Foundation for Chiropractic Progress (F4CP)

What Foundation for Chiropractic Progress (F4CP) does

F4CP (Foundation for Chiropractic Progress) is a nonprofit foundation, headquartered in the United States and founded in 2003, whose mission is to educate the public on the benefits of chiropractic care and to provide marketing, educational, and practice-building resources to doctors of chiropractic (DCs). The organization is structured as a digital-first nonprofit with 1-10 employees, a mailing address in Folsom, CA, and operations oriented around a national membership base of practicing chiropractors. It also addresses a downstream audience of consumers seeking drug-free, non-pharmaceutical approaches to health, supported through public education channels.

The technology surface is centered on a digital platform at f4cp.org that hosts a webinar library, marketing collateral, and the National Find-A-Doctor Directory. Proprietary content assets include the Adjusted Reality podcast (distributed on Spotify, Apple Podcasts, YouTube Music, Amazon Music, Buzzsprout, and Podcast Index) and a companion book scheduled for launch October 14, 2025; the annual ChiroThon telethon-style event (held 2022-2025 with rotating state association hosts); and a library of award-winning commercials, Social Media Accelerators, Monthly Marketing Roadmaps, Practice Progress PowerPoints, and on-demand webinars. The platform also gates member-only resources behind a login.

The revenue model is donation-based and operates on three streams: (1) recurring membership donations at two tiers - Foundation at $30 per month and Premium at $100 per month - which bundle directory listings, marketing content, and webinars; (2) one-time and recurring general public donations; and (3) ChiroThon event donations at suggested amounts of $50 to $500, alongside corporate Progress Partner sponsorships from 60+ chiropractic vendors, technology providers, and chiropractic colleges. Distribution is hybrid: a self-serve website and podcast serve individual SMB DCs and consumers, while partnerships with state associations (FCA, CalChiro, ANJC, COCSA) and 14+ international associations (the Global F4CP initiative) extend reach at the channel level.

Name

Foundation for Chiropractic Progress (F4CP)

Legal name

The Foundation for Chiropractic Progress

Website

https://f4cp.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

F4CP is a U.S. nonprofit foundation that educates the public on chiropractic care and delivers marketing resources, podcasts, webinars, and a Find-A-Doctor directory to doctors of chiropractic through tiered monthly donations and Progress Partner sponsorships.

Ownership category

akta.pro rank

Product category

Chiropractic Professional Association Services

NAICS

Voluntary Health Organizations (813212), Educational Support Services (61171), Social Advocacy Organizations (8133)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADALAC

Pediatric & Family Chiropractic

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYBPAGAKAL

Health & Medical Research Grantmaking Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Chiropractic education
• Public health awareness
• Professional membership programs
• Wellness content marketing
• Practice building resources

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Membership Donations: Monthly donation-based membership model with two tiers: Foundation Membership at $30/month and Premium Membership at $100/month. Members receive marketing resources, directory listings, webinars, and practice-building tools in exchange for recurring donations.
2. ChiroThon Donations: One-time and recurring donations raised through the annual ChiroThon telethon events, with suggested donation amounts of $500, $250, $180, $100, and $50.
3. General Donations: One-time and recurring (monthly/annually) donation options available to the general public to support F4CP's mission of promoting chiropractic awareness.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Foundation for Chiropractic Progress (F4CP) is a nonprofit organization that educates the public on the benefits of chiropractic care and supports doctors of chiropractic with marketing resources, a national Find-A-Doctor directory, an annual ChiroThon awareness event, and the Adjusted Reality podcast. It operates tiered membership programs (Foundation at $30/month, Premium at $100/month, plus Global F4CP international membership) that bundle marketing tools, award-winning commercials, social media accelerators, webinars, and practice-building content.

