Jimme
Jimme Platform B.V. operates a mobile-first two-sided marketplace in Amsterdam connecting outdoor fitness seekers with certified personal trainers via credit-based subscriptions, a 10% trainer service fee, and corporate wellness programs for enterprise clients.
- Company typePrivate
- Founded2022
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Jimme does
Jimme Platform B.V. is a mobile-first, two-sided marketplace that connects outdoor fitness seekers (sporters) in Amsterdam with certified personal trainers. The platform operates through two companion iOS/Android applications: a Sporter app for browsing, booking, and paying for sessions, and a Trainer app for managing availability, participants, and payouts. The core product is community classes (boxing, kickboxing, yoga, Pilates, HIIT, bootcamp, running) held across 15+ outdoor venues in Amsterdam neighborhoods including Centre, Jordaan, Rivierenbuurt, De Pijp, Oud-Zuid, and Oud-West, with private 1:1 sessions available on the same infrastructure. Group sizes are capped at eight participants to preserve personalization, and class venues include Museumplein, Vondelpark, Westerpark, Oosterpark, Amsterdamse Bos, Noorderpark, Beatrixpark, RAI, Eye/Overhoeks, and Zaandam.
The platform is built on a dual-app architecture with an automated search-and-matching module that filters trainers by location, date, sport type, price, group size, distance radius, rating, and start time. Payments are processed through Mollie B.V., with bank transfer and card support, and trainer-side disbursements are made twice monthly net of a 10% service fee. Community engagement runs through per-class WhatsApp groups and a presence on LinkedIn and Instagram. The primary consumer monetization is a tiered subscription with four monthly plans — €20 for 4 credits, €35 for 8 credits, €55 for 16 credits (described as most popular), and €200 for 64 credits — where credits are consumed per booking and expire at the end of each billing cycle, with no free trial offered.
The business serves two distinct customer segments. Individual sporters in Amsterdam form the long-tail B2C base. Corporate clients — including Jamestown L.P., Nyenrode Business Universiteit, Grant Thornton, and ASC — access tailored workplace wellness programs with offerings such as team bootcamps, HYROX training, golf and ski retreats, and meeting movement breaks, sold through a direct B2B sales motion ([email protected]). The company is privately held, registered in the Netherlands (KvK 86445936), headquartered at Herengracht 321-1, Amsterdam, and was founded in 2024 with stated intent to expand to additional Dutch cities.
Jimme firmographics
Firmographics- Name
- Jimme
- Legal name
- Jimme Platform B.V.
- Website
- https://jimme.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jimme Platform B.V. operates a mobile-first two-sided marketplace in Amsterdam connecting outdoor fitness seekers with certified personal trainers via credit-based subscriptions, a 10% trainer service fee, and corporate wellness programs for enterprise clients.
- Ownership category
- akta.pro rank
Jimme industry classification
Industry- Product category
- Outdoor Fitness Marketplace
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Outdoor Fitness & Park Bootcamps (HSADABAC)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Small-Group Personal Training (Semi-Private) (HSADAAAN), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Jimme is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Jimme business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Sporter Subscriptions: Monthly subscription plans (€20-€200/month) providing credit allocations used to book training sessions. Credits are consumed per booking and do not roll over between billing cycles. Primary revenue stream from individual consumers.
- Trainer Service Fee: Trainers pay 10% service fee on each completed training session facilitated through the platform. This covers platform technology, marketing, and promotion services. Trainer earnings are disbursed twice monthly minus the service fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential Plan - 4 Credits/month |
| Subscription | Monthly | Plus Plan - 8 Credits/month (Save 12.4%) |
| Subscription | Monthly | Premium Plan - 16 Credits/month (Save 31.2%) |
| Subscription | Monthly | Unlimited Plan - 64 Credits/month (Save 31.2%) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Jimme product offering
Product offeringCore offering
Jimme operates a two-sided mobile marketplace platform connecting outdoor fitness seekers ("sporters") with certified personal trainers in Amsterdam. The platform offers subscription-based access (€20–€200/month) granting credits used to book community group classes (boxing, yoga, HIIT, bootcamp, running, Pilates) held in Amsterdam parks and public squares, or private one-on-one training sessions. A separate corporate wellness offering delivers tailored workplace fitness programs for Amsterdam-based companies.
Product overview
Jimme operates as a mobile-first fitness marketplace connecting outdoor athletes with qualified personal trainers. The platform consists of two companion mobile apps—one for sporters to discover and book training sessions, and one for trainers to manage their schedules and participants. The core offering centers on outdoor community classes (boxing, kickboxing, yoga, Pilates, HIIT, bootcamp, running) held across Amsterdam's parks and public spaces, supplemented by private training sessions. Corporate fitness programs extend the platform to workplace wellness, offering companies tailored team workouts with certified trainers. All services are accessed through a subscription model using an in-platform credit system.
Differentiator
Problem solved
Functional benefit
Products and services
- Jimme Sporter App Mobile app for sporters (athletes) to discover and book outdoor training sessions with certified personal trainers in Amsterdam. Users purchase a monthly subscription to receive credits, then book community classes or private sessions using credits. Includes location-based trainer search and integrated payment.
