Kubota New Zealand Limited

What Kubota New Zealand Limited does

Kubota New Zealand Limited is a wholly-owned subsidiary of Kubota Tractor Australia Pty Ltd and part of the global Kubota Corporation group (Osaka, Japan; 35,000+ employees worldwide; equipment distributed in 120+ countries). Headquartered at 433 Rangitikei Street in Palmerston North, the company distributes a comprehensive portfolio of Kubota-branded agricultural, construction, turf and power equipment through a network of 27+ authorized dealers nationwide, anchored by major dealer groups including Norwood (18 locations) and Carrfields Machinery (3 locations). The product range spans compact-to-heavy-duty tractors (18-168 HP across BX, B, L, L40, MX, M, and M7 series), mini and compact excavators (1.0-5.5 tonne U-series including the recently launched U17-5 Premium), skid steer loaders (SSV65/SSV75), ride-on and zero-turn mowers, utility vehicles (RTV series), diesel generators and engines, plus specialist turf equipment (Baroness).

The business model operates on three revenue streams: one-time equipment sales through the authorized dealer network, ongoing parts and service revenue (genuine Kubota belts, blades, oils, filters, batteries, tracks and accessories), and equipment finance through the captive Kubota New Zealand Finance (KNZF) arm (FSP725351), which provides secured finance to commercial customers purchasing Kubota equipment through participating dealerships at rates from 1% to 4.65% p.a. with 36-month terms. Kubota NZ also distributes complementary brands including Great Plains, Land Pride, Krone, Toku, and Baroness to extend its professional farming and specialist turf offering.

The company serves five primary customer segments — Agriculture, Construction, Golf & Turf, Industrial, and Lifestyle (lifestyle block owners) — primarily through SMB and individual buyers rather than enterprise anchor accounts. The local entity itself is very lean (1-10 employees, consistent with a distribution and finance holding company structure), with dealer staff handling frontline sales and service. Multi-channel marketing is supported through the kubota.co.nz website, email newsletters, an active social media presence (YouTube, Facebook, Instagram, LinkedIn), the in-house Down To Earth magazine, and time-limited finance promotions designed to drive dealer-level conversion.

Name

Kubota New Zealand Limited

Legal name

Kubota New Zealand Limited

Website

https://kubota.co.nz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Kubota New Zealand Limited distributes Kubota-branded agricultural, construction, turf and power equipment — plus Great Plains, Land Pride, Krone, Toku and Baroness complementary brands — through a network of 27+ authorized dealers nationwide, with captive KNZF equipment finance, serving farmers, contractors, golf courses and lifestyle block owners across New Zealand.

Ownership category

akta.pro rank

Product category

Agricultural & Construction Equipment

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

akta.pro secondary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

Keywords

• Agricultural machinery
• Construction equipment
• Turf care equipment
• Equipment finance
• Compact tractors

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Equipment Sales: Sale of agricultural equipment (tractors, mowers, utility vehicles), construction equipment (excavators, skid steer loaders, track loaders), and power equipment (generators, engines). Products are sold through authorized dealer network.
2. Parts and Service: Genuine Kubota spare parts including belts, blades, oils, lubricants, tracks, batteries, filters, and accessories. Full service support through dealer network.
3. Equipment Finance: Under the trading name Kubota New Zealand Finance (KNZF), the company offers secured equipment finance to commercial customers purchasing Kubota equipment through dealerships. Finance Service Provider Registration No. FSP725351.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Kubota New Zealand distributes Kubota-branded agricultural tractors (18-168 HP), construction equipment (mini excavators 1-5.5 tonne, skid steer loaders, track loaders), mowers, utility vehicles (RTV series), golf and turf maintenance equipment, farming and garden implements, power equipment (diesel generators and engines), and genuine spare parts through an authorised dealer network across New Zealand. The company also operates Kubota New Zealand Finance (KNZF), providing secured equipment finance exclusively to commercial customers purchasing new and demo Kubota equipment through participating dealerships. The product range is complemented by distributed partner brands Great Plains, Land Pride, Krone, Toku and Baroness.

