Angel Food Bakery

What Angel Food Bakery does

Angel Food Bakery & Donut Bar is a privately held, founder-operated specialty bakery founded in 2012 by Katy Gerdes and headquartered in Minneapolis, Minnesota. The company operates three retail storefronts — Saint Louis Park (flagship in the Texa Tonka shopping center, opened 2024, with co-located FrioFrio ice cream), Hopkins (former Amy's Cupcake Shoppe, taken over 2024), and MSP Airport Terminal 1 (Gate E5, opened 2016) — supported by a dedicated production facility in Fridley that supplies all retail and wholesale channels. Core products are small-batch, scratch-made donuts (including Jumbo Donuts, Message Donuts, and Dough-Naparts croissant donuts), celebration and wedding cakes, cupcakes, cookies, and dessert buffets, with gluten-free and vegan variants.

Name

Angel Food Bakery

Legal name

Angel Food LLC

Website

https://angelfoodmn.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Angel Food Bakery is a Minneapolis-St. Paul-based specialty donut and cake bakery founded in 2012, operating three retail locations (Saint Louis Park, Hopkins, MSP Airport), a Fridley production facility, GoldBelly nationwide shipping, and wedding and corporate custom dessert services.

Ownership category

akta.pro rank

Product category

Specialty Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Donut Shops (THAFAGAE), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Artisan bakery products
• Specialty donut shop
• Custom wedding cakes
• Scratch baked goods
• Celebration desserts

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bakery Counter Sales: Walk-in customers purchase donuts, cupcakes, cookies, cakes and other treats directly at counter locations in Saint Louis Park, Hopkins, and MSP Airport.
2. Online Pre-Order Pickup: Customers place orders through website for local pickup at designated locations. Orders include cakes, donuts, cupcakes, cookies, gift cards and merchandise.
3. Nationwide Shipping via GoldBelly: Partnership with GoldBelly.com enables shipping of signature items nationwide and to Canada.
4. Wedding and Event Catering: Custom wedding cakes and dessert services including design consultations, tastings, delivery and setup. Nearly 20 years of wedding experience serving thousands of couples.
5. Corporate Custom Treats: Custom logo treats, sugar cookies printed with company logos, frosted cupcakes in brand colors for corporate gifts, company parties and events.
6. Donut Coin Loyalty Program: Limited edition collectible coins offering free daily or weekly treats for a year. Creates recurring customer engagement and upfront revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Angel Food Bakery & Donut Bar is a specialty bakery that produces donuts, cakes, cupcakes, cookies, and custom desserts from scratch in small batches using organic, locally sourced ingredients. Products are sold through three retail locations (Saint Louis Park, Hopkins, MSP Airport), online pre-order for local pickup, nationwide shipping via GoldBelly, and bespoke wedding and corporate event services. Signature offerings include the Big Ass Jumbo Donut, hand-cut Message Donuts, three-day-process Dough-Naparts croissant-donut hybrids, custom celebration cakes, and full wedding dessert buffets.

Product overview

Angel Food Bakery & Donut Bar is a specialty bakery operating as a single unified brand with multiple retail locations in the Minneapolis-St. Paul area (Saint Louis Park, Hopkins, MSP Airport) plus nationwide shipping. The core product portfolio centers on freshly baked donuts, cakes, cupcakes, and cookies, with signature items including oversized Jumbo Donuts, custom message donuts, Dough-Naparts (croissant-donut hybrids), and elaborate celebration cakes. The offering extends through several add-on modules: custom cake and donut design services for weddings and corporate events, a gift card and merchandise line, and a loyalty program (Donut Coins). A sister brand, FrioFrio Ice Cream, operates from the Saint Louis Park location. Products are available for local pick-up, nationwide delivery via Goldbelly, and local delivery through ChowNow. The bakery emphasizes scratch-made, small-batch preparation using quality ingredients including organic, locally sourced eggs.

Differentiator

Problem solved

Functional benefit

Brands

• FrioFrio: Ice cream and shaved snow ice cream shop owned by Katy Gerdes, featuring creative and inventive flavors that rotate weekly with gluten free and vegan options.

