Tinqwise B.v.

What Tinqwise B.v. does

TinQwise B.v. is a Netherlands-based private limited company headquartered in Hilversum that operates a vertical SaaS training platform focused on the retail floor. Its core product, the 'Retail Academy', delivers daily, on-the-job training to retail employees with the stated objective of improving customer conversations, shortening onboarding time for new starters, and lifting in-store revenue. The product is complemented by a 'Performance Check' add-on, a free five-minute benchmarking assessment, and the 'Kijk in de spiegel' benchmark tool used for prospect engagement. The company also markets a broader 'Retail Academy productline' extending training capabilities for frontline retail staff.

The business model is subscription-based B2B SaaS, sold directly to enterprise and mid-market retail organizations. TinQwise supports a multi-stakeholder buying motion, with website and marketing assets segmented for HR/L&D, Management, IT, Operations, and Finance roles, and a contact-driven direct sales channel that converts mid-funnel benchmark-tool engagement. Pricing is not publicly disclosed. The company's stated scale is 223,000 employees training daily on the platform, with named enterprise customers including HEMA, Picnic, and Hunkemöller.

From a corporate standpoint, TinQwise B.v. operates as an independent, privately held Dutch company with no disclosed external investors, no subsidiaries, no M&A activity, and no leadership changes in the source data. Its operating geography is stated as Europe with the Netherlands as the primary country, with no global footprint claim made. No APIs, integrations, AI/ML capabilities, certifications, awards, or patents are disclosed in the available data.

Name

Tinqwise B.v.

Legal name

Tinqwise B.v.

Website

https://tinqwise.com

Company type

Private

Operating status

Operating

Short description

TinQwise B.v. is a Netherlands-based vertical SaaS company that sells a subscription retail training platform — the Retail Academy — to enterprise and mid-market retailers, including HEMA, Picnic, and Hunkemöller, with approximately 223,000 employees training on the platform daily.

Ownership category

akta.pro rank

Product category

Corporate Learning & Training Software

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industry

Consultative Selling & Discovery (EDABABAC)

Keywords

• Retail employee training
• Workforce learning platform
• Retail onboarding software
• Frontline employee development
• Corporate learning management

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Training Platform Subscription: SaaS-based retail training platform delivered to enterprise and mid-market retail customers, with subscription-based pricing model

Distribution channels1 record

Marketing channels3 records

Core offering

TinQwise develops and sells the Retail Academy, a SaaS-based digital training platform that delivers daily training programs to retail floor employees to improve customer conversations, accelerate onboarding of new starters, and increase revenue. The offering is targeted at retail organizations in the Netherlands and broader Europe, with named customers including HEMA, Picnic, and Hunkemöller, and approximately 223,000 employees training on the platform daily.

Product overview

TinQwise B.v. offers a unified Retail Academy platform designed for the retail floor (winkelvloer). The core product is the Retail Academy, which trains retail employees with a focus on maximizing performance through better customer conversations and faster starter onboarding. The platform includes a Performance Check module for benchmarking. The newly launched Retail Academy Productline extends these training capabilities further. TinQwise serves prominent Dutch retail brands including HEMA, Picnic, and Hunkemöller, training approximately 223,000 employees daily.

Differentiator

Problem solved

Functional benefit

Brands

• Retail Academy: Product line focused on maximizing retail floor performance through employee training

Products and services

• Retail Academy A SaaS-based retail training platform that delivers daily training programs to retail floor employees, designed to improve customer conversations, accelerate onboarding of new starters, and increase revenue for retail brands. Targeted at enterprise and mid-market retail organizations, with named customers including HEMA, Picnic, and Hunkemöller and approximately 223,000 employees training daily.
• Performance Check A free 5-minute online assessment tool that allows retailers to benchmark their training and performance outcomes against TinQwise's existing customer base. Used as a prospect engagement and lead-generation tool for retail organizations evaluating frontline training solutions.
• Retail Academy Productline A newly launched product line within the Retail Academy offering that expands the training capabilities available for frontline retail staff, extending the core Retail Academy platform with additional frontline training modules.

Quantifiable outcome

• 223,000 employees train daily with TinQwise
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• WorkJam: Digital workplace and frontline employee engagement platform used heavily by retailers for training, scheduling, and communications. Directly comparable in retail-vertical learning workflows.
• Beekeeper: Frontline workforce operations and communication app with significant retail penetration, including training and onboarding modules that compete with TinQwise's Retail Academy.
• YOOBIC: Frontline employee experience platform focused on retail store execution, training, and communication. Competes head-to-head with TinQwise for the same retail-floor L&D and operations budgets in Europe and beyond.
• Zipline: Retail communication and task/execution platform used to train and align store teams. Overlaps with TinQwise in delivering operational and training content to retail frontline employees.
• Axonify: Frontline employee learning platform with strong retail-vertical adoption, delivering daily microlearning to store associates. Directly comparable to TinQwise's Retail Academy in product, customer segment, and learning methodology.

Emerging players

• 360Learning: Collaborative learning platform growing in mid-market and enterprise L&D, including retail customers. Competes for some of the same training-buying personas as TinQwise but does not focus on daily frontline retail training.

Broad incumbents

• SAP Litmos: Large, established corporate LMS owned by SAP, sold across many verticals including retail. Overlaps with TinQwise on course delivery but does not specialize in daily retail-floor training.
• Docebo: AI-driven enterprise LMS used by large retailers for employee learning, competing for the same HR/L&D budget as TinQwise but with a much broader, horizontal product.
• Cornerstone OnDemand: Large talent and learning suite with retail customers, including onboarding and compliance training. A broad incumbent competing for enterprise retail L&D budgets alongside TinQwise.
• LearnDash: Established WordPress-based LMS used for corporate and retail training programs. Competes indirectly with TinQwise where retailers prefer to self-build learning portals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tinqwise B.v.