What JAKALA Iberia does

JAKALA Iberia (formerly BMIND, founded approximately 2003 and rebranded in 2022) is a Madrid-headquartered data and technology consultancy operating across Spain and Portugal, with offices in Madrid, Barcelona, Gijón, Pamplona, and Lisbon. The firm positions itself as a "Value Accelerator Partner" delivering digital transformation, marketing technology implementation, and data activation services to large enterprise clients. Its core go-to-market combines strategic consulting with hands-on MarTech deployment, targeting measurable P&L impact through personalization at scale, omnichannel orchestration, and customer data unification.

The company's service portfolio is organized around four pillars — Fundamentos Data & Tech (foundational MarTech and data strategy), Activación (omnichannel marketing activation), Inteligencia (analytics and business intelligence), and Digital Fitness (organizational capability building) — plus an internal BLAB lab environment used to test and validate technology implementations prior to client deployment. Core technology capabilities span Customer Data Platform implementation (Tealium, Salesforce Data Cloud), Marketing Automation, loyalty program design (Salesforce Loyalty Management), Conversion Rate Optimization, and predictive modeling using RFM and propensity scoring. The firm is a certified Salesforce partner with a recognized Sales Excellence Partner Award (2022), and its integrations span the broader Salesforce ecosystem including Marketing Cloud, Commerce Cloud, and Analytics. AI/ML usage centers on third-party partner platforms (Tealium Predict, Salesforce-native AI) for churn prediction, conversion propensity, segmentation, and lightweight chatbot implementations rather than proprietary model development.

JAKALA Iberia's revenue model is predominantly professional services, with custom-quoted enterprise engagements covering strategy, implementation, integration, and managed services. Pricing is not publicly disclosed. The firm sells via direct enterprise field sales, supplemented by Salesforce co-sell motion and event-driven demand generation through proprietary formats like BTalks and Loyalty Impact. Named clients include Banco Santander, El Corte Inglés, Unidad Editorial, Barceló Hotels Group (250+ hotels, 22 countries), Endesa, Lowi (Bankia), and Fundación La Caixa, spanning banking, retail, media/publishing, hospitality, energy, and non-profit verticals. Quantified outcomes cited include a 5x improvement in recovery rate (Santander), 5x advertising efficiency (Barceló), and a Google GMP Awards 2021 Gold for the Unidad Editorial data-driven publisher project. The firm is privately held as part of the JAKALA Group, with no disclosed external investors, and operates with a partner-led governance structure.

Name

JAKALA Iberia

Legal name

JAKALA SPAIN AND LATAM, S.L

Website

https://jakala.es

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

JAKALA Iberia is a Madrid-based data and MarTech consultancy serving large enterprise clients in Spain and Portugal with digital transformation, customer data platform implementation, loyalty program design, and omnichannel marketing activation, primarily as a certified Salesforce partner.

Ownership category

akta.pro rank

Product category

Marketing Technology Consulting

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Data marketing consulting
• Martech implementation services
• Customer data platforms
• Digital transformation consulting
• Loyalty program implementation

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Consulting & Digital Transformation Services: Professional services providing strategic, analytical, digital and technological support to enterprise clients for their digital transformation journey. The company positions itself as a Value Accelerator Partner offering 360-degree deployment across client organizations.
2. Technology Implementation & Integration: Implementation and integration services for MarTech platforms including Salesforce, Tealium CDP, and other marketing technology solutions. Includes data activation, marketing automation setup, and technology stack optimization.
3. Data & Analytics Services: Intelligence solutions transforming data into actionable business insights, including attribution modeling, media contribution analysis, and customer profiling for digital publishers and enterprises.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

JAKALA Iberia provides professional consulting services in Data & MarTech, Digital Activation, Intelligence, and Digital Fitness for large enterprise clients. The company implements marketing technology platforms (Salesforce, Tealium CDP), designs omnichannel customer engagement strategies, builds loyalty programs, and delivers measurable P&L impact through digital transformation projects.

