Olha O Peixe Ltda

What Olha O Peixe Ltda does

Olha o Peixe Ltda is a Brazilian social enterprise founded in 2018 by oceanographer Bryan Müller, headquartered in Pontal do Paraná, Paraná, that operates a direct-to-consumer artisanal seafood platform connecting small-scale fishing communities along Paraná's coast to urban consumers in Curitiba and its metropolitan region. Its core offering is the Clube de Pescados, a subscription club with two plans (Plano Surpresa curated box and Plano Controle fixed-value monthly coupons starting at R$100), complemented by one-off e-commerce sales of cleaned fish, fillets, shrimp, seafood, and value-added by-products (fish heads, shrimp shells, roe, recipe book). The company differentiates on full traceability — every product carries fisherman, location, method, and date — and on a zero-waste processing model that converts fish spines, shells, skin, and offal into mechanically separated meat, biogas, compost, and crafts, supported by the Projeto Pesca Artesanal Lixo Zero funded by Fundação Grupo Boticário.

The business model is hybrid: subscription recurring revenue (213 active members) anchors the top of the funnel, while unit-pricing on the e-commerce store, B2B restaurant supply (Marco Zero, Ekôa Park, Empório do Largo, Roast Beef & Cia), and a public-sector school feeding contract with the Prefeitura Municipal de Pontal do Paraná (4,000+ students) extend the footprint. A secondary 'Apoie a Causa' donation product (R$10/unit) and a national training/lectures practice spanning 6+ Brazilian states serve as impact and brand-building channels. The company has 11–50 employees, has executed one disclosed angel round (Ago Invest, 2021), and has been recognized with the SESI ODS Award in Paraná in 2021 and 2022.

Distribution is concentrated in Curitiba and its metropolitan region via the company's own e-commerce storefront (loja.olhaopeixe.com.br) and a scheduled Tuesday–Friday cold-chain delivery. The company does not list any AI/ML technology, patents, or AI-related roles; its technology stack is based on supply-chain traceability, mechanical processing, and content-led marketing. Revenue is not publicly disclosed.

Name

Olha O Peixe Ltda

Legal name

OLHA O PEIXE LTDA

Website

https://olhaopeixe.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Olha o Peixe is a Brazilian social enterprise founded in 2018 that sells traceable artisanal seafood via a subscription club, e-commerce, restaurants, and a public school feeding program, connecting Paraná coastal fishing communities to consumers in Curitiba and beyond.

Ownership category

akta.pro rank

Product category

Artisanal Seafood Retail

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Retailers (44525), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Fresh & Frozen Seafood Fillets (Portioned, Skinless/Boneless) (AFANALAA)

akta.pro secondary industries

Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC), Seafood Markets & Fishmongers (CRAHAHAC), Specialty Seafood Co-Products Processing (Roe, Milt, Heads, Frames, Shellfish Meat Recovery) (AFANAJAI)

Keywords

• Artisanal seafood
• Fish subscription
• Seafood e-commerce
• Sustainable fishing
• Fresh fish delivery

Headquarters

HQ city

Pontal Do Paraná

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue (Clube de Pescados): Monthly subscription box delivering artisanal fish from Paraná's coastal fishing communities. Two plan types: Plano Surpresa (curated surprise box selected by Olha o Peixe based on seasonality and dietary restrictions) and Plano Controle (fixed-value monthly credit coupons of R$100, R$140, or R$200 that subscribers redeem in the online store). Subscription includes free delivery on orders above R$60 and 1kg of fish, plus exclusive access to events, WhatsApp community, and promotional draws.
2. One-Off / Spot Purchases: Individual product purchases through the e-commerce store (loja.olhaopeixe.com.br). Products include whole cleaned fish, fillets, shrimp, seafood, fish by-products (fish heads for stock, shrimp shells for recipes), partner products (seasoned salt, recipe book), and a 'Apoie a Causa' (Support the Cause) donation item. Customers can also purchase gift cards and donate directly.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Olha o Peixe is a Brazilian social enterprise that sells artisanal seafood directly from fishing communities along Paraná's coastline to urban consumers in Curitiba and its metropolitan region. Its core offering is the Clube de Pescados (Fish Subscription Club), a monthly recurring delivery service available in two plans (Plano Surpresa curated by Olha o Peixe and Plano Controle with fixed monthly credit), complemented by one-off e-commerce purchases of whole fish, fillets, shrimp, seafood, fish by-products, kits, and a recipe book. Every product carries full traceability information (fisherman, location, catch method, and date), and the company operates a zero-waste processing model that converts previously discarded fish parts into marketable products.

