Z Manutention

What Z Manutention does

Z Manutention is a privately held French regional dealer of material handling equipment, headquartered in Saint-Vit with a secondary location in Héricourt, operating exclusively in the Franche-Comté region. Founded over 20 years ago, the company sells, rents, and maintains industrial handling equipment and lifting platforms under exclusive dealerships for Manitou (its primary brand, held for 20+ years), Mitsubishi Forklift (added in 2023), and Caterpillar compact equipment, supplemented by Dulevo industrial cleaning equipment and D-Direct industrial supplies.

The company's product portfolio spans industrial and rough-terrain forklifts (1.5T-10T), telescopic handlers (fixed, rotating, agricultural 6-10m and forestry 4.5-16T variants), aerial work platforms (electric scissor lifts 7-12m and diesel/telescopic platforms up to 28m), warehouse equipment (manual and electric pallet trucks, stackers, order pickers), compact construction equipment (mini excavators 900kg-10T, compact loaders, compactors), quick-assembly and truck/trailer-mounted cranes, and agricultural articulated loaders. Z Manutention complements equipment sales with short- and long-term rental (with site delivery), preventive and curative maintenance via 8 roaming technicians and two workshop facilities, and a spare parts warehouse holding 3,000+ references with next-day-before-8am delivery for orders placed before 4pm.

Z Manutention generates revenue across four verticals — Building/Construction (40%), Agriculture (30%), Industry (15%), and Wood/Forestry (15%) — through a mix of one-time equipment sales and recurring rental, maintenance contracts, and parts supply. The business operates a direct field-sales and rental model from its two locations, supported by a website, social media presence on Facebook/TikTok/LinkedIn, and Plus que PRO customer-review certification (4.5/5 across 519 verified reviews under ISO 9001 processes). The company employs 38 specialists including 8 roaming technicians, 9 workshop technicians, 3 warehouse workers, and 2 drivers/delivery staff, and holds the Manitou 'Dealer Partner 2022' award.

Name

Z Manutention

Legal name

Z Manutention

Website

https://z-manutention.fr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Z Manutention is a French regional dealer in Franche-Comté that sells, rents, and maintains Manitou, Mitsubishi, and Caterpillar material handling equipment for the building, agriculture, industry, and forestry sectors, supported by rental, maintenance, and spare-parts services.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks) (TLAKAHAC), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)

Keywords

• Material handling equipment
• Forklift sales rental
• Aerial work platforms
• Industrial maintenance services
• Construction equipment dealer

Headquarters

HQ city

Saint-vit

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new and used material handling equipment including forklifts, telescopic handlers, aerial platforms, mini excavators, compact loaders, and cranes across industry, building, agriculture, and wood sectors
2. Equipment Rental: Short and long-term rental of material handling equipment with optional site delivery. Equipment includes all-terrain and industrial forklifts, telescopic handlers, aerial platforms, warehouse equipment, mini excavators, construction equipment, and trailer cranes
3. Maintenance and After-Sales Service: Preventive and curative maintenance services with dedicated technical team including roaming technicians and workshop facilities. Offers customized maintenance contracts adapted to customer operations
4. Spare Parts: Over 3,000 spare parts references available. Orders placed before 4 PM delivered next day before 8 AM to Saint Vit and Héricourt locations. Parts search assistance and promotional campaigns on parts and accessories

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Z Manutention sells, rents, and maintains industrial material handling equipment and lifting platforms for the construction, agriculture, industry, and forestry sectors in Franche-Comté, France. The product portfolio spans new and used forklifts (1.5T-10T), telescopic handlers (fixed and rotating), aerial work platforms (7-28m), mini excavators, compact loaders, cranes, and industrial cleaning equipment from Manitou, Mitsubishi, CAT, and Dulevo. The service offering covers short- and long-term rental with site delivery, preventive and curative maintenance contracts with mobile technicians, and a 3,000-reference spare parts warehouse with next-day delivery.

