Hello Kitchen
Hello Kitchen is a Danish non-profit association that develops and licenses community cookery-school concepts and food-education events, serving Danish municipalities, schools, families, and organizations through membership-based concept licensing and direct event bookings.
- Company typePrivate
- Founded2012
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Hello Kitchen does
Hello Kitchen – Foreningen for madglæde og fællesskaber (CVR 38640887) is a Danish almennyttig forening (non-profit association) founded in 2012 by Mette Bøgebjerg Jørgensen (Foreningschef) and Jonas Vigkilde (Projektleder). The organization develops and licenses community cookery-school concepts and food-education events that strengthen children's food courage (madmod), build family and intergenerational bonds, and promote climate-friendly eating. Its portfolio of branded concepts includes Fars Køkkenskole (fathers + children grades 2-4), Familiens Køkkenskole (climate-friendly family cooking), Familiekøkkenet (vulnerable-housing families), Mors Verdenskøkken (mothers + children grades 3-5), Mad i Generationer (grades 6-9 + seniors), Børnebørnenes Madværksted (grandparents + grandchildren grades 4-6), Breakfast Lab (school breakfast education), and Snack Patruljen (after-school healthy snacks). Concept packages comprise illustrated recipes, instructor manuals, posters, training-of-trainers, and mobile event equipment such as smoothie bicycles and vegetable shooters.
The organization serves Danish municipalities, schools, after-school programs (KKFO/Fritidsordninger), families, and corporate/organizational event buyers. Its distribution is overwhelmingly domestic (Denmark only) and built on direct sales to municipal governments, with supporting co-development or funding relationships with Hjerteforeningen (Danish Heart Foundation), Undervisningsministeriet (Ministry of Education), Aalborg and Aarhus Universities, Københavns Kommune, Fonden for Økologisk Landbrug, and commercial partners Føtex (climate-friendly recipe content) and Novo Nordisk (cycling-event activations). The technology stack is intentionally minimal — a WordPress website (hellokitchen.dk plus dedicated farskoekkenskole.dk), Google Analytics for traffic analysis, and Mailchimp for a 6-8 newsletter-per-year cadence.
The revenue model is a hybrid of subscription-like municipal membership fees for concept licensing, professional-services fees for events and workshops (smoothie bikes, MadMotion, Madmodsløb), project-based grants from foundations and ministries, and limited commercial content work (e.g., Føtex recipe development). Pricing is not publicly disclosed and is negotiated on a per-municipality, per-event basis. The organization operates with two permanent employees and a board chaired by Regitze Siggaard, and has reached ~30 municipalities since inception — with cumulative program participation including 7,500+ fathers and children in Fars Køkkenskole, 1,600+ children via Snack Patruljen, and 350 families across eight Copenhagen neighborhoods via Familiekøkkenet. In 2024 it co-founded Den Nationale Grøntuge (National Green Week), signaling an ambition to shift from individual kommune contracts to national-level food-culture campaigns.
Hello Kitchen firmographics
Firmographics- Name
- Hello Kitchen
- Legal name
- Hello Kitchen – Foreningen for madglæde og fællesskaber
- Website
- https://hellokitchen.dk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hello Kitchen is a Danish non-profit association that develops and licenses community cookery-school concepts and food-education events, serving Danish municipalities, schools, families, and organizations through membership-based concept licensing and direct event bookings.
- Ownership category
- akta.pro rank
Hello Kitchen industry classification
Industry- Product category
- Community Food Education
- NAICS
- Food Service Contractors (72231), Caterers (722320), Mobile Food Services (72233)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Nutrition, Special Diets & Wellness Cooking (EDAOAKAJ)
- akta.pro secondary industries
- Culinary Arts & Cooking (Baking, Pastry, Global Cuisines) (EDAAAGAG), Professional Culinary Arts (Chef Training) (EDAOAKAA), Cooking Classes & Chef-Led Workshops (THAJAGAI)
Keywords
Where Hello Kitchen is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Hello Kitchen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership fees: Municipalities and organizations become members of the Hello Kitchen association to access kitchen school concepts, training, and materials.
- Event services: Direct booking of events, workshops, and activities for schools, organizations, and workplaces. Includes smoothie bike events, MadMotion, and cooking workshops.
