Le Goût des Vins

What Le Goût des Vins does

Le Goût des Vins is an independent French wine merchant (caviste) incorporated as SAS Le Goût des Vins and operating from a single physical cave at 142 Route Nationale in Chéreng, approximately five minutes from Villeneuve d'Ascq in the Lille metropolitan area. The company sells approximately 700 SKUs of wines (red, white, rosé, Champagne) sourced directly from winemakers or their official representatives, alongside craft beers and an extensive spirits range covering whisky, rum, gin, cognac, armagnac and calvados. It is registered at the Greffe du Tribunal de Commerce de Lille Métropole under SIRET 898 734 660 00027 and NAF code 4725Z (retail sale of beverages in specialised stores).

The business operates a hybrid go-to-market: a walk-in storefront with free permanent tasting on almost all references; a WooCommerce e-commerce site on OVH Cloud with Stripe and PayPal payments plus SumUp in-store; local home delivery performed by the owners across roughly 60 Lille MEL towns and into Belgium near Tournai; click & collect at the cave and two additional pickup points; and national shipping via Chronopost at €3 per bottle. Complementary services include themed tasting workshops (ateliers de dégustation) priced at €60–€75 per person, prepaid gift cards, curated gift boxes (coffrets de Noël and bio-themed sets), and a dedicated 'Entreprises & Espace privatisé' page for corporate gifting and private events. The owners, Bertrand Chevance and Isabelle Peter, deliver personally and provide tasting notes and pairing advice; Hugo Dubuissez is listed as Directeur de la publication.

Revenue is generated primarily through one-off retail bottle sales (€5.50 entry-level to €95 premium Maury doux, with a 'Moins cher par 6' volume discount), paid tasting workshops, gift cards and gift boxes, plus corporate/private event bookings. The company is bootstrapped, owner-operated, privately held, with 1–10 employees and no external investment disclosed. It holds a 5/5 Google rating and relies on organic marketing — wine region landing pages, food-pairing content, Google reviews, Instagram, Facebook, LinkedIn and email newsletter — alongside in-store tasting and workshops as the principal discovery and conversion channels.

Name

Le Goût des Vins

Legal name

SAS Le Goût des Vins

Website

https://legoutdesvins.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Goût des Vins is an independent French caviste (wine merchant) based in Chéreng near Lille, selling ~700 SKUs of wines, spirits and craft beers through a physical cave, WooCommerce e-commerce, owner-led local delivery, national Chronopost shipping and themed tasting workshops.

Ownership category

akta.pro rank

Product category

Specialty Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (44532), Specialty Food Retailers (4452)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Wine Shops (Off-Premise) (CRANAAAB)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine retail
• Spirits retail
• Tasting workshops
• Craft beer sales
• Wine e-commerce

Headquarters

HQ city

Chéreng

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail wine, spirits and beer sales: Core revenue from selling approximately 700 SKUs of wines (red, white, rosé, champagne), craft beers and spirits (whisky, rum, gin, cognac, armagnac) at competitive retail prices with volume discounts ('Moins cher par 6' — cheaper by the case of 6). Prices range from entry-level (under 10€) to premium grand cru bottles. Sales conducted in-store, online (e-commerce), via local delivery and Chronopost shipping.
2. Tasting workshops (ateliers de dégustation): Paid tasting workshop events at 60–75€ per person, covering themed topics (Italian wines, whisky, Loire Valley, rums, Champagne & Bourgogne, etc.). Booked online and in-store. Serves as both revenue stream and customer acquisition/lifestyle engagement tool.
3. Gift cards and gift boxes (cartes cadeaux, coffrets): Prepaid gift cards and curated gift boxes (coffrets) sold for gifting occasions, providing advance revenue and customer acquisition.
4. Home delivery service: Local home delivery within the Lille metropolitan area and up to 25 km radius, performed directly by owners Bertrand Chevance and Isabelle Peter. Delivery fee of 10€ (free above 80€ or 120€ depending on zone). Generates direct customer relationship and repeat purchase revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Le Goût des Vins is an independent wine merchant (caviste) selling approximately 700 references of wines, craft beers and spirits (whisky, rum, gin, cognac/armagnac) sourced directly from winemakers or their official representatives. Customers can buy in-store at the Chéreng cave with free permanent tasting on almost all wines, order through the e-commerce site with home delivery or click & collect, or attend themed tasting workshops (€60–€75). Gift cards, curated gift boxes and a dedicated corporate/private-event space round out the offering for individuals, gifting and local businesses.