Product overview

Olha o Peixe is a social enterprise operating an e-commerce platform and subscription service for artisanal fisheries products from Paraná, Brazil. The core offering is the Clube de Pescados (Fish Subscription Club), available in two plans: Plano Surpresa (curated monthly selections) and Plano Controle (fixed-value monthly credit for flexible ordering), both starting at R$ 100/month with free shipping. The product portfolio includes fresh and frozen artisanal fish (cavala, sardinha, atunzinho, pescadinha, clariana, peixe porco), shrimp (camarão 7 barbas, branco), seafood (bacucu, carne de siri), and complementary products (fish heads, shrimp shells, fish spines, ova, quiches). The company also offers a Recipe Book, a donation-based 'Support the Cause' subscription for nationwide supporters, and runs the Projeto Pesca Artesanal Lixo Zero sustainability initiative. Products are sourced directly from fishing communities and delivered to customers in Curitiba and metropolitan area.

Differentiator

Problem solved

Functional benefit

Brands

• Clube de Pescados: Monthly seafood subscription club offering CONTROL plan (fixed value with coupon) and SURPRISE plan (curated seafood selection) for customers in Curitiba region
• Clube - Apoiando a Causa

Products and services

• Clube de Pescados (Fish Subscription Club) Monthly subscription service delivering artisanal fish and seafood directly from local fishing communities in Paraná to customers in Curitiba and metropolitan region. Offers two plans: Plano Surpresa (curated seasonal selection) and Plano Controle (fixed monthly credit for flexible ordering in the online store), both starting at R$100/month, with free delivery above R$60 and 1kg of fish, WhatsApp community access, exclusive events, and member-only content.
• Apoiando a Causa (Support the Cause) Donation product and subscription club allowing customers and supporters nationwide to contribute to the company's social and environmental impact projects, including environmental education in public schools (aligned with ODS 14 — Life Below Water). Available as a one-off R$10 purchase or as a monthly subscription at R$10, R$35, R$50, R$100, or R$200/month.
• Peixe Limpo (Clean Fish with Bone) Whole cleaned fish with bone, including species like sardinha (sardine), clariana, and peixe porco, sourced from artisanal fishing communities in Paraná and sold per 500g unit through the online store.
• Filé de Peixe (Fish Fillets) Prepared fish fillets including cavala (mackerel), pescadinha, and atunzinho (little tuna), cleaned and ready for cooking, sold per 500g unit through the online store.
• Camarão (Shrimp) Artisanal shrimp including camarão 7 barbas (7-bar shrimp) and camarão branco (white shrimp), cleaned or with shell, sourced from Paraná fishing communities and sold through the online store.
• Posta de Peixe (Fish Steaks) Fish steaks including posta de cavala (mackerel), posta de tainha (mullet), and posta de atunzinho (little tuna), cut portions of various fish species sold per 500g unit through the online store.
• Frutos do Mar (Seafood) Seafood products including bacucu (mollusk), carne de siri (crab meat), and iriko (dried anchovy) from local fishing communities, sold through the online store.
• Complementos (Complementary Products) Value-added products including fish heads for stocks and sauces, shrimp shells for cooking, fish spines, ova de tainha (mullet roe), and quiche products — part of the zero-waste fish utilization model that converts previously discarded parts into marketable products.
• Kits de Pescado (Fish Kits) Pre-curated fish product bundles and kits available for purchase in the online store, offering combinations of fish, shrimp, and complementary products for households and as gifts.
• Livro de Receitas Olha o Peixe (Recipe Book) Printed recipe book featuring traditional Caiçara recipes and preparations using artisanal fish species from Paraná, created to educate consumers on local seafood preparation and sold through the online store.
• Capacitações e Palestras (Training and Lectures) Paid training and lecture services offered in 6 Brazilian states across 40+ cities with artisanal fishing activity, covering artisanal fishing sustainability, marine sustainability, social entrepreneurship, and fishery management. Functions as both a revenue stream and a brand-building/education channel.

