Laura's Cheesecake Llc

Name

Laura's Cheesecake Llc

Legal name

Laura's Cheesecake LLC

Website

https://laurascheesecake.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Gourmet Cheesecake Bakery

NAICS

Retail Bakeries (311811), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

akta.pro secondary industry

Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Handcrafted cheesecakes
• Gourmet bakery
• Dessert manufacturing
• Cafe operations
• Corporate gifting

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of handcrafted gourmet cheesecakes through e-commerce website and physical cafe. One-time purchase model with per-unit pricing for individual cakes.
2. Business Gifts: Corporate gifting program for business customers purchasing cheesecakes as gifts for clients, employees, or events.
3. Wholesale Partners: Wholesale distribution of cheesecakes through partner retailers and businesses.
4. Cafe Operations: Physical cafe serving breakfast, lunch, and cheesecake desserts in downtown Mount Pleasant, Texas.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Laura's Cheesecake LLC produces and sells handcrafted gourmet cheesecakes in 14 varieties using Mrs. Laura Bass's original 1989 recipe with fresh Texas cream cheese, pure cane sugar, and Daisy sour cream. The company ships nationwide to the contiguous US lower 48 states via direct e-commerce, operates a physical cafe in downtown Mount Pleasant, Texas serving breakfast and lunch, and runs business gifting and wholesale partner programs.

Product overview

Laura's Cheesecake LLC is a gourmet cheesecake bakery that operates two distinct offerings: (1) Handcrafted gourmet cheesecakes shipped across the contiguous United States (lower 48 states), and (2) Laura's Cheesecake & Cafe, a physical cafe in downtown Mount Pleasant, TX. The cheesecake product line includes 14 varieties: Sampler Cheesecake (10-inch, $74.99), Texas Turtle Cheesecake ($53.99), Laura's Classic Cheesecake ($67.99), Triple Chocolate Cheesecake (GF), Turtle Cheesecake, Lemon Blueberry Cheesecake, White Chocolate Raspberry Cheesecake (GF), Salted Caramel Cheesecake, Key Lime Cheesecake, Strawberry Cheesecake, Birthday Cake Cheesecake, Marble Brownie Swirl Cheesecake, Pumpkin Salted Caramel Cheesecake, and Cookies & Cream Cheesecake. Founded in 1989 by Mrs. Laura Bass, the company uses a time-honored recipe with fresh Texas cream cheese, pure cane sugar, and Daisy sour cream. The company is currently co-owned and operated by Suzanne and Mitchell Walker.

Differentiator

Problem solved

Functional benefit

Brands

• Laura's Cafe: A hometown cafe on the square in downtown Mount Pleasant that specializes in lunch, homemade cookies, cupcakes, and cheesecake. Makes everything from scratch with fresh produce and ingredients.