Product overview

Kubota New Zealand Limited distributes a comprehensive portfolio of agricultural, construction, and power equipment through a network of over 24 authorized dealers nationwide. The product lineup centers on Kubota-branded tractors (from 18-168 HP across BX, B, L, L40, MX, M, and M7 series), mowers (ride-on, zero-turn, and out-front variants), mini excavators (1-5.5 tonne range), skid steer loaders, utility vehicles, power equipment (generators and engines), and golf & turf equipment. The portfolio is complemented by Land Pride implements (rotary cutters, tillers, scrapers, seeders), Baroness turf equipment, and a full range of Kubota genuine spare parts. Kubota also offers in-house equipment financing through KNZF. The company distributes complementary brands including Great Plains, Land Pride, Toku, Baroness, and Krone.

Differentiator

Problem solved

Functional benefit

Products and services

• Tractors Full range of Kubota tractors from compact sub-compact BX80 Series to mid-range B Series, L Series, and L40 Series, through to heavy-duty MX, M Series, and M7 Series agricultural tractors, spanning 18 HP to 168 HP for New Zealand farming and agricultural applications.
• Mowers Ride-on Kubota mowers including T Series, GR Series, GZD15 zero-turn mowers, Z200/Z400/ZG/ZD zero-turn series, FC Series out-front mowers, and F Series out-front mowers for residential, commercial, and professional turf applications.
• Excavators Mini and compact Kubota excavators from the U10-5 (1.0 tonne) through to the U55-4 (5.5 tonne) featuring zero-tail swing designs, Kubota engines, and hydraulic systems for construction and earthmoving applications. Includes the U17-5 Premium model introduced alongside the existing U17-3 in the 1.7 tonne class with Auto-shift and Auto Idle features.
• SSV Series Skid Steer Loaders SSV65 and SSV75 Kubota skid steer loaders with 64-74.3 HP Kubota engines, ISO pilot controls, vertical lift design, and bucket breakout force for construction and agricultural applications.
• Utility Vehicles Kubota RTV series utility vehicles including RTV520, RTV-XG850, RTV-X, RTV-X1130, and RTV-X CREW for agricultural, commercial, and lifestyle use.
• Power Equipment Kubota diesel generators including GL6000, GL9000, KJ-S/KJ-T/SQ series, and industrial diesel engines (RK, ZT, RT series) plus power packs for various industrial power generation needs.
• Golf & Turf Equipment Professional turf maintenance equipment including Baroness LM series walk-behind greens mowers (LM18, LM56, LM66), fairway mowers, aerators, bunker rakes, and specialist turf equipment for golf course maintenance.
• Implements Professional and utility implements distributed by Kubota NZ including Land Pride rotary cutters, grooming mowers, box scrapers, grading scrapers, rear grader blades, post hole diggers, disc harrows, mouldboard ploughs, seeders, overseeders, powered rakes, arena graders, landscape rakes, and tillers.
• Garden Power Tools Handheld Kubota outdoor power equipment including W821 walk-behind mowers, KBL handheld blowers, KHT hedge trimmers, and KBC brushcutters for residential and commercial use.
• Kubota Genuine Parts Factory-engineered Kubota replacement parts including belts, blades, oils, lubricants, filters, batteries, tracks, and accessories designed to maintain peak performance of Kubota machinery, distributed through the authorised dealer network.
• KNZF Equipment Finance Kubota New Zealand Finance (KNZF) offers secured equipment finance exclusively to commercial customers purchasing new and demo Kubota equipment through participating dealerships, with competitive rates and business finance options. KNZF Finance Service Provider Registration No. FSP725351.