Product overview

Le Goût des Vins is an independent wine merchant (caviste) offering a curated selection of approximately 700 wine, spirit, and beer references at competitive prices. The core offering consists of red wines, white wines, rosé wines, and Champagne from major French wine regions (Bordeaux, Burgundy, Rhône, Loire, Provence, Languedoc, Alsace, Sud-Ouest, Beaujolais), complemented by craft beers and an extensive spirits collection (whisky, rum, gin, cognac). The business model centers on direct-from-vigneron sourcing with permanent free tasting in-store. Services include themed tasting workshops, home delivery (Lille metro, France, Europe), click & collect, gift cards, and gift boxes. The company operates primarily as a WooCommerce e-commerce platform with physical retail presence in Chéreng, near Lille.

Differentiator

Problem solved

Functional benefit

Products and services

• Vins Rouge (Red Wines)
• Vins Blanc (White Wines)
• Vins Rosé (Rosé Wines)
• Champagne
• Bière (Craft Beers)
• Spiritueux (Spirits)
• Ateliers Dégustation (Tasting Workshops)
• Cartes Cadeaux (Gift Cards)
• Coffrets (Curated Gift Boxes)
• Espace Privatisé / Entreprises (Private & Corporate Events)
• Livraison à Domicile (Home Delivery)
• Click & Collect

Quantifiable outcome

• Nearly 700 wine, spirits and beer references available, covering all major French wine regions and international wines
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Millesima: French wine specialist offering an extensive catalogue of French and international wines for direct-to-consumer delivery across Europe. Similar DTC shipping and curated-retail approach.
• iDealwine: Leading French online wine retailer and auction house. Comparable e-commerce model with deep catalogue of French wines, including fine and rare bottles, plus logistics infrastructure across France.
• Lavinia: French premium wine retail chain with physical stores and a strong online catalogue, including tasting events and corporate services. Closely comparable curated, advisory wine retail model with a wider footprint.
• Vinatis: Major French online wine retailer offering a broad catalogue of French wines, spirits and beers with home delivery. Closely comparable direct-to-consumer e-commerce model.
• Nicolas: France's largest specialist wine retail chain combining physical caves with e-commerce. Directly comparable model to Le Goût des Vins (curated wine selection, workshops/advice in-store, omnichannel retail) but at vastly greater scale.
• 1855 The Wine Shop: French wine retail chain focused on discovery and curated bottles, with stores across France and online sales. Comparable curated-caviste positioning with broader regional footprint.
• Caves Augé: Historic Parisian wine merchant combining a physical cave, tasting events, corporate services and e-commerce. Comparable independent-caviste model with curated French regions and an events/B2B angle.
• Wineandco: French online wine retailer specialising in Burgundy and other French regions with nationwide delivery. Comparable DTC catalogue-and-shipping model with independent-caviste positioning.

Emerging players

• Le Petit Ballon: French wine subscription club delivering curated boxes monthly. Comparable discovery-driven, curated wine experience and DTC model, though with a subscription mechanic rather than retail workshops.

Regional players

• Berry Bros. & Rudd: Historic UK-based fine wine merchant with physical shops in London and international DTC shipping. Comparable independent-caviste, advice-led wine retail model in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LeGoutDesVins.Chereng
• LinkedInlinkedin.com/company/le-gout-des-vins-caviste-chereng
• Instagraminstagram.com/legoutdesvins.chereng

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Goût des Vins