- Concept licensing: Licensing of kitchen school concepts including Fars Køkkenskole, Familiens Køkkenskole, and Mors Verdenskøkken to municipalities through membership. Provides access to all materials, recipes, and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership for municipalities and organizations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Hello Kitchen product offering
Product offeringCore offering
Hello Kitchen develops and licenses community cookery school concepts and food education events for Danish municipalities, schools, after-school programs, organizations, and families. Its portfolio includes structured multi-session cooking schools (e.g., Fars Køkkenskole, Familiens Køkkenskole, Mors Verdenskøkken, Familiekøkkenet, Mad i Generationer, Børnebørnenes Madværksted) along with interactive event formats (Snack Patruljen, smoothie bikes, MadMotion, Madmodsløb) and instructor training plus complete material packages.
Product overview
Hello Kitchen is a non-profit association offering educational cooking school concepts and food-related events for families, schools, municipalities, and organizations. The portfolio includes flagship programs like Fars Køkkenskole for fathers and children, Familiens Køkkenskole for climate-friendly family cooking, Mors Verdenskøkken for multicultural family cooking, Mad i Generationer for intergenerational food education, and Børnebørnenes Madværksted for grandparents and grandchildren. The organization also offers interactive event concepts such as Smoothie-cykler (smoothie bikes), MadMotion, and Madmodsløb. Additional offerings include the Snack Patruljen event program, Breakfast Lab educational material, and Den Nationale Grøntuge campaign. Membership-based access is provided to municipalities and organizations, along with published cookbooks and recipe collections.
Differentiator
Problem solved
Functional benefit
Brands
- Fars Køkkenskole: Denmark's first cooking school concept for fathers and their children in grades 2-4, focusing on food joy, fellowship and smart kitchen tricks to create interest in healthy food preparation together.
- Familiens Køkkenskole
- Familiekøkkenet
- Mors Verdenskøkken
- Mad i Generationer
- Børnebørnenes Madværksted
- Breakfast Lab
- Snack Patruljen
Products and services
- Fars Køkkenskole (Father's Kitchen School) A five-evening cooking school program where 8-10 fathers and their children meet in a school kitchen approximately once a month for half a year, focusing on food joy, fellowship, and smart kitchen tricks to engage children in healthy food preparation together.
- Familiens Køkkenskole (Family's Kitchen School)
Quantifiable outcome
- 89% of fathers report children are more interested in food and cooking
- +7 more outcomes
Companies that use Hello Kitchen
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Hello Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hello Kitchen partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- FøtexcoreHello Kitchen developed climate-friendly recipes for Føtex's online recipe universe. The recipes focus on reducing climate footprint by replacing meat with vegetables and legumes while maintaining taste and nutritional value. Føtex is a major Danish grocery retailer.
- Den Nationale Grøntuge PartnerscoreHello Kitchen co-founded the National Green Week (Den Nationale Grøntuge) campaign in 2024 (week 34) together with other organizations aiming to make it easier for Danes to eat healthier and more climate-friendly, including more vegetables.
- Novo NordiskminorHello Kitchen's smoothie bikes participated in cycling festivals where Novo Nordisk was a sponsor. Most notably at Festivélo in Fælledparken during Tour de France and PostNord Danmark Rundt cycling events.
- Håb i PsykiatrienminorPartnership with the meaningful association Håb i Psykiatrien (Hope in Psychiatry) to visit psychiatric departments. Hello Kitchen visited four different sections on Amager and in Brøndby, making smoothies and healthy snacks with patients.
- SMILfondenminorHello Kitchen has been invited multiple summers to provide MadMotion events for children fighting serious illness. The events provide fun experiences where children and parents make snacks together.
- Undervisningsministeriet (Ministry of Education)coreReceived funding from the Ministry of Education to develop Breakfast Lab concept for schools in Vallensbæk Kommune. The concept is now available as a digital learning module on Materialeplatformen for all teachers.
- Hjerteforeningen (Danish Heart Foundation)coreCo-developed Børnebørnenes Madværksted (Grandchildren's Kitchen Workshop) project. Hjerteforeningen funded the development of recipes for a cookbook and guide for instructors. Hello Kitchen took over the full operation of the concept in 2020.
- Københavns KommunecoreThree-year partnership for Familiekøkkenet project targeting families in vulnerable housing areas. 350 families from 8 neighborhoods participated. Also partners for Mad i Generationer and Snack Patruljen programs.
- Cykling Uden Alder (Cycling Without Age)minorCollaborative cooking sessions where food is prepared for elderly people on day trips with Cykling Uden Alder. Students from Madkundskab (home economics) classes cook for the elderly participants.
- Sund By NetværkminorHello Kitchen prepared outdoor lunch for 100 health professionals at Sund By Netværkets annual meeting in 2019, collaborating with 15 young firefighters (14-16 years old).
