What SimiCart does

SimiCart is a no-code mobile commerce platform that enables Shopify merchants to build, customize, and publish native iOS and Android shopping applications without coding expertise. Founded in 2011 and headquartered in Hanoi, Vietnam, the company operates as a subsidiary of BSS Commerce and shares access to a 300+ expert engineering and services team within the parent group. Originally focused on Magento mobile app development, SimiCart pivoted in the early 2020s to specialize exclusively in Shopify, where it now concentrates its product roadmap and go-to-market.

The platform's core product is the SimiCart Shopify Mobile App Builder, a drag-and-drop no-code builder that synchronizes in real-time with Shopify store data (products, inventory, orders, customers), supports unlimited push notifications via a native OneSignal integration, multi-language storefronts, customizable themes, and multiple app drafts. SimiCart also offers a Shopify Hydrogen/PWA development service for high-performance storefronts, a Food Ordering Solution for F&B merchants, and a legacy Magento mobile app service. Adjacent AI-driven free tools — the ASO Audit Checker, an AI App Name Generator, and AI-powered product listings — extend the surface area beyond pure app building. The technology stack is purpose-built around Shopify's APIs and app store guidelines, with implicit platform lock-in enforced by Shopify's review process (Built for Shopify badge, Staff Pick recognition).

SimiCart operates a freemium, product-led growth model: merchants can self-serve sign up via simicart.com or the Shopify App Store, start on a free plan, and upgrade to paid subscription tiers billed through Shopify's billing system on monthly or annual cycles. Revenue is supplemented by custom development services billed at $40/hour, a higher-margin professional services line typically aimed at enterprise customization (e.g., B2B ERP integration for EPLATTFORMA). Distribution relies on the Shopify App Store marketplace, SEO-driven blog content, case studies, customer testimonials, and inbound traffic — with no paid acquisition channels disclosed in the source materials. The customer base spans SMB and mid-market Shopify merchants globally, with documented case studies in Kuwait (Mobile 2000), South Africa (Funhub), Cyprus (EPLATTFORMA), the USA, UK, and Australia, supported by numerous small-business testimonial logos across apparel, confectionery, health & wellness, and consumer goods verticals.

Name

SimiCart

Legal name

SimiCart

Website

https://simicart.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SimiCart is a no-code mobile app builder that enables Shopify merchants worldwide to create and publish native iOS and Android shopping applications via a drag-and-drop interface. Operating as a subsidiary of BSS Commerce with 300+ experts, it supplements subscription revenue with custom development services and adjacent AI tools for ASO and branding.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Recurring subscription model billed through Shopify's billing system. Plans are offered at monthly and annual billing cycles with automatic renewal.
2. Customization Services: Custom development work outside standard features including custom integrations, designs, and modifications. Charged at $40/hour with detailed quotation provided upfront.
3. Free Plan with Premium Upsell: Free plan available for basic app building and evaluation. Paid subscription tiers unlock additional features and capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SimiCart provides a no-code mobile app builder that lets Shopify merchants create native iOS and Android shopping apps directly from their existing Shopify store, with real-time product, inventory, order, and customer synchronization. The platform is offered on a freemium SaaS subscription billed through Shopify, complemented by paid customization services at $40/hour for custom integrations and design work.

Product overview

SimiCart is a Shopify-focused no-code mobile commerce platform offering a unified product portfolio centered on the SimiCart Shopify Mobile App Builder (the core no-code app builder for creating native iOS and Android apps directly from Shopify stores) supplemented by eCommerce App Development Services (custom PWA and Shopify Hydrogen development), and free auxiliary tools including the ASO Audit Checker Tool and AI App Name Generator. The company also maintains a legacy Magento Mobile App Solution and a Food Ordering Solution for F&B clients. The product line is unified by its no-code/low-code approach, Shopify platform integration, and focus on enabling merchants to build mobile shopping experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• SimiCart Shopify Mobile App Builder A no-code mobile app builder that lets Shopify merchants create native iOS and Android shopping apps without coding. Includes drag-and-drop design, real-time Shopify sync of products, inventory, orders and customers, customizable themes, unlimited push notifications, and multi-language support. Offered on a free plan with premium subscription tiers billed through Shopify.
• eCommerce App Development Services (Shopify Hydrogen & PWA)

Quantifiable outcome

• Mobile 2000 achieved 10-15% of total revenue from their SimiCart-powered mobile app
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BSS CommercecoreStrategic or Co-development PartnerParent company and global full-service ecommerce agency providing cutting-edge technology solutions to B2B, B2C and B2B2C businesses. SimiCart operates as a proud member of the BSS Commerce family.
• FireAppsminorGTM or Marketing PartnerTrusted by 60,000+ ecommerce stores, known for Ali Reviews app providing robust review solutions.
• UpPromoteminorGTM or Marketing PartnerNo. 1 affiliate marketing app on Shopify providing all-in-one affiliate/influencer marketing solution.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tapcart: Tapcart is a leading no-code mobile commerce platform purpose-built for Shopify merchants, enabling them to launch custom iOS and Android shopping apps. It is the most-funded and highest-profile direct competitor to SimiCart in the Shopify mobile-app-builder niche.
• Plobal Apps: Plobal Apps provides a no-code platform that converts Shopify stores into native mobile apps with AI-assisted theming and real-time sync. It targets an identical SMB-to-mid-market merchant segment as SimiCart.
• Appikon: Appikon builds mobile commerce apps for Shopify and other platforms, including custom enterprise implementations. Directly comparable to SimiCart's hybrid SaaS+services model.
• Vajro: Vajro is a mobile commerce app builder for Shopify (and BigCommerce) merchants focused on no-code, AI-powered app creation. Directly comparable to SimiCart in product, price tier, and target segment.
• MobiLoud: MobiLoud converts Shopify and WordPress sites into native mobile apps with a managed-service model. Comparable to SimiCart in target merchant and delivery mechanism, but with a stronger services tilt.
• MageNative: MageNative offers no-code mobile app builders across Shopify and Magento — directly overlapping SimiCart's pre-pivot Magento heritage and current Shopify focus.
• Appmaker (appmaker.xyz): Appmaker provides a no-code mobile app builder supporting iOS, Android, and PWA for ecommerce merchants. Overlaps with SimiCart across core product functionality (no-code builder, multi-platform apps).
• Shopney: Shopney is a direct Shopify mobile app builder offering ready-made themes, push notifications, and Shopify integration. It competes head-to-head with SimiCart on the Shopify App Store marketplace.

Broad incumbents

• Bubble: Bubble is a leading general-purpose no-code application platform. While not Shopify-specific, it represents the broader no-code ecosystem that merchants evaluating SimiCart may consider for fully bespoke app builds.
• BuildFire: BuildFire is a broader no-code mobile app platform serving multiple verticals beyond ecommerce, including Shopify integrations. A broader incumbent offering overlapping capability but not Shopify-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/simicart
• LinkedInlinkedin.com/company/simicart
• Xx.com/simicart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimiCart