Name

Powerusindia

Legal name

Proburst

Website

https://proburst.com

Company type

Private

Founded year

2016

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Weight Management & Metabolic Supplements (CRADAGAG), Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

Keywords

• Whey protein supplements
• Sports nutrition products
• Mass gainer powders
• Fitness supplements
• Amino acid supplements

Headquarters

HQ city

Paonta Sahib

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct sales through official website proburst.com with customers purchasing protein supplements, gainers, pre-workout products, and vitamins online with delivery across India.
2. Marketplace Sales: Sales through major Indian e-commerce marketplaces including Amazon, Flipkart, Nutrabay, HealthKart, and 1mg reaching customers pan-India.
3. Physical Retail: Sales through their Koramangala Experience Center providing same-day delivery and in-person purchasing option for local Bangalore customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Proburst sells lab-tested sports nutrition supplements directly to consumers through its own e-commerce website, Indian third-party marketplaces, and a physical Experience Center in Bangalore. Its core product line includes whey protein powders (concentrate and isolate), mass gainers, BCAA/EAA amino acid supplements, creatine monohydrate, pre-workout formulas, L-Carnitine fat burners, and wellness supplements (multivitamins, fish oil, milk thistle, liver support). Products are manufactured by Tirupati Medicare Limited and feature scratch-code QR authentication on every pack to combat counterfeiting.

Product overview

Proburst is a sports nutrition company offering a comprehensive portfolio of fitness supplements. The core product line centers on whey protein supplements (Whey Supreme, 100 Whey, Isoburst Supreme, Whey Supreme Ripped, Performance Whey CRUNCH) with various protein sources including concentrate and isolate blends. Mass gainer products (Mass Gainer, Lean Mass Gainer, Ultimate Mass Gainer, Supreme Mass Gainer) target muscle building and weight gain goals. Pre/intra/post workout category includes BCAAs, EAAs, Creatine Monohydrate, L-Glutamine, Citrulline Malate, and the Predator pre-workout formula. Fat burning is addressed through L-Carnitine products in liquid and shot formats. Wellness support includes Multivitamins, Milk Thistle, Fish Oil, and Liver Support supplements. All products are positioned as lab-tested, FSSAI certified supplements primarily sold in Bangalore with same-day delivery in Koramangala.

Differentiator

Problem solved

Functional benefit

Products and services

• Whey Supreme Premium whey protein supplement with a blend of whey concentrate and isolate, providing 25g protein per serving with 5.5g BCAAs and 4g glutamine precursors for muscle growth and recovery. Targeted at gym-goers and athletes in India.
• 100 Whey Protein Powder Standard whey protein powder supplement for muscle building and recovery, designed for general fitness consumers.
• Isoburst Supreme Whey protein isolate supplement for lean muscle growth and faster recovery, available in Chocolate flavor. Produced via cross-flow micro-filtration for higher protein concentration with lower fat and lactose.
• Whey Supreme Ripped 2-in-1 fat loss protein supplement that supports muscle gain while helping shed excess weight, sold as a 2kg powder with a free gym vest promotion.
• Micellar Casein Slow-digesting casein protein supplement for sustained amino acid release, intended for overnight muscle recovery.
• Back 2 Health Immunity Booster Immunity support supplement designed to aid rapid recovery from illness and injury using immune-boosting ingredients.
• Performance Whey CRUNCH Cookies and cream flavored whey protein powder combining whey concentrate with digestive enzymes for improved digestibility, sold as a 1.81kg pack.
• Mass Gainer High-calorie weight gain supplement (1.5kg) formulated for bodybuilders and athletes seeking increased body mass.
• Lean Mass Gainer Mass gainer designed to add lean muscle without bulkiness, combining high protein with complex carbohydrates.
• Ultimate Mass Gainer Nutrition-dense dietary supplement containing SMP, whey protein concentrate, WMP, and creatine monohydrate, sold with a free gym vest in chocolate flavor.
• Supreme Mass Gainer Premium mass gainer with a 1:6 protein-to-carb ratio for clean weight and muscle mass gain, available in chocolate peanut butter flavor with a free gym vest.
• BCAA (Branched Chain Amino Acids) Branched chain amino acid powder with L-Leucine, L-Isoleucine, and L-Valine for muscle recovery and endurance, available in mango, orange, and lemon flavors (250gm).
• EAA (Essential Amino Acids) Essential amino acid supplement combining 8 amino acids with caffeine and green tea extract for energy and muscle recovery.
• Predator Pre-Workout Pre-workout supplement with zero fillers containing Carnosyn, formulated for Indian body types.
• Creatine Monohydrate Micronised unflavoured creatine monohydrate powder (250gm) for strength, power, endurance, and muscle performance during high-intensity workouts.
• L-Glutamine Amino acid powder for faster recovery and reduced muscle soreness after workouts.
• Citrulline Malate Pre-cursor to Beta-Alanine that boosts nitric oxide, improves oxygen capacity, fights fatigue, and increases athletic performance.
• BCAA Energy Drink Ready-to-drink BCAA energy beverage made with international quality raw materials and pharma-grade amino acids.
• L-Carnitine Shot Ready-to-drink L-Carnitine shot (450ml) available in Litchi and Blue Raspberry flavors for body toning, fat metabolism, and converting stored fat to energy.
• L-Carnitine Liquid Liquid L-Carnitine supplement in various flavors for fat metabolism and cellular energy.
• Multivitamin Comprehensive daily wellness supplement with essential vitamins, minerals, and antioxidants for energy, immunity, and active performance.
• Milk Thistle Herbal wellness supplement containing Milk Thistle extract (60 capsules) for liver health, detoxification, and antioxidant support.
• Fish Oil Capsules Omega-3 fish oil capsules supporting heart and joint health with combined EPA and DHA.
• Liver Support Supplement formulated to support liver health and function.