Product overview

Z Manutention is a material handling equipment dealer offering a comprehensive portfolio of products and services for industry, construction, agriculture, and forestry sectors. The product range centers on Manitou, Mitsubishi, and CAT equipment including: industrial and rough terrain forklifts (1.5T-10T), telescopic handlers (fixed chassis MANISCOPIC 4-18m, rotating MRT models, and agricultural variants 6-10m), electric and diesel aerial platforms (scissor lifts 7-12m, articulated 12-28m), warehouse equipment (manual/electric pallet trucks, stackers, order pickers), compact construction equipment (mini excavators 900Kg-10T, compact loaders, compactors, quick-assembly cranes 16-40m, truck/trailer cranes 24-49m), agricultural articulated loaders (MLA series), and industrial cleaning equipment (Dulevo sweepers and scrubbers). The company complements its equipment sales with rental services (short/long duration with delivery), maintenance/after-sales support (mobile technicians, workshops, 3000+ spare parts), and new/used equipment sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Warehouse Handling Equipment Manual and electric pallet trucks, high-lift pallet trucks, electric stackers (250 Kg-2T), and order pickers up to 2.5T for warehouse and order-fulfillment operations. Targets industrial operators in Franche-Comté.
• Industrial Forklifts Mitsubishi industrial forklifts (1.5T-10T, gas/diesel/electric), semi-industrial forklifts (2.5T-5T), and the MANITOU ME LIFT lithium-ion electric range (1500-5000 kg). Sold to industrial operators.
• Onboard Forklifts Manitou onboard (truck-mounted) forklifts in semi-industrial and rough-terrain variants (2T-2.5T). Sold to industrial and logistics operators needing mobile handling.
• Industrial Telescopic Handlers Manitou industrial telescopic handlers including MLT 845 100 H and MLT 737-130 PS models for industrial material handling. Sold to industrial buyers.
• Industrial Aerial Work Platforms Articulated (12-17m), vertical (8-10m), and electric scissor (7-12m) aerial work platforms for indoor and industrial maintenance applications. Sold to industrial customers.
• Dulevo Industrial Cleaning Equipment Dulevo industrial sweepers (1000 spark, 90, 100) with mechanical-suction filtering and scrubber-dryers (BOOST 50.0, BOOST 110.0) for large indoor spaces. Sold to industrial and warehouse operators.
• Fixed-Chassis Telescopic Handlers Manitou MANISCOPIC fixed-chassis telescopic handlers with 4-18m reach, compact dimensions for construction and urban renovation. Sold to building/construction customers.
• Rotating Telescopic Handlers Manitou MRT rotating telescopic handlers featuring floating forks (30% weight reduction), 6T/7.2T hydraulic winches, and a 3-person/1000 kg nacelle basket. Sold and rented to construction firms.
• Rough-Terrain Forklifts Mast-mounted rough-terrain forklifts in semi-industrial gas/diesel (2.0T-7T) and diesel (2.6T-5T) variants. Sold to construction buyers.
• Concrete Mixers Braud & Faucheux (Manitou group) concrete mixers with 280L-400L drum capacities, electric or thermal motorization. Sold to construction customers.
• High-Reach Aerial Work Platforms Diesel articulated and telescopic aerial work platforms with 12-28m working heights, plus new 2024 electric scissor lifts at 8m and 10m. Sold to construction contractors.
• Compact Loaders Manitou compact loaders for construction and renovation, including the new CAT 908 Next Gen wheel loader with forks and 1000L bucket. Sold to construction customers.
• Quick-Assembly Cranes Hydraulic-boom quick-assembly cranes with 16-40m reach. Sold to construction buyers.
• Truck- and Trailer-Mounted Cranes Truck-mounted cranes with booms from 32-49m and trailer-mounted cranes with booms from 24-32m. Sold to construction customers.
• Compact Construction Equipment CAT compact equipment including 1-10T mini excavators, CAT 908 Next Gen compact wheel loaders, and compactors for construction, renovation, BTP, VRD, and landscaping applications. Sold to construction customers.
• Agricultural Telescopic Handlers Manitou agricultural telehandlers with 6-10m lift heights and 2.5T-4T capacities, manufactured in France. Sold to farms and agricultural contractors.
• Agricultural Articulated Loaders Manitou MLA-1, MLA-3, and MLA-6 articulated loaders for agricultural applications. Sold to farms.
• Forestry Mast Trucks Manitou forestry mast trucks (rough-terrain, industrial, and semi-industrial variants) from 3T-7T capacity. Sold to timber yards and forestry operators.
• Forestry Telescopic Handlers Manitou medium and large tonnage forestry telescopic handlers (4.5T-16T). Sold to timber yards.
• Multidirectional Side Trucks Thermal and electric multidirectional side trucks (2-4T) for lumber handling. Sold to forestry buyers.
• D-Direct Industrial Supplies D-Direct catalog of industrial supplies covering material handling, lifting, leveling, storage, packaging, safety, hygiene, workshop, and tooling consumables. Sold to industrial and trade customers.
• Equipment Rental Services Short- and long-term rental of forklifts, aerial platforms, mini excavators, compact construction equipment, and trailer/tower cranes with optional site delivery. Dedicated rental contact lines at both locations.
• Maintenance and After-Sales Services Preventive and curative maintenance for material handling equipment via 8 mobile technicians and two workshops, with customized maintenance contracts and 3,000+ spare parts references (next-day delivery for orders placed before 4 PM).
• Used Equipment Sales Sale of used material handling equipment from brands such as BOBCAT, KRAMER, CLAAS, MASTER, and EUROCOMACH, with various capacities and hour meters.