Quantifiable outcome

• Over 40 years of market presence in New Zealand
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Great PlainscoreChannel Partner/ Reseller/ DistributorGreat Plains manufacturing equipment is distributed by Kubota New Zealand. The partnership expands Kubota's product offering into the professional farming segment through Great Plains agricultural implements.
• Land PridecoreChannel Partner/ Reseller/ DistributorLand Pride implements are distributed by Kubota New Zealand. The partnership provides professional implements including rotary cutters, grooming mowers, landscape rakes, box scrapers, and more. Special promotions include up to $500 credit on Land Pride attachments.
• KroneminorChannel Partner/ Reseller/ DistributorKrone equipment is distributed by Kubota New Zealand, complementing the product range with additional agricultural equipment options.
• TokuminorChannel Partner/ Reseller/ DistributorToku construction attachments are distributed by Kubota New Zealand, expanding the construction equipment product line with additional attachment options.
• BaronesscoreChannel Partner/ Reseller/ DistributorBaroness specialist turf equipment is distributed by Kubota New Zealand. Baroness manufactures walk-behind greens mowers (LM18, LM56, LM66) and other specialist turf equipment for golf courses and professional turf management.
• Kubota CorporationcoreTechnology or IntegrationParent company based in Osaka, Japan. World-leading manufacturer of compact engines and equipment. Distributes to over 120 countries worldwide. Kubota New Zealand is part of the global Kubota Group of companies.
• Kubota AustraliacoreTechnology or IntegrationKubota Australia Pty Ltd operates the website and is part of the same corporate group. Kubota Australia and New Zealand share compliance, whistleblower, and governance policies.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CLAAS: German manufacturer of harvesting and agricultural equipment distributed in NZ through Landpower and similar dealers. Competes most directly in professional farming / forage equipment alongside Kubota's Land Pride and Great Plains lines.
• Kubota Australia: Sister distribution subsidiary under the same Kubota Tractor Australia ownership, distributing the same Kubota product line into Australia. Closest comparable as a near-identical business model in an adjacent geography.
• John Deere (New Zealand): Direct competitor distributing John Deere agricultural and construction equipment in NZ and Australia via a similar authorized dealer network. Most significant head-to-head rival in tractors and combines.
• Husqvarna (outdoor power equipment): Swedish manufacturer and distributor of outdoor power equipment (mowers, chainsaws, robotic mowers) competing with Kubota NZ's mower and garden power tools ranges across lifestyle, residential and professional segments.
• Polaris (UTVs): US manufacturer of RZR/ Ranger UTVs and side-by-sides, distributed in NZ through Powersports and agricultural dealers. Direct competitor to Kubota's RTV series in agricultural and lifestyle utility vehicle segments.
• Krone (hay/forage): German hay and forage equipment manufacturer; interestingly, Kubota NZ also distributes Krone under partnership — making Krone both a partner and a partial competitor in professional farming implements and balers.

Broad incumbents

• CNH Industrial (Case IH / New Holland): Global agricultural and construction equipment manufacturer distributing Case IH and New Holland brands through NZ dealer partners. Overlaps with Kubota NZ across tractors, hay/forage, and compact construction.
• Caterpillar (NZ construction equipment): Global heavy construction equipment leader distributed through Gough Cat and similar NZ dealers. Competes with Kubota NZ in compact excavators and skid steer loaders at the larger end of the compact segment.
• AGCO (Massey Ferguson / Fendt): Global manufacturer of Massey Ferguson, Fendt, and Valtra branded equipment with NZ distribution through authorized dealers. Directly competes in tractors, hay tools, and application equipment.

Emerging players

• Mahindra (compact tractors): Indian-origin compact tractor and UTV manufacturer with growing presence in NZ via independent dealers. Competes most directly in the sub-100HP compact and lifestyle tractor categories where Kubota has strong share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Kubota_NewZealand
• Facebookfacebook.com/KubotaNewZealand
• LinkedInlinkedin.com/company/kubota-new-zealand
• Instagraminstagram.com/kubota_nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kubota New Zealand Limited