Quantifiable outcome

• 25g high-quality protein per serving with whey concentrate and isolate blend
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tirupati Medicare LimitedcoreOEM/ Whitelabel/ Licensing PartnerProducts are manufactured by Tirupati Medicare Limited, indicating a manufacturing partnership for production of sports nutrition supplements under the Proburst brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HealthKart: India's largest online health supplement marketplace carrying both global brands and private labels. Comparable as a sports nutrition distribution channel and competitor for protein supplement wallet share.
• MuscleTech: Global sports nutrition brand offering protein, pre-workout, creatine, and fat burners. Comparable product portfolio but operates at broader scale and is distributed in India primarily through third-party channels.
• GNC: Established global supplement retailer with Indian presence. Comparable in selling whey, vitamins, and wellness supplements, but operates with a wider assortment and physical retail footprint.
• Optimum Nutrition: Global category-leading sports nutrition brand widely distributed in India through Amazon and specialty retail. Comparable on core product (Gold Standard Whey) but operates at much larger scale and brand recognition.

Direct peers

• Bold Care: Indian D2C wellness and sports nutrition brand with celebrity-driven marketing. Comparable in using ambassador-led brand-building and DTC-led distribution targeting young Indian fitness consumers.
• Oziva: Indian plant-based sports nutrition and wellness brand. Overlaps on protein supplements and multivitamins, with a comparable DTC-first GTM and India-focused customer base.
• MyProtein: Global D2C sports nutrition brand selling whey, amino acids, creatine, and wellness supplements online. Closely comparable e-commerce-led model and broad product portfolio targeting the same fitness-enthusiast segment.
• AS-IT-IS Nutrition: Indian sports nutrition brand selling whey, creatine, pre-workout, and wellness supplements via DTC and marketplaces. Closely comparable target customer, pricing tier, and product mix.
• TrueBasics (by Bright Lifecare): Indian wellness and supplement brand offering multivitamins, protein, and specialized nutrition. Comparable in product mix and D2C-led distribution, sharing the same parent as MuscleBlaze.
• MuscleBlaze: India's leading sports nutrition brand owned by Bright Lifecare, offering whey protein, mass gainers, creatine, and BCAAs with pan-India distribution. Directly comparable product portfolio, customer base (Indian gym-goers), and DTC-plus-marketplace GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@proburst6601
• Facebookfacebook.com/Proburst
• Instagraminstagram.com/pro.burst
• LinkedInlinkedin.com/company/famcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerusindia