Frescos Beverage Corporation

What Frescos Beverage Corporation does

Frescos Beverage Corporation, doing business as Frescos Naturales, is a Latino-owned CPG company that produces canned sparkling aguas frescas inspired by traditional Latin American refrescos. Founded in 2018 by Juan Stewart in Colorado after his son Joaquin suggested bottling a Guatemalan rosa de jamaica family recipe, the company expanded to a six-SKU line spanning Rosa de Jamaica (hibiscus), Tamarindo, Maracuya (passion fruit), Piña (pineapple), Guayaba (guava), and Sparkling Mango. The core technical proposition is the combination of traditional fruit-and-floral agua fresca recipes with a modern sparkling carbonation twist, all formulated to be all-natural and low-sugar.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce at drinkfrescos.com ($24.99 per 6-pack with free US shipping and a 20% discount on orders of 2+ packs), Colorado farmers markets for grassroots validation, and mainstream retail distribution centered on Kroger as the first major grocery partner. Revenue is generated through unit-priced DTC transactions and retail replenishment orders across the six-flavor portfolio plus a curated New Mixed 6-Pack sampler. In 2023 the company appeared on Shark Tank and secured a $130,000 angel investment from Daniel Lubetzky (founder of KIND Snacks) for a 25% equity stake at an implied $520,000 post-money valuation, with the capital used to resolve co-packing supply chain constraints and fulfill the inaugural Kroger order.

Operating with a 1-10 person team out of Colorado, Frescos targets two horizontal customer segments: a primary Latinx consumer base seeking authentic traditional beverages underserved by mainstream processed drinks, and a secondary health-conscious consumer base seeking natural, low-sugar sparkling alternatives. Brand identity is intentionally bilingual and heritage-driven, led visually by partner and artistic director Sebastián (brother-in-law of the founder, Peruvian heritage). The company is privately held, with no institutional investors beyond the Shark Tank angel round and no disclosed patents, trademarks, or regulatory actions on record.

Name

Frescos Beverage Corporation

Legal name

Frescos Naturales

Website

https://drinkfrescos.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Frescos Beverage Corporation (dba Frescos Naturales) is a Latino-owned Colorado-based CPG company producing canned sparkling aguas frescas in six flavors, distributed via DTC e-commerce, Colorado farmers markets, and Kroger, targeting Latinx and health-conscious consumers seeking authentic, low-sugar alternatives to soda.

Ownership category

akta.pro rank

Product category

Sparkling Non-Alcoholic Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)

akta.pro secondary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Sparkling agua fresca
• Canned fruit beverages
• Natural low-sugar drinks
• Latino refreshment beverages
• Floral carbonated drinks

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer 6-Pack Sales: Sells 6-packs of sparkling agua fresca directly through e-commerce at $24.99 per pack with free US shipping. Offers discount for bulk orders (20% off for 2+ packs).
2. Retail Distribution: Sells through grocery retail channels including Kroger, fulfilling major orders to increase distribution footprint.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Frescos Beverage Corporation (doing business as Frescos Naturales) produces and sells canned sparkling aguas frescas — traditional Latin American fruit and floral refreshments given a modern carbonated twist. The lineup comprises six flavors (Sparkling Rosa de Jamaica, Sparkling Tamarindo, Sparkling Maracuya, Sparkling Piña, Guayaba, and Sparkling Mango) plus a Mixed 6-Pack, all formulated as all-natural, low-sugar beverages and sold as 6-packs through the company's D2C website and grocery retail partners such as Kroger.

Product overview

Frescos Naturales is a Latino-owned sparkling agua fresca beverage company offering six distinct flavored drinks. The product line consists of the core product (New Mixed 6-Pack) and six individual 6-packs featuring Sparkling Rosa de Jamaica (hibiscus), Sparkling Tamarindo (tamarind), Sparkling Maracuya (passion fruit), Sparkling Piña (pineapple), Guayaba (guava), and Sparkling Mango. All products are all-natural, low-sugar sparkling beverages inspired by traditional Latin American refrescos, sold primarily as 6-packs at $24.99 with free US shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mixed 6-Pack A curated assortment bundling all six Frescos Naturales sparkling agua fresca flavors in one 6-pack, designed for consumers who want to sample the full product line.
• Sparkling Rosa de Jamaica 6-Pack Sparkling canned agua fresca based on hibiscus flowers (rosa de jamaica), inspired by traditional Guatemalan refreshments. Sold as a 6-pack to consumers seeking a light, crisp, low-sugar, antioxidant-rich beverage alternative to soda.
• Sparkling Tamarindo 6-Pack Sparkling canned agua fresca featuring tamarind, with earthy-sweet flavors, invigorating acidity and smooth coolness. All-natural and low-sugar, sold as a 6-pack.
• Sparkling Maracuya 6-Pack Sparkling canned agua fresca made with passion fruit (maracuyá) native to Paraguay, Brazil and Argentina. Light and bright with tropical sweetness and timid tartness; all-natural and low-sugar, sold as a 6-pack.
• Sparkling Piña 6-Pack Sparkling canned agua fresca made from sweet and mellow pineapple. Versatile fruit originating from present-day Brazil and Paraguay; all-natural and low-sugar, sold as a 6-pack.
• Guayaba 6-Pack Sparkling canned agua fresca made from tender, juicy, aromatic guava native to Mesoamerica and the Caribbean. All-natural and low-sugar, sold as a 6-pack.
• Sparkling Mango 6-Pack Sparkling canned agua fresca featuring floral and sweet mango flavors with a touch of tang. All-natural and low-sugar, sold as a 6-pack.

Quantifiable outcome

• Tripled business volume in early 2023 following Shark Tank investment and resolution of supply chain issues

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• KrogercoreChannel Partner/ Reseller/ DistributorMajor retail grocery chain where Frescos Naturales fulfilled its first major order after resolving supply chain issues. The Kroger partnership represents the brand's entry into mainstream retail distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Goya Foods: Largest Hispanic-owned food and beverage company in the US with an extensive portfolio including beverages, beans, and Latin staples. Comparable as a dominant Hispanic CPG incumbent that could either acquire or compete with Frescos in the Latin beverage aisle.
• La Croix: National Sparkling Water brand owned by National Beverage Corp., the dominant US flavored sparkling water brand. Comparable as a mainstream sparkling water competitor, but without Hispanic heritage positioning or low-sugar, real-fruit formulation.
• Coca-Cola Company: Largest global beverage company with extensive Hispanic brand portfolio including Topo Chico, Simply, and Mexican Coca-Cola. Represents the dominant incumbent competitive threat and potential acquirer for emerging Hispanic beverage brands like Frescos.

Emerging players

• Suja Juice: Organic, cold-pressed juice and wellness beverage company with organic and low-sugar positioning. Comparable on the natural / health-conscious angle but operates primarily in non-carbonated juices, making it an adjacent rather than direct competitor.
• Recess: Sparkling mood and wellness beverage brand targeting modern consumers with functional ingredients. Comparable as a smaller-scale, design-forward sparkling CPG brand with a similar D2C-plus-retail GTM playbook.
• Cultura Kombucha: Latino-owned kombucha brand with authentic Hispanic cultural positioning and a similar founder-led heritage narrative. Comparable on the Latino-owned, culturally-rooted branding approach, though operating in the fermented/functional category rather than sparkling aguas frescas.
• Olipop: Functional sparkling beverage brand with a health-forward positioning and similar D2C-plus-retail GTM approach. Comparable as an emerging better-for-you sparkling brand competing for the same health-conscious consumer shelf space.

Direct peers

• Spindrift: Sparkling water brand made with real squeezed fruit, positioned as a natural alternative to mainstream sodas. Comparable to Frescos on the 'real fruit / low sugar' sparkling positioning, though without Hispanic heritage angle and with significantly broader distribution.
• Jarritos: Mexican-owned brand offering carbonated fruit-flavored soft drinks (tamarind, guava, mango, pineapple) with strong Hispanic heritage positioning. Jarritos is the most direct competitor to Frescos in the Latin sparkling beverage category, with far greater scale and national distribution.
• Topo Chico: Coca-Cola-owned Mexican sparkling mineral water brand that has expanded into flavored sparkling variants. Directly comparable as a Hispanic-heritage sparkling beverage with mainstream US retail presence, though at vastly larger scale and with corporate backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DrinkFrescos
• LinkedInlinkedin.com/company/frescos-naturales

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frescos Beverage Corporation