Primo Productions

What Primo Productions does

Primo Productions (operating as Primoprod) is a Montreal-based video production and photography services company specializing in amateur sports coverage across Quebec. The company offers on-site HD 1080 video capture, post-production editing, live web diffusion (multi-camera streaming), and professional photography, with an emphasis on event-based delivery for leagues, federations, schools, and tournament organizers. Its product portfolio includes Personal Highlight Videos aimed at athlete recruitment and promotion, an online photo gallery platform with user registration and AcyMailing newsletter integration, and footage distribution through integration with Hudl, the sports video platform used by coaches and athletes. Equipment rental and specialty hardware such as a telescopic tripod are also part of the service offering.

The business is operated by founder and president Reynalto Merisier, a former McGill University football and track and field athlete with an electrical engineering background, and is structured as a small private studio with 1-10 employees. Revenue is generated through project-based fees for events such as hockey prospect showcases (Ontario Hockey Boys and Girls Prospects Challenge, Prospects Ringette Invitational), school and league seasons, and adjacent work in corporate video and special events. The company has positioned itself in a niche defined by Quebec amateur sports, earning RSEQ Videographer of the Year recognition in 2008, 2009, and 2010, and extending its footprint modestly into corporate and social event coverage. The model is service-led rather than software- or platform-led, with no disclosed AI capabilities, external funding, or acquisition history.

Name

Primo Productions

Legal name

Primo Productions

Website

https://primoprod.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Primo Productions is a Montreal-based video production and photography studio serving amateur sports leagues, teams, and tournament organizers across Quebec, with additional corporate and special event coverage. Founded by Reynalto Merisier, it offers HD capture, editing, web diffusion, and recruitment highlight videos.

Ownership category

akta.pro rank

Product category

Sports Video Production Services

NAICS

Motion Picture and Video Production (512110), Photographic Services (54192)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPABAJAI

Sports Production & Outside Broadcast (OB) for Live Events

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Sports Broadcasting & Rights Networks

SECONDARYMPADABAI

Live-Action Unit Production (2nd Unit, Pickups, Reshoots)

Media, Entertainment & Sports/Film & Video Production/Distribution/Film & TV Production (Live-Action)

Keywords

• Sports video production
• Game film analysis
• Video editing services
• Event photography
• Web streaming services

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Professional video production for sports events, corporate events, weddings, live shows, theatrical plays, graduations, conferences, and party events. Revenue generated from on-site filming services with delivery in various formats including DVD, Blu-Ray, and digital.
2. Video Editing Services: Editing services for game footage, promotional videos, web videos, voice-overs, training videos, and video graphics. Creates personalized intros and highlight reels for athletes and teams.
3. Photography Services: Professional photography for events including team pictures, individual pictures, event pictures, photo montages, and multi-view setups. On-location printing available up to 13x19 inches.
4. Web Diffusion Services: Web streaming and webcast services with multiple cameras, play-by-play, graphics, and advertising for broadcasting games and events via the internet.
5. Equipment Rental: Rental of telescopic tripods for teams that need additional filming equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Primo Productions is a Montreal-based video production and photography service provider focused on the sports sector. The company delivers multi-angle game filming (HD 1080), professional video editing, on-location photography, and web diffusion/broadcasting for sports teams, leagues, and associations across Quebec, with additional offerings in corporate video and special event coverage.

