Mental Health America Of Central Carolinas

What Mental Health America Of Central Carolinas does

Mental Health America of Central Carolinas (MHA) is a 501(c)(3) nonprofit organization, founded in 1933 and headquartered in Charlotte, North Carolina, that delivers free community-based mental health programs across six counties in North Carolina (Cabarrus, Gaston, Iredell, Mecklenburg, Rowan, and Union). Its service portfolio is organized around four pillars — counseling, education/training, peer and family support, and awareness/advocacy — with flagship programs including the free MHA Counseling Center (services for uninsured/underinsured individuals ages 8 and older), the Short-Term Counseling Program, Mental Health First Aid (Adult and Youth), QPR Gatekeeper Suicide Prevention Training, De-Escalation & Conflict Management Training, ParentVOICE family navigation, and the MHA Storytellers and Coffee Talk awareness initiatives. The organization also operates a searchable online Mental Health Provider Directory that connects community members to licensed clinicians.

The business model is donation- and grant-funded rather than transactional: all core programs are delivered free to participants, with revenue drawn from individual donations (including the 1933 Society legacy program), corporate partnerships (four-tier sponsorships from $1,250 to $10,000), county government grants (Mecklenburg County ABC Board, Mecklenburg County Community Services Grant, ARPA funding for the Counseling Center), United Way of Central Carolinas, and an annual professional membership program for licensed mental health providers. The technology layer is intentionally lightweight — virtual training delivered over Zoom, an online provider directory, and mental health screening tools integrated with Mental Health America National — with clinical counseling services delivered by graduate students under licensed clinical supervision. Per the organization, MHA serves more than 4,000 community members annually and has trained 6,000+ first responders and community members in suicide prevention and mental health first aid since 2017.

Name

Mental Health America Of Central Carolinas

Legal name

Mental Health America of Central Carolinas

Website

https://mhaofcc.org

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Mental Health America of Central Carolinas is a Charlotte-based 501(c)(3) nonprofit providing free mental health counseling, training, peer and family support, and advocacy to uninsured and underserved residents across six North Carolina counties.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Suicide prevention training
• Peer support programs
• Community mental health
• Family support services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Contributions: Individual donations including one-time, monthly, and annual giving. Includes the 1933 Society legacy giving program.
2. Corporate Partnerships: Tiered corporate sponsorship levels from $1,250 to $10,000 annually with recognition benefits.
3. Government Grants: Funding from Mecklenburg County ABC Board and Mecklenburg County Community Services Grant for training programs.
4. Professional Memberships: Annual professional membership fees for mental health providers with directory listing and networking benefits.
5. ARPA Funding: American Rescue Plan Act funding for counseling center renovation and operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Mental Health America of Central Carolinas provides free mental health counseling for uninsured/underinsured individuals ages 8 and older, certified suicide prevention and mental health first aid training programs, peer and family support services (including ParentVOICE), and community advocacy across Mecklenburg, Cabarrus, and surrounding North Carolina counties.

Product overview

Mental Health America of Central Carolinas operates as a nonprofit organization offering a portfolio of mental health programs centered around four core pillars: counseling, education/training, peer and family support, and awareness/advocacy. The counseling services include the free MHA Counseling Center and Short-Term Counseling Program for uninsured/underinsured individuals. Education offerings feature Mental Health First Aid (Adult and Youth), QPR Suicide Prevention Training, and De-Escalation Training. Support programs include ParentVOICE for parents/caregivers and peer support services. The organization also maintains a Mental Health Provider Directory and provides Emotional Toolboxes as educational resources for various communities. The B4Stage4 philosophy guides all programming, emphasizing early intervention over crisis response.