- Aalborg UniversitetcoreAalborg University has conducted multiple independent evaluations of Hello Kitchen's programs including Fars Køkkenskole, Mors Verdenskøkken, Familiekøkkenet, and Mad i Generationer. These evaluations provide evidence-based validation of program outcomes.
- Aarhus UniversitetminorHello Kitchen contributed recipes and content to the research project 'Min far er madudforsker' (My dad is a food explorer) led by Aarhus University, studying how to increase fathers' and toddlers' willingness to try new vegetables.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Hello Kitchen competitors and assessment
Company assessmentDirect peers
- Cooking Matters (Share Our Strength): A US non-profit program teaching families and caregivers how to prepare healthy, affordable meals. Direct comparable in food education for low-income families, evidence-based curriculum, and partnership with government and community organizations.
- Madskoler (Denmark): Danish government-supported initiative to establish cooking schools in primary schools nationwide. Direct comparable operating in the same Danish school food education space, though focused more on infrastructure than Hello Kitchen's community programs.
- Børnenes Madhus: Danish children's cooking education organization running cooking classes and workshops for children. Comparable in target audience (children/families) and educational cooking mission, though with less focus on multi-generational and vulnerable-community programs.
- Meyers Madskole: Danish cooking school founded by Claus Meyer focused on food culture, sustainability, and Nordic cuisine. Direct Danish comparable, sharing the food education and community cooking mission with Hello Kitchen, though operating at a different (larger) scale.
- Jamie Oliver's Ministry of Food: A UK-based non-profit food education charity founded by Jamie Oliver to teach cooking skills and food confidence to communities. Highly comparable to Hello Kitchen in mission (food education, building cooking skills, addressing health outcomes) and operational model (community cooking classes, partnerships with public bodies).
Broad incumbents
- Aarstiderne (Grønne Markeder): Denmark's leading organic meal-kit company founded by Claus Meyer's ecosystem. Broader player in Danish food and cooking culture, overlapping with Hello Kitchen's climate-friendly cooking mission through adjacent meal solutions rather than direct community education programs.
Emerging players
- Cozymeal: Global marketplace for cooking classes and culinary experiences. Comparable in offering cooking classes as the core product, though operates commercially across many markets and adult consumers rather than Hello Kitchen's school/municipality focus.
- Valhalla Nordic Culinary Institute: Nordic culinary training institution offering professional and recreational cooking education. Comparable in culinary education focus and Nordic positioning, but more oriented toward chef training than Hello Kitchen's community/educational programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hello Kitchen social profiles
Digital presenceHello Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Kitchen leadership team
Management profileNumber of profiles
Profiles3 records
Hello Kitchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Kitchen
What does Hello Kitchen do?
Hello Kitchen develops and licenses community cookery school concepts and food education events for Danish municipalities, schools, after-school programs, organizations, and families. Its portfolio includes structured multi-session cooking schools (e.g., Fars Køkkenskole, Familiens Køkkenskole, Mors Verdenskøkken, Familiekøkkenet, Mad i Generationer, Børnebørnenes Madværksted) along with interactive event formats (Snack Patruljen, smoothie bikes, MadMotion, Madmodsløb) and instructor training plus complete material packages.
Is Hello Kitchen a public or private company?
Hello Kitchen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hello Kitchen founded?
Hello Kitchen was founded in 2012. It employs 1 to 10 people.
Where is Hello Kitchen based?
Hello Kitchen is headquartered in Copenhagen, Denmark, in the Europe region.
How does Hello Kitchen make money?
Three revenue lines are on record. Membership fees are the primary driver. The others are event services and concept licensing.
Who are Hello Kitchen's main competitors?
Direct peers on record are Cooking Matters (Share Our Strength), Madskoler (Denmark), Børnenes Madhus, Meyers Madskole and Jamie Oliver's Ministry of Food. Aarstiderne (Grønne Markeder) is listed as a broad incumbent. Emerging players are Cozymeal and Valhalla Nordic Culinary Institute.
Does Hello Kitchen have an API?
No public API is recorded for Hello Kitchen.
What industry is Hello Kitchen in?
Hello Kitchen's product category is Community Food Education. Its primary akta.pro industry code is EDAOAKAJ, Nutrition, Special Diets & Wellness Cooking, with a secondary code of EDAAAGAG, Culinary Arts & Cooking (Baking, Pastry, Global Cuisines). Its NAICS code is 72231 and its SIC code is 5810.