The Wooden Door
The Wooden Door is a privately held home renovation company in Benton Harbor, Michigan, that designs, manufactures, and installs custom all-wood cabinetry and delivers kitchen, bathroom, and home remodeling services for residential and commercial customers across Southwest Michigan.
- Company typePrivate
- Founded-
- HeadquartersBenton Harbor, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Wooden Door does
The Wooden Door is a privately held home renovation company headquartered at 1925 Pipestone Road in Benton Harbor, Michigan, serving residential and commercial customers across Southwest Michigan, including St. Joseph and Benton Harbor. Its core offering is custom cabinetry and kitchen/bathroom remodeling, with supplemental lines in countertops, hardware, home remodeling, and commercial cabinetry for multi-family or large-scale projects. The company markets itself on "custom kitchens and cabinets without the custom price," pairing designer-led consultations with on-site 3D design rendering so customers can preview renovations before work begins.
Underlying technology and operations center on the design-to-install workflow: customers meet on-site designers, receive 3D renderings, approve layouts, and then the company manages measuring, custom all-wood cabinet manufacturing with dovetail and soft-close drawer details, delivery, installation, and demolition services. The product catalog is supported by partnerships with named cabinet brands J & K Cabinetry and Bertch, which are carried in the showroom alongside proprietary custom lines.
The business model is primarily project-based, one-time sales of custom cabinetry plus professional services fees for design, renovation, and installation; pricing is quote-based, delivered through in-person showroom consultations rather than published rates. Go-to-market is sales-led via a single physical showroom, the company website (woodendoorcabinets.com), and word-of-mouth referrals in the local market. The firm employs 1-10 people, has no disclosed investors or funding rounds, and shows no operating subsidiaries, patents, regulatory actions, or executive team in the available data.
The Wooden Door firmographics
Firmographics- Name
- The Wooden Door
- Legal name
- The Wooden Door
- Website
- https://woodendoorcabinets.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Wooden Door is a privately held home renovation company in Benton Harbor, Michigan, that designs, manufactures, and installs custom all-wood cabinetry and delivers kitchen, bathroom, and home remodeling services for residential and commercial customers across Southwest Michigan.
- Ownership category
- akta.pro rank
The Wooden Door industry classification
Industry- Product category
- Home Remodeling Services
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (33711), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Cabinet Installation (New & Replacement) (HSAPAIAC), Trim, Baseboards, Crown Molding & Finish Carpentry (HSAPAFAD)
Keywords
Where The Wooden Door is headquartered
LocationHeadquarters
- HQ city
- Benton Harbor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Wooden Door business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Custom Cabinet Sales: Sale of custom cabinets for kitchens, bathrooms, living rooms, home offices, and laundry rooms. Cabinets feature all-wood construction with quality details like dovetail and soft-close drawers.
- Kitchen Remodeling Services: Complete kitchen renovation services including design, measuring, delivery, installation, and demo services.
- Bathroom Remodeling Services: Full-service bathroom renovation including new tubs, custom cabinetry, and complete space transformations.
- Home Renovation Services: General home remodeling and renovation services for complete room or house remodels in Benton Harbor and Southwest Michigan area.
- Countertops and Hardware Sales: Sale of countertops and hardware to complement cabinet installations, serving any space and any budget.
- Commercial Cabinetry: Cabinet solutions for large-scale or multi-family commercial projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Wooden Door product offering
Product offeringCore offering
The Wooden Door designs, sells, and installs custom all-wood cabinetry, kitchen and bathroom remodeling, countertops, and hardware for residential and commercial clients in Benton Harbor and Southwest Michigan. Services span end-to-end project management including one-on-one design consultation, 3D rendering, measuring, delivery, installation, and demolition. The company supports any space and any budget through its own custom cabinet line plus retail offerings of partner brands J & K Cabinetry and Bertch.
Product overview
The Wooden Door is a home renovation company offering a unified portfolio of products and services centered on custom cabinetry and kitchen/bathroom remodeling. The core offering consists of custom cabinets (featuring all-wood construction with dovetail and soft-close drawers), complete kitchen remodeling, full bathroom remodeling, countertops, and hardware. The company also offers cabinetry through branded partners including J & K Cabinetry and Bertch. Services span design consultation with 3D rendering, measuring, delivery, installation, and demo services. The company serves both residential (kitchens, bathrooms, laundry rooms, home offices) and commercial (high-volume, multi-family) segments across Benton Harbor, St. Joseph, and Southwest Michigan.
Differentiator
Problem solved
Functional benefit
Brands
- J & K Cabinetry: Cabinet brand offered by the company
- Bertch
Products and services
- Custom Cabinets All-wood custom cabinets featuring dovetail and soft-close drawer details, designed and built for kitchens, bathrooms, living rooms, home offices, and laundry rooms. Available for residential and commercial customers in Southwest Michigan.
- Kitchen Remodeling Complete kitchen renovation services including design consultation, custom cabinetry installation, 3D rendering, measuring, delivery, installation, and demo for residential and commercial properties in Southwest Michigan.
