Period Reality

Name

Period Reality

Legal name

Period Reality

Website

https://periodreality.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Workplace Menstrual Health Training and Education

NAICS

Voluntary Health Organizations (813212)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Menstrual health education
• Workplace menstrual training
• Cycle awareness advocacy
• Gender equity consulting
• Neurodiversity cycle tools

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Workplace Training Services: Professional services revenue from delivering tailored workplace menstrual health training programs. Includes full-day trainings, half-day workshops, executive keynotes, lunch & learn sessions, and policy consulting. Sold as project-based contracts with phased pricing.
2. Donations and Crowdfunding: Charitable donations received to support the global mission of reaching 1 billion people by 2030 with free educational resources. Crowdfunding campaigns through Donorbox platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Period Reality is a UK-registered charity founded in 2020 that delivers menstrual cycle education, advocacy, and workplace inclusion programs. Through its commercial sub-brand Jibe by Period Reality, it sells tailored workplace menstrual health training services to organizations, including executive keynotes, lunch & learn sessions, half-day and full-day workshops, and policy consulting. The charitable arm provides free educational content, a podcast, TEDx content, and downloadable neurodiversity journaling tools.

Product overview

Period Reality operates as a global movement and charity focused on achieving gender equity through system-level change by educating about and advocating for living in sync with the hormonal cycle. The organisation offers two main product lines: (1) The charitable arm provides free educational resources, a podcast ('Not Designed for the Grind'), TEDx talks, neurodiversity journaling tools, and a planned cycle tracking app; (2) Jibe by Period Reality is a commercial workplace division offering workplace menstrual health training programs including executive keynotes, lunch & learn sessions, full-day and half-day trainings, and policy consulting services, with pricing ranging from £500 to £15,000 depending on the service tier.

Differentiator

Problem solved

Functional benefit

Brands

• Jibe by Period Reality: A workplace-specific menstrual health and cycle awareness training and consulting service offering executive keynotes, lunch & learns, half-day and full-day trainings, and policy consulting for organizations.

Products and services

• Jibe by Period Reality - Workplace Menstrual Health Training A workplace-specific menstrual health and cycle awareness training and consulting program for organizations. Includes executive keynotes, lunch & learn sessions, half-day workshops, full-day trainings, and policy consulting aimed at reducing menstrual stigma, improving employee wellbeing, and embedding gender equity into organizational culture.
• Not Designed for the Grind Podcast A free podcast by Marlou Cornelissen and Dr. Katerina Bambang covering menstrual health, fertility, miscarriage, perimenopause, hormones, and the broader cycle ecosystem through evidence-based conversations and lived experience. Available on Apple Podcasts, Spotify, and YouTube.
• Neurodiversity Journaling Tools and Downloadables Free downloadable journaling tools designed for neurodivergent individuals to track sensory fluctuations, cognitive processing, and mood changes throughout the menstrual cycle. Includes Sensory, Cognitive, Mood, Vivid, and Calm tracking tools.

Quantifiable outcome

• 87% of inclusive teams make better decisions
• +8 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• TEDxNorthwichflagshipStrategic or Co-development Partner · 1 January 2025TEDxNorthwich selected Marlou Cornelissen for their 2025 speaker programme. Provided platform for 'Not Designed for the Grind' talk reaching global audience. The TEDx stage was described as 'not the destination but the beginning' of the movement.
• United NationscoreStrategic or Co-development PartnerMarlou Cornelissen has partnered with the United Nations as part of her work advancing menstrual health and gender equity globally. This is a significant partnership for a small organization, elevating credibility and reach.
• VaticanflagshipStrategic or Co-development PartnerMarlou Cornelissen has spoken at the Vatican as part of her advocacy work for menstrual health and gender equity. Represents high-profile speaking engagement advancing organizational mission.
• British ParliamentflagshipStrategic or Co-development PartnerMarlou Cornelissen has spoken at the British Parliament, advocating for menstrual health policies and workplace equity. Major credibility milestone for advocacy efforts.
• The Delphi CliniccoreStrategic or Co-development PartnerFounded by Dr. Katerina Bambang, The Delphi Clinic represents the clinical partnership underpinning the podcast and educational content. Dr. Bambang serves as co-host and medical advisor, bringing 20+ years of gynaecology and reproductive medicine expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Cup Effect: UK charity focused on menstrual health education and sustainable period products. Directly comparable as a peer education-focused charity working in the same menstrual awareness space with similar advocacy and training activities.
• Hey Girls: UK-based social enterprise tackling period poverty through product distribution and education. Comparable hybrid charity/commercial structure, similar mission scope around menstrual equity, and overlapping employer and education-sector clients.
• Bloody Good Period: UK charity providing menstrual products and education to those experiencing period poverty. Comparable mission-driven model addressing menstrual equity in workplaces and communities, with overlapping B2B partnership and donation-based revenue approach.
• The Menstrual Movement: UK-based menstrual health charity focused on education and breaking stigma. Directly comparable as a peer charity operating in the same menstrual equity advocacy and workplace conversation space, with overlapping target audiences of employers and individuals.

Emerging players

• Cadence: UK-based cycle syncing app and education platform. Directly comparable as a UK-focused emerging player in the same menstrual cycle awareness and cycle syncing niche, with overlapping audience and educational content approach.

Broad incumbents

• Maven Clinic: Global women's and family health platform serving employers and health plans. Comparable as a broader incumbent in workplace women's health, offering overlapping services to enterprise HR buyers with substantially larger scale and funding.
• Clue: Berlin-based period and cycle tracking app with strong educational content arm. Comparable as a broader women's health platform combining cycle tracking with science-based education, operating in the same target market of menstruating individuals.
• Flo Health: Global women's health app with leading period tracking and cycle insights. Comparable as a broader incumbent in the menstrual health education and tracking space, with overlapping audience and content-led consumer engagement model.

Regional players

• Mooncup: UK-based menstrual cup company with a strong educational and ethical mission. Comparable as a UK-rooted menstrual health brand combining product/education advocacy; partial overlap in target audience of period-aware individuals and workplaces.

Others

• Plan International UK: UK arm of global children's and girls' rights charity with menstrual health programming. Comparable as an adjacent mission-driven organization addressing period poverty and girls' education, with overlapping advocacy and donor audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLEATq5eWt94aDconmg50RtD9IURKZOTX6
• LinkedInlinkedin.com/company/period-reality
• Instagraminstagram.com/periodrealityofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Period Reality