Ivaya Gmbh

What Ivaya Gmbh does

Ivaya GmbH is a boutique e-commerce agency headquartered in Dortmund, Germany, founded in 2018 and operating with 1-10 employees. The company designs, implements, and operates enterprise e-commerce shops and marketplaces built on two platforms: Shopware 6 (for brand experiences and D2C/B2B online stores) and CS-Cart Multi-Vendor (for complex multi-vendor marketplace architectures). Ivaya holds the position of one of only two authorized CS-Cart Multi-Vendor resellers in Germany and is a certified Shopware specialist, providing it with rare distribution access to both platforms within the DACH market.

The company's technical approach centers on a Master-Integration methodology that connects Shopware or CS-Cart with ERP (SAP, Microsoft Dynamics, Business Central, weclapp, Sage), PIM (Akeneo, Pimcore, nextPIM), CRM, and payment systems (Stripe, Adyen, Mollie, PayOne, Stripe Connect) using Symfony-based, API-first architectures with asynchronous middleware for performance. The technology stack includes Docker-based cloud-native deployment, CI/CD pipelines, Elasticsearch/OpenSearch for search, and Redis/Varnish caching for response time optimization.

Ivaya generates revenue through four streams: project-based e-commerce implementation and customization fees, recurring hosting and support contracts across three tiers (SLA-S, SLA-M, SLA-L starting at approximately €50/month), CS-Cart license resale, and Digital Sales Enablement consulting. The go-to-market is consultative and project-based, targeting enterprise and mid-market clients in the DACH region via direct sales, website inquiries with budget-tier routing, and discovery consultations. The company is owner-managed by co-CEOs Dr. Volker Borchert and Prof. Dr. Arno Lammerts, who serve as senior architects on client engagements.

Name

Ivaya Gmbh

Legal name

ivaya GmbH

Website

https://ivaya.biz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Ivaya GmbH is a Dortmund-based boutique e-commerce agency that designs, implements, and operates enterprise Shopware 6 shops and CS-Cart Multi-Vendor marketplaces for DACH mid-market and enterprise clients, with deep ERP, PIM, and CRM system integration capabilities.

Ownership category

akta.pro rank

Product category

E-commerce Implementation & Integration Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Shopware implementation services
• Multi-vendor marketplace development
• E-commerce system integration
• Enterprise commerce consulting
• CS-Cart platform customization

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. E-Commerce Implementation & Customizing: Project-based fees for implementing and customizing Shopware 6 and CS-Cart platforms. Includes strategy, design, development, and system integration services. Pricing varies based on project scope and complexity.
2. Hosting & Support Contracts: Recurring monthly/annual service contracts for managed hosting, maintenance, monitoring, and technical support. Available in three tiers (S, M, L) with different service levels.
3. CS-Cart Licensing: As one of only two authorized CS-Cart resellers in Germany, they resell CS-Cart Multi-Vendor licenses to clients.
4. Digital Sales Enablement: Strategic consulting and team enablement services to help clients operate and optimize their e-commerce platforms post-launch.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ivaya is a boutique e-commerce agency that designs, implements, customizes, and operates enterprise online shops and multi-vendor marketplaces using Shopware 6 and CS-Cart Multi-Vendor. The firm delivers end-to-end services including strategy and conception, UX/UI design, implementation and customization, deep system integration with ERP/PIM/CRM, managed hosting with three SLA tiers, and post-launch enablement. As one of only two authorized CS-Cart resellers in Germany and a certified Shopware specialist, the agency focuses on complex B2B, D2C, and marketplace architectures requiring high-performance asynchronous integration.