Product overview

The Foundation for Chiropractic Progress (F4CP) operates as a membership-based nonprofit organization rather than a traditional technology product company. Its core offerings consist of two membership tiers (Foundation at $30/month and Premium at $100/month) that provide access to marketing resources, educational content, and practice-building tools. The product portfolio includes the Adjusted Reality Podcast (available on major podcast platforms), the National Find-A-Doctor Directory, and the annual ChiroThon awareness event. Members receive access to Social Media Accelerators, Award-Winning Commercials, Monthly Marketing Roadmaps, Practice Progress PowerPoints, and webinars for both doctors and office staff. Global F4CP offers international associations access to these resources with customization options for their countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation Membership A $30/month donation-based membership tier for doctors of chiropractic that includes a basic listing in the National Find-A-Doctor Directory, Social Media Accelerators, Award-Winning Commercials, access to resources (infographics, brochures, eBooks), SEO support, Monthly Marketing Roadmaps, Practice Progress PowerPoints, webinars for DCs and office staff, and Monthly Progress Updates.
• Premium Membership A $100/month donation-based membership tier that includes all Foundation Membership benefits plus a Featured Profile in the National Find-A-Doctor Directory, Personalized Award-Winning Marketing Resources, a Premium Welcome Kit, Social Media Training, Media List Creation & Press Release Customization, and Chiropractic Economics and Dynamic Chiropractic notoriety.
• Global F4CP International Membership A Gold-level membership for international chiropractic associations and Global Leaders that provides Monthly Marketing Roadmaps, Social Media Accelerators, webinars, press releases, infographics, TV and radio PSAs, white papers, and the ability to customize resources for local country use. Current global members span 14+ countries including Portugal, South Africa, Malaysia, Ireland, Singapore, New Zealand, Australia, Hong Kong, Ethiopia, India, UAE, and the United States.
• Adjusted Reality Podcast A weekly podcast featuring professional athletes, celebrities, healthcare professionals, and wellness experts discussing whole-being health and the benefits of chiropractic care. Available on Buzzsprout, Spotify, Apple Podcasts, YouTube Music, Amazon Music, and Podcast Index.
• National Find-A-Doctor Directory A consumer-facing searchable directory that helps new patients find doctors of chiropractic in their area. Foundation members receive a standard listing and Premium members receive a featured profile.
• ChiroThon Annual Event An annual telethon-style fundraising and awareness event co-hosted by F4CP President Dr. Sherry McAllister and Dr. Fab Mancini, featuring celebrity guests, professional athletes, influencers, and healthcare experts discussing chiropractic care and raising donations for F4CP's mission.

Quantifiable outcome

• Over 1 billion positive messages about chiropractic distributed nationwide
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

37 partnerships are on record, tiered major and minor.

