Orewa Surf Life Saving Club

What Orewa Surf Life Saving Club does

Ōrewa Surf Life Saving Club is a New Zealand-registered charity (CC26779) founded in 1950 and based at 275 Hibiscus Coast Highway, Ōrewa, delivering volunteer beach patrol, lifeguard training and Search and Rescue support to the Hibiscus Coast community within the Surf Life Saving New Zealand (SLSNZ) and Surf Life Saving Northern Region (SLSNR) umbrella. The club operates a four-tier membership model — Junior (ages 3–13, $160–$280 per family plus a $30 equipment levy), Senior (ages 14+, $25–$175 including an optional competitive Sport Fee), Associate ($5) and Community ($5) — with the season running from 1 July to 30 June annually. Memberships are processed through the Friendly Manager platform, and competitive event entry uses the Kindo system, replacing a prior two-step SLSNZ payment workflow. The club also runs a Junior Summer Camp at Ruakaka, a Rookie Lifeguard Programme for 13-year-olds, weekday beach and pool training, and Pool Champs during winter.

Beyond membership, the club generates revenue from a club-owned and -operated cafe open seven days a week (coffee, full menu, functions and community events), an online shop selling mandatory and optional uniforms and merchandise (hi-vis vests from $20, rash shirts $30, Funkita swimwear from $75, sideline jackets $180, lifeguard apparel), a Business House Sponsorship programme starting at $345 with more than 20 named local business sponsors, charitable donations and fundraising (including the 300 Club raffle offering $73,000 in prizes across 300 tickets at $1,000 each), and competitive event entry fees. There is no proprietary technology underlying the club's services; all digital tooling is third-party SaaS. The club is currently undertaking its most significant capital initiative — a major redevelopment of a new Club and Community Hub — supported by donations, a Buy A Brick campaign and a pledge programme. Marking 75 years of continuous operation, the 2025–2026 season is the club's 75th Anniversary, with commemorative merchandise and a refreshed operational committee structure elected for the 2026 season.

Name

Orewa Surf Life Saving Club

Legal name

Ōrewa Surf Life Saving Club

Website

https://orewasurfclub.org.nz

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Ōrewa Surf Life Saving Club is a New Zealand-registered charity founded in 1950 providing volunteer beach patrol, lifeguard training, junior surf and Search and Rescue services to the Hibiscus Coast community, funded by memberships, a club-operated cafe, merchandise, local sponsorships and donations.

Ownership category

akta.pro rank

Product category

Community Lifesaving Services

NAICS

Marinas (713930)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Surf lifesaving services
• Volunteer lifeguard patrols
• Junior surf training
• Beach safety education
• Community sports club

Headquarters

HQ city

Orewa

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from Junior, Senior, Associate, and Community members. Season runs 1 July - 30 June annually. Revenue supports club operations and lifeguard training.
2. Club Cafe Operations: Club-owned and operated cafe open 7 days per week, serving coffee, ice creams, drinks, and full menu. Supports club operations and community engagement.
3. Uniform and Merchandise Sales: Online shop selling club uniforms, merchandise, swimwear, and accessories. Includes mandatory items (hi-vis vests, skull caps) and optional club merch (hoodies, jackets, hats).
4. Sponsorships: Business House Sponsorship program starting from $345, plus various sponsor partnerships providing financial and in-kind support for club operations and redevelopment.
5. Donations and Fundraising: Charitable donations to support general club operations and the new Redevelopment Community Hub. 300 Club raffle fundraiser with 300 tickets at $1,000 each offering $73,000 in prizes over 12 months.
6. Competitive Events and Carnivals: Entry fees for competitive lifesaving events and carnivals, managed through Kindo platform. Additional fees for pool lane training and carnival participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Orewa Surf Life Saving Club is a registered New Zealand charity (CC26779) that provides volunteer beach patrol and lifesaving services to the Hibiscus Coast community. It runs a multi-tier membership program (Junior, Senior, Associate, Community) offering surf lifesaving training, beach patrols, competitive lifesaving sports, and youth development. The club also operates a community cafe and online shop selling uniforms and merchandise to support its operations.

Product overview

Ōrewa Surf Life Saving Club offers a multi-tiered membership-based service focused on surf lifesaving training, beach patrols, and competitive lifesaving. The core offering consists of membership programs (Junior, Senior, Associate, and Community) that provide access to training sessions, patrol participation, and club facilities. The club operates a cafe as a revenue-generating hospitality service. An online shop sells merchandise including club uniforms, swimwear, and club apparel. Training programs include Junior Surf with Sunday sessions and weekday options, pool training, and a Rookie Lifeguard Programme. The club is undergoing redevelopment to build a new Community Hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Membership Annual membership for children aged 3-13 years participating in the Junior Surf program, including Sunday Sessions (November - Easter Weekend), weekday beach and pool training, 200m patch progression, and competitive carnivals. Pricing ranges $160-$280 per family plus $30 equipment levy for children 7-13. At least one parent/guardian must hold SLSNZ membership.
• Senior Membership Annual membership for members aged 14 and over, including Patrol Team participation, Senior & Master Pool Champs, and competitive lifesaving. Membership $25 (membership only) plus optional $175 Senior Sport Fee for competitive participation and $35 Surf Lifeguard Award fee for new lifeguards.
• Associate Membership

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

24 partnerships are on record, tiered minor, core and supporting.