Quantifiable outcome

• Orders placed before 4 PM delivered next day before 8 AM to both locations
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ManitoucoreTechnology or IntegrationPrimary equipment supplier and brand partnership. Z Manutention is an exclusive dealer in Franche-Comté for over 20 years. Products include forklifts, telescopic handlers, aerial work platforms, compact loaders, and related accessories. Manitou has been #1 in France for agricultural telescopic handlers for 6 consecutive years.
• Mitsubishi ForkliftcoreTechnology or IntegrationZ Manutention became the new Mitsubishi distributor in Franche-Comté. Products include industrial forklifts from 1.5T to 10T in gas, diesel, and electric variants.
• CAT (Caterpillar)coreChannel Partner/ Reseller/ DistributorListed on CAT/BMCAT partner finder. Products include compact equipment from 1 to 10T: mini excavators, compact loaders (CAT 908 Next Gen), and compactors. Special financing offer at 0.99% for Caterpillar 100th anniversary on mini excavators.
• Groupe ForcesminorChannel Partner/ Reseller/ DistributorPartner company referenced in the brand network, nature of partnership not fully specified.
• Plus que PROminorGTM or Marketing PartnerCustomer review certification network based in Alsace. Z Manutention committed to ISO 9001 review processes, service regularity, and genuine customer recommendations. Certified with 4.5/5 rating from 519 verified reviews.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Haulotte: Haulotte is a French manufacturer of aerial work platforms with its own dealer network, overlapping Z Manutention's elevated work platform sales and rental lines and competing for the same construction and industrial customers.
• STILL France: STILL is a European intralogistics brand with a French subsidiary selling forklifts, pallet trucks and warehouse equipment plus service contracts, making it a direct competitor on the industrial and warehouse segment of Z Manutention's portfolio.
• Fenwick (Linde Material Handling): Fenwick-Linde is one of France's largest forklift dealers and service providers, representing Linde Material Handling and competing with Z Manutention on industrial forklifts, warehouse equipment and long-term maintenance contracts.
• Jungheinrich France: Jungheinrich's French operation sells forklifts, stackers, order pickers and integrated warehouse solutions, providing direct competition on the industrial handling equipment side of Z Manutention's business at a national level.
• Toyota Material Handling France: Toyota's French subsidiary sells and services industrial forklifts and warehouse trucks through a national dealer network, overlapping Z Manutention's core forklift offering but operating at national scale with OEM-owned distribution.
• Kiloutou: Kiloutou is a major French equipment rental company with a national network renting forklifts, aerial platforms and construction equipment — a broader-scope incumbent competing for the same rental customers in Franche-Comté and beyond.
• Loxam: Loxam is Europe's largest equipment rental company and rents aerial platforms, mini excavators and construction machinery in France, creating direct competitive overlap with Z Manutention's rental operations and mini excavator line.

Regional players

• Locagri: Locagri rents agricultural and material handling equipment to French farmers and contractors; comparable to Z Manutention's agricultural vertical from a customer and use-case standpoint, with a more national rental footprint.

Others

• Manitou Group: Manitou is Z Manutention's principal OEM and brand partner; while not a competitor, its strategic decisions on dealer networks, product roadmap and direct-channel investments directly shape Z Manutention's competitive position.

Direct peers

• Aprolis: Aprolis is a French material handling equipment distributor and renter offering forklifts, warehouse equipment and services across multiple French regions — a directly comparable multi-brand dealer with sales, rental and MRO capabilities targeting the same customer types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100091064061202
• LinkedInlinkedin.com/company/z-manutention
• TikToktiktok.com/@z.manutention25

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Z Manutention