Products and services

• Donuts Signature yeast-raised donuts including classic glazed, sprinkle, chocolate, jumbo birthday donut cakes, message donuts, and Dough-Naparts croissant-donut hybrids, sold by the piece or dozen to walk-in and online customers.
• Cakes Celebration and specialty cakes including Rainbow Cake, Confetti Sprinkle Cake, Chocoholic Sprinkle Cake, Salted Caramel Cake, Raspberry Chocolate Chip Cake, Sweetie Vintage Cake, Gender Reveal Cake, and Jumbo Donut Birthday Cake, sold to individual consumers for personal occasions.
• Cupcakes Assorted cupcakes in flavors including Rainbow Pride, Baker's Choice, and Gender Reveal, available by the dozen in regular, gluten free, and gluten free vegan varieties.
• Cookies Fresh-baked cookies including Twin Cities Best Chocolate Chip Cookies, Assorted Cookies, Vegan Double Chocolate Sea Salt Cookies, and Gluten Free Weberoons coconut macaroons, sold by the dozen.
• Lazy Cake Jars Individual cake servings layered with buttercream in travel-friendly jars in flavors including Confetti Birthday Cake, Death by Chocolate, Peanut Butter Chocolate, Salted Caramel, Raspberry Chocolate Chip, and Strawberry Birthday Cake.
• Bourbon Caramel Donut Bread Pudding Signature bread pudding made from donuts combined with bourbon caramel, sold as a decadent loaf for brunch and special occasions.
• Dough-Naparts (Croissant Donuts) Three-day lamination process croissant-donut hybrid creating hundreds of layers, sold individually and as a specialty item.
• Gluten Free and Vegan Products Specialty dietary baked goods including gluten free and vegan cookies, cupcakes, cakes, and donuts for consumers with dietary restrictions.
• Custom Message Donuts Customizable letter donuts spelling personalized messages with each letter hand-cut, dipped, drizzled, and sprinkled, ordered by celebrities and individuals for birthdays and special occasions.
• Custom Cakes Bespoke cake design service for special occasions including themed decorations, floral arrangements, chocolate drips, and gold accents, available through custom inquiry.
• Wedding Dessert Services Full-service wedding dessert offering including custom wedding cakes, dessert buffets, cupcake towers, and donut displays, with delivery, setup, and cake stand rental options.
• Corporate Custom Treats Branded baked goods service offering custom logo sugar cookies, frosted cupcakes in brand colors, and bulk orders for corporate gifts, client appreciation, employee treats, and company events.
• Gift Cards and Merchandise Physical and digital gift cards redeemable in-store and online, plus branded merchandise including Angel Food T-shirts, craft aprons, cake toppers, and number toppers.
• FrioFrio Ice Cream Sister brand ice cream shop serving scoops, pints, and mac ice cream sandwiches with creative rotating flavors including gluten free and vegan options, located at Texa Tonka in Saint Louis Park.
• Donut Coins Loyalty Program Limited edition collectible annual loyalty coin (2022 through 2026 Gold Donut Coin) offering free daily or weekly treats up to a specified value for one year, sold as a collectible and recurring engagement program.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GoldBellycoreChannel Partner/ Reseller/ DistributorGoldBelly.com serves as the nationwide shipping partner for Angel Food Bakery, enabling customers across the country to order signature items like Lazy Cake Jars and Jumbo Donut Birthday Cakes. The partnership extends the bakery's reach beyond the Minneapolis metro area to national customers.
• ChowNowminorChannel Partner/ Reseller/ DistributorChowNow provides local delivery infrastructure for Angel Food's pickup orders, allowing local customers to receive orders delivered to their location rather than picking up in-store.
• FrioFrio Ice CreamcoreOthersFrioFrio is a sister company owned by Katy Gerdes, operating as an ice cream shop selling Ice Lollies and Shaved Snow Ice Cream. FrioFrio shares space at the back of the Saint Louis Park Angel Food location and also had a mobile business at street festivals and events for 6 years before opening its first permanent location.
• Amy's Cupcake Shoppe (Legacy)minorOthersAngel Food now operates in the former Amy's Cupcake Shoppe space in Hopkins, carrying on the beloved local legacy with added donuts, soft pretzels, cookies, and full coffee bar alongside the iconic cakes and macarons.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Crumbl Cookies: Rapidly scaling premium cookie franchise with rotating flavors, strong social media presence, and nationwide footprint. Comparable to Angel Food in premium-dessert retail, Instagram-led marketing, and limited-edition/seasonal product drops.
• Levain Bakery: Premium cookie and baked goods concept with multiple retail locations and nationwide shipping. Comparable to Angel Food in scratch-bake craft positioning, multi-store retail footprint, and GoldBelly-class e-commerce distribution.
• Milk Bar: Celebrity-chef (Christina Tosi) bakery retail and nationwide shipping concept known for signature layer cakes and novelty desserts. Comparable in chef-founder brand, GoldBelly-class shipping model, and Instagram-driven premium dessert positioning.
• Magnolia Bakery: Iconic NYC bakery with multiple U.S. retail locations, signature cupcakes/banana pudding, and strong national brand recognition. Directly comparable in premium retail bakery positioning, retail-storefront-plus-shipping model, and lifestyle-brand aura.
• Voodoo Doughnut: Iconic specialty donut chain with multiple retail locations, signature novelty items, and cult brand following. Directly comparable to Angel Food in donut-led positioning, counter-service retail model, and strong media/celebrity adjacency.
• Dominique Ansel Bakery: Chef-led, NYC-based pastry shop famous for the Cronut (croissant-donut hybrid) and other signature innovations. Closely mirrors Angel Food's model of proprietary pastry invention, celebrity endorsement, and premium scratch-made positioning.
• Sprinkles Cupcakes: Cupcake-led retail bakery with multiple locations, custom/order business, and at one point an ATM-style cupcake vending machine. Comparable to Angel Food in specialty-bakery retail scale, custom-order services, and celebration-occasion focus.
• Carlo's Bake Shop: Celebrity-baker (Buddy Valastro) bakery famous for custom cakes, weddings, and TV-driven brand awareness. Directly comparable in chef-led custom cake/wedding business, television celebrity halo, and signature novelty offerings.
• Stan's Donuts & Coffee: Premium donut and coffee concept with multiple Midwest and national locations. Comparable to Angel Food in retail storefront format, scratch-bake positioning, and full coffee-bar integration.

Broad incumbents

• Krispy Kreme: Mass-market national donut chain with broad retail footprint and brand recognition. Comparable as a benchmark for scaled donut retail economics, contrasting with Angel Food's craft/specialty positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/angelfoodmn
• LinkedInlinkedin.com/company/angel-food-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angel Food Bakery