Differentiator

Problem solved

Functional benefit

Products and services

• MHA Counseling Center Free in-person and telehealth counseling services for uninsured/underinsured individuals ages 8 and older, families, groups, and couples in Mecklenburg and Cabarrus Counties, delivered by graduate students under licensed clinical supervision.
• Short-Term Counseling Program Free short-term counseling for uninsured/underinsured Cabarrus and Mecklenburg County youth and adults, matching eligible community members with local licensed professionals for up to six counseling sessions.
• Mental Health First Aid Skills-based training course teaching participants about mental health and substance abuse challenges, delivered by certified instructors. Includes Adult and Youth versions, offered free to Mecklenburg and Cabarrus County residents through grant funding.
• QPR Gatekeeper Suicide Prevention Training Question, Persuade, Refer suicide prevention training — an emergency response certification program teaching three steps to help prevent suicide. Includes Spanish-language (QPR en español) sessions.
• De-Escalation & Conflict Management Training Practical training equipping participants with proven strategies to de-escalate tense situations and manage conflict safely and effectively.
• ParentVOICE Program Support services for parents and caregivers of children ages 0-18 with emotional, behavioral and/or mental health concerns. Includes Family Support Specialists, Family Partners, and Family Partner Navigators providing system navigation across education, child welfare, mental health, and juvenile justice.
• Peer and Family Support Programs Programs offering support to those who either are themselves or know someone who is experiencing challenges related to mental health. Includes the Compeer peer support program (95% of participants report positive impact).
• Mental Health Provider Directory Online searchable directory of licensed, local mental health providers in Mecklenburg, Cabarrus, Gaston, Iredell, Rowan, and Union counties, with search filters by disorder, insurance accepted, and client populations served.

Quantifiable outcome

• 4,000+ community members served annually
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• AetnaminorOthersHealth insurance provider accepted by mental health providers in MHA's directory network.
• Alliance HealthcoreOthersLocal behavioral health managed care organization for Mecklenburg County crisis services and mobile crisis team.
• Atrium HealthcoreStrategic or Co-development PartnerMajor healthcare system partner supporting community mental health initiatives in the Charlotte region.
• Novant HealthcoreStrategic or Co-development PartnerHealthcare system partner providing community health support and mental wellness initiatives.
• ATS (Accountable Transportation Services)minorOthersTransportation services partner supporting client access to mental health services.
• CFMA (Charlotte Food Merchants Association)minorOthersLocal business association partner supporting community wellness initiatives.
• MerancasminorOthersLocal partner supporting community mental health awareness efforts.
• Lets RoamminorOthersCorporate partner offering team-building and scavenger hunt programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Crisis Text Line: National nonprofit providing free, 24/7 crisis counseling via text — comparable to MHA's QPR suicide prevention and crisis-support orientation, with a different delivery modality and national scale.
• The Jed Foundation: Nonprofit focused on youth and young adult mental health and suicide prevention, providing training, campus programs, and employer resources — overlapping with MHA's first-responder, youth, and community education programs.
• The Trevor Project: National nonprofit focused on youth mental health and suicide prevention with education/training, crisis intervention, and outreach — comparable to MHA's Youth MHFA, QPR, and youth partnership programs, with a sharper demographic focus.
• Active Minds: Youth- and young-adult-focused nonprofit delivering mental health education, awareness, and peer support programming in school and community settings — directly comparable to MHA's youth outreach and Youth MHFA training portfolio.

Direct peers

• National Alliance on Mental Illness (NAMI): NAMI is the largest U.S. grassroots mental health advocacy and education organization, with state and local affiliates offering free support groups, family education, and community programs — directly comparable to MHA of Central Carolinas' advocacy, education, and peer/family support pillars.
• NAMI Charlotte: Local NAMI affiliate serving the same Mecklenburg County geography, offering free support groups, family-to-family education, and advocacy — the closest direct local peer to MHA of Central Carolinas across counseling, education, and peer support.

Regional players

• RHA Health Services: North Carolina-headquartered behavioral health and human services provider delivering outpatient mental health, peer support, and community-based services — comparable in service mix and regional footprint, but operates as a larger multi-state provider.

Broad incumbents

• Atrium Health Behavioral Health: Major regional health system's behavioral health service line; a strategic partner of MHA and a broad incumbent competitor for outpatient mental health demand in the same Charlotte service area.
• Thriveworks Counseling: National outpatient mental health provider with Charlotte-area offices delivering counseling and psychiatry — comparable in counseling and provider-directory function, but operates on a paid commercial model rather than free, grant-funded delivery.
• Mental Health America (National): The national federation of which MHA of Central Carolinas is an affiliate. MHA National provides the B4Stage4 framework, screening tools, and policy advocacy that local affiliates operationalize — a clear structural peer at the umbrella level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MHACentralCarolinas
• Facebookfacebook.com/Mental-Health-America-of-Central-Carolinas-MHA-129550187112894
• Instagraminstagram.com/mhaofcentralcarolinas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Mental Health America Of Central Carolinas