Quantifiable outcome

• 213 active subscribers to the fish subscription club
• +6 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Universidade Federal do Paraná (UFPR)minorStrategic or Co-development PartnerUFPR receives 'misturinha' (small fish bycatch) from Olha o Peixe for feeding animals in rehabilitation at its Pontal do Sul unit. Additionally, Olha o Peixe partnered with UFPR's Nutrition department to conduct nutritional analysis of local fish species, discovering that cavala has more protein than salmon, pork tenderloin, beef picanha, and chicken wings.
• Prefeitura Municipal de Pontal do ParanácoreStrategic or Co-development PartnerMunicipal government partnership for the school lunch (merenda escolar) program, through which Olha o Peixe supplies high-quality artisanal fish as fillets to more than 4,000 students in the municipal school network and CMEIs. The program injects resources into fishing families and generates community processing jobs.
• Marco Zero (Curitiba)minorChannel Partner/ Reseller/ DistributorBistro and cultural venue in Curitiba that prioritizes local and seasonal ingredients. Caiçara cuisine featured on Thursdays. Purchases traceable fish from Olha o Peixe, including cavala and atunzinho. Serves as both a customer and brand ambassador.
• Ekôa Park (Morretes, PR)minorChannel Partner/ Reseller/ DistributorNature immersion restaurant in Morretes that uses cavala as a signature menu ingredient. The restaurant's philosophy of connecting diners to food origins and local traditions aligns with Olha o Peixe's mission.
• Empório do Largo (Morretes, PR)minorChannel Partner/ Reseller/ DistributorRestaurant located by the Nhundiaquara River in Morretes, featuring two signature dishes made with cavala fillets from Olha o Peixe.
• Roast Beef & Cia (Curitiba)minorChannel Partner/ Reseller/ DistributorPay-per-kilo restaurant in the Bom Retiro neighborhood of Curitiba that purchases shrimp 7 barbas from Olha o Peixe for its quality, natural taste, and absence of preservatives.
• Chef Vavo (Chef Vavo Krieck)Strategic or Co-development PartnerCulinary collaborator who produced educational content and cooking videos with Olha o Peixe during the pandemic. Contributed to recipe development, cooking courses, and events. Described as having a 'simple, accessible, and attentive' approach to cooking. His content is now freely available as a tribute to his legacy.
• MBP Peixe Limpo (Isis Tubino Latorre and Nicanor Sanchez)minorStrategic or Co-development PartnerArchitecture and fisheries engineering partners who designed the zero-waste fish processing facility (Projeto Pesca Artesanal Lixo Zero) in Pontal do Sul. Responsible for the facility's structural design incorporating kitchen, biodigester, and de-pulping equipment.

Scale indicators8 records

Recent moves6 records

Expansion highlights12 records

Others

• Mundo Verde: Brazilian natural and organic food retail chain. Adjacent rather than directly competitive — useful comparable for Olha o Peixe's premium/sustainability-oriented brand positioning within Brazil's specialty food retail landscape.

Direct peers

• Vital Choice Wild Seafood & Organics: Long-running US D2C retailer of wild, sustainable seafood delivered directly to consumers via subscription and one-off purchases. Comparable subscription-plus-occasional-buy model with an emphasis on sustainability credentials and curated product assortment.
• Wild Alaskan Company: US-based D2C subscription company delivering wild-caught, sustainable Alaskan seafood directly to consumers' homes. Closest comparable model to Olha o Peixe's Clube de Pescados, with a similar emphasis on sustainability storytelling, premium positioning, and recurring monthly boxes.
• Crowd Cow: US D2C company delivering craft proteins (including seafood) directly from independent producers to consumers. Comparable in its producer-direct-to-consumer supply chain, transparency, and curated-subscription mechanic.
• Sea to Table: US D2C seafood company sourcing from American fishing communities with a 'boat-to-table' traceability narrative. Operates a direct-trade model with artisanal fisheries — closely mirroring Olha o Peixe's community-sourcing and provenance-differentiation thesis.
• ButcherBox: US D2C subscription company delivering high-quality, ethically sourced protein (now including seafood) via monthly boxes. Useful analog for Olha o Peixe's recurring-revenue model, customer acquisition playbook, and brand-led scaling approach in a different protein category.

Broad incumbents

• Mar & Terra: Large, established Brazilian seafood brand and processor with broad retail distribution. Overlaps with Olha o Peixe in seafood processing and Brazilian market, but competes primarily via volume in conventional retail channels rather than artisanal D2C.
• Pescados Araguari: Brazilian seafood processor and wholesaler supplying retail and foodservice customers. Comparable to Olha o Peixe in seafood processing activities, but operates as a conventional B2B supplier without subscription or social-enterprise positioning.
• Cofrimar: Brazilian seafood processor and distributor serving retail and foodservice. Operates at a much larger scale and competes with Olha o Peixe's B2B institutional and restaurant supply, but without the artisanal/D2C focus.

Emerging players

• Liv Up: Brazilian D2C ready-meal subscription brand with similar direct-to-consumer subscription model, digital storefront, and mission-driven brand positioning. Different category (prepared meals vs. raw seafood) but analogous commerce mechanics and Brazilian premium-D2C playbook.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/olhaopeixe
• LinkedInlinkedin.com/company/olha-o-peixe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olha O Peixe Ltda