Products and services

• Sampler Cheesecake A 10-inch sampler cheesecake featuring seven varieties in one cake: Lemon Blueberry, Strawberry, Triple Chocolate, Classic, Turtle, Marble Brownie Swirl, and Salted Caramel. Priced at $74.99. Sold direct-to-consumer via the e-commerce website with nationwide shipping.
• Texas Turtle Cheesecake A Texas-shaped 10-inch turtle cheesecake covered with rich caramel and chopped Texas pecans. Priced at $53.99. Sold direct-to-consumer with nationwide shipping.
• Laura's Classic Cheesecake The company's signature 10-inch handcrafted classic cheesecake made with Mrs. Laura Bass's original 1989 recipe using fresh cream cheese from Texas, pure cane sugar, and Daisy sour cream. Priced at $67.99. Sold direct-to-consumer with nationwide shipping.
• Triple Chocolate Cheesecake (GF) A 10-inch handcrafted triple chocolate cheesecake, formulated as gluten-free. Sold direct-to-consumer with nationwide shipping.
• Turtle Cheesecake A 10-inch handcrafted turtle cheesecake with extra caramel, chocolate, and Texas pecans. Sold direct-to-consumer with nationwide shipping.
• Lemon Blueberry Cheesecake A 10-inch handcrafted lemon blueberry cheesecake topped with sweet blueberry cream cheese icing and homemade blueberry compote. Sold direct-to-consumer with nationwide shipping.
• White Chocolate Raspberry Cheesecake (GF) A 10-inch handcrafted white chocolate raspberry cheesecake topped with white chocolate shavings, homemade white chocolate sauce, and fresh raspberry garnishes. Formulated as gluten-free. Sold direct-to-consumer with nationwide shipping.
• Salted Caramel Cheesecake A 10-inch handcrafted salted caramel cheesecake made with homemade salted caramel. Sold direct-to-consumer with nationwide shipping.
• Key Lime Cheesecake A handcrafted key lime cheesecake. Sold direct-to-consumer with nationwide shipping.
• Strawberry Cheesecake A 10-inch handcrafted strawberry cheesecake topped with creamy strawberry cream cheese icing and homemade strawberry sauce. Sold direct-to-consumer with nationwide shipping.
• Birthday Cake Cheesecake A 10-inch handcrafted birthday cake cheesecake topped with bright and colorful sprinkles and homemade whipped icing. Sold direct-to-consumer with nationwide shipping.
• Marble Brownie Swirl Cheesecake A 10-inch handcrafted marble brownie cheesecake topped with an elegant chocolate swirl. Sold direct-to-consumer with nationwide shipping.
• Pumpkin Salted Caramel Cheesecake A seasonal handcrafted pumpkin salted caramel cheesecake. Sold direct-to-consumer with nationwide shipping during the relevant season.
• Cookies & Cream Cheesecake A 10-inch handcrafted cookies and cream cheesecake topped with chocolate cookie crumbles, homemade whipped cream, and chocolate syrup. Sold direct-to-consumer with nationwide shipping.
• Laura's Cheesecake & Café A hometown cafe located on the square in downtown Mount Pleasant, Texas. Open Monday-Saturday 7AM-5PM, serving breakfast (Monday-Friday 7AM-10AM, Saturday 7AM-11AM) and lunch (Monday-Saturday 11AM-2:30PM). Specializes in lunch items, homemade cookies, cupcakes, and cheesecake, with most items made from scratch.
• Business Gifts Program A dedicated corporate gifting program for business customers purchasing cheesecakes as gifts for clients, employees, or events, with custom packaging and bulk order handling for corporate recipients.
• Wholesale Partner Program A wholesale distribution program for retailers and distributors to carry Laura's Cheesecake products through their own channels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Laura's Cheesecake & CafécoreOthersRelated cafe operation in downtown Mount Pleasant, Texas serving breakfast, lunch, and homemade desserts including cheesecakes. Operated by same ownership team (Suzanne and Mitchell Walker). Represents the physical retail presence complementing the e-commerce shipping business.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sweet Lady Jane: LA-based premium bakery specializing in cakes, cupcakes, and desserts with retail locations plus nationwide shipping. Comparable on premium tier pricing, cake hero product, DTC nationwide shipping, and gifting.
• Milk Bar: Modern DTC dessert brand known for cakes, cookies, and soft serve, with retail locations plus nationwide shipping. Comparable on premium positioning, nationwide DTC shipping, retail storefronts, and gift-focused product strategy.
• Cheryl's Cookies: Direct-to-consumer gourmet gift bakery specializing in cookies, brownies, and dessert gifts with nationwide shipping and a strong B2B corporate gifting program. Comparable on DTC gifting focus, nationwide shipping, and corporate gifting revenue stream.
• Carlo's Bake Shop: Famous Hoboken/NJ bakery specializing in cakes and Italian pastries with multiple retail locations and nationwide DTC shipping. Comparable on cake/dessert specialty hero product, café/retail hybrid, heritage brand, and premium gifting.
• Magnolia Bakery: New York-famous bakery specializing in cupcakes, banana pudding, and desserts with retail locations plus nationwide DTC shipping. Comparable on premium bakery positioning, café storefronts, B2B/gifting, and DTC nationwide fulfillment.
• Junior's Cheesecake: Iconic Brooklyn-based cheesecake bakery with nationwide DTC shipping and a restaurant/café component. The closest direct comparable to Laura's Cheesecake — same hero product (cheesecake), same DTC shipping model, same café-retail hybrid, and similar heritage-driven brand positioning.
• Wicked Good Cupcakes: Shark Tank-featured DTC dessert brand offering cupcakes and cheesecakes shipped nationwide in jars. Comparable on small DTC dessert brand, nationwide shipping, novelty packaging, and gifting focus.
• Nothing Bundt Cakes: Specialty cake bakery chain with hundreds of franchise locations plus nationwide shipping. Direct comparable on specialty cake hero product, multi-location retail, B2B gifting focus, and nationwide DTC shipping infrastructure.

Emerging players

• Goldbelly: Online marketplace aggregating iconic American regional foods for nationwide shipping. Comparable as a distribution/fulfillment channel that competes for the same DTC gifting customer and could serve as either a wholesale partner or a substitute for Laura's direct e-commerce.

Broad incumbents

• The Cheesecake Factory: Nationwide full-service restaurant chain famous for its extensive cheesecake menu. A larger incumbent operating across casual dining broadly with cheesecake as a signature item — overlapping product but very different business model (200+ restaurants vs. DTC bakery).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/laurascheesecakes
• Instagraminstagram.com/laurascheesecake
• Pinterestpinterest.com/laurascheesecake

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laura's Cheesecake Llc