Product overview

Primo Productions is a sports-focused video production and photography service provider operating from Montreal, Quebec. The company offers a unified suite of services centered on video production, video editing, photography, and web streaming. Core offerings include specialized football filming with multi-angle HD capture and Hudl integration, other sports coverage (hockey, basketball, soccer), corporate video production, special events coverage, and web diffusion/broadcasting. The product portfolio also includes editing sub-products such as Personal Highlight videos (video resumes for athlete recruitment), Team Highlight videos (season retrospectives), and Promotional videos. An online photo gallery platform enables clients to purchase event photographs. All services leverage HD 1080 cameras, telescopic tripod rental, and multi-camera setups, with the company founded by former McGill University football athlete Reynalto Merisier.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Filming Specialized football game filming with multiple angle options (Wide, End zone, Field View), Hudl-compatible output, telescopic tripod rental, and same-game delivery, aimed at football teams, coaches, and athletes for game analysis and recruitment.
• Other Sports Coverage Sports video coverage for hockey, basketball, soccer, cheerleading, tournaments, camps, showcases, and practices with web broadcast capability for teams, leagues, and athletes.
• Video Editing Professional video editing services including promotional videos, web videos, voice-overs, training videos, video graphics, and personalized intros for teams, athletes, and corporate clients.
• Photography Services Professional photography for events including team pictures, individual portraits, photo montages, and multi-view setups with on-location printing up to 13x19 inches, serving teams, athletes, and event organizers.
• Corporate Video Production Corporate video production including voice-over videos and dynamic marketing videos using professional equipment like sliders, steadicam, and lavalier microphones for businesses.
• Special Events Coverage Video coverage for special events including weddings, live shows, theatrical plays, graduations, conferences, and party events for individual and organizational hosts.
• Web Diffusion Web broadcasting and streaming service providing internet visibility for games and events with multiple cameras, play-by-play, graphics, and advertising capability.
• Personal Highlight Video Video resume service showcasing an athlete's best plays for recruitment purposes, customizable with music selection and play-by-play time sheets.
• Team Highlight Video Season retrospective video featuring team highlights produced for banquets and recruiting materials.
• Photo Gallery Online photo gallery platform for clients to browse and purchase event photographs, supporting client gallery accounts and shopping cart functionality.

Quantifiable outcome

• Nearly a decade of providing game footage in Quebec
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hudl: Hudl is the dominant platform for sports video exchange and analysis used by coaches across amateur and youth sports. Primo integrates with Hudl for game-film upload, and Hudl's broader tooling competes with the analysis-adjacent value Primo sells as a filming service.
• XOS Digital (Thunder): XOS Digital / Thunder Cloud provides sports video capture, exchange, and analysis tools for collegiate and high-school programs. Operates upstream of Primo's amateur focus with broader institutional customers but a directly comparable filming-plus-analytics product.

Emerging players

• Catapult Sports: Catapult Sports provides video and performance analysis tools for sports teams, including amateur and professional segments. Adjacent to Primo's coach-prep and athlete-development use cases with a more software/analytics-led offering.
• Krossover: Krossover offered automated sports video breakdown and highlight delivery for amateur coaches and athletes. Competes for the same coach-and-recruiter use cases Primo serves via Hudl-integrated game film and personal highlight reels.
• PlaySight: PlaySight delivers smart-court and connected sports video technology for performance analysis and streaming. Comparable to Primo at the intersection of multi-angle capture, web broadcast, and coach-facing analytics for amateur teams.
• Pixellot: Pixellot offers automated, multi-angle sports video capture and broadcast systems for clubs, schools, and federations. Overlaps with Primo's filming and web diffusion services but replaces the on-site crew with an unattended camera-based workflow.

Direct peers

• Veo Technologies: Veo Technologies provides AI-powered automated sports cameras that capture and stream games for amateur clubs and schools. Directly comparable to Primo's manual multi-angle game filming offering, with a similar amateur/youth sports target customer and web-dissemination focus.
• GameChanger: GameChanger (owned by DICK'S Sporting Goods) provides live streaming, scoring, and video highlights for amateur and youth sports teams. It targets the same coach/parent segment Primo serves and bundles filmed game content with digital engagement features.
• SidelineHD: SidelineHD is a network that connects freelance sports videographers with teams and families seeking game film, highlight reels, and recruiting videos. Closely comparable to Primo on service model, customer persona, and recruiting-focused output.

Regional players

• Production Pro Video: Production Pro Video is a Montreal/Quebec-based corporate and event video production house. Comparable to Primo on the non-sports side of the book — corporate, promotional, and live event coverage — and a same-region competitor for that share of revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/primoprod

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primo Productions