- Jimme Trainer App Mobile app for certified personal trainers to manage availability, accept session bookings, view participants, and receive payment disbursements (processed twice monthly via Mollie minus a 10% platform service fee).
- Community Classes Outdoor group fitness classes led by certified personal trainers in Amsterdam parks and public spaces (Museumplein, Vondelpark, Westerpark, Oosterpark, Amsterdamse Bos, etc.). Includes boxing, kickboxing, yoga, Pilates, HIIT, bootcamp, circuit training, and running groups. Limited to 8 participants per class for personalized coaching.
- Corporate Fitness Programs Tailored B2B workplace wellness programs for Amsterdam companies offering team workouts, bootcamps, yoga, HYROX training, golf and ski retreats, and meeting movement breaks. Includes corporate scheduling, certified trainers, and equipment provision. Sold via direct sales ([email protected]).
- Private Training Sessions One-on-one personal training sessions booked through the Jimme app with individual trainers at preferred Amsterdam locations and times. Credit cost varies based on trainer, session type, and location.
- Subscription Plans with Credits Monthly subscription tiers providing credit allocations used to book training sessions: Essential (€20/4 credits), Plus (€35/8 credits, 12.4% savings), Premium (€55/16 credits, 31.2% savings, most popular), and Unlimited (€200/64 credits, 31.2% savings). Credits expire at the end of each billing cycle and do not roll over.
Quantifiable outcome
- Small group sizes ensure personal attention needed for progress in chosen sport
Companies that use Jimme
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Jimme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Jimme partnerships and signals
Strategic signalScale indicators3 records
Recent moves2 records
Expansion highlights4 records
Jimme competitors and assessment
Company assessmentDirect peers
- Traininspotter: Dutch personal trainer marketplace allowing users to search, compare, and book certified trainers. Comparable two-sided trainer-discovery model in the same Dutch market; Jimme differentiates via outdoor venues and group class formats.
- Urban Sports Club: European (HQ Germany) corporate and individual fitness subscription platform offering multi-sport access across partner studios. Closest direct peer to Jimme in European geography and B2B/B2C hybrid model; also operates in Amsterdam.
- ClassPass: Global fitness class marketplace operating a credit-based subscription model across multiple cities. Most directly comparable peer — same marketplace structure, same subscription-with-credits unit economics — though ClassPass is indoor-studio-focused whereas Jimme is outdoor-park-focused.
Emerging players
- Freeletics: Digital fitness app offering outdoor bodyweight training, running, and coached programs. Comparable outdoor-training ethos and Amsterdam-relevant user base; differs in being app-led content rather than marketplace-led booking.
Others
- Strava: Fitness community and tracking app with strong Amsterdam user base. Not a direct competitor but a relevant community/engagement layer that Jimme's WhatsApp groups partially substitute; potential partnership or acquisition angle.
Regional players
- OneFit: Former Amsterdam-based fitness subscription offering unlimited access to partner studios and gyms across the Netherlands. Highly comparable in target geography and product framing, though OneFit historically focused on indoor partner studios rather than outdoor classes.
Broad incumbents
- Wellhub (formerly Gympass): Global corporate wellness platform connecting employees to gyms, studios, and digital fitness apps. Comparable B2B channel and marketplace mechanics; broader incumbent with established HR-buyer relationships that Jimme's corporate sales motion emulates.
- Mindbody: Largest fitness/wellness business management software and consumer marketplace globally. Comparable marketplace and booking infrastructure layer; broader incumbent serving studios rather than outdoor trainers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jimme social profiles
Digital presenceJimme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jimme leadership team
Management profileNumber of profiles
Jimme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jimme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jimme
What does Jimme do?
Jimme operates a two-sided mobile marketplace platform connecting outdoor fitness seekers ("sporters") with certified personal trainers in Amsterdam. The platform offers subscription-based access (€20–€200/month) granting credits used to book community group classes (boxing, yoga, HIIT, bootcamp, running, Pilates) held in Amsterdam parks and public squares, or private one-on-one training sessions. A separate corporate wellness offering delivers tailored workplace fitness programs for Amsterdam-based companies.
Is Jimme a public or private company?
Jimme is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jimme founded?
Jimme was founded in 2022. It employs 1 to 10 people.
Where is Jimme based?
Jimme is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Jimme make money?
Two revenue lines are on record. Sporter Subscriptions are the primary driver. The others are trainer Service Fee.
Who are Jimme's main competitors?
Direct peers on record are Traininspotter, Urban Sports Club and ClassPass. Freeletics is listed as an emerging player. Strava is listed as an others. OneFit is listed as a regional player. Broad incumbents are Wellhub (formerly Gympass) and Mindbody.
Does Jimme have an API?
No public API is recorded for Jimme.
What industry is Jimme in?
Jimme's product category is Outdoor Fitness Marketplace. Its primary akta.pro industry code is HSADABAC, Outdoor Fitness & Park Bootcamps, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.