Product overview

ivaya GmbH is a specialized e-commerce agency offering two core platform implementations: Shopware 6 (for brand experiences and D2C/B2B online stores) and CS-Cart Multi-Vendor (for complex multi-vendor marketplace architectures). The company operates as a Master-Integrator, providing implementation, customization, system-integration, hosting, and launch services for both platforms. Shopware 6 services include strategy & conception, design & UX, implementation & customizing, system-integration (PIM/ERP/CRM), hosting & support, and launch & enablement. CS-Cart Multi-Vendor services include analysis & strategy, implementation & customizing, system-integration, UX/UI design & conversion optimization, hosting & support, and social selling extensions. The product portfolio is delivered as professional services rather than software products, with ivaya acting as an implementation partner rather than a software vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopware 6 Implementation & Customizing Enterprise-level Shopware 6 development service using the Symfony framework for custom extensions. Includes cloud-native deployment with Docker, automated CI/CD pipelines, Master-Integration API architecture, and High-Performance optimization using Elasticsearch and Redis/Varnish caching. Targets enterprises seeking scalable, custom-built brand and B2B/D2C online stores.
• Shopware System Integration (PIM/ERP/CRM) Master-Integration service connecting Shopware 6 with ERP systems (SAP, Microsoft Dynamics, Business Central, weclapp, Sage), PIM systems (Akeneo, Pimcore, nextPIM), and CRM platforms. Features asynchronous communication middleware, single source of truth architecture, and bidirectional real-time data synchronization for inventory, prices, and orders.
• Shopware Hosting & Support Managed hosting service optimized for Shopware 6 (PHP 8.x, Redis caching, Elasticsearch/OpenSearch) delivered in three tiered SLA packages: SLA-S (Security & Basics, from approx. €50/month), SLA-M (Performance & Testing with staging environment), and SLA-L (High-Availability cluster with 24/7 VIP hotline, from approx. €50/month). Includes proactive maintenance, security patches, and application support.
• Shopware Launch & Enablement Post-launch support service including Pre-Launch Masterplan & Readiness Check, orchestrated Go-Live with Zero-Downtime Deployment, User Enablement & Training, Post-Launch Monitoring, and ongoing Strategy & Roadmap Development for Shopware 6 clients.
• CS-Cart Multi-Vendor Marketplace Implementation Multi-vendor marketplace platform implementation using CS-Cart Multi-Vendor — one of only two authorized CS-Cart resellers in Germany. Enables businesses to create digital marketplace ecosystems managing hundreds of vendors and millions of products, including vendor management dashboards, complex commission models, DSGVO compliance, omnichannel capabilities, and over 500 native platform functions.
• Shopware Design & UX UX/UI design service for Shopware 6 covering buyer persona development, competitive analysis, wireframing, user flow mapping, interactive prototyping, and visual design with responsive implementation following the Shopware Experience Worlds strategy.
• Shopware Strategy & Conception Strategic consulting service for Shopware 6 implementation treating relaunch or new development as a business transformation, with architecture designed to support growth over the next five years.
• CS-Cart Analysis, Strategy & Concept Development Analysis and strategy service for CS-Cart Multi-Vendor implementations, guiding clients from initial concept through to Digital Sales Excellence with a defined transformation roadmap.
• CS-Cart Implementation & Customizing Technical implementation service for CS-Cart Multi-Vendor marketplaces focused on clean architecture, stability, speed, and scalability from project outset, with custom development extending the platform's standard functionality.
• CS-Cart System Integration (PIM/ERP/CRM) System-integration service connecting CS-Cart Multi-Vendor marketplace with ERP, CRM, and PIM systems to create an intelligent data backbone for scalable marketplace operations and automated workflows.
• CS-Cart UX/UI Design & Conversion Optimization UX/UI design and conversion optimization service for CS-Cart combining modern user experience design with distinctive user interface reflecting brand values to drive marketplace conversions.
• CS-Cart Hosting & Support After-sales support and managed hosting service for CS-Cart Multi-Vendor marketplaces with emphasis on speed and technical depth to maintain marketplace performance post-launch.
• CS-Cart Social Selling & E-Commerce Extensions Social commerce and e-commerce extension service for CS-Cart enabling marketplace presence across social platforms where target audiences are active.

Quantifiable outcome

• Zero manual data maintenance through automated system integration
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature8 records

Partnerships

One partnership is on record.

• CS-Cart (Official Distributor)coreChannel Partner/ Reseller/ Distributorivaya is one of only two authorized CS-Cart resellers in Germany. They implement CS-Cart Multi-Vendor marketplace solutions, leveraging over 500 native platform functions and open-source flexibility for custom business logic. Partnership enables them to resell licenses and provide deep technical integration services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• valantic GmbH: Digital solutions consultancy with strong Shopware and SAP integration capabilities across DACH. Comparable to ivaya in the enterprise integration and Shopware implementation domain, but as a much larger full-service consultancy with broader technology coverage.
• diva-e Digital Business Solutions GmbH: One of the largest certified Shopware partners in Germany with end-to-end e-commerce and platform engineering services. Comparable to ivaya as a Shopware-focused implementation partner serving mid-market and enterprise DACH clients, but operating at significantly larger scale.
• Stailment GmbH: German e-commerce agency focused on Shopware and marketplace builds, serving similar mid-market and enterprise clients in DACH. Comparable as a direct boutique competitor within the same platform ecosystem and customer segment.
• netzoekonom (Shopware Partner): Shopware-focused digital agency in Germany providing e-commerce consulting, design, and implementation. Comparable as a direct specialist peer serving a similar customer profile in the Shopware ecosystem.
• netzwerk Konfetti GmbH: Boutique German e-commerce agency specializing in Shopware and CS-Cart implementations, with similar DACH mid-market focus. Comparable as a direct specialty competitor with overlapping platform partnerships and target customer profile.

Others

• SimiCart / CS-Cart Team: The vendor of CS-Cart Multi-Vendor, of which ivaya is one of only two authorized German resellers. Comparable as the upstream platform vendor whose commercial terms and roadmap directly affect ivaya's marketplace implementation business.
• Shopware AG (now part of SYZYGY / Shopping24): The vendor of the Shopware 6 platform that ivaya implements. Comparable as the upstream platform owner whose product strategy, partner program, and certification framework directly determine ivaya's service economics and competitive positioning.

Broad incumbents

• TWT Digital Group: German digital agency group with deep Shopware expertise and broader digital experience services. Comparable as a larger, established competitor within the same Shopware/digital commerce category, though operating a wider services portfolio.
• Arvato Systems / Arvato eCommerce: Bertelsmann-owned digital and e-commerce systems integrator with broad portfolio including marketplace platforms. Comparable as an established incumbent offering overlapping Shopware/marketplace capabilities, but at significantly greater scale and across many other enterprise technologies.

Regional players

• Cocomore AG: German digital agency with experience in e-commerce and digital platform implementations, including Froxt and other commerce technologies. Comparable as a regional (DACH-focused) full-service agency whose e-commerce practice competes in adjacent areas such as digital strategy and platform integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ivaya-gmbh
• Instagraminstagram.com/ivaya.biz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivaya Gmbh