- Bathroom Remodeling Full bathroom renovation services including tub installations, vanity units, custom cabinetry, and complete space transformations for homeowners in Southwest Michigan.
- Countertops Kitchen and bathroom countertop solutions offered as part of complete renovation packages to complement cabinet installations.
- Hardware Cabinet and furniture hardware accessories available for purchase and installation alongside cabinet projects.
- Home Remodeling Comprehensive home renovation services for new builds and remodels, spanning modern to traditional aesthetics across Southwest Michigan, including complete room or house transformations.
- J & K Cabinetry A cabinetry brand offered through The Wooden Door, representing one of the product options available for customers seeking custom cabinets.
- Bertch A premium custom cabinet brand offered through The Wooden Door, providing additional cabinetry options for customers.
Companies that use The Wooden Door
Customer profileSegments2 records
Ideal customer profiles2 records
The Wooden Door technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Wooden Door partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- J & K CabinetryminorThe Wooden Door offers J & K Cabinetry products as part of their cabinet selection for customers.
- BertchminorThe Wooden Door offers Bertch cabinetry as a product option in their showroom and catalog.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
The Wooden Door competitors and assessment
Company assessmentBroad incumbents
- Lowe's: Major U.S. home improvement retailer offering kitchen and bath design centers and installed sales. Comparable to The Wooden Door as a competing channel for cabinet-and-remodel services, though operating at vastly greater scale and breadth.
- IKEA: Global home furnishings retailer with a major kitchen cabinet and remodel-planning offering. Competes at the value end of the cabinet market and increasingly offers installation services, overlapping with The Wooden Door's kitchen segment.
- The Home Depot: Largest U.S. home improvement retailer with installed kitchen and bath programs and in-store design services. Competes broadly with The Wooden Door across both DIY and installed cabinet/remodel categories.
Direct peers
- Kitchen Tune-Up: National kitchen remodeling franchise offering design, cabinet refacing, and renovation services. Direct competitor to The Wooden Door's kitchen remodeling offering, operating through a similar showroom-and-designer model but at much greater scale.
- Cabinet Discounters: Regional cabinet retailer/showroom operator offering kitchen and bath cabinetry with in-house design services. Comparable in size and model to The Wooden Door, serving a similar homeowner segment.
- Bath Fitter: Specialty bathroom renovation company offering acrylic tub and shower liners plus surrounding wall systems. Comparable to The Wooden Door as a focused bath-remodel provider serving residential customers through a franchise/dealer network.
- Cabinets To Go: Specialty retailer offering kitchen and bath cabinetry with in-store design consultations. Directly comparable showroom-and-designer model selling cabinets to homeowners, competing for the same replacement-remodel customer.
- Re-Bath: National bathroom remodeling franchise providing full-service bath renovations including custom cabinetry and tub/shower replacements. Directly comparable to The Wooden Door's bathroom remodeling line in scope and service model.
Emerging players
- CliqStudios: Online direct-to-consumer cabinet retailer with design consultation support. Competes with The Wooden Door for cabinet buyers willing to purchase remotely, but lacks the physical showroom and local installation capability.
Others
- Bertch Cabinetry: Wood cabinet manufacturer whose products The Wooden Door sells through its showroom. Adjacent rather than competitive: a supplier partner and a relevant comparator for the custom wood cabinet market The Wooden Door addresses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
The Wooden Door social profiles
Digital presenceThe Wooden Door financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Wooden Door leadership team
Management profileNumber of profiles
The Wooden Door funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Wooden Door M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Wooden Door
What does The Wooden Door do?
The Wooden Door designs, sells, and installs custom all-wood cabinetry, kitchen and bathroom remodeling, countertops, and hardware for residential and commercial clients in Benton Harbor and Southwest Michigan. Services span end-to-end project management including one-on-one design consultation, 3D rendering, measuring, delivery, installation, and demolition. The company supports any space and any budget through its own custom cabinet line plus retail offerings of partner brands J & K Cabinetry and Bertch.
Is The Wooden Door a public or private company?
The Wooden Door is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Wooden Door founded?
The Wooden Door was founded in -1. It employs 1 to 10 people.
Where is The Wooden Door based?
The Wooden Door is headquartered in Benton Harbor, United States, in the North America region.
How does The Wooden Door make money?
Six revenue lines are on record. Custom Cabinet Sales are the primary driver. The others are kitchen Remodeling Services, bathroom Remodeling Services, home Renovation Services, countertops and Hardware Sales and commercial Cabinetry.
Who are The Wooden Door's main competitors?
Broad incumbents on record are Lowe's, IKEA and The Home Depot. Direct peers are Kitchen Tune-Up, Cabinet Discounters, Bath Fitter, Cabinets To Go and Re-Bath. CliqStudios is listed as an emerging player. Bertch Cabinetry is listed as an others.
Does The Wooden Door have an API?
No public API is recorded for The Wooden Door.
What industry is The Wooden Door in?
The Wooden Door's product category is Home Remodeling Services. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAPAIAC, Cabinet Installation (New & Replacement). Its NAICS code is 33711 and its SIC code is 2510.