Launch Apac

What Launch Apac does

Launch APAC is a privately held, bootstrapped professional services company founded in 2021 by Eliza Clulow that provides on-the-ground event execution, field marketing, and APAC marketing presence services for global tech companies seeking to enter or expand across the Asia-Pacific region. The firm is headquartered in Sydney, Australia, with additional offices in Melbourne and a regional headquarters in Singapore, and maintains distributed warehousing and team members across APAC to support rapid local execution. Its service portfolio comprises four interconnected offerings: Event Execution Services (conferences, trade shows, roadshows, and sponsorship activations), Field Marketing Support (signage, swag, vendor coordination, and tactical on-site execution), APAC Marketing Presence (campaign localization, vendor management, and embedded team extension), and Sponsored Event Support (booth builds and full-service management for third-party conferences).

The company serves primarily Series B to pre-IPO enterprise technology companies that need a low-commitment, fast-onboarding APAC execution partner — typically marketing leaders based outside the region, APAC sales leaders lacking internal marketing support, and existing APAC marketing teams needing surge capacity. Named enterprise clients include Postman (API development platform) and Greenhouse (HR/talent management). The GTM motion is consultative and relationship-driven, combining direct enterprise outreach with event-driven demand generation through sponsored exhibitions and referrals from satisfied clients and strategic partners such as Forefront Events. Revenue is generated through professional services fees on project-based and ongoing retainer engagements, with custom quote-based pricing tied to scope, market coverage, and duration; multi-year contracts are available.

Name

Launch Apac

Legal name

Launch APAC

Website

https://launchapac.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Launch APAC is a Sydney-based professional services firm founded in 2021 that provides on-the-ground event execution, field marketing, and APAC marketing presence services for Series B to pre-IPO global tech companies expanding across the Asia-Pacific region.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event and Field Marketing Services: Launch APAC generates revenue through professional services fees for event execution, field marketing support, and APAC marketing presence services. Services are delivered on a project basis or through ongoing retainer-style engagements, with pricing based on scope, market coverage, and duration of support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Launch APAC provides on-the-ground execution services for global technology companies seeking to enter or expand across the Asia-Pacific region. The company runs and scales events, field marketing campaigns, and regional marketing programs, handling venue selection, vendor coordination, booth setup, signage, branded swag, campaign localization, and post-event reporting. It acts as a flexible alternative to hiring a full-time APAC marketing team, offering single-event, project-based, or ongoing retainer engagements.

Product overview

Launch APAC is a service-based company offering on-the-ground event execution, field marketing support, and APAC marketing presence services for global tech companies. The portfolio consists of four interconnected service offerings: Event Execution Services (covering conferences, trade shows, roadshows, and sponsorship activations across APAC), Field Marketing Support (handling signage, swag, vendor coordination, and tactical execution), APAC Marketing Presence (providing campaign localization and acting as an embedded team extension), and Sponsored Event Support (specialized booth and event management services).

Differentiator

Problem solved

Functional benefit

Products and services

• Event Execution Services Comprehensive management of events across Australia and Asia-Pacific for global tech companies, including conferences, trade shows, roadshows, sponsorship activations, booth setup, and on-site support with bump-in/bump-out coordination.
• Field Marketing Support Tactical marketing execution including signage, screens, brochures, branded swag, vendor coordination, local logistics, activations, and giveaways for APAC marketing programs.
• APAC Marketing Presence Embedded marketing team extension providing campaign localization and rollout, vendor and partner management, and regional reporting and insights for companies needing ongoing APAC marketing support.
• Sponsored Event Support Specialized booth and event support for sponsored events including furniture, screens, signage, printing, branded swag, setup coordination, and optional full-service event management, executed in partnership with event organizers such as Forefront Events.

Quantifiable outcome

• Clients can typically get started within 2-4 weeks of initial engagement
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Forefront EventscoreGTM or Marketing PartnerLaunch APAC has an established partnership with Forefront Events, a leading events company in APAC. Dara Fitzpatrick, Director of Sponsorship Sales APAC at Forefront Events, provides a testimonial praising Launch APAC's execution of exhibition stands and AV delivery, and recommends Launch APAC to clients needing experienced marketing leadership in APAC. The partnership enables Forefront to offer clients enhanced on-ground marketing support and fractional CMO services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Momentum Worldwide: Global brand experience agency delivering experiential, sponsorship, and event programs for major enterprise brands. Overlaps with Launch APAC's event execution and field marketing offerings but operates as a much larger incumbent with broader strategic services.
• Jack Morton Worldwide: Global brand experience agency delivering events, sponsorships, and experiential programs for major B2B and B2C brands. Comparable to Launch APAC in event-execution focus but operates as a large incumbent with integrated creative, strategy, and production capabilities across many markets.
• George P. Johnson Experience Marketing (GPJ): Global experiential marketing agency that plans and executes events, activations, and brand experiences for enterprise tech clients worldwide. Most directly comparable as a large-scale events-and-field-marketing execution partner for global tech brands, though GPJ serves a much broader geography and client base.
• RX Global (Reed Exhibitions): World's largest events and exhibitions organizer operating hundreds of trade shows and conferences globally, including significant APAC presence. Adjacent rather than directly competitive, but a key part of the broader APAC events ecosystem in which Launch APAC operates on the sponsor/booth execution side.

Direct peers

• Uniplan: Independent brand experience agency with European and Asian operations providing event, exhibition, and live marketing services. Comparable as an independent, mid-sized experiential execution partner with multi-market coverage and enterprise tech clients.
• MKG: Experiential marketing and brand activation agency producing live events, pop-ups, and field marketing programs. Comparable to Launch APAC as a specialized experiential execution partner serving enterprise clients, with similar mid-sized scale.
• Sparks: Experiential marketing agency specializing in brand experiences, event design, and field marketing for global tech and consumer brands. Directly comparable in service mix (events, activations, field marketing) and enterprise tech client base, though U.S.-headquartered.
• Pico Global: Singapore-headquartered experiential marketing and brand activation agency operating across APAC, providing event design, fabrication, and on-the-ground execution. Closest geographic and service-model peer to Launch APAC, though Pico operates at substantially larger scale and broader scope.
• Project (Australia): Australia-based independent brand experience and events agency delivering field marketing, activations, and strategic creative for tech and consumer brands. Closest ANZ-based experiential peer to Launch APAC, with similar mid-sized independent positioning.
• Imagination Group: Independent global brand experience agency with strong APAC presence, specializing in events, experiences, and architectural brand activations. Directly comparable to Launch APAC in experiential marketing focus and APAC execution capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/launchapac

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launch Apac