HPC Urban

What HPC Urban does

HPC Urban (legal entity: HPC Planning Australia Pty Ltd) is a privately-held Australian town planning consultancy headquartered in Brisbane with a regional office on the Gold Coast. The firm provides professional consultancy services across the full development lifecycle, organized around four core service lines: Town Planning, Development Advisory & Feasibility, Master Planning & Urban Design, and Project Management. It serves clients across seven development sectors — land subdivision, residential and mixed-use, industrial and commercial, retirement and health care, community facilities and education, hospitality and retail, and minerals and waste.

The firm operates as a relationship-driven, sales-led professional services business with no proprietary technology platform, software product, or digital distribution channels. Its core offering is delivered by experienced planners applying judgment to navigation of complex Australian town planning regulations, feasibility assessment, and approval processes. Client engagement is direct-to-enterprise, with named clients including Frasers Property, Lantrak Resource Management, The Salvation Army, and Space Frame.

HPC Urban generates revenue through professional consultancy fees, billed on a project or engagement basis at rates determined by project scope, complexity, and duration. Pricing is not publicly disclosed. The firm leverages over two decades of accumulated planning experience as its primary commercial differentiator, positioning itself as a trusted advisor to top-tier Australian development companies seeking commercially robust and transparent planning advice. The company maintains a minimal digital footprint, relying primarily on its corporate website for marketing, with no disclosed social media presence or paid advertising activity.

Name

HPC Urban

Legal name

HPC Planning Australia Pty Ltd

Website

https://hpcurban.com.au

Company type

Private

Operating status

Operating

Short description

HPC Urban is a privately-held Australian town planning consultancy based in Brisbane and Gold Coast, providing planning, development advisory, master planning, and project management services to enterprise developers across seven sectors including residential, commercial, retirement, and minerals.

Ownership category

akta.pro rank

Product category

Urban Planning and Development Advisory Services

NAICS

Architectural Services (54131)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)

Keywords

• Town planning consultancy
• Development advisory services
• Master planning urban design
• Project management consultancy
• Land use planning

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Planning Consultancy Services: HPC generates revenue through professional consultancy fees for town planning, development advisory, master planning, and project management services. As a B2B professional services firm serving the development industry, they likely bill on a project or engagement basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HPC Urban is a professional town planning and development advisory consultancy providing an integrated suite of services—Town Planning, Development Advisory & Feasibility, Master Planning & Urban Design, and Project Management—to Australia's property development industry. The firm serves seven development sectors including land subdivision, residential and mixed-use, industrial and commercial, retirement and health care, community facilities and education, hospitality and retail, and minerals and waste. Engagements are delivered on a project/quote basis to enterprise clients and institutional organisations across Queensland and Australia.

Product overview

HPC is a town planning consultancy providing a unified suite of professional services to Australia's development industry. The company's integrated offering comprises four core service lines: Town Planning, Development Advisory & Feasibility, Master Planning & Urban Design, and Project Management. These services work together to deliver commercially robust planning advice and maximize development potential across sectors including land subdivision, residential, industrial, commercial, retirement, healthcare, community facilities, hospitality, retail, and minerals and waste.

Differentiator

Problem solved

Functional benefit

Products and services

• Town Planning Professional town planning consultancy providing planning advice and guidance across all development sectors for property developers, resource companies, and institutional clients in Australia.
• Development Advisory & Feasibility Advisory services evaluating development feasibility and commercial outcomes at each stage of the development process, supporting clients in maximising the commercial potential of their projects.
• Master Planning & Urban Design Strategic master planning and urban design services aimed at maximising development potential across residential, commercial, industrial, and mixed-use projects.
• Project Management Integrated project management services supporting clients through the development process, coordinating planning, approvals, and delivery activities across the development lifecycle.

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Frasers PropertycoreStrategic or Co-development PartnerFrasers Property is a major Australian property developer and one of HPC's key client relationships. HPC provides ongoing town planning consultancy services for Frasers Property's development projects across residential and mixed-use sectors.
• Lantrak Resource ManagementcoreStrategic or Co-development PartnerLantrak Resource Management is a resource management company for which HPC provides planning and advisory services, particularly in the land and resource sector.
• The Salvation ArmycoreStrategic or Co-development PartnerThe Salvation Army is a community organisation for which HPC provides town planning services for community facilities development projects.
• Space FramecoreStrategic or Co-development PartnerSpace Frame is a construction/engineering company for which HPC provides planning consultancy services on commercial and industrial development projects.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mecone: Sydney-based town planning consultancy offering planning approvals, development advisory, and project management services to the Australian property industry, directly comparable to HPC's offering.
• Tract Consultants: Australian urban planning and development advisory firm serving residential, commercial, industrial, and infrastructure clients — a near-twin of HPC's positioning.
• GTA Consultants: Australian traffic, transport, and planning consultancy offering development advisory and town planning services to property developers across Australia.
• SGS Economics and Planning: Independent Australian planning and economics consultancy providing town planning, economic impact, and development advisory services to property developers and government.
• Urbis: One of Australia's largest dedicated town planning and urban design consultancies, offering the same integrated planning, advisory, and master planning services as HPC Urban across all major Australian markets.
• Ethos Urban: Australian urban planning, design, and advisory firm (formerly SJB Planning) providing town planning, urban design, and development advisory — closely overlapping HPC's core service lines.
• HillPDA: Australian town planning, urban design, and property economics consultancy with comparable service lines and a similar mid-sized firm profile.

Broad incumbents

• Aurecon: Global engineering and infrastructure consultancy with a significant Australian urban planning and development advisory practice — competes with HPC for large master-planning mandates but as part of a much broader services portfolio.
• GHD: Global engineering, architecture, and planning consultancy with Australian operations spanning town planning, urban design, and development advisory — competes with HPC particularly on multidisciplinary projects.
• AECOM: Global infrastructure consulting firm with a substantial Australian urban planning, design, and advisory capability that competes with HPC for integrated development mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hpc-urban

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPC Urban