Product overview

JAKALA Iberia operates as a Value Accelerator Partner offering a multi-service portfolio centered on Data & MarTech, Design, Intelligence, and Activation. The core offering is organized around four service pillars: Fundamentos Data & Tech (foundational MarTech and data strategy), Activación (omnichannel marketing activation), Inteligencia (business intelligence and analytics), and Digital Fitness (organizational capability building). The company is a certified Salesforce partner specializing in implementing the Salesforce ecosystem, particularly Loyalty Management, Marketing Cloud, Data Cloud, Commerce Cloud, and Analytics. An internal lab environment called BLAB supports technology evaluation and implementation. The services are delivered across multiple industry verticals including banking, retail, media/publishing, and hospitality, with case studies demonstrating omnichannel orchestration, customer data unification, and performance marketing outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• BLAB: A transversal project within JAKALA that serves as a center of excellence, an ecosystem for testing to acquire knowledge through practice and solutions based on real problem resolution. It helps accelerate technology implementation and development.

Products and services

• Fundamentos Data & Tech Foundational data and MarTech services establishing the basis for personalization at scale through agnostic Data and MarTech solutions, including DMP implementation, data strategy, and technology stack integration for enterprise clients.
• Activación Digital activation services creating memorable experiences and personalized conversations that elevate performance across digital channels, including omnichannel orchestration and paid media activation for enterprise clients.
• Inteligencia Custom intelligence solutions and programs that transform data into actionable business insights, including analytics, attribution modeling, and audience enrichment for digital publishers and enterprises.
• Digital Fitness Organizational capability-building services that help companies develop marketing skills through talent training, internalization, and agile operating models.
• Salesforce Loyalty Management Implementation Implementation services for the Salesforce Loyalty Management cloud covering program design, member management, tier configuration, benefit setup, automation processes, and integration with Salesforce Sales, Service, Marketing Cloud, Data Cloud, Commerce Cloud, and Analytics.

Quantifiable outcome

• 5x improvement in recovery rate for Banco Santander
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or Integration · 1 January 2022JAKALA Iberia is a certified Salesforce partner specializing in Loyalty Management, Marketing Cloud, and broader Salesforce ecosystem implementation. The company received Salesforce's Sales Excellence Partner Award 2022. It has developed specialized BLAB lab environment for Salesforce solution testing and demonstration, including live demos of Loyalty Management cloud and integration capabilities.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Publicis Sapient: Global digital transformation consultancy with significant Salesforce and MarTech implementation capabilities; competes with JAKALA Iberia for large enterprise transformation mandates.
• Deloitte Digital: Global consulting giant with a dedicated MarTech, Salesforce, and customer transformation practice that overlaps directly with JAKALA Iberia's enterprise digital transformation offering.
• Accenture Song (formerly Accenture Interactive): Global digital transformation and MarTech consultancy with a major Spanish presence; competes for the same enterprise Salesforce, CDP, and loyalty engagements from a much larger scale.
• Globant: Global digital transformation consultancy with deep Salesforce, data, and AI practices that competes for enterprise MarTech and customer experience engagements across Southern Europe and LATAM.
• Merkle (Dentsu): Global customer experience and CRM/MarTech consultancy under Dentsu, with deep Salesforce, CDP, and loyalty expertise — directly comparable in service portfolio and enterprise target.

Direct peers

• Making Science: Madrid-headquartered digital marketing and MarTech consultancy with strong Salesforce, adtech, and data activation capabilities — directly comparable to JAKALA Iberia in geography, service mix, and enterprise client base.
• Plain Concepts: Spanish digital and technology consultancy with capabilities in data, AI, cloud, and customer experience — overlapping target clients and similar mid-to-large enterprise engagement profile.
• The Cocktail: Spanish digital transformation consultancy offering data, MarTech, and customer experience services — a direct Iberian competitor for similar enterprise clients.
• NPS (Net Phenomenon Solutions): Spanish Salesforce Summit partner specializing in Salesforce, MuleSoft, and enterprise cloud implementations — directly competes for the same Salesforce-led enterprise engagements in Iberia.

Regional players

• VASS: Large Spanish-origin IT and digital transformation consultancy with significant Iberian and LATAM operations — relevant peer for scale, geographic reach, and digital transformation positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/jakala
• Facebookfacebook.com/jakala
• Instagraminstagram.com/jakala
• LinkedInlinkedin.com/company/jakala

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAKALA Iberia