• MilldaleminorOthersResidential development company listed as a sponsor on the club website. Supports the club's community initiatives and redevelopment.
• Mitre 10 SilverdaleminorOthersHardware retailer sponsor providing support to the club. Location: Mega Silverdale.
• Hopper ConstructionminorOthersConstruction company sponsor supporting the club.
• Destination OrewaminorOthersLocal tourism and destination marketing organization for Orewa area, supporting the club as a sponsor.
• B30101 B3 Building MaintenanceminorOthersBuilding maintenance company sponsor.
• Barfoot Thompson OrewaminorOthersReal estate agency sponsor with branch in Orewa.
• McColl Building ServicesminorOthersBuilding services company sponsor.
• Orewa New WorldminorOthersGrocery supermarket sponsor supporting the club.
• Warren May MowingminorOthersLawn maintenance and mowing services sponsor.
• You Travel OrewaminorOthersTravel agency sponsor based in Orewa.
• Bayleys MackysminorOthersReal estate services sponsor.
• A2BminorOthersTransport/shuttle service sponsor.
• Atlas ConcreteminorOthersConcrete supplier sponsor with Silverdale branch location.
• Eagle & FranichminorOthersLocal business sponsor.
• Hibiscus & Bays Local CouncilcoreOthersLocal government council providing support and partnership for the surf lifesaving club operations and community hub redevelopment.
• North Harbour LawminorOthersLegal services firm sponsor.
• Strata FundingminorOthersFunding/financial services sponsor supporting the club.
• TLT LogominorOthersSponsor logo displayed on website.
• Waynes RoofingminorOthersRoofing services company sponsor.
• Underground Skate and SkateminorOthersSkate and surf retail sponsor.
• KindocoreTechnology or IntegrationOnline event registration and payment platform for competitive lifesaving events. Used by the club for carnival entries and event payments. Same system used by local schools for ezlunch payments. Supports direct credit, debit card, and credit card payments.
• Surf Life Saving New Zealand (SLSNZ)coreStrategic or Co-development PartnerNational governing body for surf lifesaving in New Zealand. Provides membership framework, training programmes,竞赛 regulations, counselling support (via Benestar), safeguarding guidelines, policies, and national honour awards.
• Surf Life Saving Northern Region (SLSNR)coreStrategic or Co-development PartnerRegional governing body for surf lifesaving in the Northern Region of New Zealand. Provides regional honour awards, junior surf programmes, safeguarding guidelines, police checks for child protection, and operational support.
• BenestarsupportingOthersCounselling and wellbeing provider for SLSNZ members. Provides fully funded counselling and wellbeing resources to active current members and their immediate families.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Akarana Surf Club: Historic Auckland surf lifesaving club with overlapping SLSNZ membership, junior surf, and patrol operations. Comparable community-club structure serving a different Auckland beach community.
• Muriwai Volunteer Fire Brigade & Surf Lifesaving Community: Auckland west coast community emergency-services organisation combining surf safety and emergency response. Comparable volunteer-driven charity model but broader emergency remit.
• Waihi Beach Surf Life Saving Club: Regional SLSNZ-affiliated surf lifesaving club on the Coromandel peninsula operating the same volunteer patrol, junior surf, and competitive sport model. Comparable single-beach nonprofit structure but different geography.

Direct peers

• Red Beach Surf Life Saving Club: Neighbouring Hibiscus Coast SLSNZ-affiliated club with overlapping geographic catchment. Operates the same membership tiers, junior surf programme, patrol duties, and competitive lifesaving carnivals.
• Bethells Beach Surf Life Saving Club: Another Auckland-based SLSNZ club offering volunteer lifeguard patrols, junior surf development, and competitive lifesaving. Closely comparable nonprofit membership-club structure serving a single beach community.
• Piha Surf Life Saving Club: Fellow Surf Life Saving New Zealand-affiliated surf lifesaving club on Auckland's west coast. Operates the same volunteer patrol, junior surf, and competitive lifesaving model with a similar membership and sponsorship-driven revenue structure.

Emerging players

• Ocean Leisure: Commercial surf school and water activity operator on Auckland beaches offering paid lessons, camps, and equipment hire. Adjacent competitor for junior surf enrolment and beach activity spend in the same regional market.

Broad incumbents

• Surf Life Saving New Zealand (SLSNZ): National governing body that Ōrewa operates under. Sets training standards, competition rules, safeguarding and membership frameworks — effectively the franchisor/incumbent that defines the operating model of every club peer.
• Surfing New Zealand: National governing body for recreational and competitive surfing in New Zealand. Adjacent rather than direct — overlaps in beach activity programming and youth surf development, and competes for sponsorship dollars in the same watersports category.

Others

• Destination Orewa: Local tourism and destination marketing organisation for the Orewa area. Listed as a sponsor and partner; thematically aligned as a community-promoting body that channels visitor awareness to Ōrewa beachfront businesses including the club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/orewasurflifesavingclub
• Instagraminstagram.com/orewasurfclubcafe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orewa Surf Life Saving Club