder-led professional services firm delivering branding, marketing, sustainability, commercial strategy, and retreat programming to hospitality, tourism, and wellness businesses across the USA, UK, and Belize.

Ownership category

akta.pro rank

Product category

Hospitality Marketing & Branding Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Risk, Compliance & Internal Controls Consulting (BPAHACAJ)

Keywords

• Hospitality marketing consulting
• Branding consulting services
• Sustainability consulting
• Commercial strategy consulting
• Tourism and wellness marketing

Headquarters

HQ city

Vero Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Commercial Strategy Consulting: Provides commercial strategy services including unified brand development plans, commercial audits and budgeting guidance, integrated revenue and marketing support, sales guidance, and operational upselling strategies. Offered through fractional support, taskforce support, or annual tactical support models.
2. Marketing & Branding Services: Brand development, marketing services, copywriting, social media management, budget planning and implementation. These services are provided to hospitality, tourism, and wellness businesses on project or retainer basis.
3. Sustainability Consulting: Sustainability consulting services including sustainability audits for hotels, sustainable branding exercises, green certifications, environmental strategies, and green marketing. Team members are Global Sustainable Tourism Council certified.
4. Retreats & Workshops: Professional retreats and workshops including customized corporate retreats and wellness professional retreats. Events like Entreprenew and Rooted Radiance are offered at specific price points.
5. Public Speaking: Emily Penfold Dailey provides keynote speaking, conference emcee services, event panelist appearances, and marketing training sessions for various organizations and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

PenDailey Consulting provides branding, marketing, sustainability, and commercial strategy services to hospitality, tourism, and wellness businesses. Offerings are delivered as consulting engagements, fractional or taskforce commercial support, and annual tactical retainers, supplemented by professional retreats/workshops and paid public speaking. The firm focuses on aligning marketing, revenue, sales, and operations through cohesive brand development and sustainability initiatives.

Product overview

Pendailey Consulting operates as a hospitality-focused marketing and branding consultancy offering a unified portfolio of professional services. The core offerings include Marketing & Branding Services (brand development, copywriting, social media), Commercial Strategy (aligning marketing, revenue, sales, and operations), Sustainability Services (GSTC-certified consulting for green certifications), Retreats & Workshops (professional development experiences), Public Speaking (keynotes and panels by founder Emily Dailey), and a free Resources library (templates, trainings, white papers). The company serves hospitality, tourism, and wellness businesses with particular focus on purpose-driven and women/minority-owned businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Branding Services Comprehensive branding and marketing services for hospitality, tourism, and wellness businesses, including brand development, copywriting, social media management, and marketing strategy delivered on a project or retainer basis.
• Commercial Strategy Aligns marketing, revenue management, sales, and operations into a unified commercial plan, including commercial audits, budgeting guidance, integrated revenue and marketing support, sales guidance, and operational upselling strategies. Offered through fractional support, taskforce support, or annual tactical support models.
• Sustainability Services Sustainability consulting for hotels and tourism businesses, including sustainability audits, sustainable branding exercises, green certifications, environmental strategies, and green marketing, delivered by GSTC-certified professionals.
• Retreats & Workshops Professional retreats and workshops for hospitality, tourism, and wellness professionals, including customized corporate retreats and signature wellness retreats (Entreprenew and Rooted Radiance), featuring facilitated discussions, mindfulness practices, and local cultural excursions.
• Public Speaking Keynote speaking, conference emcee services, event panelist appearances, and marketing training sessions led by Emily Penfold Dailey on leadership, branding, authentic voice, marketing, work/life balance, career development, diversity, and women in business.

Quantifiable outcome

• 44% YoY revenue growth achieved for West Sonoma Inn & Spa within first year
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Crawford Captures Photo & FilmcoreStrategic or Co-development PartnerPhotography and film partner providing visual content services for hospitality clients. PenDailey refers clients to Crawford Captures and collaborates on visual branding projects.
• Cogwheel AnalyticscoreStrategic or Co-development PartnerAnalytics partner providing data and insights services. Collaboration enables PenDailey to offer comprehensive data-driven marketing strategy to clients.
• Revamp Revenue AmplifiedcoreStrategic or Co-development PartnerRevenue management partner specializing in hospitality revenue strategy. Partner with complementary expertise in revenue optimization alongside PenDailey's marketing services.
• Social HospitalitycoreStrategic or Co-development PartnerHospitality-focused marketing partner with aligned mission and approach to serving the hospitality industry.
• Summerside CreativeminorStrategic or Co-development PartnerCreative services partner providing design and creative work for client projects.
• Sgroi DesignminorStrategic or Co-development PartnerDesign partner providing creative and branding services.
• Cherish ToursminorStrategic or Co-development PartnerLocal tour operator for Rooted Radiance Santa Fe retreat, providing cultural immersion experiences including Canyon Road art tours and Georgia O'Keeffe Museum private tours.
• Yoga Teacher SupportcoreStrategic or Co-development PartnerPartnership for co-creating and facilitating Entreprenew professional retreats for yoga teachers and wellness professionals. Co-facilitated by Denver Clark and Emily Dailey.
• Costa d'Este Beach Resort & SpaminorOthersRetreat accommodation partner for Entreprenew Vero Beach 2025. Provides group rate for retreat attendees.
• Hampton Inn & Suites Vero Beach DowntownminorOthersSecondary accommodation partner for Entreprenew retreat attendees. Provides group rate at nearby hotel.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Milestone: Hospitality-focused digital marketing agency offering SEO, paid media and web design for hotels and resorts. Directly comparable in vertical focus, with broader scale and a heavier digital-media execution orientation than PenDailey.
• Tambourine: Digital marketing agency focused on hospitality, hotels and tourism brands, offering branding, marketing and CRM services. Closely comparable in target vertical and service mix to PenDailey, though typically serving larger hotel groups.
• The Guest Studio: Hospitality branding and creative studio serving boutique hotels, restaurants and travel brands. Directly comparable in vertical, size and branding-led offering to PenDailey.
• Screen Pilot: Marketing agency specializing in hotels, resorts and restaurant brands, providing branding, digital strategy and content services. Same vertical and similar boutique-style positioning as PenDailey, with comparable integrated branding-plus-marketing offering.

Broad incumbents

• O'Rourke Hospitality Group: Hospitality industry advisory firm providing management, marketing and operations consulting to hotels and resorts. Comparable in vertical and consulting-led business model, but focused more on interim management and asset-recovery engagements than marketing.
• Mower: Full-service marketing, public relations and digital agency with a dedicated hospitality and travel practice. Comparable in hospitality vertical and integrated services, though it operates at much larger scale across multiple non-hospitality clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pendailey
• Instagraminstagram.com/pendailey

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pendailey Consulting