• Foot LevelersmajorGTM or Marketing PartnerFoot Levelers is a Progress Partner sponsor of F4CP, providing support for ChiroThon events and the foundation's mission to promote chiropractic care.
• Standard ProcessmajorGTM or Marketing PartnerStandard Process is a Progress Partner sponsor supporting F4CP's marketing efforts and ChiroThon events.
• NCMICmajorGTM or Marketing PartnerNCMIC is a Progress Partner sponsor providing support for F4CP's mission and ChiroThon fundraising events.
• Biotics ResearchmajorGTM or Marketing PartnerBiotics Research is a Progress Partner sponsor of F4CP supporting the foundation's chiropractic awareness initiatives.
• ChiroHealth USAmajorGTM or Marketing PartnerChiroHealth USA is a Progress Partner sponsor supporting F4CP's mission and ChiroThon events.
• National Board of Chiropractic Examiners (NBCE)majorGTM or Marketing PartnerNBCE is a Progress Partner sponsor of F4CP, supporting the foundation's efforts to promote the chiropractic profession.
• AXYSminorGTM or Marketing PartnerAXYS is a Progress Partner sponsor providing support for F4CP's mission.
• Chiro TouchminorGTM or Marketing PartnerChiro Touch is a Progress Partner sponsor of F4CP.
• Biofreeze ProfessionalminorGTM or Marketing PartnerBiofreeze Professional is a Progress Partner sponsor supporting F4CP.
• Dynamic ChiropracticminorGTM or Marketing PartnerDynamic Chiropractic is a Progress Partner sponsor providing media support for F4CP.
• Chiropractic EconomicsminorGTM or Marketing PartnerChiropractic Economics is a Progress Partner sponsor of F4CP.
• Breakthrough CoachingminorGTM or Marketing PartnerBreakthrough Coaching is a Progress Partner sponsor supporting F4CP.
• Palmer CollegemajorGTM or Marketing PartnerPalmer College is a Progress Partner educational institution sponsor of F4CP.
• Life UniversitymajorGTM or Marketing PartnerLife University is a Progress Partner educational institution sponsor of F4CP.
• Northwestern Health Sciences UniversityminorGTM or Marketing PartnerNorthwestern Health Sciences University is a Progress Partner educational institution sponsor of F4CP.
• Logan UniversityminorGTM or Marketing PartnerLogan University is a Progress Partner educational institution sponsor of F4CP.
• Life Chiropractic College WestminorGTM or Marketing PartnerLife Chiropractic College West is a Progress Partner educational institution sponsor of F4CP.
• New York Chiropractic CollegeminorGTM or Marketing PartnerNew York Chiropractic College is a Progress Partner educational institution sponsor of F4CP.
• Parker UniversityminorGTM or Marketing PartnerParker University is a Progress Partner educational institution sponsor of F4CP.
• Cleveland UniversityminorGTM or Marketing PartnerCleveland University is a Progress Partner educational institution sponsor of F4CP.
• Association of New Jersey Chiropractors (ANJC)majorStrategic or Co-development PartnerANJC is the host organization for the 4th Annual ChiroThon 2025, taking place May 16-17 in Atlantic City, NJ. F4CP President Dr. Sherry McAllister and Dr. Fab Mancini host the telethon-style event featuring celebrity guests and influencers.
• CalChiro (California Chiropractic Association)majorStrategic or Co-development PartnerCalChiro partnered with F4CP for ChiroThon 2024 (Oct. 11-13) to raise chiropractic awareness in the state of California through the regional ChiroThon fundraising event.
• Regional MAC (Mid-Atlantic Chiropractic)majorStrategic or Co-development PartnerRegional MAC hosted the Regional MAC ChiroThon 2023, partnering with F4CP for the telethon-style fundraising and awareness event.
• Portuguese Chiropractors' AssociationmajorGTM or Marketing PartnerMember of Global F4CP initiative. Contact: quiropratica.org, Phone: 351-271-214559.
• Chiropractic Association of South AfricamajorGTM or Marketing PartnerMember of Global F4CP initiative. Contact: chiropractic.co.za, Phone: 082 805 4915.
• Association of Chiropractic, MalaysiamajorGTM or Marketing PartnerMember of Global F4CP initiative. Contact: chiroacm.org, Phone: +6011-10822026.
• Chiropractic Association of IrelandmajorGTM or Marketing PartnerMember of Global F4CP initiative. Contact: chiropractic.ie, Phone: 00 353 87 392 4275.
• The Chiropractic Association of SingaporemajorGTM or Marketing PartnerMember of Global F4CP initiative. Address: 41 Hindhede Walk, #04-03, Singapore 587972.
• New Zealand Chiropractors' AssociationmajorGTM or Marketing PartnerMember of Global F4CP initiative. Contact: nzchiropractors.org, Phone: 0800 006 922.
• Australian Chiropractors AssociationmajorGTM or Marketing PartnerMember of Global F4CP initiative. Contact: chiro.org.au, Phone: 612 8844 0400.
• Chiropractic Doctors' Association of Hong KongmajorGTM or Marketing PartnerMember of Global F4CP initiative. Contact: cda.org.hk.
• Ethiopian Chiropractic AssociationminorGTM or Marketing PartnerMember of Global F4CP initiative. Contact: [email protected], President: Selam Aklilu.
• Indian Association of Chiropractic DoctorsminorGTM or Marketing PartnerMember of Global F4CP initiative. Contact: indiachiropractic.org, [email protected].
• Emirates Chiropractic AssociationminorGTM or Marketing PartnerMember of Global F4CP initiative. Contact: uae-chiropractic.com, Dubai: +971 4 348 6900.
• United Chiropractic AssociationminorGTM or Marketing PartnerMember of Global F4CP initiative. Contact: unitedchiropractic.org.
• Florida Chiropractic Association (FCA)majorStrategic or Co-development PartnerFCA hosted ChiroThon 2022 at their national convention. The telethon-style event featured speakers including Mark Victor Hansen, Crystal Dwyer Hansen, Dr. John Rosa, and others discussing chiropractic topics.
• Congress of Chiropractic State Associations (COCSA)majorStrategic or Co-development PartnerCOCSA is described as a strong supporter of F4CP, with Past President Dr. Jeff Fedorko encouraging state associations and doctors to support F4CP's mission of positive press for the profession.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• National Athletic Trainers' Association: National membership association for athletic trainers, focused on advocacy, education, and public awareness of the profession — structurally similar to F4CP in supporting a defined allied health field through member resources and PR.
• American Occupational Therapy Association: National professional association for occupational therapists, advancing the profession through advocacy, standards, and member benefits — analogous to F4CP in promoting an allied health profession's public recognition.
• American Massage Therapy Association: National professional association serving massage therapists through advocacy, education, and member resources — comparable to F4CP as a nonprofit membership organization promoting a specific allied health profession.
• American Heart Association: Large-scale voluntary health organization that funds research, runs public education campaigns, and accepts donations to promote cardiovascular health — comparable as a donation-funded, mission-driven health awareness nonprofit, though at vastly greater scale and disease-focused rather than profession-focused.
• American Physical Therapy Association: National professional association for physical therapists, offering advocacy, practice resources, and member benefits at significantly larger scale — comparable as a model for advancing an allied health profession, but operating at broader scope and scale than F4CP.

Direct peers

• Congress of Chiropractic State Associations (COCSA): U.S. coalition of chiropractic state associations that supports state-level advocacy, communication, and professional resources — comparable in mission and a direct F4CP partner via shared state-association distribution channels.
• International Chiropractors Association: International chiropractic professional association focused on advancing the chiropractic profession globally through advocacy, education, and member services — directly comparable in mission and structure to F4CP's professional advocacy role.
• World Federation of Chiropractic: Global non-profit representing the chiropractic profession worldwide, fostering unity, education, and research across national associations — the closest global-scale analogue to F4CP's Global F4CP international expansion motion.
• Foundation for Physical Therapy Research: Non-profit foundation dedicated to funding physical therapy research and promoting the PT profession — the closest direct analogue as a profession-specific health foundation with donation-based funding and awareness mission.
• American Chiropractic Association: The largest U.S. professional association for doctors of chiropractic, advocating for the profession, providing practice resources, and influencing policy — the most direct professional counterpart to F4CP's mission of advancing chiropractic recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubemusic.youtube.com/playlist?list=PLWna4YUvX3cy3w_Z3pfj-jFzRYuQv64-P
• LinkedInlinkedin.com/company/f4cp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundation for Chiropractic Progress (F4CP)