CFI Solutions Inc.

What CFI Solutions Inc. does

CFI Solutions Inc. is a privately held, family-of-companies tire, wheel, and track distributor and service provider headquartered in Des Moines, Iowa. Founded in 1975 (with the company marketing a 100-year service heritage), CFI Solutions operates four distinct go-to-market channels under separate sub-brands: CFI Tire & Wheel for wholesale distribution, Axon Tire & Wheel for dealer sales, CFI Tire Service for retail operations in Des Moines, and Dawson Tire for retail in Nebraska. The company serves four end markets — agricultural, construction, commercial fleet, and industrial — with a portfolio spanning tires, wheels, tracks, and complementary services including in-shop rotations, on-site truck repair, emergency highway replacement, and mobile press services for forklifts and material handling equipment.

The company's product and service offering is grounded in physical distribution and field service rather than proprietary technology. Its core stack consists of a multi-brand web presence (cfisolutionsgroup.com plus four channel-specific domains), a Rippling-powered applicant tracking system for hiring, and operational infrastructure for mobile service deployment. There is no disclosed software platform, AI capability, API surface, or proprietary data asset; the underlying technology is conventional commerce and service delivery suited to a distribution business. Competitive advantages cited are brand longevity, a diversified channel structure, and on-site mobile service capabilities rather than technology differentiation.

CFI Solutions generates revenue through two primary streams: hardware sales of tires, wheels, and tracks distributed via wholesale, dealer, and retail channels, and professional services including mobile repair, rotations, and emergency replacement. Pricing is not publicly disclosed and is understood to be quote-based, varying by product specification and service requirements. The company claims coast-to-coast reach through its Axon dealer network while retaining Central Iowa as its operational base, and reports no external institutional investors, public listing, or disclosed M&A activity. Customer segments span enterprise agriculture and construction buyers, mid-market dealers and fleets, and SMB/consumer retail, supporting a diversified but not transparently measured revenue base.

Name

CFI Solutions Inc.

Legal name

CFI Solutions

Website

https://cfisolutionsgroup.com

Company type

Private

Founded year

1975

Operating status

Operating

Ownership category

akta.pro rank

Product category

Tire, Wheel, and Track Distribution and Services

NAICS

Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

akta.pro secondary industry

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Commercial tire distribution
• Agricultural tire solutions
• Industrial wheel services
• Fleet tire maintenance
• Construction equipment tires

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tire, Wheel, and Track Product Sales: Sale of tires, wheels, and tracks for agricultural, commercial, construction, and industrial applications. Products are distributed through multiple channels including wholesale, dealer, and retail.
2. Service and Repair: Mobile on-site service including tire rotation, truck repair, mobile presses for equipment problems, and emergency replacement services for tire blowouts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

CFI Solutions Inc. distributes and services tires, wheels, and tracks for commercial fleets, agricultural operations, construction equipment, and industrial material-handling equipment. The company delivers products and professional services through a family of companies spanning wholesale (CFI Tire & Wheel), dealer (Axon Tire & Wheel), retail (CFI Tire Service in Des Moines), and regional retail (Dawson Tire in Nebraska) channels. Service offerings include in-shop tire rotation, on-site truck repair, mobile press services for forklifts and industrial equipment, and emergency highway tire replacement.

Product overview

CFI Solutions Inc. is a family of companies providing tire, wheel, and track solutions across four distinct channels: CFI TIRE & WHEEL (wholesale), AXON TIRE & WHEEL (dealer), CFI TIRE SERVICE - Des Moines (retail), and DAWSON TIRE in Nebraska. The company serves four industry segments—Agricultural, Construction, Commercial, and Industrial—with a focus on commercial, farm, and industrial businesses in Central Iowa and beyond. The product portfolio includes tires, wheels, tracks, and related services such as on-site mobile press equipment for industrial applications and fleet maintenance services.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Goodyear Tire & Rubber Company: Major global tire manufacturer with extensive commercial truck, OTR, and agricultural tire service networks. Comparable as a broad incumbent whose commercial service operations overlap with CFI's fleet and agricultural offerings.
• TBC Corporation: Holding company for Discount Tire, Tire Kingdom, and Big O Tires, operating thousands of retail locations across the U.S. Comparable as a broad incumbent in commercial and retail tire service, though at much greater scale and geographic reach than CFI.
• Bridgestone Americas: U.S. arm of the world's largest tire manufacturer with commercial, OTR, and agricultural service operations. Comparable as a broad incumbent whose Firestone Ag brand and commercial service network directly compete for CFI's customers.
• Michelin North America: Major tire manufacturer with commercial, OTR, and agricultural service networks. Comparable as a broad incumbent competing for CFI's fleet, construction, and farm customers.

Direct peers

• Bauer Built Tire & Service: Upper Midwest commercial, agricultural, and industrial tire distributor and service provider. Closely comparable to CFI in geographic focus (Iowa/regional) and vertical mix, including on-site service for fleets and farms.
• Service Tire Truck Centers: Commercial and fleet tire service operator with multiple locations across the Mid-Atlantic and Midwest. Directly comparable to CFI's commercial fleet and mobile service offerings, serving similar truck and industrial customers with multi-channel service capabilities.
• Pomp's Tire Service: Commercial, agricultural, and industrial tire distributor with strong Midwest presence (Wisconsin-based). Comparable to CFI in vertical mix and B2B go-to-market across fleet, ag, and industrial accounts.
• American Tire Distributors: Largest U.S. tire wholesale distributor serving independent tire retailers, commercial, and fleet customers. Comparable to CFI's wholesale distribution channel at substantially larger national scale.

Regional players

• Black's Tire Service: Commercial and retail tire service provider concentrated in the Southeast U.S. Comparable to CFI in commercial fleet and ag focus, but operates in a different region with overlapping vertical mix.
• Telle Tire & Wheel: Midwest-based commercial and retail tire service provider with multiple locations across Missouri and surrounding states. Comparable to CFI's regional multi-channel footprint in commercial fleet and agricultural segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cfi-solutions

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFI Solutions Inc.