Hayley Cakes & Cookies

What Hayley Cakes & Cookies does

Hayley Cakes & Cookies (legally operated under CFAM Enterprises) is a family-owned custom bakery founded in 2013 in Texas and headquartered across Austin and Houston. The company produces hand-decorated, soft-baked cookies, custom cakes, cupcakes, and cookie cakes, organized around made-to-order sets priced from $48 to $96, a quick-ship Build-Your-Own offering with individual cookies at $4–$6.50, and a Cookie Club monthly subscription. It operates four retail storefronts (River Place, South Lamar, and Brodie in Austin; Memorial in Houston), an e-commerce site with nationwide shipping, local delivery via ChowNow, and in-store pickup. The business serves three core customer segments: individual consumers celebrating personal milestones (weddings, birthdays, baby showers, graduations), college and Greek life organizations, and corporate clients ordering branded logo cookies for promotional use.

The company monetizes through one-time retail and custom-design sales, a recurring subscription product (Cookie Club), and corporate B2B logo cookie services. The catalog exceeds 1,000 unique cookie designs spanning holidays, weddings, sororities/fraternities, sports teams, and corporate logos, with named B2B clients including Stitch Fix, Kendra Scott, Blue Bell Ice Cream, Houston Astros, Texas Tourism, Kerbey Lane Cafe, and Young Life. There is no proprietary technology stack; the core product is human craftsmanship grounded in founder Hayley's signature doodle-based decorating style, which the company markets as a non-replicable artistic signature.

Hayley Cakes & Cookies is privately held under CFAM Enterprises with no external institutional investment, no publicly disclosed revenue or headcount, and operates as a single brand. The company has earned national media placement (Food Network, Good Morning America, The Kelly Clarkson Show) and maintains an active TikTok presence (@thehayleycakes) for organic brand-building. Distribution is multi-modal: physical retail in two Texas metros, e-commerce with nationwide shipping, third-party local delivery, and in-store pickup, supplemented by adjacent lines in classes, decorating supplies, and branded gifts.

Name

Hayley Cakes & Cookies

Legal name

CFAM Enterprises

Website

https://hayleycakesandcookies.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hayley Cakes & Cookies is a Texas-based, family-owned custom bakery founded in 2013, operating four retail storefronts in Austin and Houston and shipping nationwide. It sells hand-decorated cookies, cakes, cupcakes, and corporate logo cookies, plus a monthly Cookie Club subscription.

Ownership category

akta.pro rank

Product category

Artisan Bakery & Custom Decorated Cookies

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Cookie & Brownie Shops (THAFAGAF), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Custom decorated cookies
• Custom cakes
• Cookie subscription
• Corporate logo cookies
• Artisan bakery treats

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cookie and Cake Sales: Direct sales of custom decorated cookies, cakes, cupcakes, and cookie cakes through retail locations and e-commerce website. Both made-to-order and pre-designed items available.
2. Cookie Club Subscription: Monthly cookie subscription club providing recurring deliveries of themed cookies to members.
3. Custom Design Services: Custom order requests for bespoke decorated cookies and cakes for special events and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hayley Cakes & Cookies is a family-owned bakery specializing in hand-decorated, soft-baked custom cookies, custom cakes, cupcakes, and cookie cakes. The company operates four retail locations across Austin and Houston, Texas, plus an e-commerce storefront that ships cookies nationwide. Offerings include made-to-order custom designs matched to invitations or artwork, pre-designed themed sets, a monthly Cookie Club subscription, and corporate logo cookies for branded gifting.

Product overview

Hayley Cakes & Cookies is a family-owned bakery operating as a single-brand, multi-location business in Austin and Houston, Texas. The company offers a portfolio of hand-decorated, soft-baked cookies, custom cakes, cupcakes, and cookie cakes as its core products, supplemented by a Cookie Club subscription service and custom logo cookies for corporate clients. The product line is organized around made-to-order decorated cookies available in themed sets (Birthday, Wedding, Holiday, Baby Shower, etc.), custom cakes in various flavors, and quick-ship cookie options. Additional offerings include Classes and Events, decorating supplies (Deco Supplies), and Gifts. The company ships cookies nationwide and operates four retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cookies
• Custom Cakes
• Cupcakes
• Cookie Cakes
• Classic Sweets
• Cookie Club (Cookie of the Month Club)
• Logo Cookies
• Build-Your-Own Cookie Set
• Classes and Events
• Deco Supplies
• Gifts

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Baked by Melissa: New York-based bite-size cupcake and treat brand with retail stores and nationwide e-commerce/shipping. Comparable as a multi-location, design-forward dessert brand shipping custom celebratory treats nationwide.
• Insomnia Cookies: Nationwide late-night cookie delivery chain with both retail storefronts and direct shipping. Comparable as a multi-channel cookie brand combining custom/celebration orders with e-commerce and delivery.
• Tiff's Treats: Austin-headquartered cookie delivery brand with multiple Texas locations and nationwide shipping. Directly comparable as a Texas-anchored, made-to-order cookie business serving gifting, celebrations, and corporate occasions.
• Milk Bar: Multi-location dessert brand known for custom cakes, cookies, and trend-driven sweet treats. Comparable in product mix (cookies, cakes, novelty sweets) and in leveraging a founder-driven aesthetic for gifting and celebration occasions.
• Georgetown Cupcake: Multi-location cupcake and treat brand with nationwide shipping and a strong TV/media presence (DC Cupcakes). Comparable as a media-driven, design-led bakery brand shipping custom celebration treats nationally.
• Sprinkles Cupcakes: Cupcake and dessert chain with multiple U.S. locations plus cupcake ATMs and nationwide shipping. Comparable as a multi-location bakery brand selling decorated sweet treats for celebrations and gifting.

Broad incumbents

• Crumbl Cookies: Largest U.S. cookie franchise with 1,000+ locations and a rotating menu of decorated cookies. Comparable as a multi-location decorated cookie brand, though it operates a franchise model at much larger scale and with less bespoke customization.
• Carlo's Bakery: Famous custom cake and pastry brand ('Cake Boss') with multiple retail locations and nationwide shipping. Comparable as a multi-location custom cake/cookie brand driven by strong media and a recognizable design aesthetic.
• Magnolia Bakery: Iconic bakery brand with multiple U.S. locations and nationwide shipping for cupcakes, cakes, and desserts. Comparable as a multi-location, media-driven bakery serving celebrations and gifting.
• Nothing Bundt Cakes: Largest U.S. specialty cake franchise with 500+ locations focused on decorated bundt cakes for celebrations and corporate gifting. Comparable in celebration/corporate-gifting occasion focus, though narrower in product format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@thehayleycakes?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayley Cakes & Cookies